{"id":1966,"date":"2015-09-08T15:45:32","date_gmt":"2015-09-08T15:45:32","guid":{"rendered":"http:\/\/postcron.com\/en\/blog\/?p=1966"},"modified":"2016-04-26T21:38:30","modified_gmt":"2016-04-26T21:38:30","slug":"linkedin-marketing","status":"publish","type":"post","link":"https:\/\/postcron.com\/en\/blog\/linkedin-marketing\/","title":{"rendered":"Everything You Need To Know About LinkedIn Marketing"},"content":{"rendered":"<p><a href=\"https:\/\/s3.postcron.com\/blog-en\/2015\/09\/Everything-you-need-to-know-about-LinkedIn-Marketing1.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-1979\" src=\"https:\/\/s3.postcron.com\/blog-en\/2015\/09\/Everything-you-need-to-know-about-LinkedIn-Marketing1.jpg\" alt=\"LinkedIn Marketing\" width=\"550\" height=\"280\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Are you sure you are taking full advantage of your <\/span><b>Linkedin Marketing strategy<\/b><span style=\"font-weight: 400;\">? You better be sure you are! LinkedIn is <\/span><i><span style=\"font-weight: 400;\">the <\/span><\/i><span style=\"font-weight: 400;\">biggest and fastest growing <\/span><b>social network dedicated to professionals.<\/b><span style=\"font-weight: 400;\"> It has over 300 million people that use the site to connect with their friends and colleagues everyday, and is <\/span><b>responsible for 4 times more traffic <\/b><span style=\"font-weight: 400;\">to your homepage than Facebook and Twitter. This platform is an excellent place to have your brand be present, which is why you should include LinkedIn Marketing in your <\/span><b>Social Media Strategy<\/b><span style=\"font-weight: 400;\">. <\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Today we\u2019re going to give you <\/span><b>LinkedIn Marketing tips<\/b><span style=\"font-weight: 400;\"> for creating the <\/span><b>best updates to reach your audience and get more engagement<\/b><span style=\"font-weight: 400;\">. We\u2019re going to cover exactly <\/span><i><span style=\"font-weight: 400;\">what you should post<\/span><\/i><span style=\"font-weight: 400;\">, <\/span><i><span style=\"font-weight: 400;\">when you should post<\/span><\/i><span style=\"font-weight: 400;\">, and <\/span><i><span style=\"font-weight: 400;\">how often you should post.<\/span><\/i><span style=\"font-weight: 400;\">\u00a0Then, we&#8217;re going to show you <\/span><b>step by step<\/b><span style=\"font-weight: 400;\"> how you can start <\/span><b>scheduling posts automatically on LinkedIn<\/b><span style=\"font-weight: 400;\"> too!<\/span><\/p>\n<p><a href=\"https:\/\/s3.postcron.com\/blog-en\/2015\/09\/new-girl.gif\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-1974\" src=\"https:\/\/s3.postcron.com\/blog-en\/2015\/09\/new-girl.gif\" alt=\"LinkedIn Marketing\" width=\"245\" height=\"233\" \/><\/a><\/p>\n<h1><span style=\"font-weight: 400;\">How to Improve Your LinkedIn Marketing Strategy:<\/span><\/h1>\n<h2><\/h2>\n<h2><span style=\"font-weight: 400;\">3 Tips for writing super-awesome updates on LinkedIn (What, When, and How often!)<\/span><\/h2>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">1) What to post on LinkedIn:<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">In order to perfect your LinkedIn Marketing strategy, you first and foremost need to consider <\/span><i><span style=\"font-weight: 400;\">what kind of content<\/span><\/i><span style=\"font-weight: 400;\"> you will be publishing. <\/span><a href=\"https:\/\/help.linkedin.com\/ci\/fattach\/get\/2352183\/0\/filename\/Company_Pages_Status_Updates.pdf\" target=\"_blank\"><span style=\"font-weight: 400;\">Studies<\/span><\/a><span style=\"font-weight: 400;\"> have shown that LinkedIn users <\/span><b>tend to be most interested content that contains industry insights, company news, and information about new products and services.<\/b><span style=\"font-weight: 400;\"> It\u2019s important to offer your audience <\/span><b>added value<\/b><span style=\"font-weight: 400;\">. So, why not try sharing posts that are the \u201cbest of\u201d or \u201ctop\u201d lists related to your field?<\/span><\/p>\n<p><a href=\"https:\/\/s3.postcron.com\/blog-en\/2015\/09\/3M-LCP-Infographic.jpg\"><img decoding=\"async\" class=\"aligncenter wp-image-1975\" src=\"https:\/\/s3.postcron.com\/blog-en\/2015\/09\/3M-LCP-Infographic.jpg\" alt=\"LinkedIn Marketing\" width=\"561\" height=\"346\" \/><\/a><\/p>\n<h3><span style=\"font-weight: 400;\">To get more engagement on Linkedin, follow these tips!<\/span><\/h3>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Ask a question!<\/b><span style=\"font-weight: 400;\"> It has been shown that users are <\/span><b>50% more likely to leave a comment<\/b><span style=\"font-weight: 400;\"> if the status contains a question.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Include a link<\/b><span style=\"font-weight: 400;\"> in your post! Updates with links and CTAs get <\/span><b>45% more engagement.<\/b><\/li>\n<li style=\"font-weight: 400;\"><b>Post a picture!<\/b><span style=\"font-weight: 400;\"> When you post a picture on LinkedIn your are <\/span><b>98% more likely to receive a comment. <\/b><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Get more shares by <\/span><b>posting videos!<\/b><span style=\"font-weight: 400;\"> Research shows that users are <\/span><b>75% more likely to share<\/b><span style=\"font-weight: 400;\"> videos than any other type of post. <\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">2) How often should I post on LinkedIn?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Now that you have a better idea of WHAT to post on LinkedIn, we\u2019ve got to nail down <\/span><b>WHEN <\/b><span style=\"font-weight: 400;\">and <\/span><b>HOW OFTEN<\/b><span style=\"font-weight: 400;\"> to post. We recommend that you <\/span><b>post once per day<\/b><span style=\"font-weight: 400;\">, Monday through Friday. LinkedIn released a <\/span><a href=\"http:\/\/business.linkedin.com\/marketing-solutions\/c\/14\/1\/sophisticated-guide-for-marketing.html\" target=\"_blank\"><span style=\"font-weight: 400;\">study<\/span><\/a><span style=\"font-weight: 400;\"> that showed that pages who\u00a0posted 20 times per month were <\/span><b>able to reach 60% of their public<\/b><span style=\"font-weight: 400;\">. Evenings and weekends <\/span><i><span style=\"font-weight: 400;\">do not <\/span><\/i><span style=\"font-weight: 400;\">seem to result in much engagement on this network, so we recommend avoiding posting then.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you want help organizing your <\/span><i><span style=\"font-weight: 400;\">Social Media Content Schedule<\/span><\/i><span style=\"font-weight: 400;\"> take a look at our article <\/span><a href=\"http:\/\/localhost\/en\/blog\/social-media-templates\/\" target=\"_blank\"><span style=\"font-weight: 400;\">5 Templates that will save you thousands of hours<\/span><\/a><span style=\"font-weight: 400;\">. \u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">3) When to post on LinkedIn:<\/span><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">If you want to <\/span><b>maximize the reach of your content<\/b><span style=\"font-weight: 400;\">, it\u2019s clearly a good idea to post when the majority of your audience is online. Since this is a work-related social network, studies show that the larger number of<\/span><b> people are on LinkedIn during <\/b><a href=\"https:\/\/business.linkedin.com\/marketing-solutions\/c\/14\/1\/sophisticated-guide-for-marketing?u=0\" target=\"_blank\"><b>business hours<\/b><\/a><span style=\"font-weight: 400;\">. That\u2019s why we recommend <\/span><b>posting in the morning or around lunch-time<\/b><span style=\"font-weight: 400;\">. <\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s important that you test out <\/span><b>which times work best for your audience and industry<\/b><span style=\"font-weight: 400;\">. In the case that you or your staff create content during other times of the day, or it seems inconvenient to have to remember to login and update your account everyday, we\u2019re going to show you how to use Postcron to <\/span><a href=\"http:\/\/postcron.com\/\" target=\"_blank\"><b>schedule all your posts for the week automatically<\/b><\/a><b>! <\/b><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Check it out:<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">How to schedule posts on LinkedIn using Postcron<\/span><\/h2>\n<p>&nbsp;<\/p>\n<p>1. First go to the <a href=\"http:\/\/postcron.com\" target=\"_blank\">Postcron <\/a>website and log in using one of your Facebook, Twitter, or Google+ accounts.<\/p>\n<p><a href=\"https:\/\/s3.postcron.com\/blog-en\/2014\/11\/2.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2962\" src=\"https:\/\/s3.postcron.com\/blog-en\/2014\/11\/2.png\" alt=\"Postcron login\" width=\"579\" height=\"255\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">2. Once you are on the dashboard, you need to add the LinkedIn Page or Profile where you want to schedule your posts. A window will pop up showing your LinkedIn account(s). Click the one(s) you want and then hit\u00a0the <\/span><b>blue button<\/b><span style=\"font-weight: 400;\">, which will take you back to the dashboard.<\/span><\/p>\n<p><a href=\"https:\/\/s3.postcron.com\/blog-en\/2015\/08\/Add-LinkedIn-account.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3035\" src=\"https:\/\/s3.postcron.com\/blog-en\/2015\/08\/Add-LinkedIn-account.png\" alt=\"Add LinkedIn account\" width=\"756\" height=\"147\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">3. Now your accounts are connected! All you have to do is create and program your post. If you have a large number of posts already prepared, consider using <\/span><a href=\"http:\/\/localhost\/en\/blog\/schedule-posts-on-linkedin\/\" target=\"_blank\"><span style=\"font-weight: 400;\">Postcron\u2019s Bulk Uploader for LinkedIn<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><a href=\"https:\/\/s3.postcron.com\/blog-en\/2015\/08\/Schedule-posts-on-LinkedIn.png\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3036 alignleft\" src=\"https:\/\/s3.postcron.com\/blog-en\/2015\/08\/Schedule-posts-on-LinkedIn.png\" alt=\"Schedule posts on LinkedIn\" width=\"511\" height=\"211\" \/><\/a> <a href=\"https:\/\/s3.postcron.com\/blog-en\/2015\/04\/events4.png\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2988 alignright\" src=\"https:\/\/s3.postcron.com\/blog-en\/2015\/04\/events4.png\" alt=\"events4\" width=\"685\" height=\"237\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Now you are all set up to <\/span><b>start automating your posts on LinkedIn<\/b><span style=\"font-weight: 400;\">!<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/s3.postcron.com\/blog-en\/2015\/09\/highest-of-fives.gif\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1973\" src=\"https:\/\/s3.postcron.com\/blog-en\/2015\/09\/highest-of-fives.gif\" alt=\"LinkedIn Marketing\" width=\"428\" height=\"231\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">We hope these tips on <\/span><b>what, when, and how often to post on LinkedIn <\/b><span style=\"font-weight: 400;\">will be useful when it comes to <\/span><i><span style=\"font-weight: 400;\">writing the best status updates and reaching your audience<\/span><\/i><span style=\"font-weight: 400;\">. Incorporate these tips \u00a0to build a successful <\/span><b>LinkedIn Marketing strategy<\/b><span style=\"font-weight: 400;\">. Don\u2019t forget to make your life easier by <\/span><a href=\"http:\/\/postcron.com\"><span style=\"font-weight: 400;\">scheduling your posts<\/span><\/a><span style=\"font-weight: 400;\"> so that they are published automatically. Not only will it save you tons of time and energy, but it will help you <strong>remain always present<\/strong> on the social media network for professionals! <\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Do you have any tips or strategies for reaching your LinkedIn audience? Have you run into any glitches with your LinkedIn Marketing? We\u2019ve love to hear about your experiences, so please leave us a comment below! <\/b><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Are you sure you are taking full advantage of your Linkedin Marketing strategy? You better be sure you are! LinkedIn is the biggest and fastest growing social network dedicated to professionals. It has over 300 million people that use the site to connect with their friends and colleagues everyday, and is responsible for 4 [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-1966","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Everything You Need To Know About LinkedIn Marketing - Postcron - Social Media Marketing Blog and Digital Marketing Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/postcron.com\/en\/blog\/linkedin-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Everything You Need To Know About LinkedIn Marketing - Postcron - Social Media Marketing Blog and Digital Marketing Blog\" \/>\n<meta property=\"og:description\" content=\"&nbsp; Are you sure you are taking full advantage of your Linkedin Marketing strategy? 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It has over 300 million people that use the site to connect with their friends and colleagues everyday, and is responsible for 4 [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/postcron.com\/en\/blog\/linkedin-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Postcron - Social Media Marketing Blog and Digital Marketing Blog\" \/>\n<meta property=\"article:published_time\" content=\"2015-09-08T15:45:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-04-26T21:38:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/s3.postcron.com\/blog-en\/2015\/09\/Everything-you-need-to-know-about-LinkedIn-Marketing1.jpg\" \/>\n<meta name=\"author\" content=\"Taylor Webster\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Taylor Webster\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/postcron.com\/en\/blog\/linkedin-marketing\/\",\"url\":\"https:\/\/postcron.com\/en\/blog\/linkedin-marketing\/\",\"name\":\"Everything You Need To Know About LinkedIn Marketing - Postcron - Social Media Marketing Blog and Digital Marketing Blog\",\"isPartOf\":{\"@id\":\"https:\/\/postcron.com\/en\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/postcron.com\/en\/blog\/linkedin-marketing\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/postcron.com\/en\/blog\/linkedin-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/s3.postcron.com\/blog-en\/2015\/09\/Everything-you-need-to-know-about-LinkedIn-Marketing1.jpg\",\"datePublished\":\"2015-09-08T15:45:32+00:00\",\"dateModified\":\"2016-04-26T21:38:30+00:00\",\"author\":{\"@id\":\"https:\/\/postcron.com\/en\/blog\/#\/schema\/person\/6ece8c0fdedc6f3d9d12eb6dfa1f463f\"},\"breadcrumb\":{\"@id\":\"https:\/\/postcron.com\/en\/blog\/linkedin-marketing\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/postcron.com\/en\/blog\/linkedin-marketing\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/postcron.com\/en\/blog\/linkedin-marketing\/#primaryimage\",\"url\":\"https:\/\/s3.postcron.com\/blog-en\/2015\/09\/Everything-you-need-to-know-about-LinkedIn-Marketing1.jpg\",\"contentUrl\":\"https:\/\/s3.postcron.com\/blog-en\/2015\/09\/Everything-you-need-to-know-about-LinkedIn-Marketing1.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/postcron.com\/en\/blog\/linkedin-marketing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/postcron.com\/en\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Everything You Need To Know About LinkedIn Marketing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/postcron.com\/en\/blog\/#website\",\"url\":\"https:\/\/postcron.com\/en\/blog\/\",\"name\":\"Postcron - Social Media Marketing Blog and Digital Marketing Blog\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/postcron.com\/en\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/postcron.com\/en\/blog\/#\/schema\/person\/6ece8c0fdedc6f3d9d12eb6dfa1f463f\",\"name\":\"Taylor Webster\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/postcron.com\/en\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/b6ac44eaef229b858800389c63e01d0f489711c14ef9ec2c9d2ef62d6a538d73?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/b6ac44eaef229b858800389c63e01d0f489711c14ef9ec2c9d2ef62d6a538d73?s=96&d=mm&r=g\",\"caption\":\"Taylor Webster\"},\"url\":\"https:\/\/postcron.com\/en\/blog\/author\/taylor\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Everything You Need To Know About LinkedIn Marketing - Postcron - Social Media Marketing Blog and Digital Marketing Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/postcron.com\/en\/blog\/linkedin-marketing\/","og_locale":"en_US","og_type":"article","og_title":"Everything You Need To Know About LinkedIn Marketing - Postcron - Social Media Marketing Blog and Digital Marketing Blog","og_description":"&nbsp; Are you sure you are taking full advantage of your Linkedin Marketing strategy? 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