{"id":145,"date":"2013-12-03T15:15:18","date_gmt":"2013-12-03T15:15:18","guid":{"rendered":"http:\/\/postcron.com\/en\/blog\/?p=145"},"modified":"2018-02-19T14:11:03","modified_gmt":"2018-02-19T14:11:03","slug":"make-successful-post-improve-reach-facebook-page","status":"publish","type":"post","link":"https:\/\/postcron.com\/en\/blog\/make-successful-post-improve-reach-facebook-page\/","title":{"rendered":"How to make a successful post and improve the reach of your Facebook page!"},"content":{"rendered":"

\"How<\/a><\/p>\n

For several months now it’s been news: the new algorithm applied to Facebook’s newsfeed<\/strong>. Why? Because it directly affects the reach of the pages to their organic audience<\/strong>. \u201cLike\u201d has ceased to be the big concern in everybody’s mind, the new headache is to ensure<\/p>\n

\u201cLike\u201d has ceased to be the big concern in everybody’s mind, the new headache is to ensure the page and its content is seen among the 1500 potential stories a user<\/a> can be exposed to<\/strong> every day. So, if you are not in your audience’s newsfeed, why bother with likes, engagement, shares, etc, etc, etc.<\/p>\n

There’s no point in worrying about this, instead, we should deal with it because…<\/p>\n

96% of fans don’t go back to a brand’s page<\/strong> after the initial engagement (if there ever was one).<\/p>\n

\"96<\/center>40% of all the time<\/a> a user spends on Facebook is in the newsfeed (excluding navigation via mobile)<\/p>\n

\"40<\/center>Only an average of 16% of your fans<\/a> will see your posts.<\/strong><\/p>\n

\"16<\/center>But \u201cdealing with it\u201d doesn’t mean we should drive ourselves crazy trying to figure out the equation to beat the machine<\/em>, since if we get carried away with \u201cTHE\u201d algorithm, we lose focus of what actually is in our hands: our OWN formula<\/strong>.This should be based on your audience’s immediate reality and the<\/p>\n

This should be based on your audience’s immediate reality and the behavior of your fans. Anyway, there are basic guidelines of what works and what doesn’t work on Facebook<\/strong> which you would do good to experiment and adapt in order to develop your very own \u201calgorithm\u201d.<\/p>\n

Below we list 6 tips that will enhance the ranking and weight of your posts and pages<\/strong>:<\/p>\n

0- Components of Facebook’s algorithm (edgerank).<\/h2>\n

Before pointing out WHAT works you have to know HOW Facebook’s algorithm works<\/strong>.
\nWe’ll briefly review the basis that make up edge rank so you’ll understand the reasons behind each of our suggested actions.<\/p>\n

What’s edge rank?<\/strong>: it’s the algorithm used by Facebook to determine where and what posts will appear in each user’s newsfeed.<\/strong><\/p>\n

\"EDGE<\/center>Edgerank is made up by three variables:<\/strong><\/p>\n

Affinity:<\/h3>\n

This variable is based on the type of relationship the user has with a brand (not the other way around)<\/strong>, it measures its intensity. If a user engages with a lot of content from a particular brand then the algorithm will prioritize the stories of that brand rather than those of a page with which the user has never or rarely engaged with<\/strong> (likes, comments, clicks, shares). Facebook has added a change called \u201cLast Actor\u201d<\/a>, which tracks down the last 50 interactions and prioritizes content from that list.<\/strong><\/p>\n

\"AFFINITY<\/a><\/p>\n

Weight:<\/h3>\n

It’s the assessment system that allows to increase or decrease the value of certain actions within Facebook<\/strong>. Comments imply certain degree of involvement with the post, which is why a comment bears more value than a \u201clike\u201d. There are also different kinds of posts that add \u201cweight\u201d by themselves, although later on according to the quality of the user’s engagement with that story its value can change.<\/strong>
\nSo: the more \u201cweight\u201d the post has, the higher the score and the higher it will appear on the ranking which translates to better chances of being shown in the newsfeed.<\/em><\/p>\n

\"WEIGHT\"<\/a><\/p>\n

Time decay:<\/h3>\n

It measures how recent the post is,<\/strong> and according to that it allocates value. This implies it’s necessary to constantly re post<\/strong> and have new stories of your brand or company in the newsfeed, in order to ensure more visibility<\/strong>. Remember you can use tools such as \u201cStory Bumping\u201d<\/a>
\nwas incorporated, which gathers the oldests posts that haven’t been seen
\nbut have been shown in the user’s newsfeed, only the user hasn’t scrolled down enough to see the whole list.<\/p>\n

\"TIME<\/a><\/p>\n

So…What criteria does Facebook use when ranking?<\/strong>
\nThe algorithm reacts to the user’s actions <\/a> and preferences<\/strong> by providing a post or page:<\/p>\n

\"CRITERIA<\/center><\/p>\n