![\"How](\"https:\/\/s3.postcron.com\/blog-en\/2015\/12\/profile_linkedin.png\")
<\/p>\n<\/p>\n
<\/p>\n
<\/p>\n
If you\u2019re like me, it seems like you get 17 million invitations to LinkedIn everyday. Everyone and their mother is becoming a member! However, if your goal is to <\/span>use Linkedin as part of your Social Media Marketing Strategy<\/b>, you better have a top-notch profile geared to <\/span>impress your potential clients<\/b>! Today, you\u2019re in luck, cause that\u2019s <\/span>exactly <\/i><\/b>what we\u2019re gonna help you with!! <\/span><\/p>\n <\/p>\n Since LinkedIn is the <\/span>fastest growing social network for professionals<\/b>, companies around the world have begun to promote their products through this platform and use that space to find new members to join their teams. However, so many users means you have more <\/span>competition<\/span><\/i>, which means you <\/span>HAVE TO make a great first impression<\/b>. Your profile needs to be <\/span>optimized <\/b>if you want to get more than just views and actually start <\/span>building relationships.<\/b><\/p>\n <\/p>\n If you\u2019re interested in reaching out to potential buyers, there are certain ways you can <\/span>update your profile to boost your reputation<\/b> and let them know <\/span>who are you<\/span><\/i> and <\/span>what you do<\/span><\/i>. Today we\u2019re going to give you tips on<\/span> how to create the best LinkedIn profile for social selling. <\/b><\/p>\n Below, we\u2019re going to break down the LinkedIn profile from <\/span>top to bottom<\/span><\/i> and show you what you\u2019re profile should look like to make it <\/span>more powerful and compelling. <\/b><\/p>\n <\/p>\n <\/p>\n First of all, <\/span>your headline is the first thing people will see<\/b> after your name and photo. Did you know that LinkedIn automatically defaults your headline to your current job title and company? Did you know you have the opportunity to change it? If you want to<\/span> stand out of the generic masses<\/b>, consider updating it to reflect who you are and what you do, with more <\/span>personality <\/b>and <\/span>style<\/b>. Just click on the little pencil next to <\/span>Your Headline<\/span><\/i> and write something that will be eye-catching and intriguing.<\/span><\/p>\n <\/p>\n If you\u2019re goal is to reach potential clients and\/or consumers, it\u2019s important to answer the following two questions:<\/span><\/p>\n <\/p>\n <\/p>\n Use action words:<\/b><\/p>\n \u201cI help B2B companies save money through outsourcing solutions\u201d<\/span><\/p>\n \u201cI make Community Managers\u2019 lives easier by automating their posts\u201d<\/span><\/p><\/blockquote>\n <\/p>\n Making your headline a <\/span>mini value-proposition<\/b> is an effective way to show potential buyers what you\u2019re all about and what you offer in the first 30 seconds of looking at your profile. <\/span><\/p>\n <\/p>\n Your LinkedIn profile picture is one of the <\/span>most important elements <\/b>of your profile. With a good profile picture you are more likely to viewed by others and have a higher referral and response rate. It\u2019s your first chance to <\/span>stand out to prospective clients<\/b> and set the <\/span>tone <\/b>for your brand. <\/span><\/p>\n <\/p>\n Here are few tips for creating a great Linkedin profile picture:<\/span><\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n This is one of my favorite tips! Instead of just using the defaults \u201cCompany Website\u201d and \u201cPersonal Website\u201d, LinkedIn allows you to <\/span>customize <\/b>them and make them <\/span>more appealing to your users.<\/b> For example instead of listing \u201cCompany Website\u201d, if you choose the option \u201cOther:\u201d on the drop down menu, you have 30 characters to write something<\/span> attention-grabbing, <\/b>like \u201c<\/span>Learn to Master Social Media<\/i><\/b>\u201d or \u201c<\/span>Time-Saving Social Media Apps<\/i><\/b>\u201d<\/span><\/p>\n <\/p>\n They give you three spaces, so make sure you take advantage of them! You have lots of options\u2026. think about <\/span>linking to a special promotion<\/b> you are running…or a page about your <\/span>newest product<\/b>\u2026.or right to a document of your <\/span>newsletter<\/b>.<\/span><\/p>\n <\/p>\n Your Website links are viewable on your public profile, so even people who find you on <\/span>search engines will see them<\/b>, opening up the door for <\/span>increased traffic to your site<\/b>!<\/span><\/p>\n <\/p>\n <\/p>\n Your summary is also one of the most important parts of your profile since it’s usually<\/span> the first thing people will read about you <\/b>once they\u2019ve clicked on your name. There are many different theories for how to write your summary (past, present, future model, 1st person, 3rd person, etc.) We <\/span>recommend writing <\/b>in the following format:<\/span><\/p>\n <\/p>\n <\/p>\n Here\u2019s an example: \u00a0<\/span><\/p>\n <\/p>\n <\/p>\n Just like you optimize your website and blog posts, it\u2019s important to <\/span>optimize your social profiles with keywords as well<\/b>. Especially since social profiles are some of the top results on search engines, as we explain in this post <\/span>optimizing your SEO on Social Media<\/b><\/a>. <\/span><\/p>\n <\/p>\n There are a few places where it’s <\/span>essential <\/b>to include your keywords<\/span><\/p>\n <\/p>\n![\"Awesome](\"https:\/\/s3.postcron.com\/blog-en\/2015\/12\/Barney-Champagne.gif\")
<\/a><\/p>\nHow to Create a Powerful LinkedIn Profile for Social Selling<\/h2>\n
1) Headline<\/span><\/h2>\n
\n
2) Picture<\/span><\/h2>\n
<\/a><\/p>\n\n
<\/p>\n3) Customize your Website Links <\/span><\/h2>\n
4) Summary <\/span><\/h2>\n
\n
<\/a><\/p>\n5) Optimize with Keywords<\/span><\/h2>\n
\n
<\/h2>\n
6) Join Groups<\/span><\/h2>\n