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Surely you’ve heard or read how important it is for your brand to be present on social networks: your potential audiences are <\/span>online <\/span><\/i>and you have to go find them. A <\/span>Social Media Strategy<\/i><\/b> offers tons of concrete <\/span>benefits <\/span><\/i>for your business, which we\u2019ll be going over in detail in this post.<\/span><\/p>\n But to make the most of your <\/span>digital marketing<\/span><\/i> efforts, you have to<\/span> come up with an intelligent plan<\/b>. That\u2019s what I\u2019ll be talking about today! We will explain <\/span>how to create your Social Media Strategy step by step<\/i><\/b> to <\/span>obtain specific, solid advantages for your business.<\/b><\/p>\n <\/p>\n <\/p>\n As I mentioned above, using social networks not only helps you <\/span>spread <\/span><\/i>your <\/span>brand\u2019s <\/span><\/i>name, but it can also be the perfect solution to fix a number of situations related to your business. In this step we talk about possible goals a <\/span>Social Media Strategy<\/i><\/b> can have. Then we\u2019ll help you establish your own goals based on the needs of your company. Defining this in advance will help you channel your efforts to obtain the best results.<\/span><\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n Once you have defined your objectives, it\u2019s time to <\/span>identify the characteristics of your audience<\/i><\/b>. Doing so is vital because it lets you know <\/span>who you are directing your communications towards<\/span><\/i>. Once that is understood, you\u2019ll be able to better select the content you\u2019ll publish because you\u2019ll have a specific reader profile in mind.<\/span><\/p>\n Note that in the Purchasing Process, different parties are involved: the <\/span>decision-maker <\/b>(who decides what to buy), the <\/span>influencer <\/b>(who influences the decision of the purchase), the <\/span>buyer <\/b>(who pays the price) and the <\/span>user <\/b>(who uses the product ). There are products in which these four characters are all one person, such as when the person buys a drink for lunch. However, there are products where each party is represented by a different person, for example in the purchase of diapers: the decision maker is probably the baby’s mother, an influencer can be the pediatrician, the buyer may be the baby’s father and user is of course, the baby. So in these cases you must define at which character(s) are you going to direct your communications towards.<\/span><\/p>\n Once you have identified your target audience, you need to characterize it in order to make sure the information you share on social networks will generate <\/span>added value<\/b> to them (for example: useful information, customer service, entertainment, etc.). Your goal is to position yourself in the minds of this audience so that they choose you when purchasing. Below is a list of the data that will help you characterize your target audience:<\/span><\/p>\n <\/p>\n <\/p>\n Once you have defined the goal(s) you want to achieve with your <\/span>Social Media Strategy<\/i><\/b> and have identified your target audience, it\u2019s time to check out your brand\u2019s current status on social media. To do this, it\u2019s best to conduct an audit or control, that will help you know <\/span>where you stand<\/span><\/i> in the realm of <\/span>Social Media Marketing<\/i><\/b>.<\/span><\/p>\n To help you with this task, our team here at Postcron has created a <\/span>template <\/b>that will guide you through the <\/span>process of Social Media Auditing<\/i><\/b> with six simple steps. The steps are:<\/span><\/p>\n <\/p>\n <\/p>\n Click on the image below to download a copy of the Social Media Audit spreadsheet.<\/b> If this is the first time your brand is on social networks, you can skip this step. However, I advise you to start this monitoring process a few weeks or months after implementing your <\/span>Social Media Strategy<\/i><\/b> to make sure everything is working properly.<\/span><\/p>\n <\/p>\n <\/p>\n After defining the objectives that you will pursue with your <\/span>Social Media Strategy<\/i><\/b> and you know your status on social networks, it’s time to d<\/span>etermine the best networks for expanding the reach of your proposals. <\/b>In order to select the most appropriate network to <\/span>foster the growth of your business<\/span><\/i>, you must know and understand the style and characteristics of each social network. So, in this section we will review some of the characteristics of the most important ones:<\/span><\/p>\n <\/p>\n <\/p>\n Because it\u2019s so dynamic, Twitter is perfect for <\/span>Strengthening Customer Service<\/i><\/b>. One way is to <\/span>utilize hashtags associated with frequent consultations <\/span><\/i>(try to be as specific as possible, for example <\/span>#planesdepagodepostcron<\/b>), so you can easily find consultations. Similarly, I advise you to consult your private messages frequently to meet your customers’ concerns.<\/span><\/p>\n This social network is also effective for <\/span>boosting your brand awareness<\/span><\/i> and <\/span>increasing your web traffic<\/i><\/b>. However, you must produce quality content that encourages your audience to click your links and <\/span>increase your CTR on Twitter<\/b><\/a>.<\/b><\/p>\nStep 1: Define the objectives of your Social Media Strategy<\/span><\/h2>\n
The objectives of your social media strategy include:<\/span><\/h3>\n
![\"objectives-of-your-social-media-strategy\"](\"https:\/\/s3.postcron.com\/blog-en\/2016\/01\/objectives-of-your-social-media-strategy1.jpg\")
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Step 2: Know your target audience<\/span><\/h2>\n
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Step 3: Perform a Social Media Audit to know your status on social networks<\/span><\/h2>\n
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<\/a><\/h2>\nStep 4: Choose the best channels to focus your proposals on<\/span><\/h2>\n
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