In recent years, SEO strategies (short for Search Engine Optimization) for positioning content on the Internet have changed a lot in order to accompany the ever-changing modifications of Google’s algorithms. In the process, we have moved from the old paradigm of focusing on a single keyword, to focusing on search terms, the user’s needs, and long tail searches.
Because of this, Social Media Marketing has gained great prominence when framing SEO strategies for most companies. But it’s worth mentioning, as Google software engineer Matt Cutts says, social indicators don’t influence in the same way most people think it does when positioning content in search results. So, in this article I will tell you everything you need to know about the relationship between SEO and Social Media, and how you can use it to benefit your business. Here we go!
SEO and Social Media: 4 key considerations for your campaigns
As many experts say, a company’s popularity on social media networks influences the positioning of their content within search results on search engines like Google and Bing. Now, how does it? Read on, because this is where I’m going to share with you 4 aspects you need to consider for your SEO campaigns.
1. Social Media Profiles affect positioning
It’s very important that you consider the fact that social media profiles greatly influence the positioning within the search results. It’s even probable that these social profiles appear in the top results for searches related to brand names and companies.
To verify this, I typed “Pepsi” into Google on my computer, and found that indeed the brand’s social profiles were among the first few results. This is clear evidence of the importance of social profiles from the SEO point of view.
That’s why we need to remember that from the user’s perspective, social profiles of companies are often perceived as something much closer than their website. For this reason, I strongly recommend that you work on updating your social media accounts, especially if you want Google to give you a good position.
2. Consider the Social Network’s very own search engines
When users search for information about a brand, they’re not only using Google any more to do so. On the contrary, more and more people are turning to Facebook, Twitter, and other social media to learn more about their companies of interest.
For this reason, it’s essential to consider the positioning of your brand within Social Media. So, I suggest doing an audit to find out which channels represent your company in each social network. That way, you can take control of the situation to eliminate those that are unnecessary and ultimately, manage your channels personally according to the strategy of your Social Media Marketing Calendar.
To perform this task, you can use our Control for Social Media Template. It will guide your audit process of Social networks and help you find out who is representing you in each channel. To download it, click on the image below.
3. It’s essential to share quality and abundant content
As they say among Community Managers and experts in Digital Marketing, “Content is King.” It is so important when trying to reach your audience and achieve positioning a brand among Google search results. Why? For many reasons. In the first place, content is what allows you to offer added value to the public. In turn, it is material capable of being shared and viralized (when it’s quality) through the various Social Networks.
The two fundamental pillars you should consider when making your posts are abundance and quality. Regarding the first, it’s essential that you always keep your accounts up to date, so that your brand is present every day in the lives of your audience. To keep up with that, you can use Postcron, our application for scheduling posts automatically on Facebook, Instagram, Twitter, Google+, LinkedIn and Pinterest.
Sharing quality posts is very important from SEO point of view since they are the only ones that can be indexed by the search engine and requested by the audience. At the same time, they can be optimized to be detected more easily by Google (for example, by using keywords). That’s why we recommended always sharing content that’s relevant to your audience whenever posting Facebook, on your blog or any Social Network. This will serve to retain your followers and to better define your brand’s identity.
4. Always include keywords in your publications
As you know, an essential element for successful SEO positioning is to include keywords on your website, your blog, and all your Social Media marketing. Similarly, it’s essential to use them in the posts on your Facebook, Twitter and other sites where you have accounts.
Basically, every time you write a Facebook post or when you compose a tweet, you need to be sure to add keywords that will facilitate the location of your content. For example, if you sell cookware and you want to share a post with a recipe for a certain meal, use Google’s Keyword Planner to help you choose the keyword most used by users relative to that content.
That way, you’ll be helping collaborate with the SEO positioning of your content on the internal search engines of social media networks and as well as Google’s. In addition, it will help you increase web traffic to your site and your blog, so, put it into practice!
I hope you can apply these 4 tips on SEO and Social Media, because they will help you improve your ranking in search engines. At the same time, facilitate the arrival of users using keywords related to your content, and increase the number of visits to your website. Not bad, right?
Did you like this blog post? Would you add another tip to the list? Please leave us your comments and share this article with any of your contacts who may find it useful. Until next time! 🙂