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Social Networks (and Facebook in particular) are especially useful for digital marketing and online retail because they allow you to identify and engage clients-objectives quite easily.<\/strong><\/span><\/p>\n So, in order to take advantage of your audience’s contacts, it’s not good enough to get \u201cLikes\u201d<\/em><\/strong> on your page, it’s necessary to generate a database of those users who are interested in your proposals<\/strong> in order to identify and contact them directly.<\/span><\/p>\n A database consists of a list of phone numbers or emails<\/strong> from users who have shown a previous interest in your sales offer, because they made a purchase or have followed your Facebook Page.<\/span><\/p>\n To have a user’s database is very useful since it allows you to:<\/p>\n Now that you know how valuable it is to generate a Database to keep in contact with your audience<\/strong>, let’s describe the techniques that allow you to stay in contact with your clients in the future.<\/span><\/p>\n Having a Database is essential. How do you get one?<\/p>\n A good way to generate one is to create a contest on your Facebook Page<\/strong> with SocialTools<\/a><\/span><\/strong>, a tool that offers many benefits in terms of Online Marketing<\/em>.<\/span><\/p>\n SocialTools<\/strong> allows you to create applications on your Fan Page (contests<\/a><\/span><\/strong>, raffles<\/a><\/span><\/strong>, surveys<\/a><\/span><\/strong>, etc.), so you can invite your followers to participate for a prize. To do this, they must enter their contact information and whatever you request<\/strong> (email, phone number, etc.).<\/span><\/p>\n As users register to participate in your contest or raffle, your Database increases<\/strong>. And since these are individuals who follow your Fan Page (and their contacts), the magnitude of the emails you obtain is quite high.<\/strong><\/span><\/p>\n As we mentioned above, SocialTools<\/strong> offers a group of tools<\/strong> so you can grow in terms of Digital Marketing<\/em><\/strong>. In short, the advantages you obtain by using any of these applications are the following:<\/span><\/p>\n \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0You obtain a Database of emails, phone numbers, gender, age and any other information you wish to request from your audience.<\/p>\n<\/li>\n<\/ul>\n \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0You can invite users to click \u201cLike\u201d on your Fan Page.<\/p>\n<\/li>\n<\/ul>\n \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0You can increase the chances to win over those individuals who share your raffle or contest with their Facebook contacts.<\/p>\n<\/li>\n<\/ul>\n SocialTools<\/em><\/strong> offers you more than twenty apps<\/em> for your Facebook followers; we propose three different ideas to inspire you regarding your profile proposal.<\/span><\/p>\n As we mentioned previously, the \u201cperfect prize\u201d<\/strong><\/em> is that which gets the job done and entertains your audience (meaning, it has a real value) and favors product dissemination or stimulates the buying process.<\/span><\/p>\n That way, some possible prizes can be:<\/p>\n A kit of your products.<\/p>\n<\/li>\n A free yearly subscription to a service.<\/p>\n<\/li>\n A purchase order for a certain amount.<\/p>\n<\/li>\n<\/ul>\n Once the contest or raffle is over, you can download your complete database<\/strong> ready to be used.<\/span><\/p>\n Once you have an email list, you are ready to create email-marketing campaigns<\/strong>. Through this email distribution you can display your products, present your offers, announce news items, spread your blog posts<\/em><\/strong> and much more.<\/span><\/p>\n Now, in order for your Campaign to be effective (in other words, so your emails are read by users), you must follow the next suggestions:<\/p>\n Since the first thing users see on your email is the subject line, this must be as attractive as possible. With this in mind, here are some suggestions on how to write the perfect subject line:<\/p>\n \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Avoid being redundant.<\/p>\n<\/li>\n \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Position the most important words at the beginning.<\/p>\n<\/li>\n \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Use numbers instead of words as much as possible.<\/p>\n<\/li>\n \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Be brief: less is more.<\/p>\n<\/li>\n \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Generate curiosity or intrigue by asking a question.<\/p>\n<\/li>\n<\/ul>\n According to specialists<\/a><\/span><\/strong>, emails that contain the word \u201cVideo\u201d in the subject line are opened an average of 19%<\/strong> more than those that do not include them. They also present a CTR<\/strong> (Clicks Through Ratio) of 65%<\/strong>.<\/span><\/p>\n And lastly, emails with the word \u201cVideo\u201d<\/strong> in the Subject line exhibit a reduction of 26%<\/strong> in the unsubscribed user rate. For this reason we suggest you add Videos in your Email Marketing campaigns as much as possible.<\/span><\/p>\n To get subscribers to read your emails, we suggest you send your emails during the most convenient times.<\/strong> To find out when, you can take a look at the highest email-opening rate.<\/span><\/p>\n That way, if you notice that the parameter increases at midnight, then that is the best time frame to send your emails. Learn more about email marketing metrics on this post.<\/a><\/span><\/strong><\/span><\/p>\n The ideal thing to create your Email Marketing Campaigns is to use tools such as Mail Chimp<\/a> <\/span><\/strong>or Doppler<\/a><\/span><\/strong>. Why? Because they offer hundreds of templates to choose from depending on the occasion.<\/strong><\/span><\/p>\n That way all you have to do is choose a template and paste the text you want to share. In addition, these services offer metrics to analyze the effectiveness of your campaigns,<\/strong> in order to apply adjustments and optimize statistics.<\/span><\/p>\n Now that you know the secrets about optimizing your Email Marketing campaigns<\/strong>, we recommend sending two types of specific emails<\/strong> that individuals love to receive.<\/em><\/strong><\/span><\/p>\n Keeping in mind that the main purpose of Email Marketing<\/em> is to keep in contact with current and prospective clients, sending them emails that stir positive feelings and ideas is fundamental<\/em>.<\/strong><\/span><\/p>\n These types of emails are:<\/p>\n Everyone likes to receive special occasion emails (birthdays, Christmas or even Halloween). That is why we suggest that you create a yearly calendar with promotional dates<\/strong>, so you don’t forget to create relevant campaigns.<\/span><\/p>\n In addition, yearly celebrations are the perfect excuse to create special benefits and attract individuals to your business<\/strong>. Implement this and let us know how it went!<\/span><\/p>\n Lastly, the other type of email people like to receive has to do with special offers and discounts<\/em><\/strong>. And that is something everyone likes, the possibility to save money on a purchase!<\/span><\/p>\n For this reason we recommend that you include these types of emails on your campaigns, since they increase the opening rate<\/strong> and help you increase your sales and publicize your products.<\/strong><\/span><\/p>\n That is all for today. By combining your social networks with email marketing you take advantage of all the benefits of digital marketing techniques and you answer the question on how to sell on social networks.<\/p>\n If you are interested in reading more about how to sell on social networks or how to take advantage of social networks in order to increase sales, I recommend you take a look at these articles:<\/p>\n And please don’t forget to share these tips with members of your team or colleagues. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":" Social Networks (and Facebook in particular) are especially useful for digital marketing and online retail because they allow you to identify and engage clients-objectives quite easily. So, in order to take advantage of your audience’s contacts, it’s not good enough to get \u201cLikes\u201d on your page, it’s necessary to generate a database of those users […]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-4559","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nWhat\u2019s A Database And What Is It For?<\/span><\/h2>\n
![\"sobres\"](\"https:\/\/s3.postcron.com\/blog-en\/2017\/02\/sobres.png\")
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1- Organize Facebook Contests To Obtain a Database Of Those Interested In Your Proposal<\/span><\/h2>\n
Benefits Of Using The Apps From SocialTools<\/h3>\n
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3 Ideas To Create Contests With SocialTools And Increase Your Database<\/h3>\n
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<\/a><\/p>\nWhat Types of Prices Are Right For You?<\/h3>\n
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2- Create An Effective Email Marketing Campaign To Keep In Contact<\/span><\/h2>\n
a- Write the Perfect Subject Line<\/h3>\n
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b- Include videos in your emails<\/h3>\n
<\/a><\/p>\nc- Choose the best times to send emails<\/h3>\n
d- Use templates to optimize your time<\/h3>\n
3- Make Sure You Include Two Types of Emails In Your Campaigns<\/span><\/h2>\n
a- Congratulatory emails and special anniversaries<\/h3>\n
<\/a><\/p>\nb- Special offers and discounts<\/h3>\n
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