{"id":4818,"date":"2017-05-22T16:24:01","date_gmt":"2017-05-22T16:24:01","guid":{"rendered":"http:\/\/postcron.com\/en\/blog\/?p=4818"},"modified":"2017-05-22T16:59:07","modified_gmt":"2017-05-22T16:59:07","slug":"e-commerce-clothing-industry-leveraging-social-media","status":"publish","type":"post","link":"https:\/\/postcron.com\/en\/blog\/e-commerce-clothing-industry-leveraging-social-media\/","title":{"rendered":"The E-commerce Clothing Industry: How to leverage Social Media?"},"content":{"rendered":"

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E-commerce stores are popping up all over the place. Full-fledged businesses can be completely run through the web<\/strong>. <\/span>People are selling just about anything and everything through the internet. <\/span><\/p>\n

But if you, a clothing and accessory company, want to compete in this crowded space, it\u2019s important that you compose beautiful images and content to stand out on Instagram and Facebook.<\/p>\n

The clothing market is saturated and you need to find a way to stand out<\/strong>.<\/p>\n

This post is designed to help you understand how social media automation and scheduling can help clothing and accessory companies to maintain a strong social media presence<\/strong>.<\/p>\n

Direct Sellers Make Up Much of the E-commerce Clothing Industry<\/b><\/h2>\n

There are a large number of people and organizations that sell clothing directly through social networks. <\/span><\/p>\n

People are not only shopping in large stores such as Macy\u2019s or Nordstrom these days. The development of social media marketing and automation has made it so you can get your clothing and accessories in front of the right people, at the right time. <\/span><\/p>\n

Effective social network usage can level the playing field between small direct sellers and larger retailers.<\/span><\/p>\n

The Importance of Taking Excellent Photos<\/b><\/h2>\n

Photo posts get approximately 39% more interaction<\/strong>. More interaction means that more people are likely to see your posts. Photos get more interaction than links, videos, or text-based updates. <\/span><\/p>\n

Having good, captivating photos will make people more likely to stop and engage with your post.<\/span><\/p><\/blockquote>\n

You can create a mini studio in your house to take professional-style photos while on a tight budget<\/strong>. All you need are things such as cardboard, a smartphone, a table, a white cloth, some scissors, etc. <\/span><\/p>\n

You can develop a quality image with common household items, decent lighting, and a smartphone camera. For a good example, check out this image:<\/span><\/p>\n

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Posting consistently helps establish legitimacy and a traction for your social network engagement. <\/span><\/p>\n

Posting relevant, fresh, and interesting images and content on a consistent basis keeps your followers engaged over long periods of time. <\/span><\/p><\/blockquote>\n

Then, when you post-sales content a couple times a week, you will receive more impressions from an engaged audience that is more likely to make a purchase<\/strong>.<\/span><\/p>\n

How to Take Captivating Photos<\/b><\/h2>\n

The task of taking amazing photos for your Instagram and Facebook can seem daunting if you\u2019re a novice. <\/span><\/p>\n

However, it\u2019s not as complicated as it may seem to the untrained eye. Here are a few key things to keep in mind while taking photos and some tips for bringing out the best from your photography.<\/span><\/p>\n

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  1. <\/b> Mini Sets of Photos<\/b> \u2013 Compiling mini sets of photos is actually quite easy and also very eye-catching for your audience. You can take multiple pictures and then organize them together to make one larger image with smaller images inside of it. There are a number of free smartphone apps and web apps you can use to make edits and photo collages such as PicCollage, PicsArt, PicMonkey, or Instagram\u2019s Layout app. You don\u2019t have to be a Photoshop expert to make quality mini photo sets.<\/span><\/li>\n
  2. <\/b> Lighting <\/b>\u2013 Lighting can be tricky. It is quite dependent on the type of item you are taking pictures of. Luckily, you don\u2019t need to break the bank to get high-quality lighting for your projects. You can create proper lighting for a product using simple household items such as a cardboard box or a table, a flashlight, a white tablecloth, and a smartphone. If you want to spend a small amount of money, you can purchase a mini studio as well such as:
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    \n<\/span>\u00a0These mini studios work quite well to help you achieve quality lighting for product photography.<\/span><\/li>\n
  3. <\/b> Camera Angles <\/b>\u2013 Finding the right angle for your product is mostly a process of trial and error. You\u2019ll want to move around the product and turn it in different ways so each shot is from a different perspective. Try shooting the product from above or try shooting the product from below through a glass table, etc. Once you find the right angle, you\u2019ll know. Photography is not an exact science. You will feel it when you see the photo that makes the product look best.<\/span><\/li>\n
  4. <\/b> You Can Use Your Own Smartphone<\/b> \u2013 Nearly all of today\u2019s smartphones have high-quality cameras. Don\u2019t go out and buy a camera when you can use the great camera that you carry with you every day. Smartphone cameras come with helpful features such as LED flash, image stabilization, and autofocus. Everything you need for a great product image can be found on your own smartphone.<\/span><\/li>\n<\/ol>\n

    Some Additional Quick Tips On Taking Good Pictures<\/b><\/h2>\n