{"id":3702,"date":"2016-08-29T15:48:12","date_gmt":"2016-08-29T15:48:12","guid":{"rendered":"http:\/\/postcron.com\/en\/blog\/?p=3702"},"modified":"2016-09-09T18:15:37","modified_gmt":"2016-09-09T18:15:37","slug":"facebook-ads-updates","status":"publish","type":"post","link":"https:\/\/postcron.com\/en\/blog\/facebook-ads-updates\/","title":{"rendered":"Facebook Ads has changed: Are you taking advantage of the 6 most important update?"},"content":{"rendered":"

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As usual, the Facebook Ads <\/em><\/strong>service has recently launched diverse updates whose characteristics could affect your Online Marketing campaigns<\/strong>. That\u2019s why we\u2019re sharing the 6 Facebook Ads <\/em>Changes <\/strong>you need to keep in mind to carry out successful Facebook Ads campaigns from here on out<\/em><\/strong>.<\/p>\n

Facebook Ads, A Constantly Expanding Service<\/h2>\n

First off, we should take a look at some statistics in order to get a better understanding being that the Facebook Ads service has endless growth each year<\/strong>. According to official sources<\/strong><\/a>, the Facebook Ads <\/em><\/strong>platform now has more than 3 million advertisers around the world<\/strong>.<\/p>\n

Out of the number of people dedicated to advertising on Facebook<\/em><\/strong>, 70% come from areas outside of the United States<\/strong> according to a report<\/a><\/strong> from the website expandedramblings.com<\/em>. Finally, out of all the existing Facebook Pages<\/em><\/strong>,\u00a0 6% fall back on advertising on Facebook<\/strong><\/a>.<\/p>\n

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While the data presented here takes every Facebook Ads service into account, it should be noted that Facebook Ads <\/strong>allows you to create two types<\/strong><\/a> of advertisements<\/strong>: those that direct people to external websites and those that support pages on Facebook, such as events or applications.<\/p>\n

Facebook Ads: 6 Changes You Need to Keep in Mind for Your Online Marketing Campaigns<\/h2>\n

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1.- Facebook Pages Have a New Design<\/h2>\n

A few weeks ago the Facebook team officially presented<\/a><\/strong> the changes applied to Facebook Pages. These modifications\u2019 goal is to improve usability, optimize readability of each business\u2019s information and facilitate access to buttons, applications and other elements on Fan Pages<\/em><\/strong>.<\/p>\n

Here are the main changes:<\/p>\n

General Update to Pages\u2019 Appearance<\/h3>\n

With the newly applied modifications, profile pictures for Facebook Pages no longer overlap with the cover photo.\u00a0 The selected photo is now automatically positioned on the upper left section of the page<\/strong>.<\/p>\n

As for image sizes<\/strong><\/a>, Facebook has indicated they haven’t changed: 160 x 160 pixels <\/strong>for profile pictures <\/strong>and 828 x 315 pixels <\/strong>for cover photos<\/strong>.<\/p>\n

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Buttons Are Now a Larger Size<\/h3>\n

Other Facebook Pages <\/em><\/strong>changes have to do with button size, especially for Call to Action<\/strong><\/a> buttons. Now, said buttons appear in the upper right hand side of Fan Pages<\/strong> and have a much large size in order to improve their visibility and effectiveness of proposals.<\/p>\n

New Location of Tabs<\/h3>\n

The menus have also been affected by the changes, being that as of now the Fan Page Tabs will be located on the right side of the Page<\/strong>. According to the developers team, this modification\u2019s goal is to improve navigation <\/strong>through a cleaner design.<\/p>\n

2.- Users Can Control the Facebook Ads They See Every Day<\/h2>\n

Among the new configuration changes, one thing that stands out is the new personalization options provided by Facebook Ads<\/strong>. In fact, people can now establish the factors they want to be taken into account in order to select an advertisement’s target audience<\/strong>.<\/p>\n

In other words, you now have the possibility to see under what categories advertisers are displaying their advertisements <\/strong>.\u00a0 This way you can add or eliminate interests in order to increase the relevancy of the Facebook Ads <\/strong>you see every day.<\/p>\n

To Personalize your Facebook Ads, <\/em><\/strong>you just have to go to the Settings <\/strong>menu and then click on \u201cAds\u201d<\/strong>.<\/p>\n

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Under this tab there is a series of options you can configure by pressing the \u201cEdit\u201d <\/strong>button located on the right.<\/p>\n

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The last of these options, titled \u201cAds Based on My Preferences\u201d<\/strong>, is what you should explore in order to thoroughly personalize your Facebook Ads<\/em><\/strong>.<\/p>\n

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Lastly, by going to the option \u201cAds based on my preferences\u201d <\/strong>and clicking on \u201cVisit Ad Preferences\u201d <\/strong>the interests panel <\/strong>and other options will appear for personalizing Advertisements shown to users:<\/em><\/strong><\/p>\n

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3.- Facebook Ads Will Be Visible Despite Ad Blockers<\/h2>\n

On another note, the Facebook team has recently published<\/a><\/strong> their plans for combating ad blockers <\/strong>such as AdBlock Plus<\/strong><\/a>, and other tools that allow users to block advertisements from the pages the visit on the Internet.<\/p>\n

So, it doesn\u2019t matter if users have ad blockers installed on their browsers<\/strong>, Facebook will still continue to work to display advertisements<\/strong> despite these tools. Great, right? Especially if you work in an industry where users are aware of these tools and use them.<\/p>\n

4.- Facebook Videos Have New Statistics<\/h2>\n

Facebook videos<\/a> keep gaining ground every day, and that\u2019s why the developers are now offering new metrics <\/strong>to advertisers with the goal of allowing them to better know their audience. In regards to this, they’re released<\/a><\/strong> 10 new parameters for analyzing the impact of audiovisual content<\/strong>.<\/p>\n

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Some of the most interesting are:<\/p>\n

Audience\u2019s Demographic Data<\/h3>\n

Now you can find out the age and gender of the people viewing your videos as well as their geographical location. This way you have the possibility to analyze your audience by taking into account where the majority of your public comes from and their characteristics so you can improve your content\u2019s relevancy.<\/p>\n

Engagement Information for Your Live Videos<\/h3>\n

Thanks to this update you can now see a graph (in real time) on your audience\u2019s engagement <\/em>during your videos live transmission<\/strong>. This allows you to analyze what part of the video received the largest amount of favorable reactions from your audience (comments, shares, etc.).<\/p>\n

Data on Your Video\u2019s Views Based on Shares<\/h3>\n

Lastly, you now have the possibility to find out how many people view your videos from your Facebook Page and how many have seen them because other users have shared them<\/strong>. Furthermore, you can find out the number of minutes viewed, number of views and more.<\/p>\n

5.- Custom Audiences Based on Browsing Time<\/h2>\n

Some great news for Facebook Ads <\/strong>is the new criteria for <\/strong>creating<\/a><\/strong> custom audiences on Facebook<\/strong>. Now advertisers can use the amount of time people spend browsing their sites as a parameter<\/strong>.<\/p>\n

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In other words, you now have the possibility to create advertisements in order to show them to the people actively participating on your website<\/strong> This way you can more effectively guide your investments <\/strong>towards the people interested in your commercial proposals.<\/p>\n

6.- Facebook Live Incorporates New Features<\/h2>\n

Facebook\u2019s live streaming service, \u201cFacebook Live<\/a>\u201c<\/em><\/strong>, doesn\u2019t seem to be slowing down in terms of user popularity. In response, the developers have present new features to enrich the experience <\/strong>of those using this service on a daily basis.<\/p>\n

The main updates to Facebook Live are:<\/p>\n

Now you can watch live videos in full screen<\/h3>\n

A few weeks ago Facebook Live videos could only be seen on part of screens. However, thanks to this update its now possible to view Facebook Live videos in full screen <\/strong>and read the reactions in real time, as shown in the image.<\/p>\n

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In case you prefer to just watch the video, you can hide the comments by sliding your finger to the right of the screen<\/strong>. To get them back, simply slide your finger to the left. Some sources say that this feature will only be available for a limited time, so take advantage of it!<\/p>\n

Facebook Live transmissions can now last up to four hours<\/h3>\n

Lastly, it\u2019s now possible to create live videos up to four hours long<\/strong><\/a> (max). This can be very beneficial if, for example, you give Webinars on extensive themes, you have a lot of material to cover or you\u2019ll be working with various speakers in the same video.<\/p>\n

That\u2019s all for today! Implement these 6 new Facebook Ads features <\/strong>in your\u00a0 Social Media Strategy<\/strong><\/a> in order to keep your campaigns up to date and get the max out of your investment<\/strong>.<\/p>\n

To learn more on Facebook Ads<\/strong>, I recommend taking a look at the following articles from our blog:<\/em><\/p>\n