{"id":1189,"date":"2014-08-28T16:29:22","date_gmt":"2014-08-28T16:29:22","guid":{"rendered":"http:\/\/postcron.com\/en\/blog\/?p=1189"},"modified":"2017-01-11T17:48:00","modified_gmt":"2017-01-11T17:48:00","slug":"remarketing","status":"publish","type":"post","link":"https:\/\/postcron.com\/en\/blog\/remarketing\/","title":{"rendered":"Remarketing for Big and Small Companies! The Secret to Increasing Your ROI"},"content":{"rendered":"

\"Remarketing<\/a><\/p>\n

You walk into a store, a good-looking salesman approaches you. His image is perfect, down to the very last detail. He’s wearing a perfectly pressed white shirt, his tie is hanging just right, he’s got impeccable hair.<\/p>\n

He kindly greets you and you tell him you’re looking for a pair of gloves and you liked the ones in the window. 30 seconds later, you’re in front of the mirror, stretching your fingers, while your mind processes all the information… The price? They cost a little more than you intended to spend, but on the other hand, you really like them, they already feel really comfortable even though they still have to conform to your hand. The brand? It\u2019s well-known, you share the values they represent, you feel identified…<\/p>\n

In the end, you like them, but as the morning has just begun, you still have a lot to see. You thank the salesman and you leave the store.<\/p>\n

A block later, you walk right in front of a giant billboard with the logo of the store you just got out of, and a 15\u00d79 foot photo, that shows the steering wheel of a sports car being gripped by 2 hands, which coincidentally, are wearing the same exact gloves that you just tried on. You start to like them even more. They’re no longer just gloves, they’re what they say about the person who wears them. Admiring that classy black glistening wheel, you think “that car must be from a collection” as you walk on. You keep walking, turn the corner and your eyes widen, a screen showing a video, the same brand, the same gloves, but brown, are now sharing the limelight with a matching leather jacket. Is the model in the video looking at you? As you walk by the screen, the music gets softer and the model asks: “How about this color?” The interior is velvet.<\/p>\n

It would be weird right? The digital world is so strange and wonderful that you\u2019ve got many more opportunities to reach your audience once the user left your site. You have an advantage, you know them, you know what they\u2019re looking for and you can customize the ads they’ll see of your brand.<\/strong><\/p>\n

It doesn\u2019t matter if you have a large, medium or small business, a large marketing budget, medium or almost nil. This article will tell you everything you need to know about implementing and taking full advantage of this effective engine<\/em> known as REMARKETING.<\/strong><\/em><\/p>\n

\"Retargeting\"<\/a><\/p>\n

How does Remarketing work and why?<\/h2>\n

Remarketing, also known as Behavioral Retargeting<\/em> (behavior-based segmentation) is a very powerful tool that is used to focus efforts and resources on potential customers who have already shown though their previous behavior, some kind of interest<\/strong> in our company or our products.<\/p>\n

It’s based on showing ads (through more than 2 million sites in the case of Google Display Network) with the intention of getting our users, who for some reason abandoned the registration process, subscription, or purchase<\/strong>, to come back to our site and finish the process.<\/p>\n

Whether, they’ve only checked out our landing page, investigated our products, or even created a shopping cart. If they haven’t completed it,\u00a0they’ll be tempted by the actions of remarketing to resume the process and finalize it.<\/strong><\/p>\n

In an ecoystem as diverse and heterogeneous as today’s digital world, it\u2019s much easier, and actually cheaper to convince people to do something who are already interested in you, than convince others that don’t even know you exist.<\/p>\n

In this video, Google explains what remarketing is, and if you’re already using Google Adwords, how to integrate them into your campaign:<\/p>\n

https:\/\/www.youtube.com\/watch?v=k6dTtcYBBFI<\/p>\n

 <\/p>\n

There are 4 principles that make remarketing effective:<\/h3>\n

 <\/p>\n