Find in this infographic all the sizes and dimensions you need to know in order to create the best images for your social networks.
It includes:
- Facebook Profile, Page, Groups, Events and Facebook Stories: Profile, Cover and Shared Image Sizes and Tips
- Instagram Account Picture Sizes and Instagram Stories.
- Twitter Profile, Cover, and Shared Image Sizes.
- LinkedIn Image Sizes.
- Pinterest Image Dimensions.
Here is a review of the “Quick Tips” shared at the bottom of each infographic section about Ads and Posts for each social network:
Facebook Ads:
- It’s not all about a cool image, you have to think on your copies too.
- Always use Call To Action to invite your users to click on your ad, this will increase your conversion rate.
- If you’re going to invest on Facebook Ads, remember that your images must follow the 20% rule of text overlay. This means that, if your image has more than 20% text on it, it will show less to your audience, so probably you will be wasting money or time on that image.
Instagram Ads:
- Include a Clear Call to Action: you can place a button on your image or a strong text link on the description.
- Use emotional words, benefit-oriented, clear and concise.
- Use bright images on Instagram, stand out with colors.
Instagram Posts:
- Use Hashtags that matter to your audience, place them below your main claim description. Max 30 #
- Post Regularly: social media schedulers like Postcron, can help you with this point.
- Comment & Like, give some love to get some.
- Geo-Tag: Tag people and brands.
Twitter Ads:
- Include a Clear Call to Action, words like: “Click Here”, “Download” and Hashtags related to your post.
- Keep Them Short and Interesting: tweets with less than 100 characters get more engagement.
- Use Images, Video or Twitter Cards to Drive Higher Engagement.
LinkedIn Posts:
- Use high-quality images: make sure they´re well composed and in focus.
- Post a variety of compelling content.
- Post at optimal times of the day.
Pinterest Posts:
- Use high-quality images.
- Go for taller pins, vertically oriented pins look better on mobile screens.
- Pins with multiple images can work well, but keep it on 4 images or less.
- Minimize the amount of text, make sure you can read it on mobile screens, also make sure your description give context to your pin, and make it timeless.