{"id":4526,"date":"2017-02-07T20:48:21","date_gmt":"2017-02-07T20:48:21","guid":{"rendered":"http:\/\/postcron.com\/en\/blog\/?p=4526"},"modified":"2017-02-07T20:51:01","modified_gmt":"2017-02-07T20:51:01","slug":"facebook-cover","status":"publish","type":"post","link":"https:\/\/postcron.com\/en\/blog\/facebook-cover\/","title":{"rendered":"3 Ways To Take Advantage Of Your Facebook Cover"},"content":{"rendered":"

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A place exists on every Fan Page that is not always taken advantage of and used to reach its full potential: we refer to the Facebook Cover<\/strong>. This rectangle of 828 x 315 pixels<\/a><\/span><\/strong> is more important than you think since it\u2019s the first thing people see when they enter your Page. <\/span><\/p>\n

That is why we are going to show you in this blog 3 ways to take advantage of your Facebook cover<\/strong> in order to turn heads, promote your products, services or offers, reflect your company\u00b4s identity and a lot more. Now, without further ado, let\u00b4s get to it! <\/span><\/p>\n

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1- Use Your Facebook Cover To Promote Your Products, Services or Agenda<\/span><\/h2>\n

As we explained above, the Facebook Cover is rarely used for it\u00b4s full potential<\/strong>. And one way to counteract this is to use it to promote your products or special events<\/strong> (Christmas promotions, Father\u00b4s Day, etc.) offered by your business days before. <\/span><\/p>\n

The idea is to place high-resolution images of your products or most recent collections on your Facebook Cover<\/strong> in a dropped down menu or in an elegant and attractive fashion. This way you achieve two objectives: you grasp the attention of your users and promote your merchandise. <\/span><\/p>\n

TIP: To achieve the best results we recommend you use<\/em> ArtStudio<\/a><\/span><\/strong>,<\/strong> our <\/em><\/span><\/span>online image editor<\/em><\/span><\/span><\/strong> that allows you to choose the format you need (in this case, the Facebook Cover<\/a><\/span><\/strong>). This way you are sure to have the perfect image resolution and it will be displayed correctly.<\/em><\/span> <\/span><\/p><\/blockquote>\n

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2- Choose An Image Cover That Reflects Your Values Or The Identity Of Your Company<\/span> <\/span><\/h2>\n

Another way to maximize your Fan Page cover potential is to choose images in high resolution that reflect the values of your company.<\/strong> That way, if you have a restaurant, you can choose a bright image with warm colors displaying people enjoying a delicious meal. <\/span><\/p>\n

People identify what they see in photographs rapidly and get carried away by their emotions (even unconsciously)<\/strong>. That is why this technique is very effective so you can transmit the values of your company, since: \u201cAn image says more than a thousand words\u201d.<\/strong><\/em><\/span><\/p>\n

TIP<\/strong>: To get the most out of this option, we recommend that you include the logo on your cover.<\/em><\/span><\/p><\/blockquote>\n

If you choose to do this with ArtStudio<\/a><\/strong>,<\/span> please follow the next steps: <\/span><\/p>\n

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  1. Choose the format you wish to work with <\/span><\/li>\n
  2. From the Image Editor choose the Image tab <\/span><\/li>\n
  3. Then, click: upload an image, to upload your logo<\/span><\/li>\n
  4. Finally, include it in the composition (on the side or where you think it looks better) and then continue editing your image (change the background, add text, etc.). <\/span><\/li>\n<\/ol>\n

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    3- Take Advantage Of Your Facebook Cover And Place Images That Produce \u201cStopping Power\u201d<\/span><\/h2>\n

    Choose an impactful image since this usually works to grab the attention of Social Networks, because when people navigate<\/strong>, they wander and are only attracted to striking and forceful stimuli<\/strong> (like a great image on a Facebook Cover).<\/span><\/p>\n

    The idea is to achieve the desired Stopping Power<\/strong><\/em>, meaning, the capacity that certain sticking Social Media images achieve in order to grab the user\u00b4s attention and get them to take a look at a particular publication<\/strong>, amid the incessant flow of information on the Newsfeed.<\/span><\/p>\n

    This is more important if we consider that the image on the Facebook Cover is used on Facebook Ads<\/strong>\u2026 And that is why it must be eye-catching! <\/span><\/p>\n

    TIP:<\/strong> In order to find images without copyrights take a look at some of the free online image banks.<\/a><\/span><\/strong> You can also find images on Google and use Search Tools to find \u201cCopyright use\u201d and then click on the box \u201cLabeled for Commercial Reuse\u201d<\/strong>, as shown on the following GIF:<\/span><\/p><\/blockquote>\n

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    That is all for today! We hope these tips have helped you take advantage of your Facebook Cover<\/strong> in terms of design and communication. <\/span><\/p>\n

    To expand on these topics, we recommend you read the following articles on our blog: <\/span><\/p>\n