{"id":3492,"date":"2016-07-05T17:30:31","date_gmt":"2016-07-05T17:30:31","guid":{"rendered":"http:\/\/postcron.com\/en\/blog\/?p=3492"},"modified":"2018-02-07T21:03:58","modified_gmt":"2018-02-07T21:03:58","slug":"new-facebook-algorithm","status":"publish","type":"post","link":"https:\/\/postcron.com\/en\/blog\/new-facebook-algorithm\/","title":{"rendered":"The New Facebook Algorithm: what is it and how will it affect your campaign?"},"content":{"rendered":"

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Mark Zuckerberg\u2019s <\/em>team of developers has recently announced the implementation of the new Facebook algorithm<\/strong>. This update\u2019s goal is to prioritize publications from users\u2019 families and friends <\/em>over commercial content.<\/p>\n

With this modification Facebook intends to make people\u2019s experience more personal <\/strong>so they can effectively connect with their family and friends online. <\/em>Thus, in users\u2019 NewsFeed<\/em> it is now their friends and family\u2019s shared photos, status updates and videos that take center stage.<\/p>\n

The New Facebook Algorithm: What is it about and how can it affect your campaigns?<\/h2>\n

In the announcement<\/strong><\/a> about the new Facebook algorithm, <\/em><\/strong>Adam Mosseri, person <\/em>in charge of the NewsFeed <\/em>explained: \u201cWhen we launched the NewsFeed in 2006, it was very difficult to imagine the challenge we\u2019d be facing now: an oversupply of information which is a little overwhelming for a single person\u201d<\/em><\/strong>.<\/p>\n

This situation is what motivated the team of developers to make the modification whose objective is for people to not miss any of their beloveds\u2019 posts. \u201cThis is why stories in the NewsFeed are ordered so people can see the ones that interest them first\u201d<\/strong><\/em>, explains Mosseri.<\/p>\n

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\u201cOur success is based on offering users the stories that interest them most. If you were seeing thousands of content a day and could choose the 10 that interest, you most what would they be? The answer should be in your NewsFeed. \u00a0<\/em><\/strong><\/p>\n

It\u2019s subjective, personal and unique -and sums up what we\u2019d like to achieve s subjective\u201d<\/em><\/strong>, the developers affirmed.<\/p>\n

The New Facebook Algorithm and Digital Marketing<\/h3>\n

As to how this implementation can affect your campaigns, it\u2019s effect largely depends on your strategy<\/strong>. In fact, with the new algorithm, <\/em>the content on your Facebook Page <\/strong>will be viewed more often when it\u2019s shared by a user in their Biography.<\/p>\n

Therefore, you must keep in mind that if its content shared by users that\u2019s going to be prioritized, then then you\u2019ll have to go through them to make yourself a spot in your audience\u2019s NewsFeed. <\/em>So your strategy must concentrate on generating<\/strong> genuine engagement <\/strong>which causes people to share your stories with their loved ones. <\/em><\/p>\n

Along with this, another huge possibility to boost the diffusion of your content <\/strong>is using Facebook\u2019s advertising service<\/strong><\/a>. The ideal would be sharing interesting publications on Facebook <\/strong>(meaning that they\u2019re relevant to your audience) and adding personalized advertisements of your site, products and services to them.<\/p>\n

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Facebook is not the only Social Network managed by this company who recently adopted a new algorithm. On the contrary, similar changes have been announced by Instagram<\/strong>, the platform Mark Zuckerberg acquired in 2012, whose Newsfeed had been in chronological order up until this announcement.<\/p>\n

The same as with Instagram, this new algorithm has aroused controversy among users (especially for those dedicated to Online Marketing<\/em><\/strong>). In regards to this, the Facebook team ensured that the changes will be applied cautiously, measuring the public\u2019s reaction to each update.<\/p>\n

In conclusion, today it\u2019s the quality of your content that guarantees your proposals\u2019 diffusion. Therefore, I advise defining a Social Media strategy<\/a><\/u><\/strong> that includes a calendar of publications<\/strong> based on your target audience\u2019s <\/em><\/strong>profile.<\/p>\n

That\u2019s all for today! Stay alert, because we\u2019ll be informing you on updates related to this topic and the world of Social Media. <\/em>To get a little more insight on what we just went over, I advise reviewing the following articles from our blog:<\/p>\n