{"id":4029,"date":"2016-12-06T19:07:52","date_gmt":"2016-12-06T19:07:52","guid":{"rendered":"http:\/\/postcron.com\/en\/blog\/?p=4029"},"modified":"2018-02-07T21:17:01","modified_gmt":"2018-02-07T21:17:01","slug":"videos-on-twitter-why-use-them-and-13-types-of-videos-you-must-publish","status":"publish","type":"post","link":"https:\/\/postcron.com\/en\/blog\/videos-on-twitter-why-use-them-and-13-types-of-videos-you-must-publish\/","title":{"rendered":"Videos on Twitter: why use them and 13 types of videos you must publish in order to succeed on the platform"},"content":{"rendered":"

\"Videos<\/a><\/p>\n

Social Media expert Godfried Bogaard<\/strong><\/a> said: \u201cin the past, you were what you had. Now you are what you share\u201d. <\/strong><\/em><\/p>\n

If you want to have a successful business then you have to choose carefully what your publish and share on social network<\/strong>s<\/strong><\/a>, especially on\u00a0Twitter<\/strong>, one of the most important for anyone who wants to boost their business on the Internet.<\/p>\n

Did you know, for example, that according to the latest HubSpot<\/a> report, one out of three Twitter users admits they use it to discover new products? <\/strong><\/p>\n

And not just that, but 4 out of 5 users use the platform to follow brands and companies <\/strong>and 67% of these clients admit they prefer to buy products from the brands they follow on social media. <\/strong>Even 79%<\/strong> are prepared to recommend the brands<\/strong> they follow on the microblogging<\/em> network.<\/p>\n

This is all great, but\u2026How can you make your business stand out on a social network that has more than 320 million active users a month and generates 500 million tweets a day?<\/strong><\/p>\n

The truth is that you can start by optimizing your profile,<\/a>\u00a0create a publication calendar,<\/a> change the publication time, increase the frequency of tweets<\/a>, interact with influential tweeters or use the ads<\/a> on the platform.<\/p>\n

But there is something you must do no matter what, if you want to stay up with the competition and stand out from the rest of the brands and companies on social media: take the plunge to video marketing on Twitter<\/strong> or, in other words, convert Twitter videos into something essential for your <\/strong>content marketing <\/strong><\/a>strategy<\/strong>.<\/p>\n

Want to know why you need to open a door to <\/strong>video marketing<\/strong><\/a> on Twitter<\/strong>, how to publish your video on the platform and which are the 13 types of essential videos in order to be successful with your audiovisual content?<\/strong><\/p>\n

We show you in 3, 2, 1!<\/em><\/p>\n

Why create a marketing video on Twitter?<\/strong><\/h2>\n

Or better yet, why not publish videos on Twitter? <\/strong><\/p>\n

\"upload<\/a><\/p>\n

Twitter users love videos<\/strong>, especially those who connect from their mobile devices (just one aspect: 90% of Twitter videos are watched from mobile phones)<\/strong>.<\/p>\n

In fact, 82% of the <\/strong>us<\/strong>ers watch audiovisual content o<\/strong>n Twitter<\/strong><\/a> and not just that, tweets with videos generate more engagement<\/strong>. In particular\u2026<\/p>\n

\u00a0<\/em>Videos on Twitter generate 2.5 times more responses, 2.8 times more retweets<\/strong> and 1.9 times more favorites<\/strong>.<\/em><\/p><\/blockquote>\n

Don\u00b4t you think this is a good starting point to begin growing with videos on the blue bird platform?<\/p>\n

In addition, marketing videos are very useful to publish<\/strong>, position<\/strong>, promote<\/strong> and sell<\/strong> a product, service, brand or company in your digital strategy and a very good reason to reach your fixed objectives. <\/strong><\/p>\n

On the other hand, 80% of the users<\/strong> remember a brand or product more if they have seen their videos.<\/strong><\/em><\/p><\/blockquote>\n

\u00a0<\/em>So with these numbers,\u00a0Twitter did not want to stay behind its more direct competitors: Facebook<\/a> and YouTube<\/a>, and has wanted to bet heavily on marketing videos. <\/strong><\/p>\n

\"giphy_iloveittw\"<\/a><\/p>\n

 <\/p>\n

In fact, Twitter has always opted to launch videos within the platform. This was done with Vine<\/strong>, an iPhone application that allows the creation of 6 second short videos purchased by this social in 2012.<\/p>\n

They also did this with Periscope<\/strong>, another tool owned by Twitter that has 10 million users and allows video streaming in real time anywhere in the world.<\/p>\n

Now it has done the same as Facebook and YouTube and has focused on native videos<\/strong>, with 3 developments <\/strong>making it a more attractive option:<\/p>\n