![\"How](\"https:\/\/s3.postcron.com\/blog-en\/2017\/01\/instagram_video.jpg\" "\\"How")
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Instagram is here to stay, and more than 400 monthly active users<\/strong> confirm this. <\/span><\/p>\n Every day this platform publishes 40 million images<\/strong> and every second more than 8,500 likes<\/strong> and more than 1.000 comments<\/strong> are generated.<\/span><\/p>\n With numbers like these, you can\u00b4t forget about Instagram when you create a social media strategy<\/a><\/span><\/strong> and if you do it right you can create this platform in the best showcase for your business.<\/strong><\/span><\/p>\n In order to do this you need to understand the following: <\/span><\/p>\n If you think that Instagram only serves to publish images and use the famous filters, you are VERY mistaken.<\/strong><\/span> <\/span><\/p><\/blockquote>\n There is life after images and there is also money, sales and much success<\/strong>. <\/span><\/p>\n Instagram knows this and that is why they have opened the door to one of the most popular formats in the online business world: video marketing.<\/strong><\/span><\/p>\n Just so, uploading videos on Instagram is essential<\/strong> and you should include videos on Instagram in your content marketing<\/a><\/span> right NOW.<\/span><\/p>\n Want to know why Instagram videos are so important<\/strong> to be successful in your content strategy and how to take advantage of them<\/strong> so your audience falls in love with your brand and you can gain more clients for your business? Let\u00b4s take a look!<\/span><\/p>\n Uploading videos on Instagram is like eating pizza: once you start, you can\u00b4t stop.<\/strong> <\/span><\/p>\n <\/p>\n Instagram is a very visual social network<\/strong> and the star content has always been images<\/strong>. In fact, it was created for that purpose and its logo with the picture of a camera reflects it. <\/span><\/p>\n But times change and marketing<\/a> <\/span>evolves so companies have two options: renovate or die<\/strong>. And Instagram has opted for the first. <\/strong><\/span><\/p>\n It did this in 2013 when it launched the feature that allowed uploading videos on Instagram<\/strong> with a maximum of 15 seconds, and has done this again in 2016\u00a0increasing the duration of videos up to 60 seconds<\/strong> and launched what many know as the Snapchat copy, meaning Instagram Stories.<\/a>\u00a0<\/span><\/span><\/p>\n The truth is that users on this platform have loved both features and brands are trying to get the most out of it.<\/strong> <\/span><\/p>\n And this only confirms that the present and the future of social networks has to do with video marketing<\/a>\u00a0<\/span>in the social network strategy<\/a>.<\/span><\/strong><\/span><\/p>\n So you are probably asking yourself\u2026<\/span><\/p>\n Is it really necessary to do video marketing?<\/strong> The answer is absolutely YES.<\/strong><\/span> <\/span><\/p><\/blockquote>\n Why are videos liked, attract and sell<\/strong>. Because they are attractive and easy to use<\/strong>. And because they strengthen the emotional bond<\/strong> with your followers. And because they are reproduced automatically<\/strong> and this increases visualizations. And because thanks to them you can become a reference<\/strong> in your field if you do it right. And much, much more. <\/span><\/p>\n In addition, as a study by HighQ <\/a><\/span>demonstrates: <\/span><\/p>\n 78% of the users consume online videos each week<\/strong> and 55% of them view them every day.<\/span> <\/span><\/p><\/blockquote>\n And not just that but Instagram publications generate more participation than the rest of the networks<\/strong>. According to Forrester Research<\/a>,<\/span> Inc.:<\/span><\/p>\n Instagram posts generate a percentage of engagement per follower by 4,21%.<\/span><\/strong> That is 58 times more engagement per follower than Facebook and 120 times more engagement per follower than Twitter.<\/strong><\/span><\/span><\/p><\/blockquote>\n So, in addition to using the platform to upload images and interact with your audience, you can also take advantage of videos on Instagram<\/strong> and your results are better than the ones you have today. <\/span><\/p>\n Here are 8 uploading video advantages on\u00a0Instagram<\/strong>:<\/span><\/p>\n <\/p>\n Not bad, right? <\/span><\/p>\n Even though many companies use Instagram videos and publish all types of videos, it\u00b4s important to know that not everything works<\/strong> and even if you have great ideas, the key is to know how to execute them<\/strong>. <\/span><\/p>\n That is why we are going to share with you 8 tips to help you take advantage of your Instagram video strategy.<\/strong><\/span><\/p>\n Before you upload videos, ask yourself the following question: <\/span><\/p>\n What do you want to accomplish by uploading videos on Instagram?<\/span><\/strong><\/p><\/blockquote>\n When you have the answer, you can then begin to define your video marketing strategy.<\/strong><\/span><\/p>\n For example, you may want to attract more traffic to your website<\/a>,<\/span> reach more people, increase the number of followers<\/a><\/span>, improve your brand\u00b4s image or get more views. <\/span><\/p>\n Whatever it may be, it\u2019s vital to know where you want to go in order to create visual pieces that get results. <\/strong><\/span><\/p>\n There are many ways to be successful on Instagram but to get there you need to choose the types of videos that really work<\/strong> (and instead of limiting yourself to one, you can combine them). <\/span><\/p>\n Keep in mind that hundreds of videos are uploaded every day, so in order to stand out, you need to be very creative<\/strong>, and the 60 second limit videos are going to do<\/strong> this\u2014even if you want to take advantage of every second of broadcast<\/em>\u2014.<\/span><\/p>\n These are some of the videos you must include in your video marketing strategy as soon as possible:<\/span><\/p>\n Instagram is the network for visual content<\/a><\/span> par excellence, and this implies you publish attractive content and take care of your appearance so it corresponds to what you want to transmit.<\/strong> And the best way to do this is by designing a style guide keeping in mind all the parameters.<\/strong><\/span><\/p>\n For example, create a style guide with an editorial policy to follow the brand\u00b4s aesthetics, predominant colors and a theme to help you create the brand\u00b4s image.<\/strong><\/span><\/p>\n RedBull <\/a><\/span>is the best company to achieve this on their Instagram profile, the brand\u00b4s aesthetics is well defined and the publication follows a consistent pattern (as you can see, approximately one third of their publications are videos<\/strong>).<\/span><\/p>\n If you want to take advantage of the power of video marketing within your social network strategy, you should take a look at videos on YouTube<\/a>, native videos on Facebook<\/a><\/span> and even on Facebook Live<\/a><\/span> and videos on Twitter<\/a>.<\/span><\/span><\/p>\n You are probably thinking, \u201cthen, why not make one video and publish it all at once on all the networks?<\/strong> It\u00b4s not bad reasoning, but it\u00b4s also not the best option<\/strong>.<\/span><\/p>\n The reason is quite simple: while Facebook or Twitter can publish long videos, the limit is 60 second videos on Instagram and this requires you to create impactful content<\/strong> and visually attractive to get the reader\u00b4s attention from the beginning and add value. <\/span><\/p>\n If you decide to upload videos on Instagram specific for the platform<\/strong>, you will get better results.<\/span> <\/span><\/p><\/blockquote>\n In addition, think of videos on Instagram that are reproduced automatically and without sound by default, so take advantage of creating pieces that make sense without sound<\/strong> since many users check out the network while they travel on public transportation or while they are in class, at work or at a place where they cannot activate sound. <\/span><\/p>\n Nutella<\/a>,<\/span> for example, has a cared for image on their Instagram account and publishes specific videos for the platform (and if you take a look, the majority of their publications are tutorial videos!).<\/span><\/p>\n One of the greatest advantages of social networks is immediacy so, why not take advantage of a special date and launch campaigns that gain visibility and increase engagement <\/strong>in order to improve results? <\/span><\/p>\n You can take advantage of holidays<\/strong> such as Christmas, Halloween or Carnivals<\/strong> to create a video related with this theme or you can take advantage of important events<\/strong> such as a presidential election, the Olympics or the World Cup Soccer final.<\/strong><\/span><\/p>\n For example, Burger King make an specific video to celebrate the 99th anniversary of National American Sign Language (ASL) Day. Obviously, the video doesn’t\u00a0 require sound. Through the hashtag #WhooperSign, The Burger King asks his deaf fans to submit ideas to define the official sign of their famous hamburger Wooper.<\/span><\/span><\/p>\n The use of hashtags<\/strong> can help others discover you, so look for and explore trends<\/strong> and try to use them on your videos as long as they are relevant.<\/span><\/p>\n Instagram allows up to 30 hashtags per publication<\/strong> so decide which ones to use and which ones you want to relate with your content topics. <\/span><\/p>\n But, don\u00b4t make the mistake and overuse hashtags or you will tire your audience. As usual, balance is key<\/strong>.<\/span><\/p>\n Starbucks<\/a><\/span>, for example, always uses hashtags in their videos. This helps to: 1) attract new followers, and 2) connect with your audience. <\/span><\/p>\n<\/a><\/p>\nWhy should you go beyond images and start uploading videos on Instagram?<\/span><\/h2>\n
<\/a><\/p>\n8 tips to stand out when uploading videos on Instagram (without investing money!)<\/span> <\/span><\/h2>\n
1. Define your objectives<\/span><\/h3>\n
2. Make sure you know what type of videos fit in your strategy<\/span> <\/span><\/h3>\n
<\/a><\/p>\n3. Take care of your brand\u00b4s appearance <\/span><\/h3>\n
<\/p>\n4. Create specific videos for Instagram<\/span><\/h3>\n
<\/a><\/p>\n5. Create special campaigns <\/span><\/h3>\n
<\/a><\/p>\n6. Take advantage of #hashtags<\/span><\/h3>\n
<\/a><\/p>\n7. Use Instagram Stories to strengthen your strategy<\/span><\/h3>\n