Instagram is one of the companies that’s at the forefront of encouraging the use of visual content as a marketing tool. With close to a billion active users monthly, Instagram is a powerful tool for promoting your business and reaching new potential customers. It is a cost-effective platform that requires as little as 6
With all the focus on social media, you might be tempted to ask if it’s worth the effort to increase traffic to your company’s website. There’s no doubt that social media marketing is one of the best ways to increase your brand awareness, but the numbers also show that websites and web traffic still
Social Networks (and Facebook in particular) are especially useful for digital marketing and online retail because they allow you to identify and engage clients-objectives quite easily. So, in order to take advantage of your audience’s contacts, it’s not good enough to get “Likes” on your page, it’s necessary to generate a database of those users
Certainly you’ve heard the sentence that became famous thanks to Al Pacino in The Godfather II: “keep your friends close and your enemies closer”. Well, this is exactly what you have to do with your competitors on social networks, with the exception of viewing them as enemies but rather as allies who, without being aware
