{"id":207,"date":"2014-01-20T17:34:36","date_gmt":"2014-01-20T17:34:36","guid":{"rendered":"http:\/\/postcron.com\/en\/blog\/?p=207"},"modified":"2018-02-08T13:22:08","modified_gmt":"2018-02-08T13:22:08","slug":"how-to-make-a-tweet-get-viral","status":"publish","type":"post","link":"https:\/\/postcron.com\/en\/blog\/how-to-make-a-tweet-get-viral\/","title":{"rendered":"How the hell do I come up with a viral tweet!?"},"content":{"rendered":"

 <\/p>\n

\"como<\/center>It is true that the big factor that determines the “virality” of a content is luck but there are common aspects that every viral tweet has,<\/strong> and we’ll be reviewing them in this article.<\/p>\n

We obviously can’t create a step by step manual on how to come up with super “shareable” content since each market or business requires you reach out to your audience and adapt your content<\/strong> which changes from one to the next. Our purpose is to help you get to know which elements contribute to success<\/strong> so you too can apply them in each tweet, video, meme, picture, post, and thus increase your chances of these becoming viral. (As long as the universe’s on your side, of course) \ud83d\ude42<\/p>\n

Before getting to know how we can make a tweet (or something of the sort) become viral, we’ll use Upworthy<\/a>‘s definition of what something \u201cviral\u201d is.
\nAnything that’s \u201cclickable\u201d and (also) \u201cshareable\u201d.<\/strong><\/p>\n

\"viral<\/center>So…<\/p>\n
    \n
  • If people click but don’t share<\/strong>, we lose.<\/li>\n
  • If people share, but their friends don’t click<\/strong>, we are still losing.<\/li>\n<\/ul>\n

    Or…aren’t we?<\/p>\n

    \"titular<\/center><\/p>\n
      \n
    • Conclusion: the content has to be \u201cshareable\u201d and clickable by your followers<\/strong>, your friends’ followers and the friends of the followers of your friends’ friends and so forth until you get a million clicks and shares. \ud83d\ude42<\/li>\n<\/ul>\n

       <\/p>\n

      1- A viral tweet, a universal \u201cproblem\u201d.<\/h2>\n

      One of the main motivation that makes a person react<\/strong> to something is to firstly feel identified<\/strong> with it. We won’t be able to catch someone’s attention if we fail to communicate in his\/her emotional language, if we don’t connect using a shared situation such as having the same sense of humor, the same type of hair, the same extra pounds, the same insomnia because of a child, the same values, the same ambitions, etc.
      \n<\/strong><\/em> Besides touching the precise emotional nerve why do you think
      \nDove’s \u201cEvolution\u201d campaign (16 million) or its       \u201cBeauty Sketches\u201d<\/a> campaign (62 million) were so successful?
      \nLet’s see…<\/p>\n

      https:\/\/www.youtube.com\/watch?v=iYhCn0jf46U<\/p>\n

      Because all of us, even those most blessed by nature, have, had or will have that insecurity that comes from believing we’re not as beautiful or attractive as…
      \nDiscussing a topic that creates empathy<\/strong> translates to making the people on the other side go: \u201cYeeeeeeeees! I thought\/felt\/went through\/suffered\/experienced that exact same thing\u201d<\/strong>. And achieving this means reducing the chances of our content being abandoned or our tweet being ignored<\/em>. Get to know what moves your followers<\/strong> so you can start catching their attention.<\/p>\n

      2- Did you hear how a response on a live news show became one of the most successful videos?<\/h2>\n

      …With its headline (and, obviously, a whole lot of luck \ud83d\ude42 )<\/h4>\n

      A battle cannot be won if there aren’t any opponents. Then there’s no battle in the first place! Meaning you can have what you believe to be the best content but if you can’t make people interested in it<\/strong> no amount of empathy or emotional nerves touched will do. Now, in order to arise interest, we can’t stress this enough, it’s necessary to have an excellent headline, which needs to be captivating and it needs to awaken curiosity.<\/strong> Yes, all of that in only one line.<\/p>\n

      Therefore, we need to keep the following into account:<\/p>\n

        \n
      • If the title is vague it doesn’t catch people’s attention.<\/strong> It doesn’t make them want to click on it<\/li>\n
      • If the title is too specific it fails to create the need<\/strong> to click on it. Everything’s said and done.<\/li>\n<\/ul>\n

        Interesting… right?<\/p>\n

        \"MR<\/center>Here’s a case that demonstrates the difference between a good headline and one that brings about 16 million views:<\/p>\n
          \n
        • Original Title: \u201cCBS WKBT News Anchor\u00b4s On- Air response To viewer calling her fat\u201d<\/li>\n
        • Improved Title: \u201cBully Calls News Anchor Fat, News Anchor Destroys Him On Live TV\u201d<\/li>\n<\/ul>\n

          \"headlines<\/a><\/p>\n

          So…
          \nWhy did the new headline make the difference?
          \nFirstly the video deals with a sensitive subject that affects a lot of people<\/strong> worldwide. It’s a situation that generates empathy because it’s a \u201cuniversal problem\u201d.<\/strong>
          \nSecondly, in order to make it a high-profile viral product Upworthy used the right words to move people.<\/strong> Fat, Bully, New’s Anchor and… \u201cdestroy\u201d<\/strong>. In only one line they introduce a villain, evil and cruel, and a heroine that \u201cdestroys\u201d the bad guy but we still don’t know HOW<\/strong><\/em>. This is the bit that within thousandths of seconds arises people’s curiosity: \u201cHum… what did she say for them to state: \u201cshe destroys him?\u201d, \u201cHumm… how harsh was she?\u201d … CLICK!!<\/p>\n