{"id":3544,"date":"2016-07-26T22:35:01","date_gmt":"2016-07-26T22:35:01","guid":{"rendered":"http:\/\/postcron.com\/en\/blog\/?p=3544"},"modified":"2018-02-08T13:26:02","modified_gmt":"2018-02-08T13:26:02","slug":"content-marketing","status":"publish","type":"post","link":"https:\/\/postcron.com\/en\/blog\/content-marketing\/","title":{"rendered":"WHAT IS CONTENT MARKETING AND HOW CAN IT TAKE YOUR BUSINESS TO THE TOP?"},"content":{"rendered":"

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Nowadays, the strategy your business uses to find its target public is completely different from a few decades ago. Content Marketing <\/em><\/strong>has become one of the digital era\u2019s most effective techniques in terms of finding potential clients <\/strong>and retaining <\/strong>the ones that have already bought something.<\/p>\n

Content Marketing <\/strong>is not only used to attract interested people towards your brand\u2019s proposals<\/em><\/strong>, but it is also the best way to transmit your business\u2019s identity and values <\/em><\/strong>while enabling you to secure a spot in these people\u2019s daily lives through the use of Social Networks.<\/p>\n

Let\u2019s learn a little more about this concept:<\/p>\n

What is Content Marketing and what\u2019s it good for?<\/h2>\n

According to San Diego University<\/strong><\/a>, \u201cContent Marketing refers to the process of creating and distributing relevant and valuable content to attract, acquire and build customer loyalty among a clearly defined audience with the goal of generating profitable actions among consumers\u201d.<\/em><\/strong><\/p>\n

Furthermore, specialists point out that in order to attain said objectives, its fundamental to work with well-developed and quality content<\/strong>. Meanwhile and due to Content Marketing\u2019s <\/strong>cultural contribution, the Harvard Business Review <\/em>has indicated<\/a> <\/strong>that we are in \u201cThe Age of Corporate Enlightenment\u201d.<\/em><\/p>\n

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Experts explain that through such medium: \u201cNine out of ten companies work with Content Marketing <\/strong>-which is, they go beyond traditional sales techniques and instead they promote brands through the publication or diffusion of information, ideas and entertainment that is valued by the consumer\u201d.<\/em><\/p>\n

They also indicate that \u201cSuccessful Content Marketing has radicalized the way in which companies communicate. For innovative brands, a \u201cwinning\u201d Tumblr carries a significant impact; hashtag campaigns have become just as compelling as slogans (\u2026)\u201d.<\/em><\/p>\n

Thus the Harvard Business Review <\/em>has arrived at the following conclusion: \u201cThe Content Marketing revolution (\u2026) marks an important new chapter in commercial communications history: the corporate enlightenment era\u201d.<\/em><\/strong><\/p>\n

What are the benefits of Content Marketing?<\/h2>\n

And now that you know it\u2019s definition, it\u2019s important to pin down which Content Marketing benefits your business can gain from<\/strong>:<\/p>\n