{"id":4111,"date":"2017-01-01T19:39:42","date_gmt":"2017-01-01T19:39:42","guid":{"rendered":"http:\/\/postcron.com\/en\/blog\/?p=4111"},"modified":"2018-02-07T21:13:41","modified_gmt":"2018-02-07T21:13:41","slug":"twitter-remarketing-strategy","status":"publish","type":"post","link":"https:\/\/postcron.com\/en\/blog\/twitter-remarketing-strategy\/","title":{"rendered":"How to create a Twitter remarketing strategy that works and helps you get clients in only 5 steps"},"content":{"rendered":"

\"Twitter<\/a><\/p>\n

Imagine that you know who has entered and left your webpage without purchasing products or services<\/strong> and you also have the opportunity to show them personalized ads on the day you choose in one of the largest social networks of all time<\/strong>. You can do this in order to get those users who left your site without buying anything, to return as clients<\/strong>. <\/span><\/p>\n

Doesn\u00b4t sound bad at all, does it? Welcome to Twitter\u00b4s remarketing<\/a><\/span><\/strong>!<\/span><\/p>\n

So, you are looking for a way to increase sales for your business<\/span>, <\/a> seduce potential clients who have shown an interest in your product or service and have them pay attention. Here we are going to show you how to achieve this by remarketing on Twitter.<\/strong><\/span><\/p>\n

This is logical:<\/span><\/p>\n

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People who have already shown an interest in your company<\/strong> have more possibilities of interacting with your marketing messages<\/a><\/span><\/strong> and end up purchasing your products or services. <\/strong><\/span><\/p>\n<\/blockquote>\n

But, how do you know who these users are and how can you find them in order to address them on Twitter?<\/strong> <\/span><\/p>\n

We will show you all this in detail and explain how to create an effective remarketing Twitter campaign in only 5 steps.<\/strong> <\/span><\/p>\n

\"Ohh\"<\/a><\/p>\n

What is Twitter remarketing?<\/span><\/h2>\n

Remarketing \u2014or retargeting<\/strong> as some people call it \u2013 is a second opportunity that we have all wished for at one point<\/strong>, to take advantage of if you want to increase sales for your business.<\/strong> <\/span><\/p>\n

These are the most effective current<\/strong> marketing techniques<\/strong> <\/a><\/span>and the reason why if a user visits a site but does not purchase a product or service, this is marked by the cookies of the page.<\/strong><\/span><\/p>\n

Thanks to this you can find out who it is<\/strong> and where he\/she is<\/strong>, and you can show them your ads during their navigation on the Internet<\/a><\/span>\u00a0<\/strong>so you end up convincing them to buy your product. <\/span><\/p>\n

Twitter, as Facebook<\/a><\/span> or Google Adwords<\/a><\/span>, allow you to remarket exclusively on the platform so you remarket your ad to Twitter users who previously visited your web page.<\/strong> <\/span><\/p>\n

We could define this as ads that follow you on Twitter.<\/strong><\/span><\/p>\n

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In other words, remarketing<\/strong> means: users who visited your page and did not purchase are not lost.<\/strong><\/span> <\/span><\/p>\n<\/blockquote>\n

And that is why thanks to remarketing on Twitter you can recapture<\/strong>\u00a0the consumer who expressed an interest in your company, brand, product or service<\/strong> but for some reason abandoned the registration process or purchase.<\/strong><\/span><\/p>\n

 <\/p>\n

\"mobil<\/a><\/p>\n

How does Twitter remarketing work?<\/span><\/h2>\n

The first thing you must know is you can remarket on Twitter with those users who have visited your web page and who have downloaded your app, registered for your emails<\/strong> or have interacted with your company in one way or another<\/strong>, although one of the most common ways to remarket on Twitter is through users who have previously expressed interest in your company by visiting your web page but didn\u00b4t make a purchase.<\/strong> <\/span><\/p>\n

So, by remarketing your Twitter campaigns, you can personalize how you advertise and encourage them to make a purchase. <\/span><\/p>\n

This basically works in the following manner: <\/span><\/p>\n

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  1. \n

    A user visits your web page<\/strong>.<\/span><\/p>\n<\/li>\n

  2. \n

    Thanks to a small Twitter code that you have installed<\/strong>, known as a monitoring pixel<\/strong>, the social network registers the user\u00b4s visit<\/strong> on your webpage.<\/span><\/p>\n<\/li>\n

  3. \n

    When the user visits Twitter, a cookie is downloaded automatically on the browser and Twitter reads the stored information.<\/strong> <\/span><\/p>\n<\/li>\n

  4. \n

    Twitter adds the user to the personalized audience that you previously created. <\/strong><\/span><\/p>\n<\/li>\n

  5. \n

    Your Twitter remarketing<\/strong> ad is shown to this user interested<\/strong> in your product who did not buy it, to try to get him\/her to purchase it. <\/strong><\/span><\/p>\n<\/li>\n<\/ol>\n

    In the following infographic you can see the process: <\/span><\/p>\n

    \"REMARKETING<\/a><\/p>\n

    Why focus on a remarketing Twitter campaign?<\/span> <\/span><\/h2>\n

    So, if you have a business, why should you focus on remarketing on Twitter?<\/strong><\/span><\/p>\n

    In the first place because Twitter has more than 320 million active monthly users<\/strong> who enter the microblogging network to stay updated<\/strong>, making this social network into a great ally for all companies who want to attract new clients<\/a><\/span> through the Internet.<\/strong><\/span><\/p>\n

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    In fact, according to\u00a0HubSpot<\/a><\/span><\/strong>, 1 out of 3 Twitter users<\/strong> admit they use it to discover new products<\/strong> and 4 out of 5<\/strong> use it to follow brands and companies<\/strong>.<\/span> <\/span><\/p>\n<\/blockquote>\n

    So your potential clients, those who are interested in your product are on Twitter<\/strong> and this is the best opportunity you will have to convert them into loyal clients. <\/strong><\/span><\/p>\n

    Furthermore, you won\u00b4t be showing bothersome ads to your audience doesn\u00b4t wish to see<\/strong>, but you will be offering them the opportunity to purchase a product or service they were interested in the first place<\/strong>. This is precisely what turns remarketing into one of the most successful ways to do advertising<\/strong>. And\u2026<\/span><\/p>\n

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    Twitter remarketing<\/strong> is the formula<\/strong> that can help you convince potential clients to purchase your products or services.<\/strong> <\/span><\/p>\n<\/blockquote>\n

    But in addition to all this, remarketing on Twitter also\u2026 <\/span><\/p>\n