{"id":4139,"date":"2017-01-02T17:49:00","date_gmt":"2017-01-02T17:49:00","guid":{"rendered":"http:\/\/postcron.com\/en\/blog\/?p=4139"},"modified":"2017-01-08T21:34:12","modified_gmt":"2017-01-08T21:34:12","slug":"facebook-remarketing","status":"publish","type":"post","link":"https:\/\/postcron.com\/en\/blog\/facebook-remarketing\/","title":{"rendered":"What is Facebook remarketing, why do you need it and how to launch an effective campaign in only 3 steps"},"content":{"rendered":"<p class=\"western\"><a href=\"https:\/\/s3.postcron.com\/blog-en\/2017\/01\/How-To-Do-An-Effective-Facebook-remarketing-campaign2.png\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-4212\" src=\"https:\/\/s3.postcron.com\/blog-en\/2017\/01\/How-To-Do-An-Effective-Facebook-remarketing-campaign2.png\" alt=\"How To Do An Effective Facebook remarketing campaign\" width=\"602\" height=\"315\" \/><\/a><\/p>\n<p><span lang=\"en-US\">Has the following ever occurred to you after searching for flight deals, hotels, concert tickets or simply a t-shirt on the Internet: <strong>ads pop up everywhere related to your search a few days or weeks afterwards?<\/strong> <\/span><\/p>\n<p><span lang=\"en-US\">It\u00b4s not a coincidence and there\u00b4s no spy behind your every move\u2014and we can confirm the second one\u00a0\u2014 it\u00b4s all about <strong>one of the most used techniques of <span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"http:\/\/localhost\/en\/blog\/philip-kotler-advice-for-online-marketing\/\" target=\"_blank\">online marketing<\/a><\/span><\/strong>: <span style=\"color: #ff6600;\"><strong><a style=\"color: #ff6600;\" href=\"http:\/\/localhost\/en\/blog\/remarketing\/\" target=\"_blank\">REMARKETING.<\/a><\/strong><\/span><\/span><\/p>\n<p><span lang=\"en-US\">And today we are going to focus on its use in one of the most successful platforms:<span style=\"color: #ff6600;\"> <a style=\"color: #ff6600;\" href=\"https:\/\/www.facebook.com\/PostcronES\/\" target=\"_blank\">Facebook<\/a>.<\/span> If this social network were a country, it would be <strong>the second most populated in the world<\/strong> with more than <strong>1,590 million<\/strong> <del>people<\/del> users.<\/span><\/p>\n<p><span lang=\"en-US\">This means that your <strong>potential clients,<\/strong> those who are interested in your product, but have not purchased anything, <strong>are on Facebook<\/strong>. And not just that, but <strong>you can find out who they are and exclusively target them with personalized advertising and get them to buy your product.<\/strong> <\/span><\/p>\n<p><span lang=\"en-US\">We show you how thanks to a good <strong>Facebook remarketing campaign<\/strong> that you can create in <strong>only 3 steps. <\/strong><\/span><\/p>\n<p><span lang=\"en-US\">But before that let\u00b4s get to know<strong> Facebook remarketing<\/strong> closer and take a look at the reasons why you need it. <\/span><\/p>\n<p><span lang=\"en-US\">It appears that it\u00b4s here to stay a while so <strong>get comfortable and welcome it.<\/strong> <\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"western\"><a href=\"https:\/\/s3.postcron.com\/blog-en\/2017\/01\/welcome.gif\"><img decoding=\"async\" class=\"aligncenter wp-image-4140\" src=\"https:\/\/s3.postcron.com\/blog-en\/2017\/01\/welcome.gif\" alt=\"welcome\" width=\"463\" height=\"229\" \/><\/a><\/p>\n<h2><span lang=\"en-US\" style=\"color: #ff6600;\">Do you know what Facebook remarketing is?<\/span><\/h2>\n<p><span lang=\"en-US\">Imagine that a potential client sees your ad and clicks on it, <span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"http:\/\/localhost\/en\/blog\/landings\/how-do-i-increase-traffic-to-my-website-through-social-networks\/\" target=\"_blank\">goes to your webpage<\/a>,<\/span> looks at your products and services and adds them to the shopping cart with the intention of buying it but at the end decides against it. <\/span><\/p>\n<p><span lang=\"en-US\">You would think that you lost your client but\u2026<\/span><\/p>\n<blockquote><p><strong><span lang=\"en-US\"><span style=\"color: #808080;\">What if you knew that the potential client is on Facebook and you design an ad specifically for him\/her with the intention that this time the purchase will be made?<\/span> <\/span><\/strong><\/p><\/blockquote>\n<p><span lang=\"en-US\">Doesn\u00b4t sound bad, right? <\/span><\/p>\n<p><em><span lang=\"en-US\">Welcome to Facebook remarketing!<\/span><\/em><\/p>\n<p><span lang=\"en-US\">Or in other words: to <strong>one of the most powerful marketing techniques used to \u201crecapture\u201d a consumer<\/strong> since their previous behavior <strong>showed a certain type of interest in your company or product,<\/strong> but for some reason they <strong>abandoned the registration process, subscription or purchase.<\/strong> <\/span><\/p>\n<p><span lang=\"en-US\">This is also known as <strong>Behavioral Retargeting<\/strong>, meaning, <strong>a segmentation based on the behavior<\/strong>, and it\u00b4s demonstrated that if you apply this technique <strong>you can multiply the effectiveness of your <span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"http:\/\/localhost\/en\/blog\/facebook-ads-for-advertising\/\" target=\"_blank\">advertising on Facebook<\/a><\/span> increasing the amount of clicks for the ad and decreasing costs.<\/strong> <\/span><\/p>\n<h2><span lang=\"en-US\" style=\"color: #ff6600;\">How does Facebook remarketing work?<\/span><\/h2>\n<p><span lang=\"en-US\">Facebook remarketing works in the following way: <\/span><\/p>\n<ul>\n<li><span lang=\"en-US\"><strong><span style=\"color: #ff6600;\">1.<\/span><\/strong> The user <strong>visits your webpage. <\/strong><\/span><\/li>\n<li><span lang=\"en-US\"><strong><span style=\"color: #ff6600;\">2.<\/span> <\/strong>A Facebook cookie <strong>registers the visit<\/strong> of the user to your website. <\/span><\/li>\n<li><span lang=\"en-US\"><span style=\"color: #ff6600;\"><strong>3.<\/strong><\/span> When the user visits Facebook again, he\/she<strong> reads the information kept<\/strong> in the cookie.<\/span><\/li>\n<li><span lang=\"en-US\"><span style=\"color: #ff6600;\"><strong>4.<\/strong><\/span> Facebook<strong> adds the user to the audience of visitors you created<\/strong> from your website. <\/span><\/li>\n<li><span lang=\"en-US\"><span style=\"color: #ff6600;\"><strong>5.<\/strong><\/span> If the ads you created are active for that audience,<strong> Facebook shows them<\/strong>.<\/span><\/li>\n<\/ul>\n<p><span lang=\"en-US\">In this graph you can get an idea of how it works: <\/span><\/p>\n<p><a href=\"https:\/\/s3.postcron.com\/blog-en\/2017\/01\/FACEBOOK-REMARKETING-FUNCTION.png\"><img decoding=\"async\" class=\"aligncenter wp-image-4218\" src=\"https:\/\/s3.postcron.com\/blog-en\/2017\/01\/FACEBOOK-REMARKETING-FUNCTION.png\" alt=\"FACEBOOK REMARKETING FUNCTION\" width=\"721\" height=\"442\" \/><\/a><\/p>\n<h2><span lang=\"en-US\" style=\"color: #ff6600;\">Why do you need Facebook remarketing?<\/span><\/h2>\n<p><span lang=\"en-US\">The main reason is to make your Facebook campaign grow because\u2026<\/span><\/p>\n<blockquote><p><em><span lang=\"en-US\"><span style=\"color: #808080;\">With <strong>remarketing<\/strong> you can <strong>reduce costs significantly<\/strong> and reach an<strong> audience that you know is interested in your products or services<\/strong>, helping you undoubtedly <strong>to increase sales<\/strong> and your income.<\/span> <\/span><\/em><\/p><\/blockquote>\n<p><span lang=\"en-US\">But there are many reasons: <\/span><\/p>\n<ul>\n<li><span lang=\"en-US\">Statistics confirm that <strong>visitors in general don\u00b4t buy during their first visit<\/strong> so it\u00b4s important to get their attention again. <\/span><\/li>\n<\/ul>\n<ul>\n<li><span lang=\"en-US\">Facebook remarketing <strong>has a higher number of conversions<\/strong> focusing on <strong>quality visits<\/strong>, meaning, in users who have previously shown interest in your products. <\/span><\/li>\n<\/ul>\n<ul>\n<li><span lang=\"en-US\">Remarketing allows your brand or product to be<strong> present in the mind of the consumer. <\/strong><\/span><\/li>\n<\/ul>\n<ul>\n<li><span lang=\"en-US\">It\u00b4s an excellent way to <strong>regain the shopping process that was lost halfway<\/strong>. <\/span><\/li>\n<\/ul>\n<ul>\n<li><span lang=\"en-US\">It allows you to do <strong>cross selling<\/strong>, meaning, <strong>show a client who has purchased an additional product next to the purchased one. <\/strong><\/span><\/li>\n<\/ul>\n<p class=\"western\">\u00a0<a href=\"https:\/\/s3.postcron.com\/blog-en\/2017\/01\/interesting.gif-.gif\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4143\" src=\"https:\/\/s3.postcron.com\/blog-en\/2017\/01\/interesting.gif-.gif\" alt=\"interesting.gif\" width=\"430\" height=\"242\" \/><\/a><\/p>\n<h2><span lang=\"en-US\" style=\"color: #ff6600;\">How to create a Facebook remarketing campaign in 3\u00a0steps?<\/span><\/h2>\n<h3><span lang=\"en-US\">1. Create a personalized audience<\/span><\/h3>\n<p><span lang=\"en-US\">Before you start creating a Facebook remarketing campaign you must tell Facebook <strong>how to obtain data from users who visit your website. <\/strong><\/span><\/p>\n<p><span lang=\"en-US\">To do this you must <strong>create a personalized audience list<\/strong>; meaning, a <strong>list of a segmented audience with demographic, geographical and behavior criteria.<\/strong> <\/span><\/p>\n<p><span lang=\"en-US\">For example, some of the available options would be to create a segmented audience according to the people who\u2026<\/span><\/p>\n<ul>\n<li>\u2026 <span lang=\"en-US\">have visited a certain article on your blog. <\/span><\/li>\n<li>\u2026 <span lang=\"en-US\">have subscribed to a newsletter. <\/span><\/li>\n<li>\u2026 <span lang=\"en-US\">have added \u201cx\u201d product to the shopping cart but have not competed the order.<\/span><\/li>\n<li>\u2026 <span lang=\"en-US\">have purchased \u201cx\u201d product.<\/span><\/li>\n<\/ul>\n<p><span lang=\"en-US\">In addition, all of this can be combined with the potential client\u00b4s features: meaning, if you have a women\u00b4s fashion store for young women from 18 to 35 years of age, who live in Buenos Aires and who are interested in \u201cx\u201d product on your online store. <\/span><\/p>\n<h3>\u00a0<span lang=\"en-US\">Can\u00b4t be better segmented, don\u00b4t you think? <\/span><\/h3>\n<p><span lang=\"en-US\">To create a personalized audience you must go to the<span style=\"color: #ff6600;\"> <a style=\"color: #ff6600;\" href=\"https:\/\/www.facebook.com\/business\/help\/200000840044554\" target=\"_blank\">Facebook Ad Administrator<\/a> <\/span>and choose the <strong>\u201cPublic\u201d<\/strong> option.<\/span><\/p>\n<p><span lang=\"en-US\">Once inside, you must click the green button <strong>\u201cCreate Audience\u201d<\/strong> on the top right corner and from the different options choose <strong>\u201cPersonalized Audience from the website\u201d.<\/strong><\/span><\/p>\n<p class=\"western\"><a href=\"https:\/\/s3.postcron.com\/blog-en\/2017\/01\/Create-Custom-Audience-from-your-Website-1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4145\" src=\"https:\/\/s3.postcron.com\/blog-en\/2017\/01\/Create-Custom-Audience-from-your-Website-1.png\" alt=\"Create-Custom-Audience-from-your-Website-1\" width=\"526\" height=\"280\" \/><\/a><\/p>\n<p><span lang=\"en-US\">After that, set your audience\u00b4s settings and when you are done, <strong>copy a fragment of the code that appears<\/strong> like this one bellow. Save it since you will need it later and click on <strong>\u201cCreate Audience\u201d<\/strong>:<\/span><\/p>\n<p><span style=\"color: #535353;\"><span style=\"font-family: Helvetica,serif;\"><span style=\"font-size: large;\"><span lang=\"en-US\">\u00a0<\/span><\/span><\/span><\/span><\/p>\n<p class=\"western\"><a href=\"https:\/\/s3.postcron.com\/blog-en\/2017\/01\/pixel.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4146\" src=\"https:\/\/s3.postcron.com\/blog-en\/2017\/01\/pixel.png\" alt=\"pixel\" width=\"329\" height=\"359\" \/><\/a><\/p>\n<p><span lang=\"en-US\">To finish, add a <strong>name, description, URL<\/strong> <strong>and time<\/strong> where you want to save the data. <\/span><\/p>\n<h3><span lang=\"en-US\">2. Install a tracking Facebook pixel on your website <\/span><\/h3>\n<p><span lang=\"en-US\">In order for Facebook to track your audience and their behavior on your website, cookies are installed on the pages of our computer, and in Facebook\u00b4s case, this is called a <strong>tracking pixel. <\/strong><\/span><\/p>\n<p><span lang=\"en-US\">Its role is to track the behavior of users on your website and save this information to use in the ad segmentation and <strong>that is where the Facebook code comes to play while you set your personalized audience.<\/strong> <\/span><\/p>\n<p><span lang=\"en-US\">This tracking pixel must be installed on your website, by pasting it right between the tags <strong>&lt;head&gt;<\/strong> and <strong>&lt;\/head&gt;<\/strong> in the code of the site. <\/span><\/p>\n<p><span lang=\"en-US\">In <strong>WordPress<\/strong> it\u00b4s quite simple since many topics have a section for adding the extra code in the <strong>\u201cheader\u201d<\/strong>, but if you don\u00b4t know how to do this, you can install a specific plugin called <span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/wordpress.org\/plugins\/facebook-conversion-pixel\/\" target=\"_blank\">Facebook Conversion Pixel<\/a><\/span> where a text box appears so you can enter the code. <\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"western\"><a href=\"https:\/\/s3.postcron.com\/blog-en\/2017\/01\/sorry.gif\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4147\" src=\"https:\/\/s3.postcron.com\/blog-en\/2017\/01\/sorry.gif\" alt=\"sorry\" width=\"432\" height=\"206\" \/><\/a><\/p>\n<h3><span lang=\"en-US\">3. Create an ad or remarketing campaign<\/span><\/h3>\n<p><span lang=\"en-US\">Before you create a Facebook remarketing ad, the best thing is <strong>to wait a few hours or days<\/strong> \u2014depending on the visits your web receives\u2014 so your tracking pixel can collect a considerable number of data. <\/span><\/p>\n<p><span lang=\"en-US\">When you see that the audience is large enough\u2014you can check it in the <strong>\u201cAudience\u201d<\/strong> tab \u2014<strong> create a new campaign and name it<\/strong>, for example <strong>Remarketing.<\/strong><\/span><\/p>\n<p><span lang=\"en-US\">To do this, create an ad as you would normally\u2014<span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"http:\/\/localhost\/en\/blog\/facebook-ads-for-advertising\/\" target=\"_blank\">we show you how here step by step<\/a> <\/span>\u2014; meaning, click on \u201cCreate ad\u201d in Facebook Ads, choosing the \u201cAudience\u201d tab with the name you used for your personalized audience: <strong>Remarketing<\/strong> (or the name you chose) and finally<strong> create different versions<\/strong> of the ad with directed images and text for those visitors who left your web. <\/span><\/p>\n<p class=\"western\"><span style=\"color: #535353;\">To finish, <strong>add a budget<\/strong> and the duration of the campaign.<\/span><\/p>\n<p class=\"western\"><a href=\"https:\/\/s3.postcron.com\/blog-en\/2017\/01\/budget-and-calendar.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter  wp-image-4222\" src=\"https:\/\/s3.postcron.com\/blog-en\/2017\/01\/budget-and-calendar.jpg\" alt=\"budget and calendar\" width=\"695\" height=\"264\" \/><\/a><\/p>\n<p><span lang=\"en-US\">Once you have done this, <strong>you have your Facebook remarketing campaign ready for action!<\/strong> <\/span><\/p>\n<blockquote><p><span lang=\"en-US\"><strong><span style=\"color: #ff6600;\">EXTRA TIP:<\/span><\/strong> <span style=\"color: #808080;\">Remember, <strong>the text and the images must be focused on the users who already know you<\/strong>, so don\u00b4t make a mistake of creating ads in order to attract new clients who have never heard of you.<\/span><\/span><\/p><\/blockquote>\n<p><span lang=\"en-US\">And above all, <strong>don\u00b4t forget to go over your ad each day in order to see the interactions and how your list grows little by little.<\/strong><\/span><\/p>\n<p><span lang=\"en-US\">Finally, measure your results, analyze them to optimize your campaigns, <span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"http:\/\/localhost\/en\/blog\/calculate-social-media-roi\/\" target=\"_blank\">calculate the ROI<\/a><\/span>, invest more in those that work best, eliminate those that don\u00b4t work and in summary, <strong>measure everything to get the most return for your investment with your Facebook remarketing campaigns.<\/strong><\/span><\/p>\n<p><span lang=\"en-US\"><strong>Ready to create your first Facebook remarketing campaign? <\/strong>Now it\u00b4s your turn! <\/span><\/p>\n<p><span lang=\"en-US\">Go to Facebook, start testing the remarketing and check the benefits of this powerful marketing tool on your own. <\/span><\/p>\n<p><span lang=\"en-US\"><strong>Did you find this online technique interesting in order <span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"http:\/\/localhost\/en\/blog\/growth-hacking-what-is-it-and-techniques\/\" target=\"_blank\">to increase the sales of your business<\/a><\/span> ? Did you know about it? Are you going to try it? Please let us know!<\/strong> <\/span><\/p>\n<p><span lang=\"en-US\">And if you found this article useful, <strong>don\u00b4t forget to share it will all your contacts<\/strong> so they can also take advantage of the power of remarketing for their business.<\/span><\/p>\n<p><span lang=\"en-US\">Furthermore, if you don\u00b4t want to stop here, and you wish<strong> to learn more about how to make the most of Facebook<\/strong> in your organic publications and advertising, <strong>make sure you read the following articles<\/strong>: <\/span><\/p>\n<ul>\n<li><span lang=\"en-US\"><a href=\"http:\/\/localhost\/en\/blog\/facebook-ads-for-advertising\/\" target=\"_blank\"><span style=\"color: #ff6600;\">How to create Facebook ads? Step by step guide to launch your campaigns in record time<\/span> <\/a><\/span><\/li>\n<\/ul>\n<ul>\n<li><span lang=\"en-US\"><a href=\"http:\/\/localhost\/en\/blog\/improve-your-facebook-organic-reach\/\" target=\"_blank\"><span style=\"color: #ff6600;\">7 changes to apply to your Facebook publications no matter what in order to improve the organic reach<\/span> <\/a><\/span><\/li>\n<\/ul>\n<ul>\n<li><span lang=\"en-US\"><a href=\"http:\/\/localhost\/en\/blog\/landings\/schedule-facebook-posts\/\" target=\"_blank\"><span style=\"color: #ff6600;\">How to program your Facebook publications with Postcron to save time<\/span> <\/a><\/span><\/li>\n<\/ul>\n<ul>\n<li><span lang=\"en-US\"><a href=\"http:\/\/localhost\/en\/blog\/facebook-live-videos\/\" target=\"_blank\"><span style=\"color: #ff6600;\">Facebook live videos: how to make live videos step by step along with 7 tips so they&#8217;ll be a hit in your social media strategy<\/span> <\/a><\/span><\/li>\n<\/ul>\n<ul>\n<li><span lang=\"en-US\" style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"http:\/\/localhost\/en\/blog\/5-tips-increase-your-sales-on-facebook\/\" target=\"_blank\">5 tips to multiply your sales on Facebook<\/a><\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p class=\"western\">\n","protected":false},"excerpt":{"rendered":"<p>Has the following ever occurred to you after searching for flight deals, hotels, concert tickets or simply a t-shirt on the Internet: ads pop up everywhere related to your search a few days or weeks afterwards? It\u00b4s not a coincidence and there\u00b4s no spy behind your every move\u2014and we can confirm the second one\u00a0\u2014 it\u00b4s [&hellip;]<\/p>\n","protected":false},"author":18,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-4139","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is Facebook remarketing, why do you need it and how to launch an effective campaign in only 3 steps - Postcron - Social Media Marketing Blog and Digital Marketing Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/postcron.com\/en\/blog\/facebook-remarketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is Facebook remarketing, why do you need it and how to launch an effective campaign in only 3 steps - Postcron - Social Media Marketing Blog and Digital Marketing Blog\" \/>\n<meta property=\"og:description\" content=\"Has the following ever occurred to you after searching for flight deals, hotels, concert tickets or simply a t-shirt on the Internet: ads pop up everywhere related to your search a few days or weeks afterwards? It\u00b4s not a coincidence and there\u00b4s no spy behind your every move\u2014and we can confirm the second one\u00a0\u2014 it\u00b4s [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/postcron.com\/en\/blog\/facebook-remarketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Postcron - Social Media Marketing Blog and Digital Marketing Blog\" \/>\n<meta property=\"article:published_time\" content=\"2017-01-02T17:49:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-01-08T21:34:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/s3.postcron.com\/blog-en\/2017\/01\/How-To-Do-An-Effective-Facebook-remarketing-campaign2.png\" \/>\n<meta name=\"author\" content=\"Elisabet Parera\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Elisabet Parera\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/postcron.com\/en\/blog\/facebook-remarketing\/\",\"url\":\"https:\/\/postcron.com\/en\/blog\/facebook-remarketing\/\",\"name\":\"What is Facebook remarketing, why do you need it and how to launch an effective campaign in only 3 steps - Postcron - Social Media Marketing Blog and Digital Marketing Blog\",\"isPartOf\":{\"@id\":\"https:\/\/postcron.com\/en\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/postcron.com\/en\/blog\/facebook-remarketing\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/postcron.com\/en\/blog\/facebook-remarketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/s3.postcron.com\/blog-en\/2017\/01\/How-To-Do-An-Effective-Facebook-remarketing-campaign2.png\",\"datePublished\":\"2017-01-02T17:49:00+00:00\",\"dateModified\":\"2017-01-08T21:34:12+00:00\",\"author\":{\"@id\":\"https:\/\/postcron.com\/en\/blog\/#\/schema\/person\/10ed36340495bbc8698e11e0da2d700d\"},\"breadcrumb\":{\"@id\":\"https:\/\/postcron.com\/en\/blog\/facebook-remarketing\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/postcron.com\/en\/blog\/facebook-remarketing\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/postcron.com\/en\/blog\/facebook-remarketing\/#primaryimage\",\"url\":\"https:\/\/s3.postcron.com\/blog-en\/2017\/01\/How-To-Do-An-Effective-Facebook-remarketing-campaign2.png\",\"contentUrl\":\"https:\/\/s3.postcron.com\/blog-en\/2017\/01\/How-To-Do-An-Effective-Facebook-remarketing-campaign2.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/postcron.com\/en\/blog\/facebook-remarketing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/postcron.com\/en\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"What is Facebook remarketing, why do you need it and how to launch an effective campaign in only 3 steps\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/postcron.com\/en\/blog\/#website\",\"url\":\"https:\/\/postcron.com\/en\/blog\/\",\"name\":\"Postcron - Social Media Marketing Blog and Digital Marketing Blog\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/postcron.com\/en\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/postcron.com\/en\/blog\/#\/schema\/person\/10ed36340495bbc8698e11e0da2d700d\",\"name\":\"Elisabet Parera\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/postcron.com\/en\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/d28b41b1b6677b9c41b25f7beba3461e09208d1dc28b6611c9c97ec28ba5ac68?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/d28b41b1b6677b9c41b25f7beba3461e09208d1dc28b6611c9c97ec28ba5ac68?s=96&d=mm&r=g\",\"caption\":\"Elisabet Parera\"},\"url\":\"https:\/\/postcron.com\/en\/blog\/author\/elisabetp\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What is Facebook remarketing, why do you need it and how to launch an effective campaign in only 3 steps - Postcron - Social Media Marketing Blog and Digital Marketing Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/postcron.com\/en\/blog\/facebook-remarketing\/","og_locale":"en_US","og_type":"article","og_title":"What is Facebook remarketing, why do you need it and how to launch an effective campaign in only 3 steps - Postcron - Social Media Marketing Blog and Digital Marketing Blog","og_description":"Has the following ever occurred to you after searching for flight deals, hotels, concert tickets or simply a t-shirt on the Internet: ads pop up everywhere related to your search a few days or weeks afterwards? It\u00b4s not a coincidence and there\u00b4s no spy behind your every move\u2014and we can confirm the second one\u00a0\u2014 it\u00b4s [&hellip;]","og_url":"https:\/\/postcron.com\/en\/blog\/facebook-remarketing\/","og_site_name":"Postcron - Social Media Marketing Blog and Digital Marketing Blog","article_published_time":"2017-01-02T17:49:00+00:00","article_modified_time":"2017-01-08T21:34:12+00:00","og_image":[{"url":"https:\/\/s3.postcron.com\/blog-en\/2017\/01\/How-To-Do-An-Effective-Facebook-remarketing-campaign2.png","type":"","width":"","height":""}],"author":"Elisabet Parera","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Elisabet Parera","Est. reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/postcron.com\/en\/blog\/facebook-remarketing\/","url":"https:\/\/postcron.com\/en\/blog\/facebook-remarketing\/","name":"What is Facebook remarketing, why do you need it and how to launch an effective campaign in only 3 steps - Postcron - Social Media Marketing Blog and Digital Marketing Blog","isPartOf":{"@id":"https:\/\/postcron.com\/en\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/postcron.com\/en\/blog\/facebook-remarketing\/#primaryimage"},"image":{"@id":"https:\/\/postcron.com\/en\/blog\/facebook-remarketing\/#primaryimage"},"thumbnailUrl":"https:\/\/s3.postcron.com\/blog-en\/2017\/01\/How-To-Do-An-Effective-Facebook-remarketing-campaign2.png","datePublished":"2017-01-02T17:49:00+00:00","dateModified":"2017-01-08T21:34:12+00:00","author":{"@id":"https:\/\/postcron.com\/en\/blog\/#\/schema\/person\/10ed36340495bbc8698e11e0da2d700d"},"breadcrumb":{"@id":"https:\/\/postcron.com\/en\/blog\/facebook-remarketing\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/postcron.com\/en\/blog\/facebook-remarketing\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/postcron.com\/en\/blog\/facebook-remarketing\/#primaryimage","url":"https:\/\/s3.postcron.com\/blog-en\/2017\/01\/How-To-Do-An-Effective-Facebook-remarketing-campaign2.png","contentUrl":"https:\/\/s3.postcron.com\/blog-en\/2017\/01\/How-To-Do-An-Effective-Facebook-remarketing-campaign2.png"},{"@type":"BreadcrumbList","@id":"https:\/\/postcron.com\/en\/blog\/facebook-remarketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/postcron.com\/en\/blog\/"},{"@type":"ListItem","position":2,"name":"What is Facebook remarketing, why do you need it and how to launch an effective campaign in only 3 steps"}]},{"@type":"WebSite","@id":"https:\/\/postcron.com\/en\/blog\/#website","url":"https:\/\/postcron.com\/en\/blog\/","name":"Postcron - Social Media Marketing Blog and Digital Marketing Blog","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/postcron.com\/en\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/postcron.com\/en\/blog\/#\/schema\/person\/10ed36340495bbc8698e11e0da2d700d","name":"Elisabet Parera","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/postcron.com\/en\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/d28b41b1b6677b9c41b25f7beba3461e09208d1dc28b6611c9c97ec28ba5ac68?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/d28b41b1b6677b9c41b25f7beba3461e09208d1dc28b6611c9c97ec28ba5ac68?s=96&d=mm&r=g","caption":"Elisabet Parera"},"url":"https:\/\/postcron.com\/en\/blog\/author\/elisabetp\/"}]}},"_links":{"self":[{"href":"https:\/\/postcron.com\/en\/blog\/wp-json\/wp\/v2\/posts\/4139","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/postcron.com\/en\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/postcron.com\/en\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/postcron.com\/en\/blog\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/postcron.com\/en\/blog\/wp-json\/wp\/v2\/comments?post=4139"}],"version-history":[{"count":14,"href":"https:\/\/postcron.com\/en\/blog\/wp-json\/wp\/v2\/posts\/4139\/revisions"}],"predecessor-version":[{"id":4223,"href":"https:\/\/postcron.com\/en\/blog\/wp-json\/wp\/v2\/posts\/4139\/revisions\/4223"}],"wp:attachment":[{"href":"https:\/\/postcron.com\/en\/blog\/wp-json\/wp\/v2\/media?parent=4139"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/postcron.com\/en\/blog\/wp-json\/wp\/v2\/categories?post=4139"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/postcron.com\/en\/blog\/wp-json\/wp\/v2\/tags?post=4139"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}