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As many marketers <\/i>already know, Facebook is much more than a social network<\/i>: it\u2019s a platform that\u2019s been optimized for implementing marketing and sales strategies<\/i><\/b>. With that being said, how can you start to take advantage of this to boost your business? Well, in today\u2019s blog post I will share with you 5 tips to increase your sales on Facebook.<\/i><\/b><\/p>\n
First of all, let\u2019s go over a little background info… The number of Facebook users is so high that every day more than one billion people connect<\/b><\/a> there from around the world to socialize, entertain themselves, and find information about brands, products and services of interest. And quite possibly, your target audience could be part of that great group!<\/p>\n In this regard, there are a number of strategies you can take to answer the question of how to sell successfully on Facebook.<\/i><\/b> These actions are both internal (ie, involve using \u00a0tools already part of Facebook) as well as external (by alternative resources). Let\u2019s get started!<\/p>\n The first thing to do if you want to increase your sales on Facebook<\/i><\/b> is to confirm that you are attracting potential buyers. To do this, I advise you to optimize your profiles on Facebook and other social networks.<\/i><\/b><\/p>\n When users want to find out about you or your products, the first thing they do is search for the name of your brand on Google. When the results appear, it\u2019s very likely that they\u2019ll go to your social media profiles in order to learn more about your business and ensure that you are reliable. That\u2019s why it\u2019s so important that the correct \u00a0information can be found there!<\/p>\n Social Media profiles always appear in the top search results, which is why you must ensure that your brand has accounts on at least on Facebook, Twitter, LinkedIn and Google+. This will improve your SEO positioning<\/b><\/a> and help you convince potential buyers that your brand is reliable and accessible (exactly because they can explore your profile and interact with you on social networks!).<\/p>\n So, although this point does not refer directly to sales on Facebook,<\/i> making a good first impression on Social Media is what will make users decide to buy your products or services. Therefore, we recommend you to:<\/p>\n As you know, on Social Media, interaction is key. <\/i><\/b>Being able to connect with your brand is the reason why a lot of people follow you on Facebook. According to a report<\/b><\/a> by the specialized site socialmediatoday.com<\/i><\/b>, 46<\/b>% of people consult a brand\u2019s social media profile before making a purchase.<\/p>\n In addition, one of the top 5 reasons why people follow brands on social media is customer service.<\/i><\/b> So if your goal is to increase sales on Facebook,<\/i><\/b> providing great customer service for your audience is essential. It will help you gain trust and encourage word of mouth <\/i><\/b>recommendations.<\/p>\n However, based on your resources you might not be able to hire someone who is solely dedicated to answering questions from users. It\u2019s okay! There\u2019s a way to automate your response to frequently asked questions and save the answers on Facebook<\/i><\/b> to use whenever you need to.<\/p>\n That way, when you receive messages with frequently asked questions <\/i>(for example related to modes of payment or asking for directions, etc.), all you have to do is select the corresponding saved response and put the name of the person asking the question in the introduction (to add a personal touch). And Voil\u00e0!<\/p>\n As mentioned above, social networks are based on the interaction between people, so your brand should be taking advantage of this to increase sales on Facebook<\/i><\/b>. I suggest creating a group related to your product or service and inviting prospective and current customers to join it.<\/p>\n What are the advantages of creating a Facebook<\/i><\/b> group related to your products or services?<\/p>\n So, if you want to provide added value for your Facebook group, \u00a0you can post hints and tips on how to use your products\/services, tutorials about how to purchase online, <\/i><\/b>and more. In addition, I suggest being prepared to answer questions, and even complaints, with a friendly and transparent tone. This will help you retain customers <\/i><\/b>and improve your brand image.<\/p>\n As we said earlier in this post, Facebook has been optimized over the years to provide the best opportunities for advertisers<\/i>. This includes the ability to advertise <\/b>with a degree of segmentation on Facebook<\/b> higher than ever, through Custom Audiences<\/i><\/b>.<\/p>\n Custom Audiences on Facebook<\/b> allow you to show your ads to a specific<\/i> list of people. Ideally, those who have already shown interest in your products. All you need in order to activate these ads, is a list of emails or phone numbers, for example, from users who have purchased from your business before. Click the following link to learn how to create Custom Facebook Audiences.<\/b><\/p>\n In turn, using Custom Ads on Facebook <\/i><\/b>is also highly effective for orienting your investments. That\u2019s because the enormous degree of targeting<\/i><\/b> that these notices offer, reduces the margin of error you see in traditional advertising, where you pay to display your offers to a “blind” audience that is most likely outside your target.<\/p>\n In addition to Custom Ads<\/i><\/b>, Facebook enables you to create Lookalike Audiences. To do this, Facebook takes your initial list and finds users with the same characteristics as those included in your list. That way, you can find new prospects for your offers and in turn, increase your sales on Facebook.<\/i><\/b><\/p>\n Finally, another very effective way to sell successfully on Facebook<\/i><\/b> is to attract your audience to your products. For this I suggest a double strategy: on the one hand, display products to your followers to spark their interest in them. And secondly, “tempt” them with exclusive discounts for your fans …<\/i><\/b><\/p>\n5 Effective Tips to Increase Your Sales on Facebook<\/h2>\n
![\"5](\"https:\/\/s3.postcron.com\/blog-en\/2016\/02\/5-Tips-to-Increase-Sales-on-Facebook-.png\")
<\/a><\/p>\n1- Optimize your Fan Page to sell successfully on Facebook<\/h2>\n
![\"KOSIUKO\"](\"https:\/\/s3.postcron.com\/blog-en\/2016\/02\/KOSIUKO.png\")
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2- Answer your audience\u2019s questions<\/h2>\n
![\"5-Reasons-why-people-follow-Brands-on-Social-Media\"](\"https:\/\/s3.postcron.com\/blog-en\/2016\/02\/5-Reasons-why-people-follow-Brands-on-Social-Media.png\")
<\/a><\/p>\n3- Create a group related to your product or service<\/h2>\n
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![\"Facebook-groups\"](\"https:\/\/s3.postcron.com\/blog-en\/2016\/02\/Facebook-groups.png\")
<\/a><\/p>\n4- Post Custom Ads on Facebook<\/h2>\n
![\"Custom-Audiences\"](\"https:\/\/s3.postcron.com\/blog-en\/2016\/02\/Custom-Audiences.png\")
<\/a><\/p>\n5- Display your products on Facebook and offers discount coupons<\/h2>\n
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![\"Products-Gallery\"](\"https:\/\/s3.postcron.com\/blog-en\/2016\/02\/Products-Gallery.png\")
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