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online marketing

How Having an Intuitive Website Improves Your Bottom Line

In a world where the human attention span has decreased to eight seconds, having an intuitive website can significantly improve your bottom line. An intuitive website is part of the user experience someone has when they visit your site. Think of it like a visit to a restaurant—we don’t always notice when we receive good


Por Kaarina Stiff,

5 Actions to Promote Content And Start Applying Today

To activate a Digital Marketing strategy you need to position yourself in the mind of consumers and learn how to promote content and expose your brand to the target audience. Content is key to generate confidence amongst clients and keep them interested until you establish a long-term relationship. That is why we would like to


Por Guest Author,

How to create UTM codes in just 6 steps to find out where each visit is coming from (and boost your marketing actions)

Do you know where each visit  your website receives comes from? Better yet: do you know how much traffic a specific tweet, or Facebook publication link in the form of text or image in your blog article generates? If you don’t know, don’t worry: when you finish reading this article you’ll know how to monitor


Por Elisabet Parera, Writer at

Internet Advertising Introductory Guide: why you need it, what options do you have and 10 tips for getting the best results

    Absolutely every business has some kind of Internet presence -they can be large or small, sell products and services, be very specific or general- they all want the same thing: to reach the largest number of people while investing the smallest amount of resources and getting the largest amount of benefits possible. Well,


Por Elisabet Parera, Writer at

The New Facebook Algorithm: what is it and how will it affect your campaign?

Mark Zuckerberg’s team of developers has recently announced the implementation of the new Facebook algorithm. This update’s goal is to prioritize publications from users’ families and friends over commercial content. With this modification Facebook intends to make people’s experience more personal so they can effectively connect with their family and friends online. Thus, in users’


Por Eugenia Skaf, Blogger at