{"id":3628,"date":"2016-08-10T04:43:58","date_gmt":"2016-08-10T04:43:58","guid":{"rendered":"http:\/\/postcron.com\/en\/blog\/?p=3628"},"modified":"2016-09-09T18:16:50","modified_gmt":"2016-09-09T18:16:50","slug":"build-customer-loyalty-online","status":"publish","type":"post","link":"https:\/\/postcron.com\/en\/blog\/build-customer-loyalty-online\/","title":{"rendered":"How to Build Customer Loyalty on Social Networks? 7 Effective Methods for Gaining your Users\u2019 Loyalty"},"content":{"rendered":"

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In addition to reaching the appropriate audience in order to commercialize their products and services, successful businesses <\/em>must conquer yet another thing in order to reach the top: <\/em>the ability to retain clients<\/strong>. This is what we\u2019re covering today! You\u2019ll learn 7 effective methods <\/em>for building customer loyalty through Social Networks<\/em><\/strong>.<\/p>\n

As you know, Social Networks are the perfect place <\/em>for companies to find and conquer <\/em>their target public. However, they\u2019re also ideal for providing people with a reason (or multiple ones) to always stick with your brand. How? Through interaction and reputable content.<\/p>\n

The Importance of Retaining Clients; Why You Should Build Customer Loyalty through Social Networks<\/strong><\/h2>\n

According to professors Werner Reinartz <\/em>and Kumar <\/em>in the Harvard Business Review<\/a><\/strong>, \u201cThe best clients are loyal clients. It takes less money to serve them, and they\u2019re more likely to spend more money than other clients and usually work as \u201cword-of-mouth\u201d publicists<\/em><\/strong>.<\/p>\n

The experts additionally add that, \u201cIf you succeed in building customer loyalty, earning will follow you like night follows day\u201d<\/em><\/strong>. Thus, building customer loyalty <\/strong>is the best way to take advantage of commercial relationships established with the public in the long run and for getting the max out of it.<\/p>\n

Now, how do you retain customers <\/strong>through Social Networks? How can you build and measure a loyal relationship with your audience? To do this, you must pay special attention to engagement<\/em><\/strong>, the involvement or interest demonstrated by your audience <\/strong>on Social Media.<\/p>\n

So, in order to get good engagement out of your content <\/strong>you must respond to your followers\u2019 replies. Favorable comments <\/em>or anything else which denotes interest, Likes <\/em>and the number of times people share your publications <\/em>are indicators whose abundance means your strategy is functioning quite well<\/strong>.<\/p>\n

In short, the best way to build customer loyalty on Social Networks <\/strong>is to work on maintaining a high level of engagement<\/em><\/strong> through the creation and\/or release of quality content (publications relevant to your audience that entertain, inform and move people), and meaningful interactions with the public.<\/p>\n

Now that you know the importance of retaining clients <\/strong>and know that engagement <\/em><\/strong>is the parameter you need to measure to check if your Social Media strategy<\/strong><\/a> is functioning, let\u2019s move on to what you\u2019re really here for:<\/p>\n

7 Effective Methods for Retaining Clients by Using Social Networks<\/strong><\/h2>\n

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    Ask your Audience Questions and Interact with Them<\/strong><\/h2>\n<\/li>\n<\/ol>\n

    An excellent way to involve your audience and peak your fans\u2019 <\/em>interest on Social Networks is to ask questions<\/strong>. This technique is very effective for a few reasons: it makes people feel valued and important <\/strong>when inviting them to give their opinion on something (as you know, people love giving their opinion!)<\/strong>.<\/p>\n

    Therefore, you can pose questions, for example: \u201cWhat\u2019s your idea of the perfect vacation?\u201d, and even refer to your products: \u201cWhat\u2019s your favorite dish on our menu?\u201d. A fun way to question your fans, which is also helpful to you (since it creates metrics), is to use Twitter polls.<\/p>\n

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    As you can see in the GIF <\/em>above, you just go to the Tweets Editor <\/strong>and press the \u201cAdd Poll\u201d <\/em><\/strong>option. Then you can pose your question, establish two, three or more options for your followers to respond and select a length for your poll. That\u2019s it! Your public will start to respond right away.<\/p>\n

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      Share Emotionally Impacting Content<\/strong><\/h2>\n<\/li>\n<\/ol>\n

      Another way to increase your engagement <\/em>on Social Networks in order to retain clients<\/em><\/strong> is to share moving content<\/strong>. As you know, people love to get excited and experience feelings such as empathy, endearment, happiness and be able to identify with other human beings.<\/p>\n

      These emotions are comforting and make people feel more human<\/em>. In order to accomplish this, I suggest that you publish emotional content <\/strong>(always of good taste). And if this content is a video<\/strong>, the impact will be much larger, statistics<\/strong> point out that in 2018 79% <\/strong>of Internet traffic will be via videos.<\/p>\n

      In this sense, the emotionally moving content <\/strong>you find (and share) from pages such as UpSocl<\/strong><\/a> \u00a0(take a look!) will be very effective. Videos of pets and small, cute and fuzzy animals <\/strong>are very popular on Social Media, just look below:<\/p>\n