{"id":4010,"date":"2016-12-16T14:16:33","date_gmt":"2016-12-16T14:16:33","guid":{"rendered":"http:\/\/postcron.com\/en\/blog\/?p=4010"},"modified":"2018-02-07T20:44:32","modified_gmt":"2018-02-07T20:44:32","slug":"emojis-on-social-media","status":"publish","type":"post","link":"https:\/\/postcron.com\/en\/blog\/emojis-on-social-media\/","title":{"rendered":"Why and How To Use Emojis on Social Media? Plus: How to Schedule Posts with Emojis with Postcron"},"content":{"rendered":"

\"Why<\/a><\/p>\n

 <\/p>\n

As you have probably noticed, using emojis<\/strong> is a trend that is here to stay, since these small images can mean the world to your business in terms of Marketing, here we will show you why.<\/p>\n

In this\u00a0blog post<\/em>\u00a0we will take a look at what Emojis are exactly and why everyone likes them so much. <\/em><\/strong>We will also share with you 5 Reasons why you should Use Emojis on Social Media and how to add them to your posts and schedule them through Postcron<\/strong>. Here we go!<\/p>\n

What are Emojis and How Are They Different from Emoticons?<\/strong><\/h2>\n

\"Emoji-GIF\"<\/a><\/strong><\/p>\n

 <\/p>\n

Before we begin, it is important to go over what an Emoji is, <\/strong>these images are widely used on Facebook posts, Twitter and many other Social Networks. That way we can see the difference between emoticons<\/strong> and how this difference represents a cultural technological leap.<\/strong><\/p>\n

Lets begin with Emoticons. As specialist Alex Hern <\/strong>\u00a0explains<\/a>,<\/u><\/strong>\u00a0an Emoticon<\/strong>\u00a0is a\u00a0small composition of characters used in western writings where the conjunction represents a human emotion, <\/strong>for example:\u00a0\ud83d\ude42<\/strong>\u00a0(=happiness, good mood, etc.).<\/p>\n

The fact is that emoticons are composed exclusively of simple characters <\/strong>and this has to do with\u00a0technological limitations from when they emerged in 1982,<\/strong>\u00a0when computers only supported basic text characters.<\/p>\n

On the other hand,\u00a0Emojis were created at the end of the 90\u00b4s by a Japanese communications company NTT DoCoMo<\/strong>, and from then their use has increased and used all over the world.<\/p>\n

\"The-Japanese-communications-company-NTT-DoCoMo-created-emojis-at-the-end-of-the-90s.\"<\/a><\/p>\n

 <\/p>\n

It should be noted that different from emoticons, Emojis not only represent human emotions, they also represent various types of situations, objects, humans and places.<\/strong> This includes from hospitals, to plates of spaghetti, families with children, extraterrestrials and even weather conditions.<\/p>\n

\"Emojis-not-only-represent-human-emotions,-they-also-represent-objects,-actions,-places-and-much-more.\"<\/a><\/p>\n

 <\/p>\n

Why is the use of emojis so successful?<\/strong><\/h2>\n

En primer lugar, los Emojis son un elemento de comunicaci\u00f3n ideal para estos tiempos en los que todo tiene la impronta de la inmediatez, pues como sabemos una imagen dice m\u00e1s que mil palabras… (\u00a1Y de una sola vez!).<\/p>\n

Pero eso no es todo. Tal y como lo dice Jeremy Burge<\/em><\/strong>, el fundador de la enciclopedia online de Emojis<\/a><\/strong>, \u201cLos emojis son la mejor forma de a\u00f1adir personalidad a una conversaci\u00f3n netamente textual\u201d.<\/p>\n

En efecto, muchas veces el texto s\u00f3lo no es suficiente para otorgar un sentido claro a una frase<\/strong>. Por ejemplo, la frase \u201cTengo novedades\u201d<\/em> lisa y llana no aporta un sentido de contento o tristeza, no dice mucho realmente, mientras que la opci\u00f3n: \u201cTengo novedades <\/strong>\ud83d\ude42 \u201d<\/strong> es mucho m\u00e1s clara.<\/p>\n

\"Emojis-reinforce-the-meaning-of-our-words\"<\/a><\/p>\n

 <\/p>\n

Along with this, a diversity of academic investigations exists to analyze the impact of Emojis in our culture<\/strong>.\u00a0One of them <\/a><\/u><\/strong>was created by Dr. Owen Churches<\/em>, from the\u00a0University of Flinders<\/a><\/u>\u00a0in Australia and he revealed something decisive:\u00a0the human brain reacts to emojis in the same way as it does to real human faces. <\/strong><\/p>\n

Dr. Churches was interviewed by the web\u00a0mashable.com<\/a><\/u><\/strong>\u00a0to expand the information about this topic and he confirmed that<\/p>\n

people\u00b4s brains have learned to recognize emojis such as the smiling face “:-)” since they interpret this often. Accordingly, this has become \u201ca learned neurological cultural response\u201d. <\/strong><\/p><\/blockquote>\n

In addition, Dr. Churches confirms from the vision perspective, that emojis are more similar to human faces than emoticons. <\/strong>For this reason, Emojis are more personal in terms of psychological impact as if they were considered simply a series of visible icons on a screen.<\/p>\n

A study performed by experts in Mexico<\/a><\/u><\/strong>\u00a0also shed light regarding people and Emojis. In this investigation, two groups of people who chat across computers were proposed. One of the groups used emoticons and the other did not.<\/p>\n

As a result of the process, those who were able to use emoticons said they enjoyed their communication much more than those who used only words.<\/p>\n

\"Some-of-the-Emojis-used-today\"<\/a><\/p>\n

 <\/p>\n

Lastly,\u00a0<\/strong>some investigations<\/a><\/u><\/strong>\u00a0reveal that Emojis and Emoticons amplify any message we want to transmit. <\/strong>This way, a mad emoticon sends a more hostile message and a happy emoticon is able to multiply the happiness transmitted in a text.<\/p>\n

So, we can say that Emojis<\/strong>:<\/p>\n