{"id":3436,"date":"2016-06-16T14:23:31","date_gmt":"2016-06-16T14:23:31","guid":{"rendered":"http:\/\/postcron.com\/en\/blog\/?p=3436"},"modified":"2018-02-15T18:50:58","modified_gmt":"2018-02-15T18:50:58","slug":"facebook-ads-for-advertising","status":"publish","type":"post","link":"https:\/\/postcron.com\/en\/blog\/facebook-ads-for-advertising\/","title":{"rendered":"Facebook Advertising Guide: A Step by Step Guide for Launching your Facebook Advertising Campaigns"},"content":{"rendered":"

\"\"<\/p>\n

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Facebook is the King of social networks: it has more than 1.5 billion <\/strong>users, receives 900 million daily visits <\/strong>and there are more than 30 million companies which have a presence on this social network <\/strong>making it the main propeller of your social media strategy<\/a>.<\/p>\n

The data doesn\u2019t lie<\/strong>, it shows that your clients are on Facebook <\/strong>and so why are you not looking for them here? <\/strong><\/p>\n

There are two ways in which you can use Facebook to reach your audience and get your publications <\/strong>to reach the largest number of people:<\/p>\n

    \n
  1. Through organic reach<\/a>; meaning, the number of people that see your publications because they\u2019re appearing in newsfeeds <\/em>since your followers or even your followers\u2019 contacts have had some kind of interaction with your publication.<\/li>\n
  2. Through Facebook <\/strong>advertising<\/strong>; <\/strong>meaning, creating specific advertisements with Facebook Ads to reach the audience you want with the filters you\u2019ve applied.<\/li>\n<\/ol>\n

    And while organic reach only allows you to reach a part of your followers, Facebook\u00a0<\/strong>advertising\u00a0<\/strong>directly connects you with the people to whom you want to convey your message while ensuring you are able to reach the audience you when in the time frame you want. <\/strong>\u00a0And we are going to talk about the last option today.<\/p>\n

    So if you want to know how to use Facebook Advertising to get more clients <\/strong>then continue reading because we\u2019re going to give you a step by step Facebook Advertising Guide so you\u2019ll become an expert on advertisements on Facebook.<\/strong><\/p>\n

    What is Facebook Advertising? (What is Facebook Ads?)<\/strong><\/h2>\n

    Facebook Advertising Platform\u00a0is the system through which you can promote <\/strong>your Facebook page, website, event or application by creating text, graphics or video advertisements <\/strong>which will show profiles and images in users\u2019 news feed and only pays for the views and clicks you receive.<\/p>\n

    So, the Facebook Advertising Platform lets you\u00a0create advertisements and show them specifically to the audience <\/strong>you\u2019re targeting based on the proposal you choose; thus your advertisements can be promotional, commercial, educational, news or anything else you want to transmit and communicate.<\/p>\n

    The truth is that the Facebook Advertising Platform has become one of the most used online advertising options over the past years since it allows investing on advertising on Facebook by segmenting the audience <\/strong>which gives you the max return <\/strong>and most importantly: gets your target public to become future clients.<\/strong><\/p>\n

    What Benefits can Your Company Get for Using\u00a0<\/strong>Facebook\u00a0<\/strong>Advertising Campaigns?<\/strong><\/h2>\n

    If you\u2019ve made it this far and are wondering why you should use <\/strong>Facebook\u00a0<\/strong>Advertising Campaigns<\/strong>, then keep on reading; and really there are a lot more advantages that you can discover along the way. <\/strong><\/p>\n

    \"Benefits<\/a>
    \nSo by now I hope you\u2019ve decided that you want to continue and start creating your\u00a0Facebook\u00a0<\/strong>Advertising Campaigns<\/strong>-and if you want to improve your business\u2019s numbers, then this is an option you\u2019ll seriously want to consider- <\/em>then stick around because in this Facebook Advertising Guide<\/strong> we\u2019re going to teach you how to easily create Facebook\u00a0Advertising Campaigns in just 6 steps <\/strong>that you can start implementing right away.<\/p>\n

    How to use Facebook Advertising Platform for Business in just 6 steps<\/strong><\/h2>\n
      \n
    1. \n

      Go to Facebook Ads
      \n<\/strong><\/h2>\n

      The first thing you have to do in order to create an advertisement on Facebook is to click on the \u201ccreate Ads\u201d <\/em>option which appears on the right-hand side of your account on this social network.
      \nHowever, if you prefer, you can also Access Facebook Business directly by going here:       facebook.com\/business<\/a> and pressing \u201ccreate advertisement\u201d<\/em>.<\/p>\n

       <\/p>\n

      \"Facebook<\/p>\n

      \u00a0<\/strong><\/h2>\n<\/li>\n
    2. \n

      Choose the Objective of Your\u00a0<\/strong>Facebook\u00a0<\/strong>Advertising Campaign
      \n<\/strong><\/h2>\n

      Once you have done this, you\u2019ll go to your Ads Manager<\/strong> and there you have to select the objective of your\u00a0<\/strong>Facebook\u00a0<\/strong>Advertising Campaign.\u00a0<\/strong>As you can see in this image, you have a list of 11 objectives <\/strong>to choose from based on what it is that you want to get from your advertisements:<\/p>\n

      \"\"<\/em><\/li>\n

    3. \n

      Specify the Audience Who You Want to See Your Facebook A<\/strong>dvertisements<\/strong><\/strong>
      \n<\/strong><\/em><\/h2>\n

      This is, without a doubt, one of the most important parts of your campaign since this is where you will select who you want to see your advertisements.<\/strong><\/p>\n

      \"\"<\/p>\n

      To be successful in this step, it is essential that you first know what your Buyer persona<\/a> or ideal client profile <\/strong>is in order to know to whom you should direct your advertisements.<\/p>\n

      Furthermore, and above all, if you are just starting out its most likely that you are experimenting with various different options until you find your perfect audience.
      \n<\/strong><\/p>\n

      To help you achieve this and increase the effectiveness of your diffusion resources, Facebook allows you to segment your public in 3 different ways: <\/strong><\/p>\n

      \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 * Segment by Interests<\/strong><\/h3>\n

      One the ways Facebook offers for reaching your audience <\/strong>is based on the interests <\/strong>that people include in their bios.<\/p>\n

      This way, you can show your advertisements to people by segmenting your audience based on different types of data <\/em>such as: age<\/strong><\/em>, gender<\/em>, city <\/em><\/strong>and country<\/em><\/strong> in which they live, applications<\/em><\/strong> they use on Facebook, pages <\/em><\/strong>or Fan Pages <\/em>to which they\u2019ve given a Like<\/em>, games<\/em><\/strong> in which they\u2019ve participated, groups <\/em><\/strong>which they are part of and more. Similarly, Facebook takes into account activities outside of the social network too. \u00a0<\/em><\/strong><\/p>\n

      \"Facebook<\/p>\n

      So, with Segmenting by Interests<\/em><\/strong>, Facebook enables you to generate an audience <\/strong>based on specific interests. <\/em><\/strong><\/p>\n

      For example, if you have a women\u2019s clothing <\/strong>store, you can search for all the women between 25 and 35 <\/strong>that have indicated that they like the Fan Page <\/em>of one of the main brands you sell, that live in the same city as your business, etc.<\/p>\n

      \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 * Custom Audience or Personalized Audience<\/strong><\/h3>\n

      A Custom Audience<\/em><\/strong> or Personalized Audience <\/em><\/strong>is a database <\/em>of users you already know <\/strong>and to whom you want to show specific advertisements.<\/strong><\/p>\n

      These are clients or users you already know <\/strong>somehow, and that\u2019s how you have their information. On the same note, there are two different types of Custom Audiences<\/em><\/strong> based on the type of source <\/em><\/strong>from which you\u2019ve obtained their information. These are:<\/p>\n

      -> A database: <\/strong>This can be a list of mobile phone numbers, Facebook IDs or emails. <\/em>Generally, these are clients that you already know, the reason why you have their info.
      \n-> Web Traffic: <\/strong>\u00a0Here public information is obtained from the visits people make to your website. This classification is ideal if you want to exhibit Facebook advertisements to users that have already visited your website. To implement this, you have to create a tracking pixel (learn how       in this article<\/a>).
      \n-> Use of your mobile app: <\/strong>Like in the previous case, information is collected from the visits people make to your mobile app. For this reason, it\u2019s recommended that you show users advertisements of your app. You\u2019ll have to insert into your app the code that Facebook gives you in order to start creating your Custom Audience<\/em><\/strong>.<\/p>\n

      \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0* Lookalike<\/em> Audiences\u00a0 <\/strong><\/h3>\n

      A\u00a0Lookalike<\/em><\/strong> Audience<\/em><\/strong> is an audience created based on a Custom Audience<\/strong>. This model is very beneficial for maximizing your <\/strong>reach, being as it allows you to create a \u201csimilar\u201d<\/em> audience (meaning, similar characterizes) to the one you\u2019ve uploaded as a\u00a0Lookalike<\/em><\/strong> Audience <\/em><\/strong>in the first place. For this, in order to be able to work with Lookalike<\/em><\/strong> Audiences<\/em><\/strong>, you must have a previous Custom Audience<\/em><\/strong>.<\/p>\n

      So, based on your Personalized Audience<\/em><\/strong>, you can use the Lookalike<\/em><\/strong> Audience<\/em><\/strong> option to identify users with similar traits <\/em>to people who have previously interacted with your brand or web page.<\/p>\n

      This way, you can considerably increase your possibilities of generating potential clients. Likewise, this strategy is very effective in increasing the number of fans<\/em><\/strong> of your Fan Page<\/em> and for making your message reach the indicated people (for example, journalists<\/em>, if what you want is to advertise in front of the press).<\/p>\n

      Important! <\/strong>Be it whatever case you choose, remember that for your campaign to be effective, your advertisements must be attractive and relevant to your target public.<\/em><\/li>\n

    4. \n

      Define the Budget of your\u00a0Facebook\u00a0Advertising Campaign
      \n<\/strong><\/h2>\n

      Now that you\u2019ve segmented your audience and already know to whom you\u2019re directing your advertisement, it\u2019s time to choose a daily objective <\/strong>and campaign duration, meaning, if you want to have it start now or if on the other hand, you prefer a start and end date. <\/strong>\"\"
      \n<\/a><\/em><\/p>\n

      Best of all, it\u2019s not necessary to invest a minimum budget but instead, you can choose between two types of payment:<\/p>\n