Has the following ever occurred to you after searching for flight deals, hotels, concert tickets or simply a t-shirt on the Internet: ads pop up everywhere related to your search a few days or weeks afterwards? It´s not a coincidence and there´s no spy behind your every move—and we can confirm the second one — it´s
This title disguised as a cry of protest, holds the secret to the following article. Every day, in thousands of offices around the world, digital marketing strategies are being planned in isolation. Without realizing it, they pass up many opportunities to enhance the positive results by the mere fact of not thinking holistically. It’s
You walk into a store, a good-looking salesman approaches you. His image is perfect, down to the very last detail. He’s wearing a perfectly pressed white shirt, his tie is hanging just right, he’s got impeccable hair. He kindly greets you and you tell him you’re looking for a pair of gloves and you liked
