{"id":3268,"date":"2016-05-30T17:08:18","date_gmt":"2016-05-30T17:08:18","guid":{"rendered":"http:\/\/postcron.com\/en\/blog\/?p=3268"},"modified":"2018-02-07T20:58:47","modified_gmt":"2018-02-07T20:58:47","slug":"instagram-for-business","status":"publish","type":"post","link":"https:\/\/postcron.com\/en\/blog\/instagram-for-business\/","title":{"rendered":"Boost your company with Instagram for Business"},"content":{"rendered":"

\"Instagram<\/a><\/p>\n

As the famous saying goes, \u201cFirst impressions last\u201d<\/em><\/strong> and this truth applies on Social Networks as well. Images and videos are among the most shared content on Social Media, and that\u2019s why today I\u2019m showing you how to take advantage of Instagram for Business<\/em> in order to reach your audience.<\/strong><\/p>\n

Ever since Instagram<\/em><\/strong> was acquired by Facebook, the Social Network focused on visual content<\/em><\/strong> has increasingly positioned itself as a highly profitable communications and publicity platform.<\/strong> Now let\u2019s look at some data in order to understand the importance this Network can have for your business:<\/p>\n

Why should you utilize Instagram for Business to promote your business?<\/h2>\n

Instagram has two essential features which make it the ideal place to reach your audience<\/em>.<\/strong> On one hand, the Social Network was acquired by Facebook, whose advertising service<\/strong> is one of the most extensive of our time, thus it\u2019s features are extended to Instagram.<\/p>\n

On the other hand, the types of content published on Instagram are the most shared on Social Media<\/strong>. According to statistics<\/strong><\/a>, videos and photos rank among the publications that people all over the world are interested in sharing. This means they\u2019re very effective at attracting users!<\/p>\n

Now let\u2019s go over the key<\/strong> statistics of Instagram for Business<\/strong><\/a>:<\/p>\n

\"Instagram<\/a><\/p>\n

As you can see in the image, the number of Instagram users surpasses 400 million<\/strong>, and more than 75%<\/strong> of them are located outside of the United States. This means that your audience is most likely on this Social Network! Furthermore, everyday more than 80 million photos<\/strong> are published and more than 3.5 million Likes <\/strong>are given.<\/p>\n

Although there is a desktop version of Instagram<\/strong><\/a> (with less features of course), it\u2019s the mobile app <\/em><\/strong>that is a real hit among users. Thus, Instagram is a fertile place to connect with your audience<\/strong>, being as 80% Internet traffic comes from Smartphones<\/strong><\/a>.<\/p>\n

\"Instagram<\/a><\/p>\n

Following the success of Instagram throughout the entire world, it\u2019s not only companies who use the tools that this Social Network offers in terms of diffusion,<\/strong> but also current celebrities. In order to graph this point, below you can see a list of the most popular Instagram accounts<\/strong>, ordered by millions <\/em>of followers:<\/p>\n

\"Instagram<\/a><\/p>\n

On another note, Instagram\u2019s growth over the past years has been such that this Social Network is already very close to the Social Media giants<\/em><\/strong>. Below you can see an image that displays Instagram\u2019s position<\/em><\/strong> in the world Ranking of Social Networks<\/strong><\/a>, based on the quantity of users they have (in millions):<\/p>\n

\"Instagram<\/p>\n

Largest Social Networks in the world in terms of User Quantity (data in millions).<\/p>\n

As you can see, Instagram is close to Twitter and Skype and continues its ascend upwards in the list led by the other two large Social Networks owned by Mark Zuckerberg and his mobile applications: Facebook, Whats app and Facebook Messenger<\/em>.<\/p>\n

Finally, the interaction rate on Instagram<\/strong> (comments and \u201cLikes\u201d)<\/em> is elevated, which indicates that their users are exposed to and involved in the content published there<\/strong>. So for example, according to statistics<\/a><\/strong>, 50%<\/strong> of comments are published within the first 6 hours<\/strong> of the publication being made.<\/p>\n

How can you use Instagram for Business to boost your business?<\/h2>\n

Being as Instagram is a Social Network centered around images, <\/strong>you can transmit the spirit of your business to the public in a more human and close way. <\/strong>Additionally, it has informational benefits for photos and videos <\/strong>which are perfect for exhibiting your products, being creative and entertaining your audience.<\/strong><\/p>\n

Some of the benefits of Instagram for Business<\/em><\/strong>, from a Digital Marketing <\/strong><\/a>standpoint, are:<\/p>\n