{"id":1720,"date":"2015-08-20T20:55:03","date_gmt":"2015-08-20T20:55:03","guid":{"rendered":"http:\/\/postcron.com\/en\/blog\/?p=1720"},"modified":"2017-05-03T16:12:04","modified_gmt":"2017-05-03T16:12:04","slug":"8-surprising-twitter-statistics-get-more-engagement","status":"publish","type":"post","link":"https:\/\/postcron.com\/en\/blog\/8-surprising-twitter-statistics-get-more-engagement\/","title":{"rendered":"8 Surprising Twitter Statistics That Will Help You Get More Engagement"},"content":{"rendered":"

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As you probably already know, Twitter<\/a> is one of the fastest growing social media\u00a0networks of our time. That’s why in today’s blog post I’m going to share 8 SURPRISING TWITTER STATISTICS THAT WILL HELP YOU GET MORE ENGAGEMENT.<\/p>\n

Twitter gives businesses and community managers<\/b> the opportunity to expand their reach, interact and engage with audiences<\/b>, and generate brand awareness<\/b>. With everyone from Taylor Swift to Barack Obama on there, it feels like everyone and their brother are sending out 140 character messages. Well that\u2019s because it currently has almost 284 million active users and you\u2019re most likely one of them.<\/p>\n

While you’re probably already familiar with the site, we\u2019ve compiled some interesting info <\/b>that you might not know about Twitter. Over 200,000 corporate tweets from SocialBro<\/a> were analyzed to come up with some statistics<\/a> that will help you figure out if what you\u2019re doing on Twitter is working…or not. These\u00a08 surprising Twitter statistics<\/b> will help you compose more effective tweets and have a higher chance of being retweeted. \u00a0Let\u2019s check em out!<\/p>\n

1) If you put your URL in the middle of your tweet, you are 26% more likely<\/em> to get retweeted than if you put it at the beginning or end.<\/b> Click to Tweet!<\/a><\/h2>\n

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Who knew?! Optimizing your URL placement is an\u00a0easy way to gain more engagement and get more traffic directed to your website. I personally was usually including it at the end— I\u2019ll be changing that from now on!<\/p>\n

\"Twitter<\/a><\/p>\n

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2) Tweets that include hashtags are 33% more likely to be retweeted than those without.<\/b> Click to Tweet!<\/a><\/h2>\n

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If you\u2019re not already in the hashtag game, it\u2019s time to get to work because it\u2019s a great way to get more engagement<\/strong>. Hashtags will make your content viewable to anyone who is interested in that tag, not just your followers. Be creative and clever with your hashtags to attract users and try to incorporate them into the text of your post, not only at the end.<\/p>\n

\"Twitter<\/a><\/p>\n

3) Direct message campaigns on Twitter have a 300% higher click rate than email campaigns. Click to Tweet!<\/a><\/b><\/h2>\n

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This is great insight! But, remember to the Direct Message the right people<\/i><\/b>. Try sending out more personalized DM campaigns to a segmented group<\/strong> of your followers. That way you\u2019ll avoid the risk of your message feeling like spam and getting unfollowed. For other great tips check out SocialBro\u2019s best practices for DM campaigns<\/strong>.<\/p>\n

\"dm<\/a><\/h2>\n

4) Tweets with only one hashtag are 69% more likely to get retweets than those with two hashtags. Click to Tweet!<\/a><\/b><\/h2>\n

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Less is more<\/em>\u00a0in the hashtag world. Too many hashtags can actually lead to less interaction and less retweets! Don’t overwhelm your followers with too many hashtags.<\/p>\n