Without a doubt, those of us who work in marketing are pressured constantly to stay updated about new customer trends, markets and effective ways to get results for communication strategies. However, this constant search for new and valuable information can be overwhelming for those of us who constantly search the web looking for the latest
To activate a Digital Marketing strategy you need to position yourself in the mind of consumers and learn how to promote content and expose your brand to the target audience. Content is key to generate confidence amongst clients and keep them interested until you establish a long-term relationship. That is why we would like to
Google+ is the sleeping giant of social networks. With close to 300 million active users, the effects on SEO are more important than ever. Adding to the fact that a hangout can be made with anyone around the world or be transmitted live, this is rapidly becoming an essential tool for modern businesses. The good
As you know Social Networks are made up of people like you and I, with feelings, good days, bad days and with fluctuating moods. But the “Show Must Go On!”. That is why we all need some inspiration. That is where Motivating Phrases come to play! In this post we take a look at 4 Reasons
A place exists on every Fan Page that is not always taken advantage of and used to reach its full potential: we refer to the Facebook Cover. This rectangle of 828 x 315 pixels is more important than you think since it’s the first thing people see when they enter your Page. That is why
We will never know if carrier pigeons would exist if Twitter was born a few centuries ago, but they probably would fly on over and claim for other jobs. But Twitter has also revolutionized the way we communicate—capable of going around the world with 500 million tweets in only 24 hours—and has become a great
Mark Zuckerberg’s team of developers has recently announced the implementation of the new Facebook algorithm. This update’s goal is to prioritize publications from users’ families and friends over commercial content. With this modification Facebook intends to make people’s experience more personal so they can effectively connect with their family and friends online. Thus, in users’
To obtain the best results from marketing techniques and apply them to your online positioning strategy there’s nothing better than reviewing concepts and studying the most prominent authors of that area. It’s no doubt that Philip Kotler is one of them! He is considered the “Father of Modern Marketing”, and provides us with
When we implement Social Media Marketing actions it’s not the same as going up to our clients when they are other companies as opposed to when they are the consumer: both have different objectives, diverse needs and different purposes. So, why do we insist on doing the same marketing for both of them? This is
This title disguised as a cry of protest, holds the secret to the following article. Every day, in thousands of offices around the world, digital marketing strategies are being planned in isolation. Without realizing it, they pass up many opportunities to enhance the positive results by the mere fact of not thinking holistically. It’s
As entrepreneurs, such as you, we understand the disappointment of the first month and, why not, the first year when we see things aren’t working as we had hoped. Social networks are excellent tools for your business to be successful but it can also turn out to be a rather frustrating task if you don’t
