{"id":1705,"date":"2015-08-19T18:10:31","date_gmt":"2015-08-19T18:10:31","guid":{"rendered":"http:\/\/postcron.com\/en\/blog\/?p=1705"},"modified":"2017-05-16T17:05:26","modified_gmt":"2017-05-16T17:05:26","slug":"social-media-trends","status":"publish","type":"post","link":"https:\/\/postcron.com\/en\/blog\/social-media-trends\/","title":{"rendered":"4 Social Media Trends You Should Be Paying Attention To"},"content":{"rendered":"

\"Social<\/a><\/p>\n

Every year social media giants like Facebook, Twitter, and others seem like they\u2019re making big changes to their platforms<\/strong>, causing you to change the way you use them and\/or rethink your SM Marketing strategies<\/strong>. \u00a0Well, 2015 is no different – \u00a0and maybe you\u2019ve been wondering what this year will bring to the table? Even though it can be really difficult to predict the future of social media, in this article we\u2019re going to take a look at\u00a04<\/strong> social media trends that are evolving this year<\/strong><\/em>. That way you\u2019ll be able to analyze your social media marketing choices and see if you\u2019re on the right track. \u00a0After all, it is most effective way to reach your audience. Let\u2019s get started!<\/p>\n

This is what’s been happening…<\/p>\n

1. New and distinct networks popping up<\/b><\/h2>\n

2014 saw its share of new networks come into play. Most of them are trying to counteract user\u2019s claims against giants like Facebook, Twitter and Instagram, such as too many ads, lack of privacy, collection of data, keeping track of online activities, etc<\/em>. \u00a0These new networks, like Yik Yak<\/a>, for example, offer users more privacy by allowing them to post to other users nearby anonymously<\/strong>, or Ello<\/a> who promises to never sell users\u2019 data<\/strong>.<\/p>\n

\"the<\/a><\/p>\n

The challenge these networks face is gaining a big enough userbase<\/em> to actually rival sites like Facebook and Twitter. However, some of the new networks are what we would call \u201cNiche-based\u201d networks<\/strong>, which center around an already existing population. These networks are based around a particular interest<\/strong>, rather than people. For example Foodie<\/a><\/strong> for chefs and cooks, or Fitocracy<\/a><\/strong> for workout junkies. Trends show that these types of networks have the ability to thrive.<\/p>\n

\"Social<\/a><\/p>\n

<\/h2>\n

So as a brand, it\u2019s a good idea to be on the lookout<\/b> for these new networks. Peek around and see if there are already any sites related to<\/b> your \u2018niche\u2019<\/i><\/b> and see how you can be present there<\/b>. Be aware of the growth of these networks, so that you can include them in your communication strategies<\/b>.<\/p>\n

2. Using social networks to send money<\/b><\/h2>\n

Recently, it has become known that Facebook is developing a \u201cwallet\u201d like feature<\/a> for its messenger app. If released, it would allow its 200 million users to send money to each other and make payments without any fees<\/strong>. They\u2019ve also already launched a new\u00a0Autofill feature that allows users to enter their credit card info and make purchases with more than 450,000 sites<\/strong> on the web. So, if you own or operate a physical or online store, it would be a great idea to start taking advantage of these new features and incorporate them into your payment options for your customers<\/strong>.<\/p>\n

\"Social<\/a><\/p>\n

Currently, other companies are trying to get on on the mobile payment space as well. For example, Apple with its Apple Pay<\/em> app, new ones like Square and Stripe<\/em> and Paypal<\/em> all want to start handing your transactions<\/strong>. It’s not exactly clear what the push to become your wallet is, they may eventually charge for their services, or it might be\u00a0to attract advertisers with purchasing data. Anyway, it shouldn’t surprise you to see this trend gain traction throughout the year.<\/p>\n

3. Shopping hits social media and takes off<\/b><\/h2>\n

This is one of the biggest social media trends of the year. Internet sites are already among the top places consumers go to shop these days, that’s why social networks are finally dialling in and getting one step closer to delivering the final sale vendors have longed for. Twitter and Facebook have already started testing out \u201cBuy\u201d buttons<\/strong> that allow users to purchase items directly<\/strong> <\/em>from their network. Basically, once users enter their payment info, they\u2019re able to buy anything that pops up on their newsfeed without even having to leave the social network.<\/em><\/p>\n

\"Social<\/a><\/p>\n

Social selling showed a positive trend in a study from 2013 to 2014 with 26% increase. In addition, leading statistic provider, Statista projects<\/a> that social commerce sales will take a 50% leap<\/strong> from 2014\u2019s $20 billion to account for $50 billion by the end of 2015.<\/strong><\/p>\n

The upside for vendors is that with social media they\u2019ve already got a receptive audience in real-time<\/strong>. This makes social networks the perfect platform for short-term deals and offers,<\/strong> as users will feel inclined to act in the moment and take advantage of them RIGHT NOW<\/strong>. \u00a0Then, get right back to scrolling through friend\u2019s pictures, chatting, and updating their statuses. As you can see, adding \u201cBuy\u201d buttons to your posts<\/a> can be a great opportunity for maximizing sales<\/strong> <\/em>and is a trend that is definitely gaining traction across various platforms.<\/p>\n

4. A growing demand for privacy<\/b><\/h2>\n

Since users are demanding more and more privacy with their social media, we saw a number of new platforms launched in 2014. For example, Telegram, Snapchat, Whisper, etc. all tried to deliver anonymity and privacy<\/strong>. After all, not everyone wants to broadcast their life to the entire<\/em> world. However, the problem was actually fulfilling<\/em> these promises of privacy. What happened was that almost none<\/em> of them could indeed keep their users\u2019 information (pictures, posts, identity, location, etc.) a secret<\/strong>. Snapchat was hacked and Whisper was reported to be saving people\u2019s posts and locations to compile data bases.<\/p>\n

\"Social<\/a><\/p>\n

However, that doesn\u2019t stop users from still wanting privacy<\/strong>. As more and more users become aware of how their personal information is being collected and manipulated by companies and the government, the demand will only get stronger<\/em>. Although proven difficult to deliver intimacy on the internet, big players are starting to acknowledge the trend and launch creations like Facebook’s new “Rooms” app<\/a><\/strong> – which allows users to create chat rooms based on shared interests, without the requirement of entering personal data<\/strong> <\/em>like name or location.<\/p>\n

\"Social<\/a><\/p>\n

We recommend keeping the urge for privacy in mind when it comes to soliciting personal information from your users in let\u2019s say facebook contests<\/a>, or other social media propositions. Try not to ask for too much unnecessary info<\/strong> and don\u2019t overwhelm\u00a0them with too many requirements.<\/p>\n

 <\/p>\n

Hopefully, these\u00a04<\/strong> Social Media Trends<\/strong> <\/em>we’ve shared with you today\u00a0will help you get an idea of what is to come in 2015.\u00a0The creation new and distinct networks based on<\/strong> things like\u00a0the interests<\/strong>, respecting the privacy<\/strong> of users, using social networks for shopping<\/strong> and making payments<\/strong>, and even your home devices keeping tabs on your social media profiles are all things we will see gain strength in 2015.<\/p>\n","protected":false},"excerpt":{"rendered":"

Every year social media giants like Facebook, Twitter, and others seem like they\u2019re making big changes to their platforms, causing you to change the way you use them and\/or rethink your SM Marketing strategies. \u00a0Well, 2015 is no different – \u00a0and maybe you\u2019ve been wondering what this year will bring to the table? Even though […]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-1705","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\n4 Social Media Trends You Should Be Paying Attention To - Postcron - Social Media Marketing Blog and Digital Marketing Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/postcron.com\/en\/blog\/social-media-trends\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"4 Social Media Trends You Should Be Paying Attention To - Postcron - Social Media Marketing Blog and Digital Marketing Blog\" \/>\n<meta property=\"og:description\" content=\"Every year social media giants like Facebook, Twitter, and others seem like they\u2019re making big changes to their platforms, causing you to change the way you use them and\/or rethink your SM Marketing strategies. \u00a0Well, 2015 is no different – \u00a0and maybe you\u2019ve been wondering what this year will bring to the table? Even though […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/postcron.com\/en\/blog\/social-media-trends\/\" \/>\n<meta property=\"og:site_name\" content=\"Postcron - Social Media Marketing Blog and Digital Marketing Blog\" \/>\n<meta property=\"article:published_time\" content=\"2015-08-19T18:10:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-05-16T17:05:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/s3.postcron.com\/blog-en\/2015\/08\/Trends2015.jpg\" \/>\n<meta name=\"author\" content=\"Taylor Webster\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Taylor Webster\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/postcron.com\/en\/blog\/social-media-trends\/\",\"url\":\"https:\/\/postcron.com\/en\/blog\/social-media-trends\/\",\"name\":\"4 Social Media Trends You Should Be Paying Attention To - Postcron - Social Media Marketing Blog and Digital Marketing Blog\",\"isPartOf\":{\"@id\":\"https:\/\/postcron.com\/en\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/postcron.com\/en\/blog\/social-media-trends\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/postcron.com\/en\/blog\/social-media-trends\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/s3.postcron.com\/blog-en\/2015\/08\/Trends2015.jpg\",\"datePublished\":\"2015-08-19T18:10:31+00:00\",\"dateModified\":\"2017-05-16T17:05:26+00:00\",\"author\":{\"@id\":\"https:\/\/postcron.com\/en\/blog\/#\/schema\/person\/6ece8c0fdedc6f3d9d12eb6dfa1f463f\"},\"breadcrumb\":{\"@id\":\"https:\/\/postcron.com\/en\/blog\/social-media-trends\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/postcron.com\/en\/blog\/social-media-trends\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/postcron.com\/en\/blog\/social-media-trends\/#primaryimage\",\"url\":\"https:\/\/s3.postcron.com\/blog-en\/2015\/08\/Trends2015.jpg\",\"contentUrl\":\"https:\/\/s3.postcron.com\/blog-en\/2015\/08\/Trends2015.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/postcron.com\/en\/blog\/social-media-trends\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/postcron.com\/en\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"4 Social Media Trends You Should Be Paying Attention To\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/postcron.com\/en\/blog\/#website\",\"url\":\"https:\/\/postcron.com\/en\/blog\/\",\"name\":\"Postcron - Social Media Marketing Blog and Digital Marketing Blog\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/postcron.com\/en\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/postcron.com\/en\/blog\/#\/schema\/person\/6ece8c0fdedc6f3d9d12eb6dfa1f463f\",\"name\":\"Taylor Webster\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/postcron.com\/en\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/b6ac44eaef229b858800389c63e01d0f489711c14ef9ec2c9d2ef62d6a538d73?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/b6ac44eaef229b858800389c63e01d0f489711c14ef9ec2c9d2ef62d6a538d73?s=96&d=mm&r=g\",\"caption\":\"Taylor Webster\"},\"url\":\"https:\/\/postcron.com\/en\/blog\/author\/taylor\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"4 Social Media Trends You Should Be Paying Attention To - Postcron - Social Media Marketing Blog and Digital Marketing Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/postcron.com\/en\/blog\/social-media-trends\/","og_locale":"en_US","og_type":"article","og_title":"4 Social Media Trends You Should Be Paying Attention To - Postcron - Social Media Marketing Blog and Digital Marketing Blog","og_description":"Every year social media giants like Facebook, Twitter, and others seem like they\u2019re making big changes to their platforms, causing you to change the way you use them and\/or rethink your SM Marketing strategies. \u00a0Well, 2015 is no different – \u00a0and maybe you\u2019ve been wondering what this year will bring to the table? Even though […]","og_url":"https:\/\/postcron.com\/en\/blog\/social-media-trends\/","og_site_name":"Postcron - Social Media Marketing Blog and Digital Marketing Blog","article_published_time":"2015-08-19T18:10:31+00:00","article_modified_time":"2017-05-16T17:05:26+00:00","og_image":[{"url":"https:\/\/s3.postcron.com\/blog-en\/2015\/08\/Trends2015.jpg","type":"","width":"","height":""}],"author":"Taylor Webster","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Taylor Webster","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/postcron.com\/en\/blog\/social-media-trends\/","url":"https:\/\/postcron.com\/en\/blog\/social-media-trends\/","name":"4 Social Media Trends You Should Be Paying Attention To - Postcron - Social Media Marketing Blog and Digital Marketing Blog","isPartOf":{"@id":"https:\/\/postcron.com\/en\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/postcron.com\/en\/blog\/social-media-trends\/#primaryimage"},"image":{"@id":"https:\/\/postcron.com\/en\/blog\/social-media-trends\/#primaryimage"},"thumbnailUrl":"https:\/\/s3.postcron.com\/blog-en\/2015\/08\/Trends2015.jpg","datePublished":"2015-08-19T18:10:31+00:00","dateModified":"2017-05-16T17:05:26+00:00","author":{"@id":"https:\/\/postcron.com\/en\/blog\/#\/schema\/person\/6ece8c0fdedc6f3d9d12eb6dfa1f463f"},"breadcrumb":{"@id":"https:\/\/postcron.com\/en\/blog\/social-media-trends\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/postcron.com\/en\/blog\/social-media-trends\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/postcron.com\/en\/blog\/social-media-trends\/#primaryimage","url":"https:\/\/s3.postcron.com\/blog-en\/2015\/08\/Trends2015.jpg","contentUrl":"https:\/\/s3.postcron.com\/blog-en\/2015\/08\/Trends2015.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/postcron.com\/en\/blog\/social-media-trends\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/postcron.com\/en\/blog\/"},{"@type":"ListItem","position":2,"name":"4 Social Media Trends You Should Be Paying Attention To"}]},{"@type":"WebSite","@id":"https:\/\/postcron.com\/en\/blog\/#website","url":"https:\/\/postcron.com\/en\/blog\/","name":"Postcron - Social Media Marketing Blog and Digital Marketing Blog","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/postcron.com\/en\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/postcron.com\/en\/blog\/#\/schema\/person\/6ece8c0fdedc6f3d9d12eb6dfa1f463f","name":"Taylor Webster","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/postcron.com\/en\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/b6ac44eaef229b858800389c63e01d0f489711c14ef9ec2c9d2ef62d6a538d73?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b6ac44eaef229b858800389c63e01d0f489711c14ef9ec2c9d2ef62d6a538d73?s=96&d=mm&r=g","caption":"Taylor Webster"},"url":"https:\/\/postcron.com\/en\/blog\/author\/taylor\/"}]}},"_links":{"self":[{"href":"https:\/\/postcron.com\/en\/blog\/wp-json\/wp\/v2\/posts\/1705","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/postcron.com\/en\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/postcron.com\/en\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/postcron.com\/en\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/postcron.com\/en\/blog\/wp-json\/wp\/v2\/comments?post=1705"}],"version-history":[{"count":11,"href":"https:\/\/postcron.com\/en\/blog\/wp-json\/wp\/v2\/posts\/1705\/revisions"}],"predecessor-version":[{"id":4804,"href":"https:\/\/postcron.com\/en\/blog\/wp-json\/wp\/v2\/posts\/1705\/revisions\/4804"}],"wp:attachment":[{"href":"https:\/\/postcron.com\/en\/blog\/wp-json\/wp\/v2\/media?parent=1705"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/postcron.com\/en\/blog\/wp-json\/wp\/v2\/categories?post=1705"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/postcron.com\/en\/blog\/wp-json\/wp\/v2\/tags?post=1705"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}