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Digital Marketing, a Way of Life

Por Guest Author |


Have you ever asked yourself what happens behind the Internet? If you think about what is behind what you see or comprehend, you can imagine super heroes and anonymous heroines behind each Account and Brand Online.

Or maybe you are in charge of making clients shine on the Internet, in addition to intelligently recommend what they should and shouldn’t do regarding the development of their brand or company on different apps or platforms.

In the midst of the 21st century, it’s common to hear about Marketing Plans, Digital Marketing, Marketing Mix, Social Media and more, and that is how bit by bit, these undercover heroes have become mere mortals to Marketing experts.

Passion overflows on the Networks

In a world of innovators, the Internet is the perfect job for many, even for those who wish to travel the world and take their work in their pocket.

Currently, to take a free Digital Marketing Course is not a pastime, it has become a dream and a goal for many Internet lovers, in addition to studying or training for a Community Manager Course, getting a Digital Marketing Diploma or a Master’s in Digital Marketing, this formation is quite valuable to entrepreneurs and professionals who want to get noticed.


We could say that the Internet is home to Marketing Artists who paint and reflect fantasy with their brands.

Marketing has changed from being simple rules and steps to follow, into feelings for generations and unique experiences that join us around the world. Brands and companies wager their hearts daily in order to belong to favorites, but not because of their prices. It’s all in the: Desire.

As you have probably noticed, companies are not talking about their products, instead, people are chatting and spending time with you on Facebook while they have a coffee, while they take pictures of their children on Instagram or while you Tweet about how a Digital Marketing Institute has become your home.

So, the Internet is the largest place where we all live as one while we are Online. We are a conglomerate of refreshing emotions who search relentlessness to change the world with more human and profound ideas.

Those Who Want to Change the World Live On the Internet

There are an increasing number of people who share their ideas on the Internet and many bet on direct contact with their followers. Many are now heard thanks to Social Media managing their Digital Brand.

The amount of those who study this Digital Era increases in order to become Influencers with their motivational and original ideas. The Internet has become a niche for thousands of people who want to connect with others and who search for the same objective: To Feel!


#Savorthemoment with Coca-Cola is not just great propaganda, you now follow their notifications on Instagram so you don’t miss any new and improved experiences from this bottle full of happiness.

So this is how it works: You fall in love with guarantees in your favor and more. We eat Doritos or taste pizza after becoming part of the family they create on Facebook.

The different Brand campaigns no longer tell us a story about the ingredients in their products, they talk about what makes them unique.

The ties and links generated on the Internet through social networks are like prototypes of our personality that we may not have discovered yet and that is why we return each day to click on like or see if they can show us something new.

Social Media Manager – A Social Being with Colorful Socks

To take on this roll represents a huge challenge for many and it’s the reachable and measurable objective for any Marketing professional. Unquestionably, a Social Media Manager is the artist and stage director who crosses over the screen and enables you to experience the best of both worlds: the Internet Reality.

Betting on those who love faultlessly the thousands of Online opportunities, these experts are one step ahead of the events and their motivation is none other than Humanity.

This is not a potential client; it’s a human being that I want to reach.

Do you identify with this? Take my hand brother and give me the other and let’s make something on the Internet. Because if you are reading this, and please take a look back to “read more”, then you belong to the Digital Marketing dream.

It’s actually quite simple to identify Social Media Marketing lovers; actually, you can find them hugging a dog on the street or leading a campaign in favor of animal rights. It can also be a person who is sitting on a bench waiting his turn to play or the man watering the plants from his window. Social Media is the voice of the world and summed up, it’s someone with character.


Can we then say that Digital Marketing is a Lifestyle?

You have nailed it and in this game, everyone plays. There are no limits and everyone gets their Brand Partner on the Internet. Brands are tailored on Social Networks so you can decide which one you identify with better.

When you establish your Personal Brand you probably can’t imagine the power of expansion it has on the Internet, but you can set even higher goals and strengthen the possibility of linking way up high.

Managing your own venture on Social Networks and using Blogs or Webpages is like using an automatic four-door car and taking your friends to the beach (the individual who invites others is usually the most popular). So, let’s create a public invitation that begins with your friends and family. A Like is a step in the right direction but the objective is not the number of people who visit your site and then leave, but those who stay on your site for a while, those who leave with a piece of you and those who return.

Create valuable and quality content. Forget about common phrases and begin by creating your own world on the Internet. Digitalize your ideas and take your thoughts to an even greater world than the one in your head. We take advantage of the opportunities the Internet offers by getting closer to one another, even if the ocean or the time zone separates us in the distance.

Emotion in Each Corner

So, without much more to say, the content you generate for your Brand or client must add a particular sensation within the Internet. To be the topic that everyone talks about is not an easy job, let alone if thousands of people are doing this at the same time, but nothing worthwhile deserves less effort.

The truth is that for some reason Social Networks have become a springboard that many hope to use to be successful because they are the most appealing and accessible media available.

Positioning yourself on the Internet is a huge step to be known by many and grow with your ideas and business and is the home of entrepreneurs who wish to bet on their passion and distinction.

Use Social Media Marketing To Walk a Long Distance

Establishing an action plan for the foundation of your business is an important step since these unified foundations offer stability.

  • Develop a strategy that best adapts to your needs and your Target audience.
  • Create communication links to maintain a good presence on social networks.
  • Be accessible. Walk with those who follow you and offer them thoughtful innovation in and for them. Inspire yourself every day and see how originality and spontaneity become your best tools.
  • Surround yourself with a good work team; a bigger fish needs more minds. If you do this alone, please remember to ask for help.

And lastly, dare, risk…Show them what you are made of! And remember, a social image is not created from one day to another; you must walk long distances to achieve Success!


If you are willing to start creating your social image, here are some articles you should take a look at in order to be successful: