![\"visual](\"https:\/\/s3.postcron.com\/blog-en\/2016\/07\/visual-content-type.png\")
<\/a><\/p>\nWe all know the saying, a picture\u2019s worth a thousand words, <\/em><\/strong>but after reading this article you\u2019ll be able to see that this saying falls short. Very short.<\/p>\n And here\u2019s why it\u2019s wrong: content is the king of the Internet but visual content is the king of social networks, <\/strong>just test it out for yourself.<\/p>\n To give just one example, a Wyzowl<\/a> study revealed that we remember 80% of what we see but only 20% of what we read. <\/strong>We should take advantage of this, no?<\/p>\n This is exactly why visual content should be a key part of your strategies on <\/strong>social networks<\/strong><\/a> <\/u>. Because, in fewer words, it can be like magic for your brand.<\/p>\n For example, imagine for a moment that\u00a0 the organic reach of your publications<\/a> suddenly increases and they are generating more interaction, you start to receive more traffic to your website<\/a>, \u00a0your brand image starts to improve, people on social networks are talking about what you\u2019re doing and to put the icing on the cake your sales increase.<\/p>\n You can start achieving all this and more by implementing strategies on social networks that are built upon good visual content.<\/strong><\/p>\n Buuuttt, as it happens, not everything survives. <\/strong>And so if you want to know what the 10 types of visual content are that you need to include in your content strategies <\/strong>then look no further! When you finish reading this post you\u2019re going to have work and it’ll be really good. Mind you, your business will be thankful for it. ?<\/span> But before you continue, allow me to give you a few more reasons why you should bet on visual marketing for your strategies on social networks.<\/strong><\/p>\n (And if you make it all the way to the end, you\u2019ll find the best tricks from experts for getting the most out of visual content. Piece of cake!)<\/em><\/p>\n A little curious? Just wait, because we’ve just only started!<\/p>\n Did you know that our brains process an image 60,000 times faster than text? <\/strong>Yes, you read that right: 60,000. Now image all the benefits you can get out of this information if you design your strategies for social networks well and learn to publish good visual content on social media.<\/p>\n And it\u2019s not only this fact that\u2019s true, but also that visual marketing is 40 times more likely to be shared on social media. <\/strong>The reason is very simple: visual content that is attractive <\/strong>and offers value<\/strong> will undoubtedly attract, generate interactions, sell <\/strong>and can take you to the top. <\/strong>That\u2019s why it should make up part of your content strategies.<\/p>\n Content built upon text is always<\/u> going to be a fundamental piece of marketing and without a doubt should be a basic pillar in your strategies for social networks. However, if you want to set yourself apart in the visual content era, then it must play a leading role.<\/strong><\/p>\n Think about it: we have little time and want to be practical. <\/strong>That\u2019s why we are solely consuming more and more of this content that we can rapidly absorb at ease; <\/strong>and we\u2019re talking about visual content!<\/strong><\/p><\/blockquote>\n Not to mention, visual marketing will help you get away from your competitors <\/strong>while adding personality to your brand (and they won\u2019t be able to compete with this!).<\/em><\/p>\n But, if what you need is concrete data; I have it right here:<\/p>\n And now that you know why visual content is so important for your strategies for social networks, let\u2019s move on to what\u2019s really important: what type of content should you create to get noticed and how to do this to improve your business\u2019s results? <\/strong>Take notes!<\/p>\n Images are the ultimate visual content. <\/strong>For instance, did you know that according to a MDG Advertising<\/a> study posts containing images receive 94% more views?<\/strong><\/p>\n Undoubtedly, images must be leading your strategies for social networks when it comes to visual marketing.<\/p>\n Furthermore, they are easy to get, <\/strong>highly shared, reinforce <\/strong>the message you want to transmit and help emphasize it. And if that wasn\u2019t enough, they\u2019re seo-friendly <\/em><\/strong>because if you list them correctly when associating them to your products and services they can help you position your brand.<\/strong><\/p>\n And if you want to go even further, you can even gamble on collages <\/em><\/strong>or sets of images <\/strong>since they generate more engagement <\/em>than individual images; and most important of all, make sure they\u2019re good quality and include your logo <\/strong>or website name.<\/strong><\/p>\n GoPro, <\/strong>for example, has an enviable Instagram profile that is a series of thrilling images where they upload the best images daily that are taken through their cameras thus taking their audience on a tour of Kilimanjaro, traveling on a sailboat with a shark right next to it or surfing the Australian waves. A great way of enticing and retaining more than 9.5 million followers, <\/strong>don\u2019t you think?<\/p>\n Tools to get started: <\/strong><\/span>There are a lot of websites <\/strong>and image banks <\/strong>where you can find attractive images that are free and have no copyrights, like Flickr<\/a> and Morguefile<\/a>\u00a0and you additionally have multiple applications that allow image editing to give them a more professional touch, <\/strong>like Pixlr<\/a>, Polarr<\/a>,\u00a0iPiccy<\/a>\u00a0and\u00a0Phonto<\/a>\u00a0 (the last one is available on your smartphone<\/em>). And if you want to create images with text overlay <\/strong>then a great alternative is ArtStudio<\/a>, which is also the most comprehensive. You\u2019ll love it!<\/strong><\/p><\/blockquote>\n According to SEOmoz<\/a> posts with videos are shared 3 times more <\/strong>than those who only have text. Mind you: keeping in the what the goals are for your strategies on social networks, you should choose the type of video that focuses on your audience\u2019s like and needs.<\/p>\n You can create both corporate<\/strong> videos as well as professional and training <\/strong>videos. You can even generate audiovisual content yourself <\/strong>whether it be with your smartphone, computer or digital camera.<\/p>\n Remember, try not to go over a duration of two minutes <\/strong>if you want to keep your audience interested until the end. No one watches super long videos!<\/em><\/p>\n The brand Lay\u2019s <\/strong>is one who frequently (and best) uses the appeal of videos: on Facebook as well as on Twitter and Instagram it\u2019s easy to find them day in and day out.<\/p>\n Tools to get started:<\/span> <\/strong>The same social networks give you the ability to upload videos directly form the platform, but as always, you can record them through your account and upload them to YouTube<\/strong><\/a> \u00a0to share them on the networks later -however keep in mind that, for example, Facebook provides more videos that are uploaded from the platform itself-<\/em><\/p><\/blockquote>\n If there is certain data or statistics that you want to transmit to your audience, there\u2019s no better way to do it than by using graphics <\/strong>being that they communicate numbers in a visual way that is much faster <\/strong>while at the same time facilitate the absorption of information.<\/strong><\/p>\n The same thing happens when you have to elaborate on instructions or explain how to do something. <\/strong>Remember that we are in the visual era so why are you creating an image or video tutorial instead of using a text with 2,000 words?<\/strong><\/p>\n This is what the chain Telepizza <\/strong>did, in three easy steps they showed how to eat their new Vulcano Nacho\u2019s pizza. Or the fashion brand Desigual which created a video showing different ways to wear a scarf -a piece which they sell themselves-<\/em><\/p>\n Tools to get started:<\/span>\u00a0<\/strong>There a numerous tools that exist so you can create graphics <\/strong>and tutorials <\/strong>without having to be a designer, like PicMonkey<\/a> and Piktochart<\/a>\u00a0 among others.<\/p><\/blockquote>\n Who are we kidding, GIFs are enjoyable and effective at the same time. <\/strong>So why not use them?<\/p>\n Furthermore, people sometimes don\u2019t have time to watch a two-minute video but can watch a GIF that lasts just a few seconds.<\/strong><\/p>\n If that\u2019s not enough, these classic animations are a very powerful tool for boosting your brand\u2019s position being as they increase engagement. <\/em><\/strong>Thus from now on, plan to incorporate them in your strategies for social networks. Even Facebook and Twitter <\/strong>have jumped on the GIF bandwagon and have incorporated the automatic reproductions thus benefiting the brands which frequently use them.\u00a0<\/strong><\/p>\n Mailchimp, <\/strong>the e-mail service provider, frequently uses GIFs to interact with their audience. And it works!<\/p>\n Tools to get started: <\/strong><\/span>If you think creating GIFs is complicated, get this idea out of your head. You can do it in a matter of minutes (and even search for them online) with applications such as Giphy<\/a>, Tumblr Creatrs<\/a>\u00a0o Imgur<\/a>.<\/p><\/blockquote>\n Memes <\/strong>have come to stay and not only do they work but also are popular, attract traffic, users like to share them <\/strong>\u2013 they\u2019re perfect for sharing on social networks \u2013 and furthermore, they\u2019re really easy to create.<\/strong><\/p>\n In fact, there is something known as memejacking <\/em><\/strong>or marketing with memes: <\/strong>meaning, when a company utilizes a meme with the goal of marketing their own brand.<\/p>\n To do this it\u2019s vital to seize the current factor, <\/strong>and this is exactly what Snickers <\/strong>did when the Uruguay soccer player Luis Suarez bit one of his Italian rivals in the 2014 FIFA World Cup. They tweeted: \u201cthe next time you\u2019re hungry, just grab a Snickers\u201d <\/em>tagging the player and adding a photo with the slogan \u201cmore satisfying than an Italian\u201d. <\/em>The tweet had more than 40,000 retweets.<\/strong><\/p>\n So now that you know: try adding fun content in the form of a meme to your content strategies for social networks and check out the change. ?<\/span><\/p>\n Tools to get started: <\/strong><\/span>There are special programs for creating memes such as Recite<\/a>, Image Chef<\/a> o Meme Generator<\/a>.<\/p><\/blockquote>\n Presentations <\/strong>or webinars <\/strong>are another very visual way of sharing information on social networks through events or forums, <\/strong>but for them to be effective it\u2019s important that they\u2019re concise <\/strong>and that you simplify <\/strong>the concepts you\u2019re going to talk about.<\/p>\n LinkedIn<\/strong>, for example, has SlideShare<\/strong><\/a>, its own platform for creating presentations and directly sharing them.<\/p>\n More and more companies are banking on including presentations or streaming <\/em>videos in their content strategies, and addition by using <\/strong>Periscope<\/strong><\/a>\u00a0 on Twitter <\/strong>and on by using <\/strong>FacebookLive<\/strong><\/a>\u00a0on Facebook,\u00a0<\/strong>these platforms allow you to transmitdirectly on their site.<\/p>\n It\u2019s ideal for taking the relationship with your users to the next level, just look at PlayStation <\/strong>who gives live broadcasts every so often on Twitter through Periscope.<\/p>\n Tools to get started:<\/span>\u00a0<\/strong>If you want to make presentations you can use Prezi<\/strong><\/a>, <\/strong>PowToon<\/strong><\/a> o SlideShare<\/strong><\/a>. \u00a0And for streaming <\/em>videos you can take advantage of tools offered by these same networks.<\/p><\/blockquote>\n Screenshots are an excellent resource for modeling <\/strong>something, helping to resolve a problem or simply sharing this image to demonstrate <\/strong>or explain <\/strong>something. Additionally, they\u2019re an excellent visual resource for social networks being that they\u2019re ideal for illustrating guides and tutorials!<\/strong><\/em><\/p>\n On Postcron<\/strong>, for example, we frequently opt for screen shots in order to visually, easily and comfortably show our audience how to do something.<\/p>\n Tools to get started:<\/span>\u00a0<\/strong>You can perform a screenshot <\/em>by using the option on your computer or by using programs such as Awesome screenshot<\/a>\u00a0o Jing<\/a>.<\/p><\/blockquote>\n Infographics are a very potent tool which generate a lot of noise on social networks.<\/strong><\/p>\n For one statistic, publications that contain infographics grow 12% in traffic as opposed to those who don\u2019t include them<\/strong>. In fact, we read infographics 3o times faster than the post\u2019s text. <\/strong>Undoubtedly a good reason for including this type of content in your strategies for social networks.<\/p>\n As it happens,
\n<\/strong><\/p>\n<\/p>\n\u00a0\u00a0 Why should you gamble on visual marketing for your content strategies?<\/strong><\/h2>\n
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<\/p>\n10 types of visual content you must utilize in your marketing campaigns for social networks<\/strong><\/h2>\n
<\/a><\/p>\n1. Images<\/strong><\/h2>\n
<\/a><\/p>\n2.Videos<\/strong><\/h2>\n
<\/a><\/p>\n3. Graphics and tutorials<\/strong><\/h2>\n
<\/a><\/p>\n4. GIFs<\/strong><\/h2>\n
<\/p>\n<\/p>\n5. Memes<\/strong><\/h2>\n
<\/p>\n6. Presentations or webinars<\/strong><\/h2>\n
<\/p>\n7. Screenshots<\/strong><\/h2>\n
<\/a><\/p>\n8. Infographics <\/strong><\/h2>\n