{"id":3503,"date":"2016-07-06T20:40:02","date_gmt":"2016-07-06T20:40:02","guid":{"rendered":"http:\/\/postcron.com\/en\/blog\/?p=3503"},"modified":"2019-06-27T19:39:54","modified_gmt":"2019-06-27T19:39:54","slug":"instagram-2016","status":"publish","type":"post","link":"https:\/\/postcron.com\/en\/blog\/instagram-2016\/","title":{"rendered":"Instagram 2016: 3 News Items You Must Know About in order to Update your Strategies"},"content":{"rendered":"

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In the Social Network world changes are cash money (and sometimes not!)\u00a0 and it’s now Instagram\u2019s turn for renovations. The implemented modifications affect everything from usability <\/strong>to how Online Marketing <\/em>is done on the platform. That\u2019s why today I\u2019m presenting you with the 3 Huge Instagram 2016 Changes.
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Although Facebook acquired Instagram in 2012<\/strong><\/a> (for a small fee <\/em>of one billion dollars), they are only now beginning to feel the effects of this acquisition. As we’ll see in continuation, there are essentially 3 important changes <\/strong>that modify different aspects ranging from the app\u2019s appearance\u00a0<\/em><\/strong>all the way down to user experience. <\/em><\/p>\n

Additionally, towards the end of the post you\u2019ll find some tips for successfully surviving these Instagram 2016 changes. <\/em><\/strong><\/p>\n

Instagram 2016: 3 Fundamental Changes You Must Know About in order to Update your Online Marketing Campaigns<\/h2>\n

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1- New Instagram Logo and Complete Redesign of the App<\/h2>\n

One of the most notable changes (literally) of Instagram 2016<\/em><\/strong> is its new logo. Inspired by the application\u2019s classic icon, the renovated form and color pallet demonstrates a simplification of the original logo<\/strong>, and the implementation of vibrant colors. <\/em>The news was announced by the Twitter team on their blog<\/strong><\/a>:<\/p>\n

\u201cToday we\u2019re presenting you with a new appearance. You\u2019ll see that the Instagram icon and application design have been updated. Inspired by the old logo, the new icon represents a simpler camera and the presence of a rainbow, included in gradient form. <\/em><\/p>\n

You\u2019ll also see new icons for our other creative applications: Layout, Boomerang and Hyperlapse\u201d<\/em>.<\/p>\n

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In addition to the renovation of Instagram\u2019s logo<\/em><\/strong>, the team of developers presented a whole new design of the application<\/strong>, whose purpose is to focus (even more) on images and improve overall usability of all the features. this is what the developers had to say in regards to this:<\/p>\n

\u201cLikewise, we\u2019ve made improvements in the way the application is seen. The simplified design puts more focus on photos and videos without changing the way in which users navigate the application\u201d. <\/em><\/p>\n

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And concludes: \u201cThe Instagram community has evolved over the past five years, from sharing edited photos to much more than this. A global community of shared interests that shares more than 80 million photos and videos every day. Our updated appearance depicts how vibrant and diverse their content is\u201d.<\/em><\/p>\n

Nonetheless, numerous designers responded<\/strong><\/a> by offering alternatives to the icon. Similarly, a lot of the Social Network\u2019s users seemed unhappy with Instagram\u2019s new logo<\/strong>, and they made it known through their social accounts (especially on Twitter):<\/p>\n

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Be what it is, the truth is that Instagram\u2019s new logo is now reality<\/strong>, so I advise that you renovate your content, applications, blog and websites to make sure you include the updated icon. Doing so is important for keeping your brand image up to date <\/strong>and professional.<\/p>\n

Below you can see an official Instagram video <\/strong>in which it shows the logo\u2019s evolution in detail:<\/p>\n

<iframe src=”https:\/\/player.vimeo.com\/video\/166159119″ width=”640″ height=”640″ frameborder=”0″ webkitallowfullscreen mozallowfullscreen allowfullscreen><\/iframe><\/p>\n

2- The Algorithm that will make Instagram like Facebook<\/h2>\n

Like we said before, Facebook\u2019s impact on Instagram\u2019s administration has already become more and more evident. It happens that the Social Network announced the implementation of an algorithm similar to the one used by Facebook <\/strong>in order to show content to users based on their behavior. \u00a0<\/strong><\/p>\n

This means that you\u2019ll no longer see your contacts\u2019 photos and videos appear in chronological order, but instead Instagram will now decide what content interests you most <\/strong>based on how frequently you interact with the accounts you follow, the amount of Likes <\/em>given and other similar parameters.<\/p>\n

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With the implementation of the new algorithm, Facebook\u2019s management of the Instagram operation has been increasing.<\/p>\n

Here\u2019s what the Instagram team said in regards to this in their official announcement<\/strong><\/a> under the title \u201cSee the Moments You Care About First\u201d<\/strong>:<\/p>\n

\u201cYou\u2019d be surprised to know that people miss around 70% of content in their newsfeed. With the growth on Instagram, keeping up with the photos and videos users share has become even more difficult nowadays. This just means that you\u2019re most likely not seeing the posts that really interest you. <\/em><\/p>\n

To improve user experience, the newsfeed will be reorganized to show the moments we believe to be most important to users. The order of photos and videos in user feeds will be based on the possibility that the content might interest them, their relation with the post\u2019s author and the time in which the content appears\u201d. <\/em><\/p>\n

As you can image, this announcement wasn\u2019t received well by the community of Instagram users<\/strong>, and the hashtag \u201c#<\/em>RIPInstagram\u201d<\/em><\/strong> was created for this Social Network. The main complaint is that people want to have control over what they see in their feed <\/em>instead of the app <\/em>deciding this for them.<\/p>\n

While wrapping up the last point of this post, I\u2019m going to give you some tips <\/strong>on how to prepare yourself for the algorithm change on Instagram. <\/em><\/strong><\/p>\n

3- The Launch of Instagram for Business<\/h2>\n

Along the same lines as the previous point (which is, under the obvious influence of Facebook<\/em>) another one of Instagram 2016 <\/strong>crucial changes have to do with the way in which businesses utilize the app. <\/em>Up until now Instagram for Business<\/strong><\/a> was allowing advertisers to create advertisements through Facebook Ads<\/em><\/strong>.<\/p>\n

However, the Instagram advertising services will offer more alternatives to businesses very soon, such as the possibility consult statistics and information from their followers<\/strong><\/a> through a tool very similar to Facebook Insights<\/em><\/strong>. And this is only the beginning.<\/p>\n

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In fact, recently leaked information<\/strong><\/a> revealed that Instagram is currently working on developing multiple characteristics based on or inspired <\/em>by services from the Facebook advertising platform<\/strong><\/a>. These are the main keys:<\/p>\n