{"id":4616,"date":"2017-03-07T17:42:31","date_gmt":"2017-03-07T17:42:31","guid":{"rendered":"http:\/\/postcron.com\/en\/blog\/?p=4616"},"modified":"2017-03-07T17:42:31","modified_gmt":"2017-03-07T17:42:31","slug":"digital-fundraising-ideas","status":"publish","type":"post","link":"https:\/\/postcron.com\/en\/blog\/digital-fundraising-ideas\/","title":{"rendered":"6 Fun Digital Fundraising Ideas"},"content":{"rendered":"<p><a href=\"https:\/\/s3.postcron.com\/blog-en\/2017\/03\/6-Fun-Digital-Fundraising-Ideas.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-4617\" src=\"https:\/\/s3.postcron.com\/blog-en\/2017\/03\/6-Fun-Digital-Fundraising-Ideas.jpg\" alt=\"6-Fun-Digital-Fundraising-Ideas\" width=\"550\" height=\"288\" \/><\/a><\/p>\n<p><em>Need a cash injection for an important community project? Want to fundraise for your local animal shelter? <\/em><\/p>\n<p><em>Here are some <strong>cool ways that nonprofits (and individuals) can go out there and make more fans, gain new followers, and drive social shares in order to drive donations.<\/strong> <\/em><\/p>\n<p><em>This new way of fundraising is all about making a difference and having fun at the same time. <\/em><\/p>\n<h2>\u2018Viral\u2019 Video Challenges<\/h2>\n<p>We all love <strong><a href=\"http:\/\/localhost\/en\/blog\/marketing-videos\/\">sharing online videos<\/a><\/strong>. Not all charity challenges go viral of course, but you can always try!<\/p>\n<blockquote><p>Videos are a great way to connect with people on an emotional level, and showcase your cause in a short and snappy soundbite.<\/p><\/blockquote>\n<p>By coming up with a fun pledge challenge that is easy for people to film, you can spread your message far and wide whilst actively engaging people in peer-to-peer fundraising.<\/p>\n<p>It\u2019s great because <strong>you don\u2019t have to necessarily supervise the campaign<\/strong> \u2013 <strong>the right mix of ingredients means that the challenge can run itself.<\/strong><\/p>\n<ul>\n<li><strong>Getting people to film themselves undertaking a small challenge or passing on an important message can be hard \u2013 you need to use all your<a href=\"http:\/\/localhost\/en\/blog\/use-6-principles-science-of-persuasion-get-customers\/\"> powers of persuasion<\/a><\/strong>. Learn about the psychology of social sharing and get key influencers and stakeholders to start off the challenge to get the ball rolling. You could even use <a href=\"http:\/\/localhost\/en\/blog\/advertise-on-facebook-videos\/\">paid Facebook video advertising<\/a> to help you get the word out there.<\/li>\n<li>You want to awaken emotions in people, but you can always try to make them laugh too. <strong>Humor is a great driver of social shares and we all like to let loose every now and then.<\/strong><\/li>\n<li><strong>Keep the challenge very close to your cause and brand<\/strong> \u2013 otherwise it can get diluted; people <em>will <\/em>forget why they were filming their friends throwing buckets of water over their heads.<br \/>\n<a href=\"https:\/\/s3.postcron.com\/blog-en\/2017\/03\/Ice-Bucket-Challenge.jpg\"><img decoding=\"async\" class=\"aligncenter wp-image-4618\" src=\"https:\/\/s3.postcron.com\/blog-en\/2017\/03\/Ice-Bucket-Challenge.jpg\" alt=\"Ice Bucket Challenge\" width=\"555\" height=\"311\" \/><\/a><\/li>\n<li>Don\u2019t forget to explore all the different social channels available to you \u2013 <a href=\"http:\/\/localhost\/en\/blog\/videos-on-instagram\/\">videos on Instagram<\/a> are a new way of reaching your target audience.<\/li>\n<\/ul>\n<h2>Matched Donations Campaigns<\/h2>\n<blockquote><p>Running a matched donations campaign online is super rewarding \u2013 for every dollar you raise, someone else puts some money in too.<\/p><\/blockquote>\n<p>The relationship between the charitable organization, the matching donor, and the campaign messaging will be key to your success. You don\u2019t want people to mistrust or dislike the matching donor \u2013 it might put them off donating all together.<\/p>\n<ul>\n<li><strong>Campaign visuals are key to raising engagement levels<\/strong> \u2013 <a href=\"https:\/\/blog.hubspot.com\/marketing\/twitter-header-image-examples\">design some fun social media banners<\/a> and get the matching donor to schedule loads of promotion too.<\/li>\n<li><strong>Counters help create a sense of achievement and gamify fundraising<\/strong> \u2013 look how much we\u2019ve all achieved together!<\/li>\n<li><strong>Get your campaign all over social media with hashtags, <\/strong>promotions,<strong> and shares<\/strong>. Drive traffic to key landing pages where people can donate and follow campaign progress.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2>Creating Real Connections<\/h2>\n<p>Charities like <a href=\"https:\/\/www.lendwithcare.org\/\">Lend With Care<\/a> recognize the importance of human connection in driving donations. On their website donors can actively choose which entrepreneur they want to support \u2013 whether that\u2019s a pig farmer in Vietnam, or a jewelry seller in Kabul.<\/p>\n<blockquote><p>Pictures, names, and real life stories add to the atmosphere of real community giving.<\/p><\/blockquote>\n<ul>\n<li>For social enterprises that operate in a similar way, it\u2019s a great idea to match the intended recipient of funding with the donor. Whether that\u2019s through an online portal, or a personalized message \u2013 <strong>the key is to drive human relationships.<\/strong><\/li>\n<li>Animal and nature charities can use the same strategy by providing concrete examples of the animals, communities, and livelihoods people have helped save. <strong>Pictures tell a thousand words \u2013 they help send a clear message of gratitude and solidarity, and give people something tangible to connect with.<\/strong><\/li>\n<li>Make sure that you frequently share real life stories through your social profiles to remind people of the valuable work that you do.<\/li>\n<\/ul>\n<p><a href=\"https:\/\/s3.postcron.com\/blog-en\/2017\/03\/Pictures-tell-a-thousand-words.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-4620\" src=\"https:\/\/s3.postcron.com\/blog-en\/2017\/03\/Pictures-tell-a-thousand-words.jpg\" alt=\"Pictures tell a thousand words\" width=\"497\" height=\"272\" \/><\/a><\/p>\n<h2>Crowdfunding<\/h2>\n<p>There are loads of <a href=\"http:\/\/www.crowd101.com\/list-crowdfunding-and-fundraising-websites\/\">online crowdfunding sites<\/a> to choose from \u2013 joining up is a great fundraising strategy for ambitious organizations, charities, and individuals.<\/p>\n<ul>\n<li>Spend plenty of time researching crowdfunding to make sure that you make the right choice for your platform. Once you\u2019re there, you will need to invest time into developing compelling messaging \u2013 fill out your profile well with plenty of evidence and photos so that your cause looks genuine.<\/li>\n<li><strong>The best type of online crowdfunding offers people loads of value propositions from day one\u00a0and gets them genuinely involved in the project.<\/strong> Engage with donors and sponsors over social media and email; keep them interested in the project in the long-term to encourage repeat donations and advocacy.<\/li>\n<\/ul>\n<h2>Seasonal selling<\/h2>\n<p><strong>Make money for nonprofits&#8230;and turn a healthy profit<\/strong>? It\u2019s totally possible with the right products and timing.<\/p>\n<ul>\n<li>Setting up a credible online shop is not as hard as it used to be \u2013 use all the tools and expertise out there to help you make a success of yours.<br \/>\n<strong>Think long and hard about what products you\u2019ll be selling and why \u2013 the best products already have a ready market and offer something valuable to the consumer.<\/strong><\/li>\n<li><strong>Charity greetings cards are a good place to start with seasonal selling, but you can branch out to all sorts of products and branded merchandise.<\/strong><br \/>\n<a href=\"https:\/\/www.shopify.com\/sell\/handcrafts\">Selling handicrafts online<\/a> is a great way to capitalize on Christmas shoppers looking for a quirky ethical gift \u2013 you could always set yourself up on Etsy before launching your own store.<\/li>\n<li>People love to shop and give simultaneously. <strong>Use social media to shout about your awesome ethical online store and the profits your are excited to raise for charity through your venture<\/strong> \u2013 it\u2019s a great marketing strategy. Offer people the opportunity to donate more at checkout to maximize donations.<\/li>\n<\/ul>\n<h2>Social media hashtags<\/h2>\n<p>Invent your own hashtag to galvanize support and social shares.<\/p>\n<blockquote><p>A social media hashtag is a great way to crystallize your cause and messaging into a short and snappy phrase.<\/p><\/blockquote>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4619\" src=\"https:\/\/s3.postcron.com\/blog-en\/2017\/03\/giphy-1.gif\" alt=\"giphy (1)\" width=\"445\" height=\"226\" \/><\/p>\n<ul>\n<li><strong>The best hashtags are memorable<\/strong> (maybe a little surprising?), easy to remember\u00a0and make people want to use them. <a href=\"http:\/\/www.adweek.com\/socialtimes\/create-hashtag\/502080\">Spend plenty of time brainstorming your hashtag so that you get the balance right<\/a>.<\/li>\n<li>Make sure your campaign lasts long enough in order for your hashtag to gain traction; Rome wasn\u2019t built in a day, and you will need enough time to make sure your hashtag reaches enough people and has an impact.<\/li>\n<li>Sometimes, less is more. Overdoing it with too many hashtags or plugging a new one every month may get a bit much. Focus your hashtag efforts around key tentpole moments for your cause.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong><em>Fundraising online and on social media is all about standing out in a sea of noise and chatter.<br \/>\nKeep your online fundraising genuine and focus on what people are getting out of engaging with you. Always spend time thanking people and liking their retweets and shares.<br \/>\nWork with online influencers like bloggers and bloggers to get your message out there.<br \/>\nRemember, social media isn\u2019t just a great donation driver, it\u2019s also a core part of your PR &amp; marketing strategy. What nonprofit social media challenges do you think have had the biggest impact?<\/em><\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>__________________<\/p>\n<p>About the Author<\/p>\n<p><strong><a href=\"https:\/\/s3.postcron.com\/blog-en\/2017\/03\/Kayleigh-Alexandra.png\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-4621 alignleft\" src=\"https:\/\/s3.postcron.com\/blog-en\/2017\/03\/Kayleigh-Alexandra.png\" alt=\"Kayleigh Alexandra\" width=\"80\" height=\"119\" \/><\/a><\/strong><\/p>\n<p><strong>Kayleigh Alexandra <\/strong>is Content Marketer &amp; Startup Specialist<\/p>\n<p><em>&#8220;Passionate about writing for the startup and entrepreneurial audience, I have recently been part of setting up an exciting project at <a href=\"http:\/\/microstartups.org\/\">MicroStartups.org<\/a>. We donate all our website profits to charities that help people reach their full potential. Find out more on <a href=\"https:\/\/twitter.com\/getmicrostarted\">Twitter<\/a>.&#8221;<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Need a cash injection for an important community project? Want to fundraise for your local animal shelter? Here are some cool ways that nonprofits (and individuals) can go out there and make more fans, gain new followers, and drive social shares in order to drive donations. This new way of fundraising is all about making [&hellip;]<\/p>\n","protected":false},"author":23,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-4616","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>6 Fun Digital Fundraising Ideas - Postcron - Social Media Marketing Blog and Digital Marketing Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/postcron.com\/en\/blog\/digital-fundraising-ideas\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"6 Fun Digital Fundraising Ideas - Postcron - Social Media Marketing Blog and Digital Marketing Blog\" \/>\n<meta property=\"og:description\" content=\"Need a cash injection for an important community project? 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