{"id":4168,"date":"2017-01-03T00:06:53","date_gmt":"2017-01-03T00:06:53","guid":{"rendered":"http:\/\/postcron.com\/en\/blog\/?p=4168"},"modified":"2018-02-07T21:03:33","modified_gmt":"2018-02-07T21:03:33","slug":"marketing-videos","status":"publish","type":"post","link":"https:\/\/postcron.com\/en\/blog\/marketing-videos\/","title":{"rendered":"Marketing videos: what are they, reasons to fall in love with them and how to create an irresistible strategy in only 8 steps"},"content":{"rendered":"

\"How<\/a><\/p>\n

If an image is worth more than a thousand words, then a good video must be worth at least ten thousand.<\/strong><\/span><\/p>\n

Original and creative videos are much more than images and sound<\/strong>: they are a piece of content that impresses, excites, adds value<\/strong> and above all connects with your audience<\/strong>.<\/span><\/p>\n

So if you have a business with Internet presence, and above all on social networks<\/a>,<\/span> you should first ask yourself: are marketing videos an important part of my social media strategy<\/a>?<\/span><\/strong><\/span><\/p>\n

When you finish reading this article it should be, because marketing videos are attractive<\/strong>, generate emotions<\/strong>, increase virality<\/strong>, increase engagement<\/strong>, and are good for SEO<\/a>,<\/span> they don\u00b4t require costs or large investments<\/strong> (you can even create free videos) and your potential clients like<\/strong> them.<\/span><\/p>\n

So, do you have a reason to not use them?<\/strong> You really don\u00b4t.<\/span><\/p>\n

So, in order to take advantage of the power of videos, we are going to share all you need to know in order to create your own video marketing strategy in only 8 steps.<\/strong><\/span><\/p>\n

But before we do this, let us show you in detail what marketing videos are and some reasons why you should include them in your content strategy<\/a>.<\/span><\/strong><\/span><\/p>\n

Ready to move away from your competition<\/a><\/span> and make your business more cost-effective thanks to the audiovisual content<\/strong>? <\/span><\/p>\n

\"Oh\"<\/a><\/p>\n

What are marketing videos and why bet on them no matter what?<\/span> <\/span><\/h2>\n

Marketing videos<\/strong> or marketing a video<\/strong> is the use of a video within a digital strategy to make known, position<\/a><\/span>, promote and sell a brand, company, product or service<\/strong> in order to achieve the objectives<\/strong> set for your business. <\/span><\/p>\n

This is called the present and the future of digital marketing<\/strong> and more companies, large and small, are betting on including marketing videos on their social network actions<\/a>.<\/span> The truth is that they don\u00b4t lack reasons for it.<\/strong> <\/span><\/p>\n

Did you know that for example 78% of the content used on the network is audiovisual content?<\/strong><\/span><\/p>\n

Content videos are liked and attract because they are easy and fast to use and don\u00b4t require any effort<\/strong>, are entertaining and add value<\/strong>. But also because they are very effective for all kinds of businesses, acting as a springboard and accelerating the road toward your business goals.<\/strong><\/span><\/p>\n

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In fact, 80% of the users remembers a brand or product if they have seen videos of said brand.<\/strong><\/span><\/p>\n<\/blockquote>\n

And not just this, but 57% of consumers are more prone to buy a product after watching a video demonstration.<\/strong><\/span><\/p>\n

In addition, 45% of consumers agree that after watching a video of a brand, their behavior changes to the point that 26% search for more information about the brand, more than 20% visit the corporate website and more than 15% arrive to the sales points or online and purchase the product. <\/span><\/p>\n

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Even companies the size of Amazon and Dell agree that after viewing a product videos<\/strong> the probability of buying said products increases approximately 35%<\/strong>. Almost nothing!<\/span><\/p>\n<\/blockquote>\n

So, you are probably eager to start including marketing videos in your digital strategy<\/strong>, but there is still more. <\/span><\/p>\n

Videos generate proximity, are easily shared, become viral more easily<\/strong> than the rest of the content, generate confidence, add credibility, offer visibility, arouse interest,<\/strong> offer better positioning<\/a><\/strong><\/span>, increase visiting times, increase conversion rates, humanize the company, foster interactivity and are starting to seriously compete with television<\/strong> since we spend more time on the Internet and less in front of the small screen\u2014we even prefer mobile devices to watch series and content\u2014.<\/span><\/p>\n

And to all this we have to add that marketing videos don\u00b4t have to be expensive<\/strong> (you can even create completely free videos) and they have a type of content that have no expiration date and are always available<\/strong> for your potential clients so you create videos only once guaranteeing continued results. <\/span><\/p>\n

\"REASONS<\/a><\/p>\n

How to design a video marketing strategy in 8 steps to save you hours upon hours of work<\/span> <\/span><\/h2>\n

Absolutely everyone has shared or resent a video they liked at one point, but this doesn\u00b4t mean that you must limit yourself to create videos and cross your fingers hoping they are shared and that\u00b4s all, for them to be successful, they must be part or everything<\/strong>; meaning, they must belong to\u00a0a previously designed, structured and defined strategy.<\/strong><\/span><\/p>\n

Here are the 8 steps that can help you design a strategy for your marketing videos.<\/strong><\/span><\/p>\n

1. Define your goals and objectives <\/span><\/h3>\n

What do you want to accomplish with your videos?<\/strong> You may want to attract more traffic to your website<\/a><\/span>, gain more views,\u00a0increase the number of followers<\/a><\/span>, generate conversions, improve your brand\u00b4s image, reach more potential clients or get more sales.<\/span><\/p>\n

Either way, if you ask yourself what your goals are and define<\/strong> them<\/strong> this will be essential so you can design a video marketing strategy that works and guarantees results.
\n<\/strong><\/span><\/p>\n

\"goals\"<\/a><\/p>\n

2. Dedicate time and get to know your audience <\/span><\/h3>\n

How can you create videos your audience falls in love with if you don\u00b4t know who you are targeting or what your potential client needs are?<\/strong> <\/span><\/p>\n

That is why you need to spend some time defining your buyer persona<\/strong> or ideal client profile, and you know as much as possible what their tastes, needs, challenges and concerns<\/strong> are. The more you know about your potential clients, the better you can connect with them and offer them what they need thanks to video marketing. <\/span><\/p>\n

The Australian personal trainer Kayla Itsines<\/strong>, for example, knows very well how to do this. At age 23, she received her number 100 follower on Instagram without even noticing but now lives off of them<\/strong> and today has 1.750.000<\/strong> on the platform, in addition to the 7.4 million on Facebook<\/strong> and 368.000 followers<\/strong> on Twitter.<\/span><\/p>\n

She lives off the world she has built on social networks\u2014in addition to getting anyone in shape who decides to follow her training regime using the pre-payment plan<\/em>\u2014 and thanks to demo videos like this one: <\/span><\/p>\n

\u00a0\"gif_kayla\"<\/a><\/b><\/span><\/span><\/p>\n

3. Choose the type of video <\/span><\/h3>\n

Once you know what you want to achieve and who you are targeting, it\u00b4s time to decide what type of videos to include in your strategy<\/strong>\u2014and later create a script to make sure you don\u00b4t forget anything important<\/em>\u2014.<\/span><\/p>\n

Many ways exist to create marketing videos depending on what you want to transmit; for example, you can make corporate videos<\/strong> to improve your brand\u00b4s image, video testimonials<\/strong> to show your audience what clients are saying about your products or video tutorials<\/strong> to explain how a certain product or service works.<\/span><\/p>\n

And although there are many video classes, here are the 7 main classes you should include in your strategy no matter what:<\/strong><\/span><\/p>\n

\"7<\/a><\/h3>\n

4. Select the right tools <\/span><\/h3>\n

If you are going to create videos on a regular basis, then you need some tools to help you with the process<\/a><\/span>.<\/span><\/p>\n

Paid tools and free<\/strong> ones exist, the most important thing is to choose those that you and your team are comfortable working with to make creative videos that reach your audience. There are many options!<\/em><\/span><\/p>\n

For example, you have probably heard of Vine<\/a>,<\/span> an iPhone application that helps you create short six-second videos to share on several networks such as Facebook <\/a><\/span>or Twitter<\/a><\/span> and even helps you add hashtags.<\/a><\/span><\/span><\/p>\n

Companies such as Samsung, Oreo or Amazon<\/strong> have decided to use these audiovisual minipills<\/strong>, known for their use and sharing. And they have done well by them. As them, hundreds of brands have gone onboard.<\/span><\/p>\n

\"gif_amazon\"<\/a><\/p>\n

You also have other complete and dedicated tools for brands and companies who want to generate conversions<\/strong> that include many options such as these 10 we show you bellow:<\/span><\/p>\n

    \n
  • \n

    Wideo<\/a>, helps you create animated videos about product demonstrations, service explanation or informative videos.
    \n<\/span><\/p>\n<\/li>\n

  • \n

    GoAnimate<\/a>, creates animation videos for brands with a professional touch. <\/span><\/p>\n<\/li>\n

  • \n

    Sellamations<\/a>, creates original videos with a doodle format.<\/span><\/p>\n<\/li>\n

  • \n

    Stupeflix<\/a>, creates videos using clips, images and music.<\/span><\/p>\n<\/li>\n

  • \n

    Vidyard<\/a>, the perfect ally for those who want to earn money with their videos and get analytics at the same time.<\/span><\/p>\n<\/li>\n

  • \n

    Videolicius<\/a>, create videos from smartphones or tablets.<\/span><\/p>\n<\/li>\n

  • \n

    Powtoon<\/a>, for videos and animated presentations. <\/span><\/p>\n<\/li>\n

  • \n

    Prezi<\/a>, for presentations in a video format with an interesting zoom function that adds a very professional touch. <\/span><\/p>\n<\/li>\n

  • \n

    Animoto<\/a>, creates fast and simple videos by inserting images and videos and customizing the video with music and text.<\/span><\/p>\n<\/li>\n

  • \n

    Viddyad<\/a> creates brand advertisements in 10 to 60 seconds.<\/span><\/p>\n<\/li>\n<\/ul>\n

    Many other options are available so choose yours and even combine them.<\/span><\/p>\n

    5. Take advantage of the power of storytelling<\/span><\/h3>\n

    Think of Coca-Cola. When have they tried to sell you their products by mentioning bubbles, the color of their soft drink or their varied containers?<\/strong> NEVER.<\/span><\/p>\n

    Because the brand bets on not talking about their product and instead they tell a story<\/strong>. That is storytelling<\/a><\/span>, the art of telling a story to connect with the audience<\/strong>, and you should know that this aspect makes a difference.<\/span><\/p>\n

    When your clients buy a product or service, what they are really buying is the emotion they are feeling.<\/span><\/p>\n

    Quite recently, when Apple presented the iPod the first time, they didn\u00b4t speak about its storage capacity or the design, they told a story about the \u201c1,000 songs in your pocket\u201d<\/strong>.<\/span><\/p>\n

    Going back to Coca-Cola<\/strong>, this company ad is one of the best storytelling examples. When you see it you understand the concept perfectly: <\/span><\/p>\n