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Are your links getting as many <\/span>clicks <\/b>as you would like? <\/span>Clickthrough Rate<\/b> (CTR) is a huge factor when it comes to <\/span>directing traffic to your website<\/b> and getting more <\/span>conversions<\/b>. The higher your CTR, the more conversions, more sales, and more revenue you\u2019ll get. For those of you who manage multiple Twitter accounts, your goal should be to get users to <\/span>click on your links<\/b>, and not just read your tweets and pass on by. <\/span><\/p>\n Keep reading to find out exactly what clickthrough rate is and how to make your tweets more <\/span>clickable<\/span><\/i>. Below you\u2019ll find <\/span>10 ways to increase CTR<\/b> and <\/span>reach your audience more effectively.<\/b><\/p>\n <\/p>\n <\/p>\n As you probably have noticed, there are many distinct places a person can click on a tweet. They could click on the\u2026.<\/span><\/p>\n <\/p>\n <\/p>\n Whoa. That\u2019s a lot of options for clicks! The one that we want to increase is <\/span>clicks on the<\/span><\/i> links <\/span><\/i>you\u2019ve posted. If you <\/span>increase CTR on the links you publish<\/b>, you\u2019ll be getting more traffic to your website, and more <\/span>visibility <\/b>of your content. So let\u2019s jump right in and see how to get more clicks!<\/span><\/p>\n <\/p>\n <\/p>\n Including images<\/span><\/a> in your Twitter posts will help catch the eye of your followers and increase your click through rate by at least 18%. Try using <\/span>Twitter Cards<\/span><\/a> to increase visibility.<\/span><\/p>\n <\/p>\n <\/p>\n <\/p>\n One of the most important elements of your article is the Title, right? Titles are what make people<\/span> click on your content<\/b>. So why not use the title that you\u2019ve worked so hard on in your actual tweet? Check out our blog post on how to <\/span>write the perfect title.<\/span><\/a><\/p>\n <\/p>\n <\/p>\n Since Twitter is a fast paced social media network, with thousands of tweets a day, people don\u2019t have time to stop and read your tweet twice. That\u2019s why it’s so important to get your point across in the <\/span>clearest manner possible<\/b>. Make sure your users understand exactly what you are offering right off the bat. <\/span><\/p>\n <\/p>\n <\/p>\n Although statistics can be intriguing and interesting, tweets that include them are not among the most clicked on. Research shows that tweets with statistics actually receive <\/span>32% less clicks than regular copy<\/b>. If you want to increase CTR, use an inviting title that gets readers to <\/span>click <\/span><\/i>on your article to find out the interesting info. <\/span><\/p>\n <\/p>\n For example: <\/span><\/p>\n <\/p>\n <\/p>\n You can see here, that the <\/span>entire statistic<\/span><\/i> isn\u2019t presented in the post, the reader has to actually <\/span>click on the link<\/b> to discover the information they\u2019re after. \u00a0<\/span><\/p>\n <\/p>\n <\/p>\n Every audience is unique and it is important to figure out exactly <\/span>who your audience is<\/span><\/a>\u00a0and when they prefer to be online<\/strong>. But in general, people respond more to posts that are tweeted in the <\/span>afternoon and on the weekend<\/b>. So, shoot for tweeting more often during those times.<\/span><\/p>\n <\/p>\n <\/p>\n <\/p>\n To <\/span>maintain a constant presence on Twitter<\/b> without having to be online all day and night you can use Postcron to <\/span>schedule your posts<\/span><\/a>. It allows you to <\/span>automate all of your posts <\/b>ahead of time and reach your audience more effectively when <\/span>they <\/span><\/i>are online.<\/span><\/p>\n <\/p>\n <\/p>\n The most effective way reach your audience is to <\/span>tweet multiple times throughout the day.<\/b> However, allowing at least a <\/span>half an hour<\/b> between your tweets will ensure that you connect with your followers often but don\u2019t <\/span>overwhelm <\/span><\/i>them. <\/span><\/p>\n <\/p>\n <\/p>\n If you want your followers to clink on your links, Include <\/span>Call to Actions in the text<\/b>. Tell them exactly what you want them to do. For example, \u201c<\/span>Click here to download<\/span><\/i>\u201d or \u201c<\/span>Retweet us..<\/span><\/i>\u201d \u201c<\/span>Sign up for\u2026<\/span><\/i>\u201d, etc..<\/span><\/p>\n <\/p>\n Here are some examples in action:<\/span><\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n Including hashtags in your tweets is a great way to boost your online presence and participate in ongoing conversations on Twitter. They also help you increase CTR as people are <\/span>21% more likely to engage with tweets with hashtags<\/b>. To figure out which hashtags will be best for your audience use a tool like <\/span>Hashtagify.me<\/span><\/a> . It will help you find the most popular hashtags related to your content.<\/span><\/p>\n <\/p>\n <\/p>\n <\/p>\n Check out this post on the <\/span>Ultimate Guide to Using Hashtags<\/span><\/a> for more info on how to optimize hashtags across different platforms. <\/span><\/p>\n <\/p>\n <\/p>\n Even though this may seem obvious, it happens way more often than you think. <\/span><\/p>\n There\u2019s nothing worse than checking the analytics of something you tweeted a week ago and finding that the link didn\u2019t work. <\/span><\/p>\n <\/p>\n If your link doesn’t work, it will definitely <\/span>affect your click through rate<\/b>. That\u2019s why it’s so important to double check<\/strong> that they work correctly. One of the most common mistakes is <\/span>forgetting to put a space between the text and the link<\/span><\/i>. <\/span>Don\u2019t let it happen to you!<\/b><\/p>\n <\/p>\n <\/p>\n If you want to increase CTR it would be a great idea to start creating and linking to infographics. This <\/span>study<\/span><\/a> shows us that tweets with infographics are among the most engaging content on Twitter. It was shown that they actually receive <\/span>more than 800% retweets and clickthroughs. <\/b><\/p>\n <\/p>\n Not a graphic designer?! Don’t worry! There are websites out there like Canva <\/a>and PicMonkey<\/a>\u00a0that will help you create professional and attractive infographics for your audience. <\/span><\/p>\nWhat do we mean by CTR on Twitter?<\/span><\/h2>\n
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1) Include Images<\/span><\/h2>\n
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2) Take advantage of your title<\/span><\/h2>\n
3) Be clear<\/span><\/h2>\n
4) Simmer down on the stats<\/span><\/h2>\n
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5) Tweet at the right<\/em> times. <\/span><\/h2>\n
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<\/a><\/p>\n6) Leave time between your Tweets<\/span><\/h2>\n
7) Include Call to Action Text <\/span><\/h2>\n
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<\/a><\/p>\n8) Hashtags<\/span><\/h2>\n
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<\/a><\/p>\n9) Double Check Your Links!<\/span><\/h2>\n
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<\/a><\/p>\n10) Share Infographics<\/span><\/h2>\n
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