{"id":3643,"date":"2016-08-15T16:50:25","date_gmt":"2016-08-15T16:50:25","guid":{"rendered":"http:\/\/postcron.com\/en\/blog\/?p=3643"},"modified":"2018-01-30T11:48:44","modified_gmt":"2018-01-30T11:48:44","slug":"video-positioning-youtube-seo","status":"publish","type":"post","link":"https:\/\/postcron.com\/en\/blog\/video-positioning-youtube-seo\/","title":{"rendered":"YouTube SEO: 10 foolproof tips for positioning your videos on YouTube and making them \u201cthe most viewed\u201d"},"content":{"rendered":"

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\"YouTube<\/p>\n

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Surely you\u2019re tired of reading and hearing, basically everywhere, that content is the king of the Internet<\/em><\/strong>, so that\u2019s why we\u2019re not going to talk about it right now.<\/p>\n

But, did you know that there is also a queen of the Internet, which has its own charms that are impossible to resist?<\/strong><\/p>\n

We\u2019re talking about online videos<\/strong>, which are already being called the present and future of digital marketing<\/a>. Users are spending more and more time watching videos; they\u2019re not only doing this but also:<\/p>\n

78% of content consumed on social networks is audiovisual content<\/strong>, therefore it\u2019s something your brand can\u2019t afford to pass up.<\/p><\/blockquote>\n

The reason is simple: videos are entertaining, shareable and easily consumed<\/strong>. In addition to this they also increase conversion rates, foster engagement <\/em><\/strong>and are economical <\/strong>(being that you can make them for free).<\/p>\n

In fact, 9 out of 10 Internet users watch videos of brands they like, 65% visit the brand\u2019s website after watching a video <\/strong>and furthermore, its calculated that in 2018 online videos will make up 84% of all Internet traffic<\/strong>. That\u2019s a lot!<\/em><\/p>\n

So, if you still haven\u2019t included videos in your content marketing<\/a> strategy you should consider it; also, if you\u2019re creating your own videos you need to be getting the most out of them. And this is where YouTube SEO comes into play<\/strong>.<\/p>\n

Fact is, since we\u2019re talking about videos we can\u2019t forget about the greatest audiovisual platform: YouTube, the world\u2019s third most visited site <\/strong>and responsible for the existence of more than 32 million videos<\/strong> currently on the platform.<\/p>\n

Uploading videos to YouTube is all fine and dandy but, what if you could also optimize them so they\u2019d appear in the first few search results and could gain more traffic, conversation and therefore more money?<\/strong><\/p>\n

This is exactly what we\u2019re going to teach you about with these 10 foolproof YouTube SEO techniques that will help you get your videos to the top of YouTube and <\/strong>Google<\/strong><\/a>. Yes, a two for one!<\/em><\/p>\n

Once you finish reading this article you\u2019ll see that YouTube SEO is relatively simple<\/strong>. If Justin Bieber was able to make himself known through his videos without having a clue about positioning<\/a>, then you can also do it, right??<\/span><\/p>\n

\"YouTube<\/p>\n

Why should you include videos in your marketing strategy and use YouTube SEO?<\/strong><\/h2>\n

YouTube is the second largest searched engine used in the world<\/strong><\/a>, just behind Google; and both are curiously owned by the same group ever since Google acquired the video platform in 2006 for 1.65 billion dollars<\/strong>.<\/p>\n

Today, YouTube receives one billion monthly individual visitors <\/strong>who perform 3 million monthly searches <\/strong>and upload 100 hours of video every minute<\/strong>.<\/p>\n

Not only that, but if YouTube were a country, it would be the third largest in the world <\/strong>just behind China and India, and in fact every 1 out of 2 people who connect to the Internet are on YouTube<\/strong>.<\/p>\n

Just image everything you can accomplish if you design a good strategy for YouTube!<\/em><\/p>\n

That being said, more and more small, medium and large sized companies know the potential of online videos and are betting more on video SEO to achieve better results<\/strong> since it\u2019s an economical option within reach of any business no matter how small<\/strong>.<\/p>\n

Soon you, too, are going to know how to use YouTube to optimize your videos in order to grab hold of the first few search results and reach many more people.<\/p>\n

10 steps you should be following for YouTube SEO and getting <\/em>you videos among \u2018the most viewed\u2019 on the platform<\/strong><\/h2>\n

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In order to appear in the first few spots on Google and YouTube, uploading a video to your channel and putting a catchy title isn\u2019t enough, instead there are a series of YouTube SEO techniques necessary for you to know so you can get the most out of video marketing, whether it be to attract more traffic to your website<\/strong><\/a>, increase your visibility<\/strong>, become known<\/strong>, increase engagement<\/strong>, generate more leads<\/strong>, increase conversion rates or whatever other objective you have set.<\/strong><\/p>\n

Below, we\u2019re going to share the 10 techniques you must apply to do well on YouTube:<\/p>\n

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  1. \n

    Take care of your YouTube channel\u2019s appearance<\/strong><\/h3>\n<\/li>\n<\/ol>\n

    First impressions count<\/strong>, so tend to your YouTube channel\u2019s design and make it attractive and pleasurable to look at.<\/em><\/p>\n

    Choose a user name that identifies with your brand <\/strong>and with what you want to transmit, the same goes for your profile picture and cover photo<\/strong>.<\/p>\n

    What\u2019s ideal is for you to choose a responsive <\/em>design<\/strong>, meaning, one that\u2019s adapted to different types of devices, and also try to make a good channel description <\/strong>with keywords related to your niche or market sector.<\/p>\n

    Additionally, you can put an opening video in the upper part of your channel <\/strong>so it will be displayed to new visitors who have not yet subscribed to your channel (in fact, this is a highly recommended option that more and more brands are utilizing).<\/p>\n

    The video should be brief<\/strong>, introduce your channel to your audience<\/strong>, and engages <\/strong>or invites users to subscribe <\/strong>by inserting several notations.<\/p>\n

    Here you have multiple examples of well-designed profiles, RedBull <\/strong>being one of them as it\u2019s the brand with more than 5.000.000 <\/strong>YouTube subscribers:<\/p>\n

    \"youtube<\/a><\/p>\n

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    1. \n

      Create play lists<\/strong><\/h3>\n<\/li>\n<\/ol>\n

      Having all your videos classified and listed on various play lists is going to be very useful for organizing your information<\/strong>.<\/p>\n

      Not only this, but playlists <\/em>also appear in search results <\/strong>which, if you use them to group different videos in addition to facilitating replays of all the videos on this list<\/strong>, you will also be helping your channel appear in YouTube results <\/strong>which can increase your visibility<\/strong>.<\/p>\n

      Ikea<\/strong>, for example, has various playlists on their channel, among them are \u201cFix this Kitchen\u201d <\/em>and \u201cGet Design & Style Tips\u201d <\/em>so users know what to watch based on their interests.<\/p>\n

      \"youtube<\/a><\/p>\n

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        Research your audience, and don\u2019t lose sight of your competition!<\/strong><\/h3>\n<\/li>\n<\/ol>\n

        One of the advantages of YouTube SEO is that it\u2019s very simple, among other things, because the platform provides you with various reports and statistics <\/strong>on your visits; age<\/strong>, gender<\/strong>, and location <\/strong>for example.<\/p>\n

        All this will help you to know who has seen your videos <\/strong>and who your audience really is <\/strong>so you can get an idea on how to continue<\/strong>.<\/p>\n

        Analyzing your competition <\/strong>will also be very useful to you since not only will you be able to see what they\u2019re doing, how they\u2019re doing it and how things are going for them, but you can also see what keywords they\u2019re using to position their videos<\/strong>.<\/p>\n

        On of Steve Jobs favorite quotes from Pablo Picasso was this:<\/p>\n

        \u201cGood artists copy; great artists steal\u201d<\/em><\/p><\/blockquote>\n

        We already know that stealing is illegal<\/strong>, but staying close to your competition in order to get some good ideas will help you advance and know where to direct your efforts.<\/p>\n

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          Define your video\u2019s keywords<\/strong><\/h3>\n<\/li>\n<\/ol>\n

          One of the most important steps for obtaining success in YouTube SEO is taking the necessary time in researching what your keywords are going to be<\/strong>, thus playing it safe when you optimize your video.<\/p>\n

          There are numerous ways to do this, for example, checking out what the most common searches are in your sector by using YouTube\u2019s search<\/strong>, or you can even use Google Trends<\/strong><\/a> to compare various similar terms searched for and see their trends<\/strong>. There is also Google AdWords Keyword Planner<\/a><\/strong> for seeing how many monthly searches a specific words have.<\/p>\n

          Below you can see an example of how Google Trends works. In this case, we wanted to see what the trends for \u201cvideo seo<\/em><\/strong>\u201d were on the Internet; here are the results:<\/p>\n

          \"youtube<\/a><\/p>\n

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          1. \n

            Create interesting, unique and relevant content<\/strong><\/h3>\n<\/li>\n<\/ol>\n

            As much as videos work well, they still need to be optimized so when your audience views them they do it because they want to find something of value<\/strong>.<\/p>\n

            This means that you have to create content that is interesting<\/strong>, useful <\/strong>and unique <\/strong>and that is oriented towards satisfying your audience\u2019s needs<\/strong>. Remember, there is nothing more direct than content marketing so try to respond to your audience\u2019s possible questions and concerns in your videos.<\/p>\n

            If you don\u2019t know where to start, then use Postcron’s content gallery<\/strong><\/a> which will help you find the most interesting topics for your audience on social networks<\/a><\/strong>.<\/p>\n

            Furthermore, try to make your videos evergreen<\/em>, meaning that the content never dies<\/strong>: and before wrapping up your video, add calls to action<\/a><\/strong> based on your goals: visiting your blog, commenting or sharing it on social networks. You choose!<\/em><\/p>\n

            And remember, Google classifies videos based on how people interact with them, so the more visits and interactions<\/strong>, the better the positioning<\/strong>.<\/p>\n

            Basically, Google focuses on the following aspects for determining a videos quality:<\/p>\n

            \"youtube<\/a><\/p>\n

            Now you know what you should look for!<\/p>\n

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            1. \n

              Select a \u201cSEO friendly\u201d title for your video<\/strong><\/h3>\n<\/li>\n<\/ol>\n

              Your title<\/a> is a key piece for YouTube SEO and one of the most forgotten, thus you must include a keyword -even more so at the beginning of the title-.<\/em><\/p>\n

              Furthermore, a video\u2019s title is one of the reasons people chose to click on it or not<\/strong>, both directly from YouTube and if you share it on social networks or send it via email. Thus you need an appealing and flashy <\/strong>title that calls to action<\/strong>. And above all, try not to exceed 60 characters<\/strong>.<\/p>\n

              Keep in mind that words such as \u201cadvice\u201d<\/em><\/strong>, \u201cmistakes\u201d<\/em><\/strong>, \u201chow to\u201d<\/em><\/strong> and other similar ones peak your audiences interest and make more clickable titles<\/a>.<\/p>\n

              For example, if you have a cooking business and know that your audience likes to search for recipes -and that one of the most searched for recipes is homemade pizzas- <\/em>then the ideal thing to do would be for you to optimize the words \u201chomemade pizza<\/strong>\u201d in your video also bearing in mind the words which work best like recipe <\/em><\/strong>or how to<\/em><\/strong>.<\/p>\n

              In fact, in this example you can see how out of the 58,500 results on YouTube for homemade pizza<\/em><\/strong> the best positioned are those which contain \u201chow to make homemade pizza\u201d <\/strong>or something along those lines:<\/p>\n

              \"youtube<\/a><\/p>\n

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                Write a good description of your video<\/strong><\/h3>\n<\/li>\n<\/ol>\n

                Another essential factor to keep in mind with YouTube SEO is your description<\/strong>, being that it affects positioning more than you can imagine.<\/p>\n

                The reason is quite simple: since Google can\u2019t hear <\/em>the videos, it uses the text description to determine a video\u2019s content<\/strong>.<\/p>\n

                Not just any description will work, you have to take various requirements into account, for example:<\/p>\n