{"id":3718,"date":"2016-09-01T16:11:11","date_gmt":"2016-09-01T16:11:11","guid":{"rendered":"http:\/\/postcron.com\/en\/blog\/?p=3718"},"modified":"2019-09-11T20:15:01","modified_gmt":"2019-09-11T20:15:01","slug":"new-seo-techniques","status":"publish","type":"post","link":"https:\/\/postcron.com\/en\/blog\/new-seo-techniques\/","title":{"rendered":"8 new SEO techniques that will take your business further on Google"},"content":{"rendered":"

\"seo<\/a><\/strong><\/p>\n

Showing up in the first search engine results <\/strong>is every webpage owner\u2019s dream. And if you\u2019re reading this is because you can relate to some extent. That\u2019s normal because…<\/p>\n

Who doesn\u2019t want to be at the top of Google and as a result gain visibility<\/a><\/strong>, qualified traffic<\/a><\/strong> and a lot more <\/strong>money<\/strong>?<\/p><\/blockquote>\n

In order to do this, you need to be up to date on all the latest SEO<\/strong><\/a> techniques so Google will consider your content when classifying your page along with all the other content and deciding whether it\u2019s useful for users or not. In other words, you have to give Google what they want in order to gain the highest spot on their podium<\/strong>, and this isn\u2019t easy.<\/p>\n

Without getting too far off topic, Google makes more than 500 changes to their algorithm a year <\/strong>-things like informational programs that search for leads in order to offer users the most relevant results based on their searches-<\/em> this means that the requirements for showing up in the search engine\u2019s first few websites are constantly changing <\/strong>and consequently it\u2019s now more and more difficult to know what actions to implement so that your website is better positioned.<\/p>\n

In other words, what used to function years ago is now obsolete <\/strong>and new practices are constantly emerging <\/strong>that can help you position your webpage so it\u2019ll show up in the first few organic search results.<\/p>\n

Well, how do you know which SEO techniques are obsolete and which ones have come to stay<\/strong>? Very simple: we\u2019re going to tell you<\/strong>.<\/p>\n

Just keep on reading to discover what to do and what not to do in order to attain a good position on Google<\/em>. Shall we continue?<\/strong><\/p>\n

\"seo<\/p>\n

5 outdated SEO techniques that you should stop using if you don\u2019t want to be penalized by Google<\/strong><\/h2>\n

If you have a business with an Internet presence you\u2019ve probably started to incorporate SEO techniques with the goal of obtaining a good search engine positioning for your site. But be careful because now knowing what you\u2019re doing can be counterproductive for your business<\/strong>.<\/p>\n

Why? A lot of SEO techniques that were very successful years ago have become obsolete and outdated. Not only this, but in addition to not having any type of impact <\/strong>they can cause Google to penalize you and<\/strong> lower your SEO ranking<\/strong><\/a>.<\/p>\n

This is exactly why we\u2019re sharing the 5 most used techniques that are no longer useful so you know to avoid them -and <\/em>Google<\/em><\/a> wrath- <\/em>Take notes!<\/p>\n

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  1. \n

    Avoid Keyword Stuffing<\/strong><\/h3>\n<\/li>\n<\/ol>\n

    If you\u2019re thinking about improving your website\u2019s positioning by using excessive keywords <\/strong>in all your content, forget about it.<\/p>\n

    This is what\u2019s known as Keyword Stuffing. <\/strong>It\u2019s not only the oldest spam <\/em>technique used in search engines <\/strong>but is the first thing that search engines, from Google to the more modest ones, are fighting against.<\/p>\n

    In fact, absolutely every single search engine chastises and penalize websites who try to manipulate results <\/strong>in order to position themselves in the first search results through misleading practices <\/strong>and by over abusing the same word or phrase.<\/p>\n

    We\u2019re being serious, if you writing the same keyword thousands of times worked at improving positioning the whole world would be doing it<\/strong>, don\u2019t you think?<\/p>\n

    The following example shows exactly what you should never do<\/strong>.<\/p>\n

    \"seo<\/p>\n

    Extra tip<\/strong><\/span>: The number of keywords in a text should never be less than 2% or more than 7% of the total number of words<\/strong>. You can use tools like Keyword Analyzer<\/a>\u00a0 to ensure you\u2019re on the right path.<\/p><\/blockquote>\n

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      Say no to artificial link building<\/strong><\/h3>\n<\/li>\n<\/ol>\n

      Link building <\/strong>is one of the most important SEO techniques, but also the one that causes the most headaches<\/strong>.<\/p>\n

      This is a very common practice within online marketing<\/a> which consists of improving positioning thanks to links from other web pages -third party links- <\/em>that support yours. But if you don\u2019t do it well and Google detects it, they will penalize you, a lot.<\/p>\n

      Years back search engines used to think the more a certain link is pushed<\/strong>, the better<\/strong>. Thereby rewarding the sites that receive the most third party links with a better positioning<\/strong>. So far so good.<\/p>\n

      The problem is that a lot of companies are starting to do artificial link building with bad quality links<\/strong>, or \u201cunnatural links<\/em>\u201d as Google puts it. Search engines have detected this and have taken measures against it by punishing those doing this and not taking them into account when positioning web pages.<\/p>\n

      And while well executed link building is one of the best SEO techniques as you\u2019ll see later on, it\u2019s important that you stop creating more and more links indiscriminately pointing to your website and get away from agreed upon link exchanges with other pages<\/strong>, buying link <\/strong>and link directories for adding your links<\/strong>.<\/p>\n

      \"seo<\/p>\n

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      1. \n

        Stop using meta tags<\/strong><\/h3>\n<\/li>\n<\/ol>\n

        A meta tag <\/em>is found within a web page\u2019s source code and describes the website\u2019s content.<\/p>\n

        Years ago meta tags were used to tell Google what your page\u2019s keywords were <\/strong>and for a long time they were actually indispensable for a good SEO strategy.<\/p>\n

        Nowadays with all the updates to Google\u2019s algorithms they\u2019re no longer important. This practice is not only outdated but has also been used for spamming <\/em>and Google now frowns upon it<\/strong>.<\/p>\n

        However, it should not be confused with the meta description<\/em>, which is the description of your content\u2019s theme that appears in search results. This part is essential for both Google and your audience<\/strong>.<\/p>\n

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        1. \n

          Don\u2019t only think about search engines while writing<\/strong><\/h3>\n<\/li>\n<\/ol>\n

          Let us give you a piece of advice: write it so they\u2019ll read it<\/strong>. And all the better if you manage to ally yourself with Google along the way.<\/p>\n

          The reason is very simple: years ago a lot of businesses tried to position their pages by writing just for Google<\/strong>, and while keeping the search engine in mind is great, you can\u2019t forget about your readers. In the end its them who hold the power to help you improve your positioning by consuming your content.<\/p>\n

          Basically, creating<\/strong><\/a> sparse and irrelevant content<\/strong> and even generating it through software <\/strong>or translating it without reviewing it <\/strong>is highly penalized by Google.<\/p>\n

          Remember that writing a blog is to foster communications <\/strong>in order to help your readers or provide them they answer they need. Its quality that will make your content valuable thus causing search engines to put you in the first spot.<\/p>\n

          So when it comes to creating content, try harder.?<\/p>\n

          \"seo<\/p>\n

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            Don\u2019t get stuck on what you already know<\/strong><\/h3>\n<\/li>\n<\/ol>\n

            You\u2019re never going to know everything about SEO, because like we told you above there are always new techniques and practices emerging that you must apply so you don\u2019t free fall to the last search engine positions.<\/p>\n

            Therefore, you must be constantly learning, implementing new practices and avoiding all that\u2019s banned because even though you don\u2019t see it Google is watching<\/strong>.<\/p>\n

            And if you need even more reason to bet on updated SEO techniques, here are 12 that will surely impress you:<\/p>\n

            \"seo<\/a><\/p>\n

            Now that you know what you shouldn\u2019t do in terms of SEO, let\u2019s take a look at the 8 newest SEO techniques of 2016 that you should be implementing <\/strong>since they\u2019ll help you obtain better web positioning.<\/p>\n

            8 SEO techniques for 2016 that will boost your business even more<\/strong><\/h2>\n
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            1. \n

              Mobile is the present<\/strong><\/h3>\n<\/li>\n<\/ol>\n

              Did you know that mobile searches have surpassed desktop searches<\/strong>? In fact, 40% of searches are now performed through mobile devices<\/strong>. Not only that, but the trend is rising since users are using smartphones <\/em>and tablets <\/em>more than ever.<\/p>\n

              \"seo<\/p>\n

              This means that if improving mobile SEO <\/strong>isn\u2019t one of your goals then you most likely won\u2019t gain better positioning in search engines.<\/p>\n

              Mobile usability is also becoming a priority for Google right now <\/strong>and in addition Google is penalizing the websites who have errors in their handheld versions. This means that if your site isn\u2019t adaptable to all the different mobile devices then it\u2019ll suffer when it comes to search engine positioning<\/strong>.<\/p>\n

              If you want some advice, use a responsive design<\/strong>, which means in order for different devices to be able to adapt to your site use a more practical and visual design that only includes the characteristics that foster a good user experience<\/strong>.<\/p>\n

              This is more or less how you should structure your page based on the devices used to view your page:<\/p>\n

              \"seo<\/p>\n

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                The increase of voice search<\/strong><\/h3>\n<\/li>\n<\/ol>\n

                If mobile searches managed to be one of the ultimate SEO techniques in 2016, right along with it are voice searches <\/strong>through Siri<\/strong>, Cortana <\/strong>and Google Now<\/strong>. So friends\u2026 Oral SEO is hotter than ever!<\/em><\/strong><\/p>\n

                So much so that Google is already offering the possibility to perform voice searches right from the computer<\/strong>.<\/p>\n

                \"seo<\/a><\/p>\n

                And what does this have to do with SEO<\/strong>? A lot, being that when users perform voice searches they tend to ask questions <\/strong>for which they\u2019re hoping to find an exact answer -unlike how when we write in the search query we\u2019re just using signal words-<\/em>. This is changing everything<\/strong>.<\/p>\n

                In fact, voice search is so important that Google has introduced a series of changes which benefit the content performing questions <\/strong>and answers and placing them in the titles and even subtitles and provide the answer within the content.<\/p>\n

                Now you know: utilize questions<\/strong>. If you don\u2019t have any idea of where to start, take a look at the following graph which displays the most frequently used types of questions <\/strong>asked by users. Use this in your favor when creating and optimizing your content!<\/em><\/p>\n

                \"seo<\/a><\/p>\n

                Extra tip<\/strong><\/span>: think about your clients when writing your titles<\/strong>, not about yourself or Google.<\/p><\/blockquote>\n

                Think about what it is that your audience wants to search for and try to convince them through your title that your content is the best option for finding the answer they\u2019re looking for<\/strong>.<\/p>\n

                Put yourself in their shoes, perform some searches on Google to see how the first few results look and study how they titles are written<\/p>\n

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                1. \n

                  Natural link building raises positions<\/strong><\/h3>\n<\/li>\n<\/ol>\n

                  Above we talked about how search engines can penalize you for artificial link building, however its one of the greatest SEO techniques too since it\u2019s the era of natural link building<\/strong>.<\/p>\n

                  This means that you should use links from quality sites <\/strong>where the related link has a semantic importance with the keyword you want to use.<\/p>\n

                  Remember that websites need inbound links in order to be positioned well, therefore you must focus on creating quality content that everyone wants to link to<\/strong>, this is how you\u2019ll increase your web positioning.<\/p>\n

                  On the other hand, you can always opt for creating links that seem natural<\/strong>. However, remember that you should never buy links since Google will find out and penalize you<\/strong>.<\/p>\n

                  \"seo<\/a><\/p>\n

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                    Video content is gaining power (<\/strong>YouTube SEO<\/strong><\/a>)<\/strong><\/h3>\n<\/li>\n<\/ol>\n

                    Content continues being the king of the Internet, however it gains more positions if it\u2019s in the form of a video<\/strong>.<\/p>\n

                    Videos are consumed more and more, you really can miss the fact that different social networks, from Facebook<\/strong><\/a> and Twitter<\/strong><\/a> to Pinterest<\/strong><\/a> and Instagram<\/strong><\/a>, are incorporating applications and features just for videos.<\/p>\n

                    That\u2019s why it\u2019s necessary for you to optimize all your videos in your content on social networks as well as external platforms such as YouTube.<\/p>\n

                    Without going too far, remember that YouTube is one of the five most visited website in the entire world<\/strong>, therefore if you correctly optimize your videos you can be sure to get a good positioning.<\/p>\n

                    \"seo<\/p>\n

                    In order to do this\u2026<\/strong><\/p>\n