{"id":1608,"date":"2015-07-10T18:15:22","date_gmt":"2015-07-10T18:15:22","guid":{"rendered":"http:\/\/postcron.com\/en\/blog\/?p=1608"},"modified":"2015-07-10T18:15:22","modified_gmt":"2015-07-10T18:15:22","slug":"twitter-cards","status":"publish","type":"post","link":"https:\/\/postcron.com\/en\/blog\/twitter-cards\/","title":{"rendered":"How to take Advantage of Twitter Cards"},"content":{"rendered":"<p><a href=\"https:\/\/s3.postcron.com\/blog-en\/2015\/07\/Twitter-Cards-COVER.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\" size-full wp-image-1611 aligncenter\" src=\"https:\/\/s3.postcron.com\/blog-en\/2015\/07\/Twitter-Cards-COVER.jpg\" alt=\"How to take advantage of Twitter Cards\" width=\"550\" height=\"288\" \/><\/a><\/p>\n<p>When it comes down to <b><i>social networks<\/i><\/b> with &#8220;<i>personality,<\/i>&#8221; Twitter is definitely one of them. With over<b> 302 million<\/b> users worldwide, the site is still growing rapidly. And that&#8217;s because of it&#8217;s always <b><i>refreshing <\/i><\/b>proposal: invite users to <b>share their <\/b><b><i>real-time <\/i><\/b><b>news<\/b> through just <b>140 characters<\/b>. It\u2019s \u00a0<i>ideal <\/i>for <b><i>communicating updates for your website or brand<\/i><\/b>. Which is why, in today&#8217;s <i>blog post<\/i>, I&#8217;m going to tell you exactly how to <b>optimize your tweets<\/b> to make them more <b><i>attractive and clickable<\/i><\/b> using <b><i>Twitter Cards<\/i><\/b>. I&#8217;ll show you what <b><i>Twitter Cards <\/i><\/b>are, what their <i>benefits <\/i>are, and how to use them, <b><i>step by step.<\/i><\/b><\/p>\n<p><a href=\"https:\/\/s3.postcron.com\/blog-en\/2015\/07\/yeah.gif\"><img decoding=\"async\" class=\" size-full wp-image-1619 aligncenter\" src=\"https:\/\/s3.postcron.com\/blog-en\/2015\/07\/yeah.gif\" alt=\"Step by Step how to use Twitter Cards\" width=\"470\" height=\"227\" \/><\/a><\/p>\n<p>Along the same lines, Twitter is an important <b><i>source of traffic<\/i><\/b> that can help significantly <b><i>increase visits to your website<\/i><\/b>. But for that to happen, it&#8217;s necessary to be prepared and have the necessary <i>tools <\/i>to help you take full advantage of this <i>social network<\/i>. Luckily, a very effective way to do this is to start using <b><i>Twitter Cards<\/i><\/b>.<\/p>\n<h2><b>What are Twitter Cards?<\/b><\/h2>\n<p>To help users make more enticing \u00a0posts, Twitter has developed <b><i>Twitter Cards<\/i><\/b>, which are a<b> type of Tweet<\/b> that allows you <b><i>display more information<\/i><\/b> than a <i>standard Tweet<\/i>. That way you can <b>display an image<\/b>, a title, a link, in a much more visible way. So, when you share a post from your page, if you&#8217;ve activated <i>Twitter Cards<\/i>, users will see a picture of your article and a Call to Action button.<\/p>\n<p><a href=\"https:\/\/s3.postcron.com\/blog-en\/2015\/07\/brilliant.gif\"><img decoding=\"async\" class=\" size-full wp-image-1612 aligncenter\" src=\"https:\/\/s3.postcron.com\/blog-en\/2015\/07\/brilliant.gif\" alt=\"The Twitter Cards are brilliant\" width=\"500\" height=\"190\" \/><\/a><\/p>\n<p>Using <b><i>Twitter Cards<\/i><\/b> has a lot of <b><i>advantages<\/i><\/b>. Check out some of the main ones:<\/p>\n<ul>\n<li>They help you get <b><i>more visibility on Twitter<\/i><\/b><\/li>\n<li>They allow you to <a href=\"http:\/\/localhost\/en\/blog\/e-commerce-7-strategies-increase-traffic-visibility-sales\/\"><b>increase web traffic<\/b><\/a> to your site<\/li>\n<li>They make your <b><i>Tweets <\/i><\/b>more <b><i>attractive <\/i><\/b>and <b><i>visual<\/i><\/b><\/li>\n<li>Increase <b><i>interaction with the public<\/i><\/b><\/li>\n<li>Promote your <b><i>brand image<\/i><\/b><\/li>\n<li>They help you <a href=\"http:\/\/localhost\/en\/blog\/how-to-get-more-followers-on-twitter-16-fundamental-tips\/\"><b>get more followers on Twitter<\/b><\/a><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Once you implement <b><i>Twitter Cards<\/i><\/b>, whenever you share links with your followers your Tweets will become more <b><i>attractive <\/i><\/b>and &#8220;<b><i>clickable<\/i><\/b>&#8220;. The opposite happens when you share a <i>link <\/i>on a<i> regular tweet<\/i>, since users only see text. To understand this point, take a look at the image below:<\/p>\n<p><a href=\"https:\/\/s3.postcron.com\/blog-en\/2015\/07\/Twitter-Cards-using-and-not-using.png\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-1618 aligncenter\" src=\"https:\/\/s3.postcron.com\/blog-en\/2015\/07\/Twitter-Cards-using-and-not-using-1024x456.png\" alt=\"Twitter Cards - using and not using\" width=\"470\" height=\"209\" \/><\/a><\/p>\n<p>As you might have noted, using <b><i>Twitter Cards<\/i><\/b> completely changes the <i>appearance of a Tweet<\/i> and it becomes <b><i>much more attractive <\/i><\/b>visually. That&#8217;s why they&#8217;re so effective in <b><i>attracting users to click on your links<\/i><\/b>. Below, I&#8217;ll go over the <i>different types of Twitter Cards<\/i> so you can choose the one that best suits your <i>digital marketing needs.<\/i><\/p>\n<h2><b>Types of Twitter Cards<\/b><\/h2>\n<p>Twitter offers <b><i>four types of Twitter Cards<\/i><\/b> you can choose from according to your specific objectives. There are <b>Summary Cards, Summary Cards with Large Image, App Cards, <\/b>and <b>Player Cards. <\/b>Below I&#8217;ll tell you what each one of them is for and show you how each one looks on a Tweet.<\/p>\n<p>In addition to the cards mentioned above, there are <a href=\"https:\/\/dev.twitter.com\/cards\/types\/gallery\"><b><i>Gallery Cards<\/i><\/b><\/a> and <a href=\"https:\/\/dev.twitter.com\/cards\/types\/photo\"><b><i>Photo Cards<\/i><\/b><\/a>, but Twitter has announced that from <b>July 3, 2015<\/b> and on, they will be declared <b>obsolete <\/b>and will become part of the <b><i>Summary Cards With Large Image<\/i><\/b>. For that reason I have omitted them from this article.<\/p>\n<p><b>1. Summary Card<\/b><br \/>\n<b><i>Summary Cards<\/i><\/b> allow you to show users a <b>thumbnail of the linked content<\/b> in your Tweet before they <i>click <\/i>on your site. They are ideal for <i>promoting blog posts,<\/i> news, and articles in general. This is how they look:<\/p>\n<p><a href=\"https:\/\/s3.postcron.com\/blog-en\/2015\/07\/Summary-Card-EN.png\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-1614 aligncenter\" src=\"https:\/\/s3.postcron.com\/blog-en\/2015\/07\/Summary-Card-EN.png\" alt=\"Example of a Twitter Summary Card\" width=\"470\" height=\"399\" \/><\/a><\/p>\n<p><b>2. Summary Card With Large Image<\/b><br \/>\n<b><i>Summary Cards With Large Image<\/i><\/b> function in the same way as the above, but in this case they let you include a<b><i> large image<\/i><\/b>. Making it <b>much more attractive<\/b>. In addition, when users click on the picture they are <b><i>automatically redirected to your site.<\/i><\/b> Therefore, you can take advantage of the attractiveness of an image to <i>attract users to your website<\/i>. For these reasons, I strongly recommend that you incorporate them into your posts. Here&#8217;s an example of how they look:<\/p>\n<p><a href=\"https:\/\/s3.postcron.com\/blog-en\/2015\/07\/Summary-Card-with-Large-Image-EN.png\"><img loading=\"lazy\" decoding=\"async\" class=\" size-full wp-image-1615 aligncenter\" src=\"https:\/\/s3.postcron.com\/blog-en\/2015\/07\/Summary-Card-with-Large-Image-EN.png\" alt=\"Example of a Twitter Summary Card with Large Image\" width=\"487\" height=\"661\" \/><\/a><\/p>\n<p><b>3. App Card <\/b><br \/>\n<b><i>App Cards<\/i><\/b> are ideal for representing and <b>promoting mobile apps on Twitter.<\/b> They also serve to <i>persuade users to install <\/i>your app. They let you display the <i>name, <\/i>the <i>description, <\/i>and the<i> icon of the app.<\/i> You can also show interesting things like the<i> price and rating<\/i>. Therefore, if you have a <i>website <\/i>dedicated to an application, I strongly advise you to start using <b><i>App Cards<\/i><\/b> in your Twitter posts. Here, you can see an example:<\/p>\n<p><a href=\"https:\/\/s3.postcron.com\/blog-en\/2015\/07\/App-Card.png\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-1620 aligncenter\" src=\"https:\/\/s3.postcron.com\/blog-en\/2015\/07\/App-Card.png\" alt=\"Example of a Twitter App Card\" width=\"470\" height=\"426\" \/><\/a><\/p>\n<p><b>4. Player Card<\/b><br \/>\n<b><i>Player Cards<\/i><\/b> are perfect for <b>showing videos<\/b> and<b> sharing audio transmissions <\/b>on Twitter. With its help, users can <i>preview <\/i>and play content with just a single click. These cards are especially attractive to the audience because of its <i>rich multimedia<\/i> and because it allows users to view or hear content <b>without leaving Twitter. <\/b>Here\u2019s how they look:<\/p>\n<p><a href=\"https:\/\/s3.postcron.com\/blog-en\/2015\/07\/Player-Card-EN.png\"><img loading=\"lazy\" decoding=\"async\" class=\" size-full wp-image-1613 aligncenter\" src=\"https:\/\/s3.postcron.com\/blog-en\/2015\/07\/Player-Card-EN.png\" alt=\"Example of a Twitter Player Card\" width=\"431\" height=\"679\" \/><\/a><\/p>\n<p>Now that you know what <b><i>Twitter Cards<\/i><\/b> are, and what they&#8217;re for, and have probably decided which one is suits your marketing objectives best, we&#8217;re going to <b><i>show you how to install them on your page <\/i><\/b>so you can use them in your future Tweets. You&#8217;ll see that the process is quick and uncomplicated. Here we go!<\/p>\n<h2><b>How to activate a Twitter Card<\/b><\/h2>\n<p>Now I&#8217;ll show you the steps you need to take to <b><i>activate <\/i><\/b>and start <b><i>using Twitter Cards<\/i><\/b>. Also, if you&#8217;re using <a href=\"http:\/\/postcron.com\/\"><b>Postcron<\/b><\/a> you should know that the <b><i>Twitter Cards integrate seamlessly<\/i><\/b> with our application.<\/p>\n<ol>\n<li>Choose the <b><i>type of Twitter Card<\/i><\/b> you want to implement.<\/li>\n<li>Add the <a href=\"https:\/\/dev.twitter.com\/cards\/markup\"><b>corresponding meta tag<\/b><\/a> to your page.<\/li>\n<li>Test your URL with the <a href=\"https:\/\/cards-dev.twitter.com\/validator\"><b>validator tool<\/b><\/a> to see whether your <b><i>Twitter Card<\/i><\/b> functions properly or not. You can also <b><i>preview <\/i><\/b>your card by pressing the blue button labeled <b><i>Preview card<\/i><\/b>. If you&#8217;re trying to activate a <b><i>Player Card<\/i><\/b>, you need to request approval for <b><i>whitelisting<\/i><\/b>. All the other cards don&#8217;t require whitelisting.<a href=\"https:\/\/s3.postcron.com\/blog-en\/2015\/07\/Twitter-Card-Validator-Tool.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1617\" src=\"https:\/\/s3.postcron.com\/blog-en\/2015\/07\/Twitter-Card-Validator-Tool.png\" alt=\"Twitter Card Validator Tool\" width=\"470\" height=\"289\" \/><\/a><\/li>\n<li>After testing validation of your <b><i>Twitter Card<\/i><\/b>, Tweet your <i>URL <\/i>and watch your card appear in your Tweet below.<\/li>\n<li>Use <a href=\"https:\/\/analytics.twitter.com\"><b>Twitter Analytics<\/b><\/a> to measure the results of integrating Cards.<\/li>\n<\/ol>\n<p>As you&#8217;ve probably noticed, implementing <b><i>Twitter Cards<\/i><\/b> is really simple, and doing so will give you great results in terms of <i>web traffic<\/i> and interaction with your followers (and yeah, remember to <b><i>share relevant and compelling content <\/i><\/b>for your audience!).<\/p>\n<p>Also, improving the appearance of your tweets really <b>makes a difference<\/b> that users will notice quickly on your <i>timeline<\/i>. In the next picture you&#8217;ll see what I mean:<\/p>\n<p><a href=\"https:\/\/s3.postcron.com\/blog-en\/2015\/07\/TW-Timeline-EN.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1616\" src=\"https:\/\/s3.postcron.com\/blog-en\/2015\/07\/TW-Timeline-EN.png\" alt=\"How do you see a Twitter Card\" width=\"470\" height=\"365\" \/><\/a><\/p>\n<p>To sum up, adding images, videos, or thumbnails to your Tweets views will increase the chances that <b><i>people click on your links<\/i><\/b>. And all you have to do is just start using <b><i>Twitter Cards.<\/i><\/b> Doing so not only beautifies your tweets but also, favors the arrival of <b><i>new visitors to your site<\/i><\/b>, increase the chances of <b><i>interacting with your followers<\/i><\/b>, and the chances that they share your content with their friends.<br \/>\nHad you already heard about <b><i>Twitter Cards<\/i><\/b>? Which one do you find most useful? Tell us about your experience and stay tuned, because we&#8217;ll be back soon with new exclusive tips to apply to your social networks.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When it comes down to social networks with &#8220;personality,&#8221; Twitter is definitely one of them. With over 302 million users worldwide, the site is still growing rapidly. And that&#8217;s because of it&#8217;s always refreshing proposal: invite users to share their real-time news through just 140 characters. It\u2019s \u00a0ideal for communicating updates for your website or [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-1608","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to take Advantage of Twitter Cards - Postcron - Social Media Marketing Blog and Digital Marketing Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/postcron.com\/en\/blog\/twitter-cards\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to take Advantage of Twitter Cards - Postcron - Social Media Marketing Blog and Digital Marketing Blog\" \/>\n<meta property=\"og:description\" content=\"When it comes down to social networks with &#8220;personality,&#8221; Twitter is definitely one of them. 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