<\/p>\n
1) Pin Your Best and Most Recent Content to Your Feed<\/span><\/h2>\nTwitter now gives you the option to <\/span>\u2018pin\u2019 a tweet<\/b> to the top of your timeline. When your content is \u2018pinned\u2019 <\/span>all your followers can see it<\/b> when they go to your twitter stream. It\u2019s a good idea to pin your most recent and important posts, so that new followers can see it right away and until you decide to unpin it. Also, did you know that if you pin GIFs they will <\/span>automatically play<\/b> when someone goes to your profile? <\/span><\/p>\n![\"how](\"https:\/\/s3.postcron.com\/blog-en\/2015\/10\/Manage-Twitter-Pinned-Tweet.png\")
<\/p>\n
<\/h2>\n2) Keep Track of Engagement<\/span><\/h2>\nThis is really important if you want to\u00a0<\/span>manage your Twitter account effectively<\/b>. It\u2019s necessary to see whether or not your followers are <\/span>engaging <\/span><\/i>with your posts or not. Are you getting retweets and favorited as often as you would like? <\/span><\/p>\nCheck your Twitter Analytics frequently and <\/span>analyze which content receives the most engagement <\/b>and which content does not. Focus on the content that does and reconsider changing your content strategy if your posts have low engagement. \u00a0If your posts are getting low engagement, you might also want to re-think your titles. Check out this blog post to learn <\/span>how to write kick-ass blog titles<\/span><\/a> and entice your followers to click! <\/span><\/p>\n <\/p>\n
3) Set up Twitter Lists<\/span><\/h2>\nLists on Twitter are great for <\/span>organizing <\/b>and <\/i><\/b>reaching out to influencers<\/b>. First, start making lists to organize your feed. To do so, just go to someone\u2019s profile, click on \u201cSettings\u201d then \u201cAdd or Remove from lists.\u201d \u00a0You will have the option to <\/span>create new lists<\/b>. Some ideas for creating lists for your business could be organizing them by:<\/span><\/p>\n <\/p>\n
\n- competitors<\/span><\/li>\n
- customer relationships<\/span><\/li>\n
- industry leaders<\/span><\/li>\n
- trends<\/span><\/li>\n
- employees\/team members<\/span><\/li>\n
- events<\/span><\/li>\n
- blogs you like<\/span><\/li>\n
- your biggest fans<\/span><\/li>\n<\/ul>\n
<\/p>\n
![\"how](\"https:\/\/s3.postcron.com\/blog-en\/2015\/10\/MANAGE-TWITTER-lists.jpg\")
<\/a><\/p>\nSecondly, you can use lists to <\/span>find influencers in your industry<\/b>. Once on someone’s profile you can see the lists that <\/span>they <\/span><\/i>are apart of by clicking on \u201cLists\u201d then \u201cMember of\u201d. See what other lists they are apart of and <\/span>find other <\/b>really influential<\/i><\/b> people <\/b>to try to reach out to. <\/span><\/p>\n <\/p>\n
4) Use Awesome Hashtags<\/span><\/h2>\n <\/p>\n
Hashtags are extremely useful for <\/span>finding your target audience, participating in online conversations <\/b>centered around shared interests, and <\/span>getting new people to see your content<\/b>. Also, <\/span>tweets with hashtags get twice<\/span><\/a> as much engagement! However, it\u2019s important to understand that there is a science behind using hashtags, how many, how long, how to find them and how to analyze them. We cover all of that, plus give you really useful tools in our blog post <\/span>The Ultimate Guide to Using Hashtags<\/span><\/a>.<\/span><\/p>\n <\/p>\n
5) Be Selective with New Followers<\/span><\/h2>\n <\/p>\n
Yes, growing your followers is important, but it\u2019s useless to have gain new followers if they aren\u2019t <\/span>really <\/span><\/i>interested in your business or industry<\/b>. Thankfully, there are apps like <\/span>ManageFlitter<\/span><\/a> that let you search for a certain demographic of users. For example, people who tweet in \u201cXXX language\u201d, who have \u201cXXX <\/span>keyword<\/b>\u201d in their bio, are included in over 50 lists, etc. Bottom line, gain followers who will be <\/span>interested <\/span><\/i>in your content, and therefore will <\/span>engage <\/span><\/i>in you content. \u00a0<\/span><\/p>\n <\/p>\n
6) Take Advantage of Direct Messages<\/span><\/h2>\n <\/p>\n
Even though DM\u2019s have gotten a bad rap, if you use them correctly they can be <\/span>extremely effective<\/b> for your marketing campaign. It\u2019s important to <\/span>segment your audience<\/span><\/a> and send very specific, relevant messages to your users. For example, to promote specific <\/span>webinars<\/span><\/i>, <\/span>events<\/span><\/i>, <\/span>promos<\/span><\/i>, etc. Some ways to make your DM campaigns more effective: Include <\/span>added value<\/b> in your messages, and <\/span>personalize <\/b>it to include the <\/span>person\u2019s first name<\/span><\/i>. Beware of using <\/span>spam words<\/b> \u201c<\/span>free<\/span><\/i>\u201d or \u201c<\/span>click here<\/span><\/i>\u201d as users might not trust them and\/or will be deemed as spam in email platforms. <\/span><\/p>\n <\/p>\n
7) Use Postcron to Schedule Your Tweets<\/span><\/h2>\n <\/p>\n
This works great, especially if you <\/span>manage more than one Twitter account<\/b>. You can use <\/span>Postcron to schedule tweets<\/span><\/a> throughout the day, and even set up <\/span>Predetermined Publishing Times<\/b> to start <\/span>scheduling your tweets more efficiently<\/span><\/a> and during times that when your audience in online most. <\/span><\/p>\n <\/p>\n
![\"how](\"https:\/\/s3.postcron.com\/blog-en\/2015\/10\/Untitled.png\")
<\/a><\/p>\n8) Activate Your Twitter Cards<\/span><\/h2>\n <\/p>\n
This awesome new Twitter feature allows you to include more information about your posts, pictures, videos, or app explanations. By activating Twitter Cards you are increasing your chance of getting retweeted or favorited. Check out our <\/span>Guide to Using Twitter Cards<\/span><\/a>.<\/span><\/p>\n <\/p>\n
![\"how](\"https:\/\/s3.postcron.com\/blog-en\/2015\/10\/Twitter-Cards-using-and-not-using-1024x456.png\")
<\/a><\/p>\n <\/p>\n
9) Check the Growth and Decline of Your Followers<\/span><\/h2>\n <\/p>\n
Check to see if you are <\/span>gaining or losing followers<\/b>. Use this information to adjust and manage your Twitter Strategy accordingly. <\/span>Twitter Analytics<\/span><\/a> allows you to perform this task frequently, and for free!<\/span><\/p>\n <\/p>\n
10) Know Your Audience<\/span><\/h2>\n <\/p>\n
Get to know not only <\/span>when your followers are online<\/b>, but also what they <\/span>like <\/b>and are <\/span>interested <\/span><\/i>in. If you find that they are not interested the types of things you are tweeting you will need to <\/span>reach out to new followers<\/b>. Use a tool like <\/span>Simply Measured<\/b><\/a> to find out information about <\/span>location, influence, behaviour, <\/span><\/i>and <\/span>interests<\/span><\/i>. <\/span><\/p>\n <\/p>\n
![\"how](\"https:\/\/s3.postcron.com\/blog-en\/2015\/10\/MANAGE-TWITTER-simply-measured.png\")
<\/a><\/p>\n<\/h2>\n11) Monitor Your Keywords<\/span><\/h2>\nThink of <\/span>keywords related to your brand, product, or service<\/b>. It’s worth keeping track of how these words are used over the internet in order to <\/span>boost your SEO success and ROI<\/b>. Use tools like Buzzsumo<\/strong><\/span>\u00a0to see reactions, and posts related to your keywords across the internet. <\/span><\/p>\nSproutSocial<\/span><\/a> is another great tool for monitoring keywords.<\/span><\/p>\n![\"how](\"https:\/\/s3.postcron.com\/blog-en\/2015\/10\/MANAGE-TWITTER-SPROUT-SOCIAL.png\")
<\/a><\/p>\n12) Clean Up Your Account<\/span><\/h2>\n <\/p>\n
As time goes one you will start to get<\/span> fake or inappropriate followers<\/b>. It\u2019s important to <\/span>clean up your account<\/span><\/a> every once in awhile, probably once a month. Some users might have <\/span>spammy <\/span><\/i>tweets, or not very many followers themselves, or be without a profile picture. In these cases, use tools like <\/span>Unfollowers.com<\/span><\/a> to <\/span>detect and remove these people<\/b>. <\/span><\/p>\n <\/p>\n
13) See What Your Competitors Are Up To<\/span><\/h2>\n <\/p>\n
Want to <\/span>gain more followers<\/b> that will be interested in your content?? Yeah, we thought so! A great way to find just those people is to take a look at who\u2019s following your <\/span>competitors<\/b>. Try following some of them and when they follow you back, you will probably see a <\/span>boost in engagement<\/b>. <\/span>Crowdfire<\/span><\/a> (previously JustUnfollow) has a feature called Copy Followers that allows you to enter any <\/span>Twitter account in your field<\/b> and they put together a list of its followers for you. This is a great way to <\/span>find a targeted audience<\/b> that is <\/span>active <\/span><\/i>and <\/span>engaging<\/span><\/i>
<\/p>\n
<\/h2>\n2) Keep Track of Engagement<\/span><\/h2>\nThis is really important if you want to\u00a0<\/span>manage your Twitter account effectively<\/b>. It\u2019s necessary to see whether or not your followers are <\/span>engaging <\/span><\/i>with your posts or not. Are you getting retweets and favorited as often as you would like? <\/span><\/p>\nCheck your Twitter Analytics frequently and <\/span>analyze which content receives the most engagement <\/b>and which content does not. Focus on the content that does and reconsider changing your content strategy if your posts have low engagement. \u00a0If your posts are getting low engagement, you might also want to re-think your titles. Check out this blog post to learn <\/span>how to write kick-ass blog titles<\/span><\/a> and entice your followers to click! <\/span><\/p>\n <\/p>\n
3) Set up Twitter Lists<\/span><\/h2>\nLists on Twitter are great for <\/span>organizing <\/b>and <\/i><\/b>reaching out to influencers<\/b>. First, start making lists to organize your feed. To do so, just go to someone\u2019s profile, click on \u201cSettings\u201d then \u201cAdd or Remove from lists.\u201d \u00a0You will have the option to <\/span>create new lists<\/b>. Some ideas for creating lists for your business could be organizing them by:<\/span><\/p>\n <\/p>\n
\n- competitors<\/span><\/li>\n
- customer relationships<\/span><\/li>\n
- industry leaders<\/span><\/li>\n
- trends<\/span><\/li>\n
- employees\/team members<\/span><\/li>\n
- events<\/span><\/li>\n
- blogs you like<\/span><\/li>\n
- your biggest fans<\/span><\/li>\n<\/ul>\n
<\/p>\n
<\/a><\/p>\nSecondly, you can use lists to <\/span>find influencers in your industry<\/b>. Once on someone’s profile you can see the lists that <\/span>they <\/span><\/i>are apart of by clicking on \u201cLists\u201d then \u201cMember of\u201d. See what other lists they are apart of and <\/span>find other <\/b>really influential<\/i><\/b> people <\/b>to try to reach out to. <\/span><\/p>\n <\/p>\n
4) Use Awesome Hashtags<\/span><\/h2>\n <\/p>\n
Hashtags are extremely useful for <\/span>finding your target audience, participating in online conversations <\/b>centered around shared interests, and <\/span>getting new people to see your content<\/b>. Also, <\/span>tweets with hashtags get twice<\/span><\/a> as much engagement! However, it\u2019s important to understand that there is a science behind using hashtags, how many, how long, how to find them and how to analyze them. We cover all of that, plus give you really useful tools in our blog post <\/span>The Ultimate Guide to Using Hashtags<\/span><\/a>.<\/span><\/p>\n <\/p>\n
5) Be Selective with New Followers<\/span><\/h2>\n <\/p>\n
Yes, growing your followers is important, but it\u2019s useless to have gain new followers if they aren\u2019t <\/span>really <\/span><\/i>interested in your business or industry<\/b>. Thankfully, there are apps like <\/span>ManageFlitter<\/span><\/a> that let you search for a certain demographic of users. For example, people who tweet in \u201cXXX language\u201d, who have \u201cXXX <\/span>keyword<\/b>\u201d in their bio, are included in over 50 lists, etc. Bottom line, gain followers who will be <\/span>interested <\/span><\/i>in your content, and therefore will <\/span>engage <\/span><\/i>in you content. \u00a0<\/span><\/p>\n <\/p>\n
6) Take Advantage of Direct Messages<\/span><\/h2>\n <\/p>\n
Even though DM\u2019s have gotten a bad rap, if you use them correctly they can be <\/span>extremely effective<\/b> for your marketing campaign. It\u2019s important to <\/span>segment your audience<\/span><\/a> and send very specific, relevant messages to your users. For example, to promote specific <\/span>webinars<\/span><\/i>, <\/span>events<\/span><\/i>, <\/span>promos<\/span><\/i>, etc. Some ways to make your DM campaigns more effective: Include <\/span>added value<\/b> in your messages, and <\/span>personalize <\/b>it to include the <\/span>person\u2019s first name<\/span><\/i>. Beware of using <\/span>spam words<\/b> \u201c<\/span>free<\/span><\/i>\u201d or \u201c<\/span>click here<\/span><\/i>\u201d as users might not trust them and\/or will be deemed as spam in email platforms. <\/span><\/p>\n <\/p>\n
7) Use Postcron to Schedule Your Tweets<\/span><\/h2>\n <\/p>\n
This works great, especially if you <\/span>manage more than one Twitter account<\/b>. You can use <\/span>Postcron to schedule tweets<\/span><\/a> throughout the day, and even set up <\/span>Predetermined Publishing Times<\/b> to start <\/span>scheduling your tweets more efficiently<\/span><\/a> and during times that when your audience in online most. <\/span><\/p>\n <\/p>\n
<\/a><\/p>\n8) Activate Your Twitter Cards<\/span><\/h2>\n <\/p>\n
This awesome new Twitter feature allows you to include more information about your posts, pictures, videos, or app explanations. By activating Twitter Cards you are increasing your chance of getting retweeted or favorited. Check out our <\/span>Guide to Using Twitter Cards<\/span><\/a>.<\/span><\/p>\n <\/p>\n
<\/a><\/p>\n <\/p>\n
9) Check the Growth and Decline of Your Followers<\/span><\/h2>\n <\/p>\n
Check to see if you are <\/span>gaining or losing followers<\/b>. Use this information to adjust and manage your Twitter Strategy accordingly. <\/span>Twitter Analytics<\/span><\/a> allows you to perform this task frequently, and for free!<\/span><\/p>\n <\/p>\n
10) Know Your Audience<\/span><\/h2>\n <\/p>\n
Get to know not only <\/span>when your followers are online<\/b>, but also what they <\/span>like <\/b>and are <\/span>interested <\/span><\/i>in. If you find that they are not interested the types of things you are tweeting you will need to <\/span>reach out to new followers<\/b>. Use a tool like <\/span>Simply Measured<\/b><\/a> to find out information about <\/span>location, influence, behaviour, <\/span><\/i>and <\/span>interests<\/span><\/i>. <\/span><\/p>\n <\/p>\n
<\/a><\/p>\n<\/h2>\n11) Monitor Your Keywords<\/span><\/h2>\nThink of <\/span>keywords related to your brand, product, or service<\/b>. It’s worth keeping track of how these words are used over the internet in order to <\/span>boost your SEO success and ROI<\/b>. Use tools like Buzzsumo<\/strong><\/span>\u00a0to see reactions, and posts related to your keywords across the internet. <\/span><\/p>\nSproutSocial<\/span><\/a> is another great tool for monitoring keywords.<\/span><\/p>\n<\/a><\/p>\n12) Clean Up Your Account<\/span><\/h2>\n <\/p>\n
As time goes one you will start to get<\/span> fake or inappropriate followers<\/b>. It\u2019s important to <\/span>clean up your account<\/span><\/a> every once in awhile, probably once a month. Some users might have <\/span>spammy <\/span><\/i>tweets, or not very many followers themselves, or be without a profile picture. In these cases, use tools like <\/span>Unfollowers.com<\/span><\/a> to <\/span>detect and remove these people<\/b>. <\/span><\/p>\n <\/p>\n
13) See What Your Competitors Are Up To<\/span><\/h2>\n <\/p>\n
Want to <\/span>gain more followers<\/b> that will be interested in your content?? Yeah, we thought so! A great way to find just those people is to take a look at who\u2019s following your <\/span>competitors<\/b>. Try following some of them and when they follow you back, you will probably see a <\/span>boost in engagement<\/b>. <\/span>Crowdfire<\/span><\/a> (previously JustUnfollow) has a feature called Copy Followers that allows you to enter any <\/span>Twitter account in your field<\/b> and they put together a list of its followers for you. This is a great way to <\/span>find a targeted audience<\/b> that is <\/span>active <\/span><\/i>and <\/span>engaging<\/span><\/i>
This is really important if you want to\u00a0<\/span>manage your Twitter account effectively<\/b>. It\u2019s necessary to see whether or not your followers are <\/span>engaging <\/span><\/i>with your posts or not. Are you getting retweets and favorited as often as you would like? <\/span><\/p>\n Check your Twitter Analytics frequently and <\/span>analyze which content receives the most engagement <\/b>and which content does not. Focus on the content that does and reconsider changing your content strategy if your posts have low engagement. \u00a0If your posts are getting low engagement, you might also want to re-think your titles. Check out this blog post to learn <\/span>how to write kick-ass blog titles<\/span><\/a> and entice your followers to click! <\/span><\/p>\n <\/p>\n Lists on Twitter are great for <\/span>organizing <\/b>and <\/i><\/b>reaching out to influencers<\/b>. First, start making lists to organize your feed. To do so, just go to someone\u2019s profile, click on \u201cSettings\u201d then \u201cAdd or Remove from lists.\u201d \u00a0You will have the option to <\/span>create new lists<\/b>. Some ideas for creating lists for your business could be organizing them by:<\/span><\/p>\n <\/p>\n <\/p>\n Secondly, you can use lists to <\/span>find influencers in your industry<\/b>. Once on someone’s profile you can see the lists that <\/span>they <\/span><\/i>are apart of by clicking on \u201cLists\u201d then \u201cMember of\u201d. See what other lists they are apart of and <\/span>find other <\/b>really influential<\/i><\/b> people <\/b>to try to reach out to. <\/span><\/p>\n <\/p>\n <\/p>\n Hashtags are extremely useful for <\/span>finding your target audience, participating in online conversations <\/b>centered around shared interests, and <\/span>getting new people to see your content<\/b>. Also, <\/span>tweets with hashtags get twice<\/span><\/a> as much engagement! However, it\u2019s important to understand that there is a science behind using hashtags, how many, how long, how to find them and how to analyze them. We cover all of that, plus give you really useful tools in our blog post <\/span>The Ultimate Guide to Using Hashtags<\/span><\/a>.<\/span><\/p>\n <\/p>\n <\/p>\n Yes, growing your followers is important, but it\u2019s useless to have gain new followers if they aren\u2019t <\/span>really <\/span><\/i>interested in your business or industry<\/b>. Thankfully, there are apps like <\/span>ManageFlitter<\/span><\/a> that let you search for a certain demographic of users. For example, people who tweet in \u201cXXX language\u201d, who have \u201cXXX <\/span>keyword<\/b>\u201d in their bio, are included in over 50 lists, etc. Bottom line, gain followers who will be <\/span>interested <\/span><\/i>in your content, and therefore will <\/span>engage <\/span><\/i>in you content. \u00a0<\/span><\/p>\n <\/p>\n <\/p>\n Even though DM\u2019s have gotten a bad rap, if you use them correctly they can be <\/span>extremely effective<\/b> for your marketing campaign. It\u2019s important to <\/span>segment your audience<\/span><\/a> and send very specific, relevant messages to your users. For example, to promote specific <\/span>webinars<\/span><\/i>, <\/span>events<\/span><\/i>, <\/span>promos<\/span><\/i>, etc. Some ways to make your DM campaigns more effective: Include <\/span>added value<\/b> in your messages, and <\/span>personalize <\/b>it to include the <\/span>person\u2019s first name<\/span><\/i>. Beware of using <\/span>spam words<\/b> \u201c<\/span>free<\/span><\/i>\u201d or \u201c<\/span>click here<\/span><\/i>\u201d as users might not trust them and\/or will be deemed as spam in email platforms. <\/span><\/p>\n <\/p>\n <\/p>\n This works great, especially if you <\/span>manage more than one Twitter account<\/b>. You can use <\/span>Postcron to schedule tweets<\/span><\/a> throughout the day, and even set up <\/span>Predetermined Publishing Times<\/b> to start <\/span>scheduling your tweets more efficiently<\/span><\/a> and during times that when your audience in online most. <\/span><\/p>\n <\/p>\n <\/p>\n This awesome new Twitter feature allows you to include more information about your posts, pictures, videos, or app explanations. By activating Twitter Cards you are increasing your chance of getting retweeted or favorited. Check out our <\/span>Guide to Using Twitter Cards<\/span><\/a>.<\/span><\/p>\n <\/p>\n <\/p>\n <\/p>\n Check to see if you are <\/span>gaining or losing followers<\/b>. Use this information to adjust and manage your Twitter Strategy accordingly. <\/span>Twitter Analytics<\/span><\/a> allows you to perform this task frequently, and for free!<\/span><\/p>\n <\/p>\n <\/p>\n Get to know not only <\/span>when your followers are online<\/b>, but also what they <\/span>like <\/b>and are <\/span>interested <\/span><\/i>in. If you find that they are not interested the types of things you are tweeting you will need to <\/span>reach out to new followers<\/b>. Use a tool like <\/span>Simply Measured<\/b><\/a> to find out information about <\/span>location, influence, behaviour, <\/span><\/i>and <\/span>interests<\/span><\/i>. <\/span><\/p>\n <\/p>\n Think of <\/span>keywords related to your brand, product, or service<\/b>. It’s worth keeping track of how these words are used over the internet in order to <\/span>boost your SEO success and ROI<\/b>. Use tools like Buzzsumo<\/strong><\/span>\u00a0to see reactions, and posts related to your keywords across the internet. <\/span><\/p>\n SproutSocial<\/span><\/a> is another great tool for monitoring keywords.<\/span><\/p>\n <\/p>\n As time goes one you will start to get<\/span> fake or inappropriate followers<\/b>. It\u2019s important to <\/span>clean up your account<\/span><\/a> every once in awhile, probably once a month. Some users might have <\/span>spammy <\/span><\/i>tweets, or not very many followers themselves, or be without a profile picture. In these cases, use tools like <\/span>Unfollowers.com<\/span><\/a> to <\/span>detect and remove these people<\/b>. <\/span><\/p>\n <\/p>\n <\/p>\n Want to <\/span>gain more followers<\/b> that will be interested in your content?? Yeah, we thought so! A great way to find just those people is to take a look at who\u2019s following your <\/span>competitors<\/b>. Try following some of them and when they follow you back, you will probably see a <\/span>boost in engagement<\/b>. <\/span>Crowdfire<\/span><\/a> (previously JustUnfollow) has a feature called Copy Followers that allows you to enter any <\/span>Twitter account in your field<\/b> and they put together a list of its followers for you. This is a great way to <\/span>find a targeted audience<\/b> that is <\/span>active <\/span><\/i>and <\/span>engaging<\/span><\/i>3) Set up Twitter Lists<\/span><\/h2>\n
\n
<\/a><\/p>\n4) Use Awesome Hashtags<\/span><\/h2>\n
5) Be Selective with New Followers<\/span><\/h2>\n
6) Take Advantage of Direct Messages<\/span><\/h2>\n
7) Use Postcron to Schedule Your Tweets<\/span><\/h2>\n
<\/a><\/p>\n8) Activate Your Twitter Cards<\/span><\/h2>\n
<\/a><\/p>\n9) Check the Growth and Decline of Your Followers<\/span><\/h2>\n
10) Know Your Audience<\/span><\/h2>\n
<\/a><\/p>\n<\/h2>\n
11) Monitor Your Keywords<\/span><\/h2>\n
<\/a><\/p>\n12) Clean Up Your Account<\/span><\/h2>\n
13) See What Your Competitors Are Up To<\/span><\/h2>\n