Whether you’re looking to nurture your relationship with the “unreachable” gatekeeper at a top organization or turn your current customers into long term loyal customers, your target audience is made up of individuals with their own agenda online. Your goal is to capture their attention and engage your audience. They are not waiting around for
With all the focus on social media, you might be tempted to ask if it’s worth the effort to increase traffic to your company’s website. There’s no doubt that social media marketing is one of the best ways to increase your brand awareness, but the numbers also show that websites and web traffic still
That instance when a customer or potential (lead) client opens an email for your brand or business, can be compared to when a man proposes marriage to a woman and waits for his answer: the YES OR NO is crucial. If your brand´s proposal in an email doesn´t move, inspire or prompt an immediate answer,
Absolutely every business has some kind of Internet presence -they can be large or small, sell products and services, be very specific or general- they all want the same thing: to reach the largest number of people while investing the smallest amount of resources and getting the largest amount of benefits possible. Well,
To obtain the best results from marketing techniques and apply them to your online positioning strategy there’s nothing better than reviewing concepts and studying the most prominent authors of that area. It’s no doubt that Philip Kotler is one of them! He is considered the “Father of Modern Marketing”, and provides us with
This title disguised as a cry of protest, holds the secret to the following article. Every day, in thousands of offices around the world, digital marketing strategies are being planned in isolation. Without realizing it, they pass up many opportunities to enhance the positive results by the mere fact of not thinking holistically. It’s
