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Category › How to manage social networks

Welcome! As you may know, managing Social Networks is something essential in terms of Digital Marketing being that the majority of businesses and companies’ audiences are currently on platforms such as Facebook, Twitter and Instagram. That’s why it’s important to optimize your Social Network Management!

So, in this category you can find advice, tips, information, news and essential data for getting the max amount of benefits from your social channels. Frequently reviewing this section of our blog allows you to make sure that your Social Media strategies are up to date with the latest trends and developments.

Online Marketing: The Importance of Social Network Management

As we said earlier, the management of Social Networks is fundamental in this digital era not just for commerce but also because social and cultural life takes place on Social Networks. In fact, the Internet has more than 3 million users, many of which interact on Social Media.

Practical guides, advice and tricks for managing social networks: Number of Internet Users

The most effective Online Marketing techniques are those which take this new reality into account and turn to Social Networks in order to connect with their target public and spread their proposals. However, it’s not all that simple: your target audience’s profile needs to be very clear in order to know where to find them.

Once you’ve defined the predominant qualities of the social group you’re trying to reach with your proposals, the next step is to define which Social Networks said audience is on. This is very fundamental and you must do it before you start  strategy planning and managing Social Networks with it.

In this stage the goal is to identify, based on your target audience’s characteristics, which Social Networks to use to inform, entertain and socialize in order to conduct your campaigns there and maximize their effectiveness. Now, to do this it’s necessary that you know the each Social Platforms’ qualities.

Social Network Management: The Characteristics of Each Platform Can Help You Define on which Networks to Develop your Campaigns

Practical guides, advice and tricks for managing social networks


This is the world’s largest Social Network, with more than a million users. Thanks to its size, it’s quite likely that your target audience is on this platform. Because of this, it’s essential that you include this network in your Social Media strategies. Furthermore, it has a very effective and personalized advertising service.


This is the most important Social Network for professionals, thus it’s essential to include it in your Social Media campaigns (especially if you’re into B2B Marketing). Here you can create a business profile  for yourself and pages for your company and products. Do this will favor your exposition and positioning.


This platform stands out for its valuable news items, since posts are made in real time. That’s why it’s ideal for covering events and sharing your brand’s news. Furthermore, its content classification system through the use of hashtags is perfect for spreading proposals and connecting with people interested in your sector.


This is the Social Network developed by the same company that created the most used search engine: Google. Therefore, its use is conceivably a determining factor in terms of web positioning. This platform also enables the use of hashtags to track down publications more easily.


This is ideal for displaying your products since it allows you to upload high quality photos of your merchandise and classify it into categories, or boards, to be found by users through the search. Furthermore, if your audience is predominately female, then you must publish here since more 80% of their members are women.


This constantly growing Social Network focuses on images and videos, therefore it is also perfect for displaying your products or visual stories associated with your services. Furthermore, thanks to the recent Instagram update advertisers now have even more effective segmentation tools.

Learn a lot more on the Social Network Management and turn yourself into a professional Community Manager with articles under this category from our blog: How to Manage Social Networks.


  • Practical guides for Managing Social Networks
  • Applicable advice for Optimizing Community Manager tasks
  • Effective tips on Social Media Management
  • The latest Online Marketing news from each Social Platform

Check it out! ;)