{"id":1064,"date":"2014-08-01T22:34:26","date_gmt":"2014-08-01T22:34:26","guid":{"rendered":"http:\/\/postcron.com\/en\/blog\/?p=1064"},"modified":"2014-08-07T20:37:09","modified_gmt":"2014-08-07T20:37:09","slug":"how-to-the-create-perfect-blog-post-part-2","status":"publish","type":"post","link":"https:\/\/postcron.com\/en\/blog\/how-to-the-create-perfect-blog-post-part-2\/","title":{"rendered":"How to Create the Perfect Blog Post: PART 2- More Amazing, Scientifically Proven Tricks that Won’t Let You Down"},"content":{"rendered":"

In the previous article (Part 1)<\/a>, I had promised that I would show you that it IS possible to create the perfect blog post<\/strong> and that there’s even a scientific way that allows us to do it.<\/strong><\/p>\n

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\"perfect<\/a><\/center>In the first post, we revealed super important scientific data, which taught us how to get our readers to stay on our site for longer than 30 seconds<\/strong>, what the online reading pattern<\/strong> is, the importance of making content scannable<\/strong>, aspects that influence the length of a post<\/strong>, why it’s ok to exceed 1500 words, and finally, how to write headlines<\/strong> using a formula that combines the rational with the emotional.<\/p>\n

In “PART 2”<\/strong>, I’ll keep revealing <\/span>secrets and sharing scientific data, of design and psychology, so<\/span> you can be sure to include all the necessary details when you create your next perfect blog post.<\/strong><\/span><\/strong><\/p>\n

The topics we’ll develop in “Part 2<\/strong>” of “How to create the perfect blog post”:<\/span><\/strong><\/h2>\n

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(PART 1 contains: the introduction, scientific reasons, as well as, points 1 and 2)<\/p>\n

3- How to create the perfect intro paragrap<\/strong>h to captivate your reader: characteristics, the science of curiosity, formulas, and ideas to implement now.<\/span><\/strong><\/p>\n

4- Writing so that even antsy people stop to read your content:<\/strong> the inverted pyramid of journalism.<\/span><\/strong><\/p>\n

5- The power of storytelling:<\/strong> the title draws the attention, but the story is what backs it up. Tricks and features that’ll make readers devour your post from start to finish. Plus … 6 principles of persuasive communication you can use to influence undecided users.<\/span><\/strong><\/p>\n

6- Design Tricks for making your text scannable:<\/strong> number of words per line, text width, white space, font size, line spacing, and other amazing facts.<\/span><\/strong><\/p>\n

7- Images:<\/strong> why use them and some legal aspects that you should keep in mind. A review of the fundamentals of color science and its power to persuade.<\/span><\/strong><\/p>\n

8- Virality:<\/strong> tools for getting your content to be shared over and over again.<\/span><\/strong><\/p>\n

9- A check list<\/strong> that you should use to make sure you don\u2019t forget anything. \ud83d\ude42<\/span><\/strong><\/p>\n

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3- How to write an attention-grabbing intro paragraph<\/h3>\n

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3.1 Components that you shouldn’t forget to include in the intro paragraph:<\/h4>\n

a- A trigger that grabs the reader’s attention.<\/strong>
\nb- Introduce the purpose of the post: indicate the problem it will solve<\/strong>
\nc- Explain how you’re going to solve that problem<\/strong><\/p>\n

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3.2 How to make a super compelling intro paragraph to get people to start reading your article immediately<\/h4>\n

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Remember, the title grabbed their attention, now you’ve got to hold on to it.<\/strong><\/em><\/span><\/strong><\/em><\/p>\n

I- CURIOSITY<\/strong>: the secret that the smartest writers use to persuade.
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How does curious work?<\/strong><\/p>\n

Curiosity is an innate behavior in all humans<\/strong>, and follows a curve with the shape of an inverted “U”: We become more curious when we know a little bit about something, but not everything.<\/strong><\/p>\n

Based on this research, George Loewenstein<\/a>\u00a0developed the Gap Theory, which indicates that curiosity is triggered when a person feels that there is a gap between what they know and what they want to know<\/strong>. This creates an emotional impact, and forces us to look for more information or continue to read something.<\/p>\n

Derek Halpern<\/a>\u00a0shows us a formula for applying curiosity<\/strong> to the intro paragraph, here are some examples to take advantage of:<\/p>\n

<\/strong><\/em>(1) New, Cool, and\/or Hopefully Remarkable Thing\u00a0<\/em><\/strong>+ (2)\u00a0<\/strong><\/em>Desirable Outcome\u00a0<\/em><\/strong>=\u00a0<\/em>Curious Reader\/Viewer<\/em><\/strong><\/p>\n

Examples:<\/p>\n