{"id":2867,"date":"2016-04-11T16:03:12","date_gmt":"2016-04-11T16:03:12","guid":{"rendered":"http:\/\/postcron.com\/en\/blog\/?p=2867"},"modified":"2018-02-07T21:18:29","modified_gmt":"2018-02-07T21:18:29","slug":"youtube-advertise","status":"publish","type":"post","link":"https:\/\/postcron.com\/en\/blog\/youtube-advertise\/","title":{"rendered":"4 types of YouTube advertisements that you should be using in your advertising campaigns"},"content":{"rendered":"<p><a href=\"https:\/\/s3.postcron.com\/blog-en\/2016\/04\/how-Advertising-on-YouTube-works-and-what-the-types-of-advertisements-are-that-you-can-use.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-2873 size-full\" src=\"https:\/\/s3.postcron.com\/blog-en\/2016\/04\/how-Advertising-on-YouTube-works-and-what-the-types-of-advertisements-are-that-you-can-use.jpg\" alt=\"YouTube advertise\" width=\"550\" height=\"288\" \/><\/a><\/p>\n<p>We recently shared with you an <strong><a href=\"http:\/\/localhost\/en\/blog\/youtube-marketing-how-can-video-advertising-help-your-business\/\">Introduction to YouTube Marketing,<\/a><\/strong> whose intention was to explain why you should add your brand to this Social Network. As the second part, today I will explain to you more specifically <strong>how Advertising on YouTube works and what the types of advertisements are that you can use.<\/strong><\/p>\n<h2><strong>Major Statistics of YouTube advertise<\/strong><\/h2>\n<p>Before jumping right into <strong><em>what the types of advertisements are that you can create on YouTube<\/em><\/strong> to promote your brand, I want to share with you the <strong>major statistics<\/strong> of this Social Network in terms of advertising. This way you will get an <strong>outlook on the effectiveness and the impact of said service.<\/strong><\/p>\n<p>The numbers that you will see below were taken from <a href=\"https:\/\/www.youtube.com\/yt\/press\/statistics.html\"><strong>official<\/strong> <strong>sources<\/strong><\/a>, and also from a <a href=\"http:\/\/expandedramblings.com\/index.php\/youtube-statistics\"><strong>specialized<\/strong> <strong>publication<\/strong><\/a> from the site\u00a0<strong>expandedramblings.com<\/strong>:<\/p>\n<ul>\n<li>YouTube users that saw a full <em>TrueView<\/em> advertisement are <strong>23 times more likely<\/strong> to visit or subscribe to the brand\u2019s channel.<\/li>\n<li>The viewers that were exposed to a <em>TrueView<\/em> advertisement are <strong>10 times more likely<\/strong> to subscribe or visit the brand\u2019s channel.<\/li>\n<li>The number of advertisers that publish promotional videos on YouTube grows more than <strong>40%<\/strong> year after year.<\/li>\n<li>The average spending of the major 100 YouTube advertisers increases more than <strong>60%<\/strong> year after year.<\/li>\n<li>YouTube\u2019s advertising service <em>TrueView<\/em> grew <strong>more than 45%<\/strong> as of 2014.<\/li>\n<\/ul>\n<p>As you can see <strong>the effectiveness of the advertisements on YouTube results in a steady increase in advertising investment by advertisers.<\/strong> Additionally, the display of advertisements on the Network leads users to be more interested in channels of different brands.<\/p>\n<p>On the other hand, <strong>when an advertisement on YouTube is good it produces a large impact on the audience<\/strong>. Proof of this is <a href=\"http:\/\/marketingland.com\/top-10-youtube-ads-of-2015-clash-of-clans-ranks-no-1-but-mobile-is-the-big-winner-155259\"><strong>the<\/strong><strong> 10 <\/strong><strong>most popular YouTube advertisements i<\/strong><strong>n 2015<\/strong><\/a><strong>. <\/strong>Below here you can see the <strong>5th place ranking<\/strong>, advertisement by Adidas titled <em>\u201cUnfollow\u201d<\/em> and starring Lionel Messi:<\/p>\n<p>https:\/\/youtu.be\/uA-_HGiV6eM<\/p>\n<p>&nbsp;<\/p>\n<p>Now that you know more about the importance of investing in <strong>advertising on YouTube<\/strong> let\u2019s go on to the main theme of the post.<\/p>\n<h2><strong>Advertising on YouTube: 4 types of advertisements to promote your brand<\/strong><\/h2>\n<p><a href=\"https:\/\/s3.postcron.com\/blog-en\/2016\/04\/Advertising-on-YouTube.png\"><img decoding=\"async\" class=\"aligncenter wp-image-2872\" src=\"https:\/\/s3.postcron.com\/blog-en\/2016\/04\/Advertising-on-YouTube.png\" alt=\"Advertising on YouTube - YouTube advertise\" width=\"473\" height=\"473\" \/><\/a><\/p>\n<p>In terms of advertising, <strong>YouTube offers you 4 types of advertisements to promote your brand<\/strong>, between them you can choose based on your particular need and according to your available budget. Below I will present to you each one of them and their particular characteristics so that you can choose the most suitable option.<\/p>\n<h2><strong>1- TrueView Advertisements<\/strong><\/h2>\n<p>The <strong><a href=\"https:\/\/support.google.com\/adwords\/answer\/2375497?hl=en&amp;ref_topic=3119118\">TrueView<\/a><\/strong> advertisements are highlighted by working with the <strong>CVP<\/strong> model, which means, <strong>Cost per View<\/strong>. In other words, <strong>YouTube only pays you when the viewer sees your full advertisement<\/strong>. Below I\u2019m sharing with you the TrueView advertisement formats that you can choose from.<\/p>\n<p><iframe title=\"What Are The Different YouTube Video Ad Types? In Stream, In Search and In Display\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/9hWmsKBl-EA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<h3><strong>A- Display Ads<\/strong><\/h3>\n<p><strong>Description:<\/strong> They are seen to the right of a featured video and also above the <strong><em>Suggestions List<\/em><\/strong>.<br \/>\nIf you use a large size player (in \u201cTheater\u201d or Full Screen mode) this type of advertisement can appear below the player.<\/p>\n<p><strong>Size:<\/strong>\u00a0300&#215;250 px y 300&#215;60 px.<br \/>\n<strong>Location:<\/strong>\u00a0Appears in all areas of YouTube except in the Home Page.<br \/>\n<strong>Support:<\/strong>\u00a0Can only be seen on desktops.<\/p>\n<p><a href=\"https:\/\/s3.postcron.com\/blog-en\/2016\/04\/TrueView-Display-Ads..jpg\"><img decoding=\"async\" class=\"aligncenter wp-image-2874\" src=\"https:\/\/s3.postcron.com\/blog-en\/2016\/04\/TrueView-Display-Ads..jpg\" alt=\"TrueView--Display-Ads.\" width=\"527\" height=\"304\" \/><\/a><\/p>\n<h3><strong>B- Overlay Ads<\/strong><\/h3>\n<p><strong>Description:<\/strong>\u00a0These advertisements were formerly known as <em>\u201cIn-Video Advertisements\u201d.<\/em> They are characterized by being <strong>semitransparent notices at the bottom of videos<\/strong>, covering 20% of the player screen.<\/p>\n<p><strong>Size:<\/strong>\u00a0480&#215;70 px (flash) or text.<\/p>\n<p><strong>Support:<\/strong>\u00a0 Only for desktops.<\/p>\n<p><a href=\"https:\/\/s3.postcron.com\/blog-en\/2016\/04\/TrueView-Overlay-Ads.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2875\" src=\"https:\/\/s3.postcron.com\/blog-en\/2016\/04\/TrueView-Overlay-Ads.jpg\" alt=\"TrueView--Overlay-Ads\" width=\"531\" height=\"311\" \/><\/a><\/p>\n<h3><strong>C- Non-Skippable Video Ads<\/strong><\/h3>\n<p><strong>Description:<\/strong>\u00a0This class of advertisements used to be called <em>\u201cTrueView in-stream Advertisements\u201d.<\/em> They can be inserted before, during playback or at the end of the main video. They are shown in the video player and its main characteristic is that it <strong>allows users to skip the advertisement after 5 seconds of playing.<\/strong><\/p>\n<p><strong>Size:<\/strong> Standard Video.<\/p>\n<p><strong>Support:<\/strong>\u00a0Can be viewed on desktops, mobile devices, televisions and video game consoles.<\/p>\n<p><a href=\"https:\/\/s3.postcron.com\/blog-en\/2016\/04\/TrueView-Skippable-Video-Ads.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2876\" src=\"https:\/\/s3.postcron.com\/blog-en\/2016\/04\/TrueView-Skippable-Video-Ads.jpg\" alt=\"TrueView--Skippable-Video-Ads\" width=\"528\" height=\"311\" \/><\/a><\/p>\n<h3><strong>D- Non-Skippable Video Ads <\/strong><\/h3>\n<p><strong>Description:<\/strong>\u00a0Formally known as <em>\u201cIn-Stream Advertisements that cannot be skipped\u201d<\/em> <strong>they are characterized by not offering the viewer the option of skipping them. <\/strong>This means, the advertisements can be seen in full before the main video starts. Their duration ranges between 15 to 20 seconds according to regional standards set by YouTube.<\/p>\n<p><strong>Size:<\/strong> Standard Video<\/p>\n<p><strong>Support:<\/strong>\u00a0Can be seen on desktops and mobile devices.<\/p>\n<p><a href=\"https:\/\/s3.postcron.com\/blog-en\/2016\/04\/TrueView-Non-Skippable-Video-Ads.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2879\" src=\"https:\/\/s3.postcron.com\/blog-en\/2016\/04\/TrueView-Non-Skippable-Video-Ads.jpg\" alt=\"TrueView--Non--Skippable-Video-Ads\" width=\"518\" height=\"305\" \/><\/a><\/p>\n<h3><strong><br \/>\nE- Long Non-Skippable Video Ads<\/strong><\/h3>\n<p><strong>Description:<\/strong>\u00a0 These advertisements are similar to the previous one, so they also cannot be skipped by the viewer but are longer. They can be inserted before, during or after the main video plays. <strong>Their maximum duration is 30 seconds.<\/strong><\/p>\n<p><strong>Size:<\/strong>\u00a0Standard Video<\/p>\n<p><strong>Support:<\/strong>\u00a0Can be seen on desktops and mobile devices.<\/p>\n<p><a href=\"https:\/\/s3.postcron.com\/blog-en\/2016\/04\/TrueView-Long-Non-Skippable-video-Ads.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2878\" src=\"https:\/\/s3.postcron.com\/blog-en\/2016\/04\/TrueView-Long-Non-Skippable-video-Ads.jpg\" alt=\"TrueView--Long-Non-Skippable-video-Ads\" width=\"514\" height=\"297\" \/><\/a><\/p>\n<h2><strong>2- Sponsored Cards<\/strong><\/h2>\n<p>This is another type of advertising that you can display on YouTube that is characterized by appearing outside of videos and within the site. These are <strong>advertisements that are paid per click or views received<\/strong>. These are the types of Cards available:<\/p>\n<h3><strong>A- Sponsored Cards during Video Playback<\/strong><\/h3>\n<p><strong>Description:<\/strong>\u00a0 They appear when a video is played and are located in the upper right part of the screen. They are not seen in the home page.<\/p>\n<p><strong>Size:<\/strong>\u00a0300&#215;250 (in image or <em>Flash<\/em> format)<\/p>\n<p><strong>Support:<\/strong>\u00a0Can only be seen on desktops.<\/p>\n<p><a href=\"https:\/\/s3.postcron.com\/blog-en\/2016\/04\/Advertisements-on-YouTube-Sponsored-Card-during-video-playback.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2880\" src=\"https:\/\/s3.postcron.com\/blog-en\/2016\/04\/Advertisements-on-YouTube-Sponsored-Card-during-video-playback.jpg\" alt=\"Advertisements-on-YouTube--Sponsored-Card-during-video-playback\" width=\"675\" height=\"186\" \/><\/a><\/p>\n<h3><strong>B- Sponsored Cards in Search Results<\/strong><\/h3>\n<p><strong>Description:<\/strong>\u00a0 They are advertisements that are seen in search results and like in the previous case, do not appear in the home page.<\/p>\n<p><strong>Size:<\/strong>\u00a0300&#215;250 (in image or flash format)<\/p>\n<p><strong>Support:<\/strong>\u00a0Can only be seen on desktops.<\/p>\n<p><a href=\"https:\/\/s3.postcron.com\/blog-en\/2016\/04\/Advertisements-on-YouTube-Sponsored-Cards-in-Search-Results.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2882\" src=\"https:\/\/s3.postcron.com\/blog-en\/2016\/04\/Advertisements-on-YouTube-Sponsored-Cards-in-Search-Results.jpg\" alt=\"Advertisements-on-YouTube--Sponsored-Cards-in-Search-Results\" width=\"677\" height=\"257\" \/><\/a><\/p>\n<h3><strong>C- Sponsored Cards for Mobiles<\/strong><\/h3>\n<p><strong>Description:<\/strong>\u00a0 In this case the advertisements appear in YouTube\u2019s Home Page and also in the search results.<\/p>\n<p><strong>Size:<\/strong> Variable, in all cases the image formats must be JPEG and GIF (not animated).<\/p>\n<p><strong>Support:<\/strong>\u00a0Can only be seen on mobile devices.<\/p>\n<p><a href=\"https:\/\/s3.postcron.com\/blog-en\/2016\/04\/Advertisements-on-YouTube-Sponsored-Cards-for-Mobiles.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2883\" src=\"https:\/\/s3.postcron.com\/blog-en\/2016\/04\/Advertisements-on-YouTube-Sponsored-Cards-for-Mobiles.jpg\" alt=\"Advertisements-on-YouTube--Sponsored-Cards-for-Mobiles\" width=\"271\" height=\"526\" \/><\/a><\/p>\n<h2><strong>3- Masthead Format<\/strong><\/h2>\n<p><em>Advertisement on YouTube<\/em> also offers you Masthead format to promote your brand. They are advertisements very similar to a Card, except that they are <strong>oriented towards companies and businesses with large budgets<\/strong>, also they are very expensive. <strong>They are characterized by appearing exclusively on YouTube\u2019s Home Page.<\/strong><\/p>\n<h3><strong>A- Masthead for Home Pages<\/strong><\/h3>\n<p><strong>Description:<\/strong>\u00a0This is a possibility to <strong>reserve, for 24 hours, the space for banners that appears in the upper part of YouTube\u2019s Home Page<\/strong> in order to promote your brand, service or products.<\/p>\n<p><strong>Size:<\/strong> Standard Video within the space of 970&#215;250 px. At the same time, you can insert a complementary banner of 300&#215;250 px into this video.<\/p>\n<p><strong>Support:<\/strong>\u00a0 Only for desktops.<\/p>\n<p><a href=\"https:\/\/s3.postcron.com\/blog-en\/2016\/04\/Advertising-on-YouTube-Masthead-for-Home-Pages.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2888\" src=\"https:\/\/s3.postcron.com\/blog-en\/2016\/04\/Advertising-on-YouTube-Masthead-for-Home-Pages.jpg\" alt=\"Advertising-on-YouTube--Masthead-for-Home-Pages\" width=\"668\" height=\"260\" \/><\/a><\/p>\n<h3><strong>B- Masthead Expandable<\/strong><\/h3>\n<p><strong>Description:<\/strong>\u00a0Like in the previous case, this is a possibility to reserve, for 24 hours, the upper part of YouTube\u2019s Home Page. The only difference between Masthead Standard and this one is that the user can expand it by clicking so it to be shown in 970&#215;500 px.<\/p>\n<p><strong>Size:<\/strong>\u00a0from 970&#215;250 to 970&#215;500.<\/p>\n<p><strong>Support:<\/strong>\u00a0 Only seen on desktops.<\/p>\n<p><a href=\"https:\/\/s3.postcron.com\/blog-en\/2016\/04\/Advertising-on-YouTube-Masthead-Expandable.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2887\" src=\"https:\/\/s3.postcron.com\/blog-en\/2016\/04\/Advertising-on-YouTube-Masthead-Expandable.jpg\" alt=\"Advertising-on-YouTube--Masthead-Expandable\" width=\"561\" height=\"408\" \/><\/a><\/p>\n<h3><strong>C- Masthead Lite<\/strong><\/h3>\n<p><strong>Description:<\/strong>\u00a0 Like in the previous cases, this is a possibility to reserve, for 24 hours, the upper part of YouTube\u2019s Home Page.<\/p>\n<p><strong>Size:<\/strong>\u00a0 Reduced to 760&#215;150 px, it permits including a 265&#215;150 px video and enables including a banner on the side of the video.<\/p>\n<p><strong>Support:<\/strong>\u00a0 Only for desktops.<\/p>\n<p><a href=\"https:\/\/s3.postcron.com\/blog-en\/2016\/04\/Advertising-on-YouTube-Masthead-Lite.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2886\" src=\"https:\/\/s3.postcron.com\/blog-en\/2016\/04\/Advertising-on-YouTube-Masthead-Lite.jpg\" alt=\"Advertising-on-YouTube--Masthead-Lite\" width=\"666\" height=\"247\" \/><\/a><\/p>\n<h3><strong>D- Masthead Video<\/strong><\/h3>\n<p><strong>Description:<\/strong>\u00a0It allows advertisers to reserve the upper portion of YouTube\u2019s Home Page for 24 hours, but in this case it is a video that plays automatically for 30 seconds. To quit watching, users must push the option \u201cClick here to continue\u201d.<\/p>\n<p><strong>Size:<\/strong>\u00a0780&#215;195 px.<\/p>\n<p><strong>Support:<\/strong>\u00a0 Available for desktops and mobiles.<\/p>\n<p><a href=\"https:\/\/s3.postcron.com\/blog-en\/2016\/04\/Advertising-on-YouTube-Masthead-Video-.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2884\" src=\"https:\/\/s3.postcron.com\/blog-en\/2016\/04\/Advertising-on-YouTube-Masthead-Video-.jpg\" alt=\"Advertising-on-YouTube--Masthead-Video--\" width=\"219\" height=\"437\" \/><\/a><\/p>\n<h2><strong>4- YouTube Advertisements for Mobiles<\/strong><\/h2>\n<p>These are <strong>advertising formats for YouTube especially designed to function on mobile devices<\/strong>. These are the <strong>available types<\/strong> that you can choose from:<\/p>\n<h3><strong>A- Roadblock for Mobile<\/strong><\/h3>\n<p><strong>Description:<\/strong>\u00a0 This class of advertisements can be seen on YouTube\u2019s home page, in searches carried out on <strong><a href=\"http:\/\/m.youtube.com\/\">m.youtube.com<\/a><\/strong> and while exploring videos. Additionally, they provide you information on how many users have seen the advertisement on YouTube for mobiles throughout each day.<\/p>\n<p><strong>Support:<\/strong>\u00a0Can be seen on all classes of mobile devices.<\/p>\n<p><a href=\"https:\/\/s3.postcron.com\/blog-en\/2016\/04\/Advertising-on-YouTube-Roadblock-Advertisements-for-mobile..jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2889\" src=\"https:\/\/s3.postcron.com\/blog-en\/2016\/04\/Advertising-on-YouTube-Roadblock-Advertisements-for-mobile..jpg\" alt=\"Advertising-on-YouTube--Roadblock-Advertisements-for-mobile.\" width=\"234\" height=\"368\" \/><\/a><\/p>\n<h3><strong>B- In-Stream Video Ads<\/strong><\/h3>\n<p><strong>Description:<\/strong>\u00a0 They are video advertisements that are <strong>automatically played for 15 seconds<\/strong> before the main video starts. They are shown when people play a video of a <em>premium<\/em> inventory partner in the YouTube for Android application and on <strong>m.youtube.com<\/strong>.<\/p>\n<p><strong>Support:<\/strong>\u00a0Can only be seen on Android mobile devices.<\/p>\n<p><a href=\"https:\/\/s3.postcron.com\/blog-en\/2016\/04\/Advertising-on-YouTube-In-Stream-Video-Ads.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2885\" src=\"https:\/\/s3.postcron.com\/blog-en\/2016\/04\/Advertising-on-YouTube-In-Stream-Video-Ads.jpg\" alt=\"Advertising-on-YouTube--In-Stream-Video-Ads\" width=\"237\" height=\"482\" \/><\/a><\/p>\n<h3><strong>C- YouTube Brand Channels for Mobiles<\/strong><\/h3>\n<p><strong>Description:\u00a0<\/strong> This is a possibility for creating channels exclusively for the <strong>mobile version of YouTube<\/strong>. Its huge benefit is that it permits increasing the video\u2019s visualization and deepens the relation between the brand and Android and iOS users (remember more and more people connect to the Internet through their mobiles).<\/p>\n<p><strong>Support:<\/strong>\u00a0 Only appears on <strong>m.youtube.com<\/strong>.<\/p>\n<p><a href=\"https:\/\/s3.postcron.com\/blog-en\/2016\/04\/YouTube-Brand-Channels-for-Mobiles.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2890\" src=\"https:\/\/s3.postcron.com\/blog-en\/2016\/04\/YouTube-Brand-Channels-for-Mobiles.jpg\" alt=\"YouTube-Brand-Channels-for-Mobiles\" width=\"247\" height=\"413\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>To know more about how to create your channel to effectively reach your audience, I advise you to read our article <a href=\"http:\/\/localhost\/en\/blog\/youtube-marketing-how-can-video-advertising-help-your-business\/\"><strong>YouTube Marketing: \u00bf<\/strong><strong>How can<\/strong><strong> video <\/strong><strong>advertising help your business<\/strong><\/a><strong>?<\/strong> that,\u00a0like we said at the beginning of this post, functions as an introduction the world of the <strong>advertising on YouTube.<\/strong><\/p>\n<p>This is all for today! I hope that this article was useful to you.<\/p>\n<p>Did you already know the types of <strong>advertising on YouTube<\/strong>? Have you advertized before on this social network? Tell us your experience! And please, share this <em>blog post<\/em> with your contacts so it can help them too. Until next time! \ud83d\ude09<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We recently shared with you an Introduction to YouTube Marketing, whose intention was to explain why you should add your brand to this Social Network. As the second part, today I will explain to you more specifically how Advertising on YouTube works and what the types of advertisements are that you can use. Major Statistics [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-2867","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>4 types of YouTube advertisements that you should be using in your advertising campaigns - Postcron - Social Media Marketing Blog and Digital Marketing Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/postcron.com\/en\/blog\/youtube-advertise\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"4 types of YouTube advertisements that you should be using in your advertising campaigns - Postcron - Social Media Marketing Blog and Digital Marketing Blog\" \/>\n<meta property=\"og:description\" content=\"We recently shared with you an Introduction to YouTube Marketing, whose intention was to explain why you should add your brand to this Social Network. As the second part, today I will explain to you more specifically how Advertising on YouTube works and what the types of advertisements are that you can use. Major Statistics [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/postcron.com\/en\/blog\/youtube-advertise\/\" \/>\n<meta property=\"og:site_name\" content=\"Postcron - Social Media Marketing Blog and Digital Marketing Blog\" \/>\n<meta property=\"article:published_time\" content=\"2016-04-11T16:03:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-02-07T21:18:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/s3.postcron.com\/blog-en\/2016\/04\/how-Advertising-on-YouTube-works-and-what-the-types-of-advertisements-are-that-you-can-use.jpg\" \/>\n<meta name=\"author\" content=\"Eugenia Skaf\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Eugenia Skaf\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/postcron.com\/en\/blog\/youtube-advertise\/\",\"url\":\"https:\/\/postcron.com\/en\/blog\/youtube-advertise\/\",\"name\":\"4 types of YouTube advertisements that you should be using in your advertising campaigns - 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