{"id":1934,"date":"2015-09-04T01:11:03","date_gmt":"2015-09-04T01:11:03","guid":{"rendered":"http:\/\/postcron.com\/en\/blog\/?p=1934"},"modified":"2017-05-16T18:47:21","modified_gmt":"2017-05-16T18:47:21","slug":"write-the-best-titles","status":"publish","type":"post","link":"https:\/\/postcron.com\/en\/blog\/write-the-best-titles\/","title":{"rendered":"Write the Best Titles and Radically Improve Your Conversion Rates"},"content":{"rendered":"

Okay, so even though we’re always talking about how important it is to <\/span>write really good valuable content<\/b> for our audience (which it is!!), how good would any of that be if <\/span>NOBODY clicked on them<\/span><\/i>! You only get one chance to make a first impression and it\u2019s the <\/span>title that influences the reader\u2019s decision whether to read it or not.<\/b> Titles represent your content on all forms of social media AND\u00a0search engines. Today we’re going to provide you with a guide on <\/span>how to tweak your headlines and write super sexy awesome titles<\/b>, so that your users don’t just scroll on by your posts.<\/span>
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\n<\/a>By the way, did you know that on average <\/span>only about 80%<\/i><\/b> of your audience stops<\/b> to take the time to read your headlines? Aaaand did you know that on average <\/span>only 20%<\/i><\/b> of them CLICK<\/b> on your headline? <\/span><\/p>\n

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That\u2019s why <\/span>we have to take advantage of the fact that people surfing the web, whether aware or not, have the intention of finding something<\/b> in particular. Maybe some already know what they want, maybe they don\u2019t, but they\u2019re <\/span>lurking. <\/span><\/i>We\u2019ve got to be wise enough and clever enough to seduce them, <\/b>while at the same time offering them exactly what they\u2019re are looking for<\/em>.<\/span><\/p>\n

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Scared? Don\u2019t be! We\u2019ve got you covered. Now that you know why it’s soo important to write <\/span>extremely intriguing titles<\/b>, let\u2019s get started!<\/span><\/p>\n

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To start off, take a look at how Upworthy<\/strong> <\/a>optimized this headline and got it 17 millions views<\/strong>!<\/span><\/p>\n

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So how do you do it? Take a look at these 5 steps (with bonus tips) for <\/strong><\/span>writing the best titles<\/b> and boost your conversion rates!<\/span><\/p>\n

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Step 1) Be specific <\/span><\/h2>\n

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When writing super awesome titles, it’s important to <\/span>be specific so that the reader finds utility<\/b> in your article. They need to believe that what you\u2019re promising <\/span>suits their need<\/span><\/i>. In my experience, most people don\u2019t have <\/span>super general <\/span><\/i>needs, actually they have <\/span>quite specific needs<\/b>. Which is why we search for keywords and\/or certain topics appeal to us. <\/span><\/p>\n

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Let\u2019s say you know that your audience is interested in a certain topic, for example \u201c<\/span>healthy lifestyles\u201d<\/span><\/i>, and you have an article about \u201c<\/span>eating healthy<\/span><\/i>.\u201d <\/span>Be more specific<\/b>: It\u2019s not the best idea to title it with \u201c10 Ways to Eat Healthier.\u201d It sounds boring, overdone, and unrelevant to my circumstances even though I\u2019m not even what you\u2019re going to offer in the article, I\u2019m probably not going to click on it. That\u2019s how quickly YOUR content can get skipped over.<\/strong><\/span><\/p>\n

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How to be more specific: <\/b><\/p>\n

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So, what exactly are you offering in your article? Are you offering <\/span>creative recipes<\/b> for your healthy-eating readers? Then, try something like this:<\/span><\/p>\n

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