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In recent years, <\/span>SEO strategies<\/b> (short for <\/span>Search Engine Optimization<\/span><\/i>) for <\/span>positioning content<\/b> on the Internet have changed a lot in order to accompany the <\/span>ever-changing modifications<\/span><\/i> of <\/span>Google\u2019s algorithms<\/b>. In the process, we have moved from the old paradigm of focusing on a <\/span>single keyword<\/span><\/i>, to focusing on <\/span>search terms<\/span><\/i>, the <\/span>user\u2019s needs<\/span><\/i>, and <\/span>long tail searches<\/span><\/i>. <\/span><\/p>\n Because of this, <\/span>Social Media Marketing<\/i><\/b> has gained great prominence when framing <\/span>SEO<\/i><\/b> strategies<\/i><\/b> for most companies. But it\u2019s worth mentioning, as Google software engineer <\/span>Matt Cutts<\/i><\/b> says, social indicators don\u2019t influence in the same way most people think it does <\/span>when positioning content in search results<\/span><\/i>. So, in this article I will tell you everything you need to know about the <\/span>relationship between SEO and Social Media<\/i><\/b>, and how you can use it to benefit your business. Here we go!<\/span><\/p>\n As many experts say, a company\u2019s <\/span>popularity<\/span><\/i> on social media networks <\/span>influences the positioning <\/i><\/b>of their content within search results on search engines like <\/span>Google<\/span><\/i> and <\/span>Bing<\/span><\/i>. Now, <\/span>how does it<\/span><\/i>? Read on, because this is where I\u2019m going to share with you 4 aspects you need to consider for your SEO campaigns.<\/span><\/p>\n It\u2019s <\/span>very important<\/span><\/i> that you consider the fact that <\/span>social media profiles<\/b> greatly influence the <\/span>positioning<\/span><\/i> within the <\/span>search results<\/b>. It\u2019s even probable that these social profiles appear <\/span>in the top results<\/i><\/b> for searches related to brand names and companies.<\/span><\/p>\n To verify this, I typed “<\/span>Pepsi<\/i><\/b>” into Google on my computer, and found that indeed the brand\u2019s <\/span>social profiles were among the first few results<\/i><\/b>. This<\/span>\u00a0is clear evidence of the importance of social profiles from the <\/span>SEO<\/b> point of view.\u00a0<\/span><\/p>\n That\u2019s why we need to remember that from the user\u2019s perspective, <\/span>social profiles<\/i><\/b> of companies are often perceived as something <\/span>much closer<\/i><\/b> than their website. For this reason, I strongly recommend that you work on <\/span>updating your social media accounts<\/i><\/b>, especially if you want Google to give you a good position.<\/span><\/p>\n When users search for <\/span>information about a brand<\/span><\/i>, they\u2019re not only using Google any more to do so. On the contrary, more and more people are turning to Facebook, Twitter, and other social media <\/span>to learn more about their companies of interest<\/span><\/i>.<\/span><\/p>\n For this reason, it\u2019s essential to consider the <\/span>positioning of your brand<\/i><\/b> within Social Media. So, I suggest doing an <\/span>audit<\/span><\/i> to find out which channels represent your company in each <\/span>social network<\/span><\/i>. That way, you can take control of the situation to eliminate those that are unnecessary and ultimately, manage your channels personally according to the strategy of your <\/span>Social Media Marketing Calendar<\/i><\/b>.<\/span><\/p>\n To perform this task, you can use our Control for Social Media Template. It will guide your audit process of Social networks and help you find out who is representing you in each channel. To download it, click on the image<\/em><\/strong> below.<\/span><\/p>\n As they say among <\/span>Community Managers<\/i><\/b> and experts in Digital Marketing, “<\/span>Content is King<\/i><\/b>.” It is so important when trying to reach your audience and achieve positioning a brand among Google search results. Why? For many reasons. In the first place, <\/span>content<\/b> is what allows you to offer <\/span>added value to the public<\/i><\/b>. In turn, it is material capable of being shared and viralized (when it\u2019s quality) through the various Social Networks.<\/span><\/p>\n The <\/span>two fundamental pillars<\/i><\/b> you should consider when making your posts are <\/span>abundance<\/b> and <\/span>quality<\/b>. Regarding the first, it\u2019s essential that you <\/span>always keep your accounts up to date,<\/i><\/b> so that your brand is <\/span>present every day<\/span><\/i> in the lives of your audience. To keep up with that, you can use <\/span>Postcron<\/b>, our application for <\/span>scheduling posts automatically on Facebook<\/b><\/a>, Instagram, <\/span>Twitter<\/span>,\u00a0<\/span>Google<\/span>+, LinkedIn and Pinterest.<\/span><\/em><\/p>\n Sharing <\/span>quality posts<\/i><\/b> is very important from <\/span>SEO<\/b> point of view since they are the only ones that can be <\/span>indexed<\/i><\/b> by the search engine and requested by the audience. At the same time, they can be optimized to be detected more easily by Google (for example, by using <\/span>keywords<\/i><\/b>). That\u2019s why we recommended always <\/span>sharing content<\/a><\/b> that\u2019s <\/span>relevant<\/b> to your audience whenever posting Facebook, on your blog or any Social Network. This will serve to retain your followers and to better define your brand\u2019s identity.<\/span><\/p>\n As you know, an <\/span>essential<\/span><\/i> element for successful <\/span>SEO positioning<\/i><\/b> is to include <\/span>keywords<\/b> on your website, your blog, and all your <\/span>Social Media marketing<\/i><\/b>. Similarly, it\u2019s essential to use them in the <\/span>posts on your Facebook<\/b>, Twitter and other sites where you have accounts.<\/span><\/p>\n Basically, every time <\/span>you write a Facebook post<\/b> or when you compose a tweet, you need to be sure to <\/span>add keywords that will facilitate the location of your content<\/i><\/b>. For example, if you sell cookware and you want to share a post with a recipe for a certain meal, use Google\u2019s <\/span>Keyword Planner<\/b><\/a> to help you choose the keyword most used by users relative to that content.<\/span><\/p>\n![\"SEO](\"https:\/\/s3.postcron.com\/blog-en\/2015\/08\/Oh-yeah.gif\")
<\/a><\/b><\/h2>\nSEO and Social Media: 4 key considerations for your campaigns<\/b><\/h2>\n
1. Social Media Profiles affect positioning<\/b><\/h2>\n
<\/a><\/p>\n2. Consider the Social Network\u2019s very own search engines<\/b><\/h2>\n
<\/a><\/p>\n<\/a><\/p>\n3. It\u2019s essential to share quality and abundant content<\/b><\/h2>\n
<\/a><\/p>\n4. Always include keywords in your publications<\/b><\/h2>\n
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