{"id":2180,"date":"2015-12-03T05:47:09","date_gmt":"2015-12-03T05:47:09","guid":{"rendered":"http:\/\/postcron.com\/en\/blog\/?p=2180"},"modified":"2018-02-07T21:13:09","modified_gmt":"2018-02-07T21:13:09","slug":"trends-on-social-networks","status":"publish","type":"post","link":"https:\/\/postcron.com\/en\/blog\/trends-on-social-networks\/","title":{"rendered":"6 Trends on Social Networks that all Social Media Managers Should Know"},"content":{"rendered":"

\"Trends<\/a>
\n<\/span><\/p>\n

We all want our efforts on <\/span>Social Media<\/span><\/i> to be <\/span>successful <\/b>right? Well, believe it or not, it\u2019s not enough to just know all\u00a0<\/span>the best Social Media tips<\/b><\/a> or even be up to date with the latest Facebook news. It’s also super important to “<\/span>know the ins and outs<\/b>” of social networks, that is, find out about predominant user trends on each of the<\/span> social networks<\/span><\/i> themselves. <\/span>Understanding the big picture in which you make daily decisions<\/b> is critical for <\/span>achieving your goals<\/b>. That\u2019s why in this blog post I will present <\/span>6 Trends on Social Networks that all Social Media Managers should know.<\/b><\/p>\n

6 Trends on Social Networks to guide your Social Media Strategies<\/h2>\n

 <\/p>\n

Below, I\u2019m going to give you a selection of the latest<\/b>\u00a0t<\/strong>rends on Social Networks<\/b> most relevant to <\/span>Social Media Marketing<\/b>. The numbers you see are from studies on\u00a0specialized sites like <\/span>chartbeat.com<\/b><\/em> and <\/span>quintly.com<\/b><\/em>.<\/span><\/p>\n

1- What do people do when they are connected to social networks?<\/h2>\n

 <\/p>\n

\"Trends<\/a><\/p>\n

Knowing what people do<\/b> while they are connected to <\/span>social networks<\/span><\/i> is the main desire of endless <\/span>digital marketing specialists and Social Media Managers<\/b>. Why? Because knowing how social networks are used makes it possible to come up with proposals for users with <\/span>much higher<\/span><\/i> probability of <\/span>generating interaction<\/b> In this context, different studies revealed how users spend their time when they go on Facebook and Twitter. Here are the results:<\/span><\/p>\n

On Facebook<\/b>: the activity that is recorded to be most frequent on a daily basis is<\/span> clicking the Like button<\/b>. This information, obtained from a survey conducted by the <\/span>Global Web Index<\/span><\/i>, shows that people most use Facebook in order to <\/span>connect with their friends<\/b>.<\/span><\/p>\n

On Twitter<\/b>: what most people do on this <\/span>microblogging network<\/span><\/i> is reading and finding out about <\/span>new stories<\/b>. This data shows us that the predominant use of Twitter is a<\/span> news source<\/b> for the people who use it. This piece of information gives you an idea of the type of content the majority of users expect. In turn, this will help you figure out which types of posts will<\/span> increase your CTR<\/b><\/a> or help you<\/span> get more followers on Twitter<\/b><\/a>.<\/b><\/p>\n

 <\/p>\n

2- Where are investments in Digital Marketing focused?<\/h2>\n

\"Trends<\/a><\/p>\n

 <\/p>\n

Recent research from the site <\/span>Social Media Examiner<\/span><\/i>, points out that new efforts in<\/span> Social Media Marketing<\/b><\/a> will focus on the following social networks:<\/span><\/p>\n

LinkedIn<\/b>: the <\/span>largest network of professionals<\/span><\/i> is favored by companies planning to intensify their communication campaigns. Consequently, it’s expected that over the next few months, <\/span>investments in <\/b>marketing on LinkedIn<\/b><\/a> will definitely increase.<\/b><\/p>\n

Twitter<\/b>: a study that analyzed Social Media strategies for more than <\/span>3500 digital marketing specialists<\/b>, ranked Twitter among their favorites when talking about <\/span>investing<\/span><\/i>. Meanwhile, this social network has been \u201cupping the ante\u201d, as it recently demonstrated with <\/span>the addition of the moments tab<\/b><\/a>.<\/b><\/p>\n

YouTube<\/b>: the social network centered around audiovisual content was also among the most chosen by experts when planning new campaigns. <\/span><\/p>\n

Specifically, <\/span>over 60% <\/b>of <\/span>marketing specialists<\/span><\/i> surveyed chose to bet on LinkedIn, Twitter and YouTube.<\/span><\/p>\n

 <\/p>\n

3- What are some characteristics of the average Facebook user?<\/h2>\n

\"Trends<\/a><\/p>\n

 <\/p>\n

A recent study analyzed statistics (<\/span>Facebook Insights<\/span><\/i>) from the Facebook audiences of 20 “giant” media sites who have an overwhelmingly strong presences on Facebook, such as <\/span>The Huffington Post, BuzzFeed, Yahoo<\/span><\/i> and others. This is what was found:<\/span><\/p>\n

\"Trends<\/a><\/p>\n