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Raise your hand if you DON\u2019T want your Facebook publications to reach the largest amount of people possible without having to spend a dime<\/strong> \u2014sorry Mark, you don\u2019t count\u2014.<\/em><\/p>\n So this is what\u2019s known as organic reach<\/strong><\/a>; which is the number of individual users who see your content in their newsfeed<\/em> or by visiting your Facebook page.<\/strong><\/p>\n And just in case you didn\u2019t know, the reach<\/em> or organic reach, is currently considered a real headache for the more than 30 million businesses who have a presence on the social network and are seeing a daily drastic decrease in the number of people who view their publications.<\/strong><\/p>\n But there\u2019s good news<\/strong>: contrarily to what many would have us believe, organic reach is not dead<\/strong>\u00a0\u2014<\/em> in fact, it was just taking a little break\u2014<\/em>.\u00a0 And this means that you\u2019ve still got time to increase your Facebook organic reach on your page without having to invest money in promoting your publications.<\/strong><\/p>\n If you want to know how to accomplish this, I advise that you invest a few minutes in reading this article because today I\u2019m not only going to share with you how organic reach functions on<\/strong> Facebook<\/strong> but you are also going to learn about the 7 changes you should implement in your <\/strong>content<\/strong> from now on, <\/strong>and they\u2019re proven to work. So, what do you say?<\/strong><\/p>\n A lot of companies are basing their entire \u00a0social media strategy<\/strong><\/a> on Facebook, where they share content daily in order to reach the max amount of people possible and thus to improve your Facebook organic reach.<\/strong><\/p>\n But long ago when publishing updates was enough for it to appear in users\u2019 newsfeeds<\/em> and obtain interaction \u2013 from a \u201clike\u201d<\/em> to comments, shares and clicks -, it\u2019s now becoming increasingly difficult to be included among the publications your audience sees.<\/strong><\/p>\n As a matter of fact, it\u2019s calculated that every day a single user is exposed to an average of 1,500 messages<\/a> in their newsfeeds<\/em>. And it\u2019s worth mentioning that this newsfeed<\/em> is limited<\/strong>, meaning that Facebook doesn\u2019t allow your publication to reach all the users who follow you.<\/strong><\/p>\n In addition to all this, we should also add that Facebook is a company and as such it needs revenue<\/strong>; revenue which comes from the companies who earn money by promoting their publications and advertisements on the social network:<\/strong><\/p>\n Facebook is offering significantly less organic reach while on the other hand, paid reach provides more visibility.<\/p><\/blockquote>\n In all actuality this is no surprise, since the platform announced a few months ago that for 2016 it would change its algorithm in order to show less publications from business pages in their users\u2019 newsfeed<\/em><\/strong>. And it’s apparently been this way for awhile:<\/p>\n According to <\/strong>Ogilvy<\/strong><\/a>, since October 2013 the Facebook organic reach of companies on this social network has decreased to a whopping 49%.<\/strong><\/p><\/blockquote>\n It happens that this average reach on the social network depends on the amount of followers a company has:<\/p>\n And although it\u2019s low, if our Facebook organic reach was really dead it would be at 0%, right?<\/p>\n Facebook affirmed that this move is solely intended to punish excessive promotional messages<\/strong> while creating a good experience for users <\/strong>who don\u2019t want to be bombarded by vendors.<\/p>\n Let’s not kid ourselves: do you think that if the companies who pay for these services received the same results as organic publications they’ll continue to pay?<\/strong><\/em> You don\u2019t have to be too bright to know that the answer is: Nooooo!<\/strong><\/em><\/p>\n But if at this point you\u2019re thinking that the world’s Facebook organic reach is dying, let me reassure you: it\u2019s not true<\/strong>. This limitation affects the pages that aren\u2019t publishing quality content nor information but rather are using Facebook to directly promote themselves (especially the companies who have more followers).<\/p>\n So, you can make your Facebook organic reach<\/em> more alive than ever if you just outsmart them!<\/strong> Furthermore, you can do this without having to spend money. Below I\u2019ll show you 7 simple adjustments you should apply to your publications from now on.<\/p>\n \u2026 But always place quality ahead of quantity.<\/em><\/strong><\/p><\/blockquote>\n If you share content on the regular, it\u2019s going to be difficult to improve your Facebook organic reach; but you won\u2019t succeed if you\u2019re harassing your followers every five minutes with new content. Like with everything else, you\u2019ll have to find some middle ground so your audience neither forgets about you nor gets tired of you.<\/strong><\/p>\n Think about it: if you publish valuable content on a regular basis its more likely for your publications to reach more different users with whom you\u2019ll generate larger interaction<\/strong> and Facebook will give your company page priority for appearing in your followers\u2019 newsfeed<\/em> \u2014 in addition, it will help you in optimizing your <\/em>content<\/em><\/a> strategy and in finding out what type of publications work best for you<\/strong> \u2014.<\/em><\/p>\n Did you forget to update your page for a while?<\/strong> You always have the chance to revive it and improve organic reach by frequently publishing content that\u2019s useful to your audience.<\/p>\n EXTRA TIP!<\/em><\/strong> Publish timeless content<\/strong>. The life of a post depends on various factor and one of them is its usefulness and betting on content that won\u2019t go out of style. Therefore, it will be useful for a long period of time and users will keep giving \u201clikes<\/em>\u201d and by commenting it will appear in newsfeeds<\/em> once again if one of your followers reacts to it<\/strong>. This is what causes posts to be circulated for longer periods of time.<\/strong><\/p><\/blockquote>\n The brand Johnson & Johnson<\/a>, specializes in hygiene products for newborns, they publish a lot of timeless updates that are useful to their audience thus extending the life of their posts:<\/p>\n If you publish when your competitors are on the site, you\u2019ll more likely obtain a lower Facebook organic reach since there will be a lot of publications fighting to appear in your audience\u2019s newsfeed.<\/p>\n What about publishing while your competition \u201csleeps\u201d?<\/strong> No doubt, you\u2019ll have a better possibility of catching attention.<\/p>\n Jon Loomer<\/a>, one of the leading experts in Advanced Facebook Marketing, conducted an experiment in regards to this.<\/p>\n He basically analyzed at what time his fans were online and then programmed his publications for an hour after the \u201cpeak hour<\/em>\u201d.<\/strong> He discovered that \u201cnon-peak<\/em>\u201d or less frequented hours functioned very well and occasionally functioned better.<\/p>\n The explanation is very simple; this is what Jon says: \u201cit\u2019s all about good content with less competition\u201d.<\/em><\/strong> This truly works! Judge for yourself:<\/p>\n When Jon Loomer published links during \u201cnon-peak\u201d hours, performance was better.<\/p>\n EXTRA TIP! <\/em><\/strong>Never publishing during \u201cdead hours\u201d <\/em><\/strong>since none of your followers are connected its likely for your posts to be lost in cyber space. A good tip is looking at the statistics on when your followers are connected and choosing the hours in which your competitors aren\u2019t publishing. <\/strong><\/p><\/blockquote>\n We live in the information overload era: everything revolves around content and people don\u2019t have the time to read it all<\/strong>; so they undoubtedly stick with what appears most useful to them and what offers a better quality.<\/strong><\/p>\n In this regard, Facebook recommends creating quality content<\/strong> instead of posting all the time without paying any attention<\/strong>, since quality content provides your followers with value and causes them to want to read and share your posts, this will help you obtain a better reach.<\/p>\n Furthermore, Facebook\u2019s algorithm takes into account the amount of time each user dedicates to a publication and its quality equally<\/strong>, as well as other content metrics such as \u201clikes<\/em>\u201d or comments; thus the more value your content provides the better the engagement from your audience will be and you\u2019ll have a better chance of your content appearing in users\u2019 newsfeed<\/em>.<\/strong><\/p>\n EXTRA TIP!<\/em><\/strong> Invoking emotions by creating personalized publications <\/strong>related to your market sector tugs on these \u201cheartstrings<\/strong>\u201d that we all have, and once you win their heart over you\u2019ll also gain their newsfeed<\/em>.<\/p><\/blockquote>\n Additionally, posts which invoke users\u2019 emotion generally achieve better viral ratings.<\/strong><\/p>\n Nutella<\/a> does this especially well, don\u2019t you think?<\/p>\n Videos are like royalty on Facebook and they work exceptionally well, but if you want to improve your results then say good-bye to<\/strong> YouTube videos<\/strong><\/a> and give a warm welcome to Facebook videos<\/strong>; they\u2019re proven to help improve your Facebook organic reach.<\/p>\n One of the reasons behind the increase in reach<\/em> is that although YouTube videos can be played on Facebook, they don\u2019t start automatically like Facebook videos do. This auto play<\/em> is truly what helps increase your scope.<\/strong><\/p>\n Additionally, the percentage of people who view videos on Facebook is increasing<\/strong> while viewing videos on YouTube is decreasing in comparison.<\/p>\n The fashion label Desigual<\/strong><\/a>, for example, uses this resource a lot by uploading videos on how to wear and match their clothes. On one occasion they published a video on how to wear a scarf; just image the interactions this generated\u2026<\/p>\n EXTRA TIP!<\/em><\/strong> Make sure to take certain aspects into account when uploading your video to Facebook.<\/strong> For example, videos that are short with a maximum length of 2 minutes work best, show some action within the first 2 or 3 seconds, make it professional and choose a good thumbnail.<\/em><\/p><\/blockquote>\n Using the right images can help you increase organic reach on Facebook, and this platform favors the organic reach<\/em> of publications which contain photos or images with the exact dimensions<\/strong> recommended by the social network.<\/p>\n These images appear completely formatted, thus they are more visual and attractive.<\/p>\n In regards to the measurements, the ideal dimension is 1200×1200 pixels for a complete image and 1200×627 pixels for an image in a post with a link.<\/strong> And Of course, the more attention it catches the more attractive the results will be.<\/p>\n Furthermore, a post with a good image is always more appealing to the audience making it easier for them to be interested in it. But tell that to Starbucks<\/a> \u00a0who is a pro at publishing great images on their Fan Page.<\/em><\/p>\n EXTRA TIP!<\/em><\/strong> Don\u2019t only be significant, but also try to be timely<\/strong>. If there is a current event, you can take advantage by publishing on it in real<\/strong> time<\/strong> and linking your brand to the event. People are already looking the theme up so now it\u2019ll be more easy to catch their attention.<\/p><\/blockquote>\n For example, there was a blackout during the Super Bowl in 2013<\/strong> and\u00a0Oreo<\/strong><\/a> took advantage of this miss-hap with this publication created for the outage which had the caption \u201cPower out? No problem\u201d<\/strong> <\/em>together with it’s image which said \u201cYou can still dunk in the dark\u201d<\/em> referring to the classic milk<\/em> + cookie<\/em> combo that the brand preaches. This ad received more than 15,000 retweets and without meaning to was turned into the best ad included in the Super Bowl… and for free!<\/strong> In this case the strategy was implemented through Twitter but you can always implement a similar one on Facebook.<\/p>\n Surely you\u2019ve read something like this in your newsfeed more than once\u201d \u201cYou won\u2019t believe it when you see what happened to this woman for letting her daughter play with an iguana<\/em><\/strong>\u201d or \u201cThey call this \u2018the dangerous fruit\u2019 and once you see the 7 huge sex benefits it has you\u2019ll understand why (you would\u2019ve never imagined number 3 to be possible)\u201d.<\/em><\/strong><\/p>\n You know what I\u2019m talking about, right? So, these types of publications are betting on the easy and massive click<\/strong> to improve their Facebook organic reach at any cost.<\/p>\n As a little piece of advice: don’t do it and get away from this path sooner than later<\/strong>, because until very recently these types of publications used to help increase the engagement<\/em> and visibility of our content,\u00a0 because Facebook has made some changes to their algorithm in order to punish these types of actions<\/strong> of which it no longer makes sense to abuse.<\/p><\/blockquote>\n The best thing you can do is analyze Facebook metrics, look at the statistics in detail and based on their results you should determine what type of content your users prefer <\/strong>and then focus on giving it to them.<\/p>\n EXTRA TIP!<\/em><\/strong> Mention influential pages or users<\/strong>. This is a great alternative to the easy click <\/em>and it\u2019s another good way to improve reach since the social network is already showing in newsfeeds<\/em> the publications of pages that include some type of mention to another page or person that your users also follow. But don\u2019t abuse this resource by haphazardly recommending other pages or Facebook might consider it as Spam.<\/em><\/strong><\/p><\/blockquote>\n Calls to action are also essential for improving organic reach<\/strong> as you directly encourage your users to interact with your content<\/strong>; this is positively taken into account with Facebook\u2019s new algorithm. But in addition to increasing the number of actions, friends of your followers will also see your publications therefore increasing the percentage of users reached.<\/p>\n In fact, if you want to know how to create irresistible calls to action, then in this article you’ll find 10 tips you should keep in mind and 8 practical examples to implement ?<\/span><\/strong><\/a><\/p>\n EXTRA TIP!<\/em><\/strong> Create irresistible publications <\/strong>that aid in justifying this call to action<\/em>, for example: publications that invoke nostalgia<\/strong>, that request tagging of users you know<\/strong>, those which have interesting questions<\/strong> or include a challenge<\/strong>. All these details that promote interaction will help you to increase your organic reach and will create more chances of going viral.<\/p><\/blockquote>\n Furthermore, you can always combine this with the rest of the tips you\u2019ve learned so that your publications will be more effective, just like FitnessBlender<\/strong><\/a> did since they often ask their audience various questions and then convert this into a video; here\u2019s an example of a video they made on the reasons for exercising:<\/em><\/p>\nWhy is Facebook organic reach not really dead? All truth and nothing but the truth\u2026<\/strong><\/h2>\n
![\"Facebook](\"http:\/\/postcron.com\/es\/blog\/wp-content\/uploads\/2016\/05\/giphy_notificacion.gif\")
<\/p>\n![\"Facebook](\"https:\/\/s3.postcron.com\/blog-en\/2016\/06\/organic-reach-porcent-1024x679.png\")
<\/a><\/p>\n7 changes you are or should be implementing to improve your Facebook organic reach
\n<\/strong><\/h2>\n 1. Publish regularly\u2026<\/strong><\/h3>\n
![\"Facebook](\"https:\/\/s3.postcron.com\/blog-en\/2016\/06\/JJ-facebook.png\")
<\/a><\/p>\n 2. Be aware of schedules <\/strong><\/h3>\n
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<\/a><\/p>\n 3. Publish quality content<\/strong><\/h3>\n
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![\"Facebook](\"https:\/\/s3.postcron.com\/blog-en\/2016\/06\/nutella-ad.png\")
<\/a><\/h3>\n 4. Exchange YouTube videos for Facebook videos<\/strong><\/h3>\n
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<\/a><\/p>\n5. Use the right images<\/strong><\/h3>\n
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<\/p>\n 6. Stay away from the easy click<\/strong><\/h3>\n
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<\/a><\/p>\n 7. Add calls to action<\/strong><\/h3>\n
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