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social media strategy

Holiday marketing: It’s never too late to plan ahead

The best time of the year is right around the corner, and as everyone starts putting up their lights and getting ready for the festivities, social media managers usually have their minds elsewhere: planning their holiday social media content. Isn’t that right?

Por Mirella Amaral, Writer at

How to Be Social on Social Media: Behave Like a Real Human

You’ve heard this advice before: To be successful on social media, you need to be social. But what does being social online look like for a business? In practice, it looks a lot like being social in person. It’s about making genuine human connections with other people by sharing relevant information and adding value. That


Por Kaarina Stiff,