{"id":2725,"date":"2016-03-31T04:35:05","date_gmt":"2016-03-31T04:35:05","guid":{"rendered":"http:\/\/postcron.com\/en\/blog\/?p=2725"},"modified":"2018-02-07T21:10:48","modified_gmt":"2018-02-07T21:10:48","slug":"social-media-checklist-downloadable","status":"publish","type":"post","link":"https:\/\/postcron.com\/en\/blog\/social-media-checklist-downloadable\/","title":{"rendered":"Downloadable Checklist to Devise Your Social Media Plan Step by Step"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/s3.postcron.com\/blog-en\/2016\/03\/Social-Media-Checklist-1.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-2754\" src=\"https:\/\/s3.postcron.com\/blog-en\/2016\/03\/Social-Media-Checklist-1.jpg\" alt=\"Social-Media-Checklist-(1)\" width=\"550\" height=\"288\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">As you know, our intention from the Postcron blog is to offer you tools and tips that are easy to apply, so you can immediately start implementing them and improving your Social Media work. <\/span><b>That\u2019s why we have created a Social Media Checklist, to help you target your campaigns easily.<\/b><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">The <\/span><span style=\"color: #000000;\"><b><a href=\"https:\/\/s3.postcron.com\/blog-en\/2016\/03\/SocialMediaChecklist-Postcron-1.pdf\">Social Media Checklist<\/a><\/b><\/span><span style=\"font-weight: 400;\"> we prepared for you is intended to help you execute the key steps in each stage of development of your campaigns on social networks. <\/span><b>It consists of three basic stages: define your target audience, create relevant content to reach your audience, and publish it on Social Media.<\/b><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">In the document you will find a list of essential actions that you must complete at each stage in order to build a significant presence on Social Media. <\/span><b>At the end of the post you will find the<\/b><b><i> link for the Social Media Checklist, <\/i><\/b><span style=\"font-weight: 400;\">so you can download it to your computer and use it on your own campaigns.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>Social Media Checklist: Three fundamental steps you should complete for your campaigns<\/b><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">On Social Media there are countless <\/span><b>techniques and strategies<\/b><span style=\"font-weight: 400;\"> you can use to connect with your audience, and in turn, increase the effectiveness of your communications. Faced with such information, the purpose of this <\/span><i><span style=\"font-weight: 400;\">Checklist <\/span><\/i><b>is to gather the <\/b><b><i>necessary <\/i><\/b><b>actions that you need to implement in order to build up your presence on Social Networks.<\/b><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/s3.postcron.com\/blog-en\/2016\/03\/Social-Media-Checklist.png\"><img decoding=\"async\" class=\"aligncenter wp-image-2757\" src=\"https:\/\/s3.postcron.com\/blog-en\/2016\/03\/Social-Media-Checklist.png\" alt=\"Social Media Checklist\" width=\"421\" height=\"421\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">To simplify the implementation of your Social Media Strategy, we ordered the Checklist in 3 general stages. These stages are in turn made up of specified tasks, you should make sure to do to get the best results for each stage. Next, I will explain each step and how to complete it.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>1- Define the Profile of your Target Audience <\/b><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">This is the starting point for creating effective communication. <\/span><b>Knowing your reader is a key step for deciding on the tone and the type of content you post. <\/b><span style=\"font-weight: 400;\">Thus, we recommend answering a series of questions to define the profile of your target audience, which are as follows:<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><i><i><span style=\"font-weight: 400;\">What is the <\/span><\/i><b><i>age range<\/i><\/b><i><span style=\"font-weight: 400;\"> of your audience?<\/span><\/i><\/i><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\"><i><span style=\"font-weight: 400;\">What is the <\/span><\/i><b><i>gender <\/i><\/b><i><span style=\"font-weight: 400;\">distribution?<\/span><\/i><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\"><i><span style=\"font-weight: 400;\">What are their main and secondary <\/span><\/i><b><i>occupations<\/i><\/b><i><span style=\"font-weight: 400;\">?<\/span><\/i><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\"><i><span style=\"font-weight: 400;\">What is their <\/span><\/i><b><i>average level of income<\/i><\/b><i><span style=\"font-weight: 400;\">?<\/span><\/i><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\"><i><span style=\"font-weight: 400;\">What is their <\/span><\/i><b><i>level of educational<\/i><\/b><i><span style=\"font-weight: 400;\">?<\/span><\/i><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\"><i><span style=\"font-weight: 400;\">What is their <\/span><\/i><b><i>lifestyle <\/i><\/b><i><span style=\"font-weight: 400;\">like?<\/span><\/i><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\"><i><span style=\"font-weight: 400;\">What is their <\/span><\/i><b><i>value system<\/i><\/b><i><span style=\"font-weight: 400;\"> like?<\/span><\/i><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\"><i><span style=\"font-weight: 400;\">What is their <\/span><\/i><b><i>position in the household<\/i><\/b><i><span style=\"font-weight: 400;\">?<\/span><\/i><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\"><i><span style=\"font-weight: 400;\">What is their <\/span><\/i><b><i>consumer behavior<\/i><\/b><i><span style=\"font-weight: 400;\">: when, where, what, and why do they buy?<\/span><\/i><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Once you have characterized your audience, you can start planning and creating content relevant to their interests. After that, it will be time to move to the next stage.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>2- Generate Interesting Content to Share with your Audience<\/b><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">The steps included for this stage involve pre- and active definition of what you\u2019re going to share with your audience. Before going over the list, I suggest planning your publications on a calendar, in order to manage them with more organization.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Now, let&#8217;s review the key steps for this stage:<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><b><b><span style=\"text-decoration: underline;\"><b>Check the overall quality of your content:<\/b><\/span> <span style=\"font-weight: 400;\">This is about including a number of elements in your publications to facilitate their arrival to users. They are essential points that should be part of your content to provide added value to your audience and convince them to &#8220;follow&#8221; and keep \u201cfollowing\u201d you on social networks.<\/span><\/b><\/b><span style=\"font-weight: 400;\">Remember that <\/span><b>Social Media contents should:<\/b><\/li>\n<\/ul>\n<p><b>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0<\/b>1-<b> Inform, entertain, move. or educate<\/b><span style=\"font-weight: 400;\"> your audience.<\/span><\/p>\n<p><b>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0<\/b>2-<b> Respond to the interests<\/b><span style=\"font-weight: 400;\"> and concerns of your target audience.<\/span><\/p>\n<p><b>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0<\/b>3-<b> Respond to questions from customers<\/b><span style=\"font-weight: 400;\"> and frequent users of your industry.<\/span><\/p>\n<p><b>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 <\/b>\u00a04-<b> Clarify <\/b><span style=\"font-weight: 400;\">misunderstandings or misconceptions related to your industry or sector.<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"text-decoration: underline;\"><b>Optimize your Blog Posts:<\/b><\/span><span style=\"font-weight: 400;\"> On the more specific side, this section consists of a list of items that have to be included in all your blog posts in order to improve its position on Google search results.<br \/>\n<b><br \/>\nTo<\/b><b><i> optimize your articles for SEO,<\/i><\/b><b> remember to:<\/b><br \/>\n<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a01- Write each article based on a <\/span><b>specific keyword<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a02- Write articles with a length between <\/span><b>300 and 1500 words.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a03- Include <\/span><b>illustrative images<\/b><span style=\"font-weight: 400;\">, that have keywords in their<\/span><b> Alt Text<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a04- Create a <\/span><b>Meta description<\/b><span style=\"font-weight: 400;\"> that includes the <\/span><b>keyword<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a05- Conclude with a <\/span><b>call to action<\/b><span style=\"font-weight: 400;\"> that\u2019s simple and clear.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a06- Include your <\/span><b>keyword in at least one H2 subtitle<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"text-decoration: underline;\"><b>Offer added value in different formats that spurs diffusion:<\/b><\/span> <span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">At this point be sure to execute intentional actions that guarantee the variety of material in the way you offer your content for Social Media. \u00a0The aim is to implement a plan that ensures effective \u00a0dissemination using different channels.<\/span><\/span><b><b>Be sure to include the following items in your content:\u00a0<\/b><\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a01- Useful information in the form of <\/span><b>Webinars, Tutorials, videos, computer graphics and\/or eBooks<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a02- A <\/span><b>Landing Page or registration <\/b><span style=\"font-weight: 400;\">page for each commercial offer you make.<\/span><\/p>\n<p><b>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0\u00a0<\/b>3-<b> Email Marketing<\/b><span style=\"font-weight: 400;\"> Campaigns to disseminate news and promotions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a04- Access to <\/span><b>Social Buttons<\/b><span style=\"font-weight: 400;\"> on all your pages, to share on social networks.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>3- Optimize Profiles and Publishing Strategies on Social Media Networks<\/b><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Finally, it&#8217;s time to launch your <\/span><i><span style=\"font-weight: 400;\">editorial <\/span><\/i><span style=\"font-weight: 400;\">strategy for Social Media. To do this you have to <\/span><b>optimize your profile for each of your social accounts<\/b><span style=\"font-weight: 400;\"> in order to make your proposal clear, favor the arrival of new followers, and the retain the followers you already have.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">In this sense, our Social Media Checklist in this final section includes <\/span><b>advice for optimizing profiles and essential tips for publishing content <\/b><span style=\"font-weight: 400;\">on the following social networks: Facebook, Twitter, Google+, LinkedIn, Pinterest, Instagram and YouTube.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/s3.postcron.com\/blog-en\/2016\/03\/Facebook-1.jpg\"><img decoding=\"async\" class=\" wp-image-2749 alignleft\" src=\"https:\/\/s3.postcron.com\/blog-en\/2016\/03\/Facebook-1.jpg\" alt=\"Facebook (1)\" width=\"66\" height=\"70\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<h2><b>FACEBOOK CHECKLIST<\/b><\/h2>\n<h2><\/h2>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Post once or twice a day.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Respond to comments on your posts.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Include links to your website and a description of your proposal in the Information section.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Use Custom ads to promote your website and business deals.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Answer inquiries via private message (save time with the Response Saved feature).<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Check Facebook statistics to find out what times your audience connects and then post during those hours.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Check Facebook statistics to find out which \u00a0Facebook content gets more favorable reactions from the public, then make more publications of that type.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Create Facebook contests to obtain emails from your fans and then generate email marketing campaigns.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/s3.postcron.com\/blog-en\/2016\/03\/Twitter-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-2755 alignleft\" src=\"https:\/\/s3.postcron.com\/blog-en\/2016\/03\/Twitter-1.jpg\" alt=\"Twitter (1)\" width=\"66\" height=\"70\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<h2><b>TWITTER CHECKLIST<\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Tweet at least 3 times per day (once in the morning, once at noon and once in the evening).<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Wittily describe your proposal in your Bio and include links to your website.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Define your hashtags effectively for your campaigns and use them in your tweets. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Answer your private messages.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Follow influential accounts from your industry and retweet interesting content.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Check your recommended accounts and follow new ones at least twice a week.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Include Call to Actions in your tweets.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ask people to ReTweet (&#8220;RT&#8221;) every certain number of tweets, or if the post warrants it (for example, announcing a Webinar).<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/s3.postcron.com\/blog-en\/2016\/03\/g.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-2750 alignleft\" src=\"https:\/\/s3.postcron.com\/blog-en\/2016\/03\/g.jpg\" alt=\"g\" width=\"68\" height=\"69\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<h2><b>GOOGLE + CHECKLIST<\/b><\/h2>\n<h2><\/h2>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Post at least twice a day (morning and afternoon).<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Make sure your profile images are using the resolution recommended by the site.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Share high-quality images in your posts.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">From time to time, share posts that include Call to Actions and links to your site.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Add new people to your circles at least twice a week.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Provide informative or educational video conferences via Google Hangouts on Air.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Add links for your site and social networks to your profile.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Use Google Events to promote your online conferences.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/s3.postcron.com\/blog-en\/2016\/03\/Linkedin-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-2752 alignleft\" src=\"https:\/\/s3.postcron.com\/blog-en\/2016\/03\/Linkedin-1.jpg\" alt=\"Linkedin (1)\" width=\"66\" height=\"70\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<h2><b>LINKEDIN CHECKLIST<\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Create a Page for your company and distinct ones for your main products.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Send invitations to people and companies related to your industry at least twice a week .<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Post at least once a day, preferably in the morning.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Share updates related to your company, news from your industry or sector, your business promos, and your blog posts.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Optimize your profile with information about your brand or business that includes links to your site.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Consult LinkedIn statistics to find out who saw your posts and at what times.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Validate the skills of influencers in your industry that are not direct competitors.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/s3.postcron.com\/blog-en\/2016\/03\/pinterest-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-2753 alignleft\" src=\"https:\/\/s3.postcron.com\/blog-en\/2016\/03\/pinterest-1.jpg\" alt=\"pinterest (1)\" width=\"66\" height=\"70\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<h2><b>PINTEREST CHECKLIST<\/b><\/h2>\n<h2><\/h2>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Optimize your profile with a description of your proposal and links to your site.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Always publish high-resolution images.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Create Boards to show your different product lines.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Post at least twice a day (once in the morning and once in the afternoon).<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Share Pins from other accounts that may be relevant to your audience.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Include precise hashtags in all your publications.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Follow new people at least twice a week.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Include links to your Landing Page on your product boards<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/s3.postcron.com\/blog-en\/2016\/03\/instagram-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-2751 alignleft\" src=\"https:\/\/s3.postcron.com\/blog-en\/2016\/03\/instagram-1.jpg\" alt=\"instagram (1)\" width=\"66\" height=\"67\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<h2><b>INSTAGRAM CHECKLIST<\/b><\/h2>\n<h2><\/h2>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Add a short, witty description of your brand or business and include a link to your website.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Post between one and three times per day.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Include relevant hashtags in all your posts (allowing up to 15 per post).<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Follow new people at least twice a week.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Include Call to Actions in your publications.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Alternate promotional posts with interesting, entertaining, educational, or moving pictures, at the rate of one promotional post for every 4 non-promotional posts.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Share attractive, original photos that coincide with the identity of your brand or business.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/s3.postcron.com\/blog-en\/2016\/03\/Youtube-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-2756 alignleft\" src=\"https:\/\/s3.postcron.com\/blog-en\/2016\/03\/Youtube-1.jpg\" alt=\"Youtube (1)\" width=\"66\" height=\"70\" \/><\/a><\/p>\n<h2><\/h2>\n<h2><strong>YOUTUBE CHECKLIST<\/strong><\/h2>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Optimize your YouTube channel with high resolution images.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Add a description of your company or brand in the &#8220;About&#8221; section.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Include links to your site and social networks.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Share videos at least twice a week, alternating useful information about your products, your industry news, tutorials, and entertainment.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Create playlists to organize your content by category (eg &#8220;Our Products&#8221;, &#8220;Tutorials&#8221;, etc.).<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Subscribe to influential channels in your industry and analyze its most popular content to inspire your own productions.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Add boxes with Calls to Action to be displayed during playback of your videos to promote your social channels, websites, or landing pages.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Always leave the Debate section enabled \u00a0in your publications, to encourage user interaction with your content.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><b>Download your Social Media Checklist!<\/b><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Now that you know what our Social Media Checklist is for, it&#8217;s time to download your own copy on your computer to use in your campaigns. To get it, simply click on the image below:<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/s3.postcron.com\/blog-en\/2016\/03\/SocialMediaChecklist-Postcron-1.pdf\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2759\" src=\"https:\/\/s3.postcron.com\/blog-en\/2016\/03\/SocialMedia-Checklist.jpg\" alt=\"SocialMedia-Checklist\" width=\"622\" height=\"370\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">After downloading it, <\/span><b>you\u2019ll get a PDF that you can print to guide you in implementing your campaigns or guide your Community Manager in carrying out their tasks. <\/b><span style=\"font-weight: 400;\">You can enter details about your audience and check the boxes of <\/span><b>Social Media Checklist<\/b><span style=\"font-weight: 400;\">, as you&#8217;re developing your content.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">If you prefer, <\/span><b>you can get a version of the Social Media Checklist in Google Docs by clicking <\/b><span style=\"color: #ff6600;\"><b>here<\/b><\/span><span style=\"font-weight: 400;\">. That way you have the opportunity to work online. To do this, just copy and paste our model into a new Google Docs document, and complete or modify the information according to your brand or business.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>Annex: Complementary tools to help you implement your Social Media Checklist to get the best results <\/b><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">To help you execute your <\/span><i><span style=\"font-weight: 400;\">Social Media Checklist,<\/span><\/i><span style=\"font-weight: 400;\"> I\u2019ll leave you with a number of useful tools:<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/adwords.google.com.ar\/KeywordPlanner\" target=\"_blank\" rel=\"noopener\"><b>Keyword Planner de Google:<\/b><\/a><span style=\"font-weight: 400;\"> helps you define the best keywords to include in your content.<\/span><\/li>\n<li style=\"font-weight: 400;\"><a href=\"http:\/\/postcron.com\/\" target=\"_blank\" rel=\"noopener\"><b>Postcron<\/b><\/a><span style=\"font-weight: 400;\"> lets you schedule publications to be automatically shared on your social networks on the days and times you specify.<\/span><\/li>\n<li style=\"font-weight: 400;\"><a href=\"http:\/\/www.ritetag.com\/\" target=\"_blank\" rel=\"noopener\"><b>RiteTag:<\/b><\/a><span style=\"font-weight: 400;\"> helps you find the best hashtags to give your tweets maximum reachability.<\/span><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/www.socialtools.me\/\" target=\"_blank\" rel=\"noopener\"><b>SocialTools<\/b><\/a><span style=\"font-weight: 400;\">: allows you to create contests and promotions on Facebook, in order to generate databases with emails from your fans.<\/span><\/li>\n<li style=\"font-weight: 400;\"><a href=\"http:\/\/buzzsumo.com\/\" target=\"_blank\" rel=\"noopener\"><b>BuzzSumo<\/b><\/a><span style=\"font-weight: 400;\">: helps you find the topics that matter most to users on social networks.<\/span><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/wordpress.org\/plugins\/wordpress-seo\/\" target=\"_blank\" rel=\"noopener\"><b>Yoast plugin for WordPress<\/b><\/a><span style=\"font-weight: 400;\">: add this section to your blog dashboard to help you optimize the inclusion of keywords in your posts.<\/span><\/li>\n<li style=\"font-weight: 400;\"><a href=\"http:\/\/www.google.es\/analytics\/\" target=\"_blank\" rel=\"noopener\"><b>Google Analytics<\/b><\/a><span style=\"font-weight: 400;\"> gives you metrics about the impact of your content on the Internet.<\/span><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/infogr.am\/\" target=\"_blank\" rel=\"noopener\"><b>Infogr.am:<\/b><\/a><span style=\"font-weight: 400;\"> provides you with online tools to easily create infographics and charts.<\/span><\/li>\n<li style=\"font-weight: 400;\"><a href=\"http:\/\/www.fromdoppler.com\/\" target=\"_blank\" rel=\"noopener\"><b>FromDoppler<\/b><\/a><span style=\"font-weight: 400;\">: helps you create and manage your email marketing campaigns.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">I hope you can take advantage of our Checklist to get the best results with your campaigns! Then you can tell us about it!<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">What did you think of this article? Do you find the possibility of working with a <\/span><b><i>Social Media Checklist<\/i><\/b><span style=\"font-weight: 400;\"> useful? Tell us your opinion! And please remember to share this blog post with all your contacts. Until next time! \ud83d\ude42<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; As you know, our intention from the Postcron blog is to offer you tools and tips that are easy to apply, so you can immediately start implementing them and improving your Social Media work. That\u2019s why we have created a Social Media Checklist, to help you target your campaigns easily. &nbsp; The Social Media [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-2725","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Downloadable Checklist to Devise Your Social Media Plan Step by Step - Postcron - Social Media Marketing Blog and Digital Marketing Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/postcron.com\/en\/blog\/social-media-checklist-downloadable\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Downloadable Checklist to Devise Your Social Media Plan Step by Step - Postcron - Social Media Marketing Blog and Digital Marketing Blog\" \/>\n<meta property=\"og:description\" content=\"&nbsp; As you know, our intention from the Postcron blog is to offer you tools and tips that are easy to apply, so you can immediately start implementing them and improving your Social Media work. 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