{"id":4886,"date":"2017-06-19T11:37:52","date_gmt":"2017-06-19T11:37:52","guid":{"rendered":"http:\/\/postcron.com\/en\/blog\/?p=4886"},"modified":"2017-06-19T11:37:52","modified_gmt":"2017-06-19T11:37:52","slug":"introduction-guide-to-email-marketing","status":"publish","type":"post","link":"https:\/\/postcron.com\/en\/blog\/introduction-guide-to-email-marketing\/","title":{"rendered":"Introduction Guide to Email Marketing: What You Should Know Before Working on a Campaign"},"content":{"rendered":"<p class=\"western\"><a href=\"https:\/\/s3.postcron.com\/blog-en\/2017\/06\/introductory-guide-to-email-marketing.png\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-4888\" src=\"https:\/\/s3.postcron.com\/blog-en\/2017\/06\/introductory-guide-to-email-marketing.png\" alt=\"introductory guide to email marketing\" width=\"506\" height=\"265\" \/><\/a><\/p>\n<p class=\"western\">The Internet is like the Universe; it keeps on expanding. More companies appear (and planets) amongst the fog making it hard to stand out.<\/p>\n<p class=\"western\" lang=\"es-ES\"><span lang=\"en-US\">Having a good communication strategy is becoming an essential for any business. <strong>Mailings are the best communication channels thanks to its high profitability.<\/strong><\/span><\/p>\n<p class=\"western\" lang=\"es-ES\"><span lang=\"en-US\">Here is a guide to create stunning mailing campaigns so you understand everything about <span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"http:\/\/localhost\/en\/blog\/email-marketing-how-to-sell-on-social-networks\/\" target=\"_blank\">email marketing<\/a><\/span>!<\/span><\/p>\n<h2 class=\"western\"><span style=\"color: #ff6600;\">Key areas of email marketing<\/span><\/h2>\n<h3 class=\"western\">What is email marketing?<\/h3>\n<blockquote>\n<h3 class=\"western\" lang=\"es-ES\"><em><span lang=\"en-US\" style=\"color: #999999;\">Email marketing is the English word used to define sending massive emails to a group of contacts that have authorized to receive your information.<\/span><\/em><\/h3>\n<h3 class=\"western\" lang=\"es-ES\"><em><span lang=\"en-US\" style=\"color: #999999;\">The objective of emailing is to generate loyalty and\/or generate sales through emails.<\/span><\/em><\/h3>\n<\/blockquote>\n<p class=\"western\" lang=\"es-ES\">\u00a0<a href=\"https:\/\/s3.postcron.com\/blog-en\/2017\/06\/giphy-3.gif\"><img decoding=\"async\" class=\"aligncenter wp-image-4892\" src=\"https:\/\/s3.postcron.com\/blog-en\/2017\/06\/giphy-3.gif\" alt=\"giphy-3\" width=\"229\" height=\"69\" \/><\/a><\/p>\n<h3 class=\"western\">Who uses email marketing?<\/h3>\n<ul>\n<li>\n<p class=\"western\" lang=\"es-ES\"><span lang=\"en-US\"><strong>Companies<\/strong>: the majority of companies use an email strategy to send information to recipients. It\u00b4s an <strong>adaptable<\/strong> instrument so any type of business can benefit from it, both small to medium- sized companies as well as large corporations including freelancers. This channel focuses on companies that need to communicate with their users.<\/span><\/p>\n<\/li>\n<\/ul>\n<ul>\n<li>\n<p class=\"western\" lang=\"es-ES\"><span lang=\"en-US\"><strong>Bloggers<\/strong>: for web users who have a blog, email marketing is a wonderful tool to communicate the pitch of a new post. This instrument is useful to let followers know about a new entry.<\/span><\/p>\n<\/li>\n<\/ul>\n<h3 class=\"western\">What type of applications and benefits are offered by email marketing?<\/h3>\n<p class=\"western\">Email marketing can have two different purposes:<\/p>\n<ul>\n<li>\n<p class=\"western\" lang=\"es-ES\"><span lang=\"en-US\"><span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"http:\/\/localhost\/en\/blog\/email-marketing-how-to-sell-on-social-networks\/\" target=\"_blank\"><strong>Commercial<\/strong><\/a><\/span>: sell a service or product offered by a company. This is the basic purpose of mailing. Emails usually indicate a special or limited offer during a time period. Newsletters usually have a <strong><span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"http:\/\/localhost\/en\/blog\/how-to-create-calls-to-action\/\" target=\"_blank\">call to action<\/a><\/span><\/strong> that directs you straight to a webpage, to make conversion easier. This feature usually carries more weight during sales periods or when sales are focused on a certain product.<\/span><\/p>\n<\/li>\n<\/ul>\n<ul>\n<li>\n<p class=\"western\" lang=\"es-ES\"><span lang=\"en-US\"><strong>Customer Loyalty<\/strong>: in this case, email marketing\u2019s objective is to <strong>generate brand recognition<\/strong>. There isn\u2019t a direct sales strategy here but one that generates a continued relationship with users in order to maintain it. This feature enables you to stand out from the rest of the competition, even though you are not selling per say, you are generating potential clients and future sales.<\/span><\/p>\n<\/li>\n<\/ul>\n<blockquote>\n<h3 class=\"western\"><em><span style=\"color: #999999;\">We recommend that newsletters have 30% commercial information (offers, promotions, discounts\u2026) and 70% quality content (tutorials, news, events\u2026) in order to build loyalty among users.<\/span><\/em><\/h3>\n<\/blockquote>\n<p class=\"western\" lang=\"es-ES\"><span lang=\"en-US\">As marketing expert David Newman would say: <em>\u201cEmails have an ability many channels don\u2019t: they create personal valuable, at scale.\u201d<\/em><\/span><\/p>\n<h3 class=\"western\">Another advantage mailings offer are the following:<\/h3>\n<ul>\n<li>\n<p class=\"western\" lang=\"es-ES\"><span lang=\"en-US\">Using an emailing application help <strong>emails arrive at your recipient\u2019s inboxes<\/strong> and prevents them from going to the spam folder. Therefore it\u2019s useful to <strong>use the company\u2019s domain<\/strong> since it maximizes deliverability and offers credibility. If you don\u2019t look after the deliverability all your efforts creating the campaign will have been for nothing.<\/span><\/p>\n<\/li>\n<\/ul>\n<p><a href=\"https:\/\/s3.postcron.com\/blog-en\/2017\/06\/giphy-4.gif\"><img decoding=\"async\" class=\"aligncenter wp-image-4894\" src=\"https:\/\/s3.postcron.com\/blog-en\/2017\/06\/giphy-4.gif\" alt=\"giphy-4\" width=\"233\" height=\"241\" \/><\/a><\/p>\n<ul>\n<li>\n<p class=\"western\" lang=\"es-ES\"><span lang=\"en-US\"><strong>Segmentation.<\/strong> Obtaining a contact list is one of the most difficult challenges. A solution is to offer your website readers a subscription to a newsletter and in this case, we recommend that they fill out a form so you can later segment the contact list or use a tool to generate a database, such as social media contests. Your emails can\u2019t be adequate for all your users. You can<strong> divide the list<\/strong> according to interests, geographical location, age, etc., so your emails best adapt to the recipients. For example, if you have a sports store and you have a 2 for 1 offer in children\u2019s sandals, you avoid sending this campaign to teenagers.<\/span><\/p>\n<\/li>\n<\/ul>\n<ul>\n<li>\n<p class=\"western\" lang=\"es-ES\"><span lang=\"en-US\"><strong>Personalization.<\/strong> Massive emails create a <strong>direct link between the company and the user<\/strong>. You are allowed to enter the user\u2019s personal inboxes and you shouldn\u2019t waste such an opportunity. You can personalize emails with the platform and create a familiar sensation. Personalization offers value.<\/span><\/p>\n<\/li>\n<\/ul>\n<ul>\n<li>\n<p class=\"western\" lang=\"es-ES\"><span lang=\"en-US\"><strong>Asynchrony.<\/strong> Mailings don\u2019t bother anyone; it sits there quietly until you are ready to open it and doesn\u2019t interrupt the recipient\u2019s activity. Since it\u2019s not an intrusive vehicle, it enables users to read the email when they want to and this fact offers a <strong>high opening rate.<\/strong><\/span><\/p>\n<\/li>\n<\/ul>\n<ul>\n<li>\n<p class=\"western\" lang=\"es-ES\"><span lang=\"en-US\"><strong>Feedback.<\/strong> With email marketing, you can <strong>establish reciprocity with users<\/strong>, and get them to participate without it being a one-way communication vehicle. By getting them to participate, you can ask them for their opinion about a brand, ask if they have any questions regarding your service or what they would improve about it so they feel they belong.<\/span><\/p>\n<\/li>\n<\/ul>\n<blockquote>\n<p class=\"western\" lang=\"es-ES\"><a href=\"https:\/\/s3.postcron.com\/blog-en\/2017\/06\/novelanegra.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4896\" src=\"https:\/\/s3.postcron.com\/blog-en\/2017\/06\/novelanegra.png\" alt=\"novelanegra\" width=\"609\" height=\"225\" \/><\/a><\/p>\n<p class=\"western\" lang=\"es-ES\"><span lang=\"en-US\">With all this information<strong> you can see your weak points and create a strategy to strengthen them.<\/strong> At the same time, you show users that you are interested in improving it and make their job easier, which is something users value a great deal. It\u2019s important that the company or blogger answer messages and questions immediately.<\/span><\/p>\n<\/blockquote>\n<ul>\n<li>\n<p class=\"western\" lang=\"es-ES\"><span lang=\"en-US\">Join with other channels. <span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"http:\/\/localhost\/en\/blog\/social-networks-and-email-marketing\/\" target=\"_blank\">Email marketing likes to make friends, so you can integrate this with social networks.<\/a><\/span> Studies show that <strong>if you join emailing with social networks, the efficiency ratio increases up to 30%<\/strong>. An integrated communication strategy improves your campaigns. Social networks serve to generate brand knowledge; everyone has access to it through a computer. If you get them interested, users subscribe to your <em>newsletter<\/em>. You should <strong>include social media logos<\/strong> inside a campaign in order to gain direct traffic toward them and gain more followers. Social networks should also incentivize a subscription to a <em>newsletter.<\/em><\/span><\/p>\n<\/li>\n<li>\n<p class=\"western\" lang=\"es-ES\"><span lang=\"en-US\"><strong>Profitable and cost-effective<\/strong>. Emailing generates high profits for the small investment it requires. They generate<strong> a 4,308% ROI<\/strong>, meaning that for each Euro invested, 43,08 Euros is profited. That is why it\u2019s the most profitable tool in the market, as long as they are taken seriously and quality content is created.<\/span><\/p>\n<\/li>\n<li>\n<p class=\"western\" lang=\"es-ES\"><span lang=\"en-US\"><strong>Results.<\/strong> Mailing platforms <strong>measure the impact of campaigns automatically<\/strong>, so you can evaluate your results and improve next time. Statistics are essential since they indicate your weakness. For example, if you have a very low opening rate, you need to improve your subject line, make it more attractive in order to increase the opening rate of the campaign. However, if you have a low click rate, you should place your call to action differently.<\/span><\/p>\n<\/li>\n<\/ul>\n<p><a href=\"https:\/\/s3.postcron.com\/blog-en\/2017\/06\/mailify-platform.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4897\" src=\"https:\/\/s3.postcron.com\/blog-en\/2017\/06\/mailify-platform.jpeg\" alt=\"mailify platform\" width=\"606\" height=\"379\" \/><\/a><\/p>\n<h2 class=\"western\"><span style=\"color: #ff6600;\">How to create email marketing?<\/span><\/h2>\n<p class=\"western\" lang=\"es-ES\"><span lang=\"en-US\">The best way to do it is by <strong>using a specialized application<\/strong> such as<span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.mailify.com\/united-states\" target=\"_blank\"> Mailify<\/a>.<\/span> The most used email servers (Hotmail, Gmail, Yahoo\u2026) shouldn\u00b4t be used for this and can develop a bad reputation for the company since it sends messages to the spam folder.<\/span><\/p>\n<p class=\"western\">Mailing platforms:<\/p>\n<ul>\n<li class=\"western\">Are highly intuitive.<\/li>\n<li class=\"western\">Offer a considerable amount of features so you can create excellent campaigns in a matter of minutes.<\/li>\n<li class=\"western\"><span lang=\"en-US\">Have predesigned platforms and tools to create newsletters from the start.<\/span><\/li>\n<li class=\"western\">They look after your database automatically.<\/li>\n<li class=\"western\">Analyze the results of your campaigns.<\/li>\n<li class=\"western\">Present a variety of extension.<\/li>\n<li class=\"western\">Have a responsive design.<\/li>\n<\/ul>\n<p><a href=\"https:\/\/s3.postcron.com\/blog-en\/2017\/06\/mailify-responsive.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4898\" src=\"https:\/\/s3.postcron.com\/blog-en\/2017\/06\/mailify-responsive.png\" alt=\"mailify responsive\" width=\"543\" height=\"309\" \/><\/a><\/p>\n<h2 class=\"western\"><span style=\"color: #ff6600;\">What should the content be for email marketing campaigns?<\/span><\/h2>\n<p class=\"western\">Following all our suggestions won\u2019t help you if the content is no good. As marketing expert Andrew Davis says about content marketing:<\/p>\n<blockquote>\n<h3 class=\"western\"><em><span style=\"color: #999999;\">\u00a0Content builds relationships. Relationships are based on trust. Trust drives revenue.<\/span><\/em><\/h3>\n<\/blockquote>\n<p class=\"western\" lang=\"es-ES\"><span lang=\"en-US\"><strong>Quality must be your priority since it\u2019s the best form of advertising.<\/strong> Speak about current topics that relate to your environment, create original campaigns and demonstrate there are people behind the screen. <strong>If your <span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"http:\/\/localhost\/en\/blog\/content-marketing\/\" target=\"_blank\">content<\/a><\/span> has quality, this is shared on its own.<\/strong><\/span><\/p>\n<p class=\"western\" lang=\"es-ES\"><span lang=\"en-US\">You must offer a unified picture, meaning, choose a design, the colors, a font, a voice and a style and maintain this in each campaign. <strong>Users should identify with your <em>newsletter<\/em> as soon as they see it.<\/strong> Offer a common image as a whole, so the webpage, social network,s and email marketing are all on the same page.<\/span><\/p>\n<p class=\"western\" lang=\"es-ES\">\u00a0<span lang=\"en-US\">Avoid using bright or loud colors that impair the view. You may get the user\u2019s attention but the campaign will be closed immediately. You should use a <strong>format that is pleasing to the eye<\/strong> and mix text and images. If recipients see a bunch of text they probably won\u2019t read it and the content will go unnoticed.<\/span><\/p>\n<p class=\"western\" lang=\"es-ES\"><a href=\"https:\/\/s3.postcron.com\/blog-en\/2017\/06\/giphy-2.gif\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4899\" src=\"https:\/\/s3.postcron.com\/blog-en\/2017\/06\/giphy-2.gif\" alt=\"giphy-2\" width=\"500\" height=\"213\" \/><\/a><\/p>\n<p class=\"western\" lang=\"es-ES\"><span lang=\"en-US\">It\u2019s very important to care for the image of the <em>newsletter<\/em>, revise grammatical errors and send a test to make sure everything is viewed correctly. Once you have everything set, you can press send.<\/span><\/p>\n<p class=\"western\">\u00a0If you have read until this point, congratulations, this means that email marketing doesn\u2019t have any more secrets. Now you can begin creating campaigns with the cornerstone of your communications strategy.<\/p>\n<p class=\"western\" lang=\"es-ES\"><span lang=\"en-US\">We hope you enjoyed this article and if you know any additional tips to create great email marketing campaigns, we hope you share them in the comments section so we can all improve. <\/span> <img loading=\"lazy\" decoding=\"async\" class=\"\" src=\"data:image\/png;base64,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\" alt=\"\" width=\"17\" height=\"17\" name=\"1\" align=\"bottom\" border=\"0\" \/><\/p>\n<p class=\"western\">And if you want to learn more about this topic, I recommend the following articles:<\/p>\n<ol>\n<li>\n<p class=\"western\" lang=\"es-ES\"><span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"http:\/\/localhost\/en\/blog\/email-marketing-how-to-sell-on-social-networks\/\" target=\"_blank\"><span lang=\"en-US\">Email Marketing: 3 Foolproof Techniques To Learn How to Sell by Using Social Networks and Stay in Contact With Your Customers<\/span><\/a><\/span><\/p>\n<\/li>\n<li>\n<p class=\"western\" lang=\"es-ES\"><span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"http:\/\/localhost\/en\/blog\/social-networks-and-email-marketing\/\" target=\"_blank\"><span lang=\"en-US\">Social Networks and Email Marketing united will never be defeated <\/span><\/a><\/span><\/p>\n<\/li>\n<li>\n<p class=\"western\" lang=\"es-ES\"><span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"http:\/\/localhost\/en\/blog\/content-marketing\/\" target=\"_blank\"><span lang=\"en-US\">What is Content Marketing and How Can It Elevate Your Business?<\/span><\/a><\/span><\/p>\n<\/li>\n<li>\n<p class=\"western\" lang=\"es-ES\"><span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"http:\/\/localhost\/en\/blog\/visual-content-strategies-for-social-networks\/\" target=\"_blank\"><span lang=\"en-US\">10 types of visual content that you must include in your Social Networks (+ the tools to create them and the best tricks by experts)<\/span><\/a><\/span><\/p>\n<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>The Internet is like the Universe; it keeps on expanding. More companies appear (and planets) amongst the fog making it hard to stand out. Having a good communication strategy is becoming an essential for any business. Mailings are the best communication channels thanks to its high profitability. Here is a guide to create stunning mailing [&hellip;]<\/p>\n","protected":false},"author":23,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-4886","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Introduction Guide to Email Marketing: What You Should Know Before Working on a Campaign - Postcron - Social Media Marketing Blog and Digital Marketing Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/postcron.com\/en\/blog\/introduction-guide-to-email-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Introduction Guide to Email Marketing: What You Should Know Before Working on a Campaign - Postcron - Social Media Marketing Blog and Digital Marketing Blog\" \/>\n<meta property=\"og:description\" content=\"The Internet is like the Universe; it keeps on expanding. More companies appear (and planets) amongst the fog making it hard to stand out. Having a good communication strategy is becoming an essential for any business. Mailings are the best communication channels thanks to its high profitability. Here is a guide to create stunning mailing [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/postcron.com\/en\/blog\/introduction-guide-to-email-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Postcron - Social Media Marketing Blog and Digital Marketing Blog\" \/>\n<meta property=\"article:published_time\" content=\"2017-06-19T11:37:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/s3.postcron.com\/blog-en\/2017\/06\/introductory-guide-to-email-marketing.png\" \/>\n<meta name=\"author\" content=\"Guest Author\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Guest Author\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/postcron.com\/en\/blog\/introduction-guide-to-email-marketing\/\",\"url\":\"https:\/\/postcron.com\/en\/blog\/introduction-guide-to-email-marketing\/\",\"name\":\"Introduction Guide to Email Marketing: What You Should Know Before Working on a Campaign - Postcron - Social Media Marketing Blog and Digital Marketing Blog\",\"isPartOf\":{\"@id\":\"https:\/\/postcron.com\/en\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/postcron.com\/en\/blog\/introduction-guide-to-email-marketing\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/postcron.com\/en\/blog\/introduction-guide-to-email-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/s3.postcron.com\/blog-en\/2017\/06\/introductory-guide-to-email-marketing.png\",\"datePublished\":\"2017-06-19T11:37:52+00:00\",\"author\":{\"@id\":\"https:\/\/postcron.com\/en\/blog\/#\/schema\/person\/14362d12600f87b49906e62e064e9ce7\"},\"breadcrumb\":{\"@id\":\"https:\/\/postcron.com\/en\/blog\/introduction-guide-to-email-marketing\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/postcron.com\/en\/blog\/introduction-guide-to-email-marketing\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/postcron.com\/en\/blog\/introduction-guide-to-email-marketing\/#primaryimage\",\"url\":\"https:\/\/s3.postcron.com\/blog-en\/2017\/06\/introductory-guide-to-email-marketing.png\",\"contentUrl\":\"https:\/\/s3.postcron.com\/blog-en\/2017\/06\/introductory-guide-to-email-marketing.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/postcron.com\/en\/blog\/introduction-guide-to-email-marketing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/postcron.com\/en\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Introduction Guide to Email Marketing: What You Should Know Before Working on a Campaign\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/postcron.com\/en\/blog\/#website\",\"url\":\"https:\/\/postcron.com\/en\/blog\/\",\"name\":\"Postcron - Social Media Marketing Blog and Digital Marketing Blog\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/postcron.com\/en\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/postcron.com\/en\/blog\/#\/schema\/person\/14362d12600f87b49906e62e064e9ce7\",\"name\":\"Guest Author\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/postcron.com\/en\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/5e3d96b1f61359707025906cb9c127a8297233d05d9aa2e0019b40625a2f456e?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/5e3d96b1f61359707025906cb9c127a8297233d05d9aa2e0019b40625a2f456e?s=96&d=mm&r=g\",\"caption\":\"Guest Author\"},\"url\":\"https:\/\/postcron.com\/en\/blog\/author\/guest-author\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Introduction Guide to Email Marketing: What You Should Know Before Working on a Campaign - Postcron - Social Media Marketing Blog and Digital Marketing Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/postcron.com\/en\/blog\/introduction-guide-to-email-marketing\/","og_locale":"en_US","og_type":"article","og_title":"Introduction Guide to Email Marketing: What You Should Know Before Working on a Campaign - Postcron - Social Media Marketing Blog and Digital Marketing Blog","og_description":"The Internet is like the Universe; it keeps on expanding. More companies appear (and planets) amongst the fog making it hard to stand out. Having a good communication strategy is becoming an essential for any business. Mailings are the best communication channels thanks to its high profitability. Here is a guide to create stunning mailing [&hellip;]","og_url":"https:\/\/postcron.com\/en\/blog\/introduction-guide-to-email-marketing\/","og_site_name":"Postcron - Social Media Marketing Blog and Digital Marketing Blog","article_published_time":"2017-06-19T11:37:52+00:00","og_image":[{"url":"https:\/\/s3.postcron.com\/blog-en\/2017\/06\/introductory-guide-to-email-marketing.png","type":"","width":"","height":""}],"author":"Guest Author","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Guest Author","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/postcron.com\/en\/blog\/introduction-guide-to-email-marketing\/","url":"https:\/\/postcron.com\/en\/blog\/introduction-guide-to-email-marketing\/","name":"Introduction Guide to Email Marketing: What You Should Know Before Working on a Campaign - Postcron - Social Media Marketing Blog and Digital Marketing Blog","isPartOf":{"@id":"https:\/\/postcron.com\/en\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/postcron.com\/en\/blog\/introduction-guide-to-email-marketing\/#primaryimage"},"image":{"@id":"https:\/\/postcron.com\/en\/blog\/introduction-guide-to-email-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/s3.postcron.com\/blog-en\/2017\/06\/introductory-guide-to-email-marketing.png","datePublished":"2017-06-19T11:37:52+00:00","author":{"@id":"https:\/\/postcron.com\/en\/blog\/#\/schema\/person\/14362d12600f87b49906e62e064e9ce7"},"breadcrumb":{"@id":"https:\/\/postcron.com\/en\/blog\/introduction-guide-to-email-marketing\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/postcron.com\/en\/blog\/introduction-guide-to-email-marketing\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/postcron.com\/en\/blog\/introduction-guide-to-email-marketing\/#primaryimage","url":"https:\/\/s3.postcron.com\/blog-en\/2017\/06\/introductory-guide-to-email-marketing.png","contentUrl":"https:\/\/s3.postcron.com\/blog-en\/2017\/06\/introductory-guide-to-email-marketing.png"},{"@type":"BreadcrumbList","@id":"https:\/\/postcron.com\/en\/blog\/introduction-guide-to-email-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/postcron.com\/en\/blog\/"},{"@type":"ListItem","position":2,"name":"Introduction Guide to Email Marketing: What You Should Know Before Working on a Campaign"}]},{"@type":"WebSite","@id":"https:\/\/postcron.com\/en\/blog\/#website","url":"https:\/\/postcron.com\/en\/blog\/","name":"Postcron - Social Media Marketing Blog and Digital Marketing Blog","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/postcron.com\/en\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/postcron.com\/en\/blog\/#\/schema\/person\/14362d12600f87b49906e62e064e9ce7","name":"Guest Author","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/postcron.com\/en\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5e3d96b1f61359707025906cb9c127a8297233d05d9aa2e0019b40625a2f456e?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5e3d96b1f61359707025906cb9c127a8297233d05d9aa2e0019b40625a2f456e?s=96&d=mm&r=g","caption":"Guest Author"},"url":"https:\/\/postcron.com\/en\/blog\/author\/guest-author\/"}]}},"_links":{"self":[{"href":"https:\/\/postcron.com\/en\/blog\/wp-json\/wp\/v2\/posts\/4886","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/postcron.com\/en\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/postcron.com\/en\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/postcron.com\/en\/blog\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/postcron.com\/en\/blog\/wp-json\/wp\/v2\/comments?post=4886"}],"version-history":[{"count":7,"href":"https:\/\/postcron.com\/en\/blog\/wp-json\/wp\/v2\/posts\/4886\/revisions"}],"predecessor-version":[{"id":4901,"href":"https:\/\/postcron.com\/en\/blog\/wp-json\/wp\/v2\/posts\/4886\/revisions\/4901"}],"wp:attachment":[{"href":"https:\/\/postcron.com\/en\/blog\/wp-json\/wp\/v2\/media?parent=4886"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/postcron.com\/en\/blog\/wp-json\/wp\/v2\/categories?post=4886"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/postcron.com\/en\/blog\/wp-json\/wp\/v2\/tags?post=4886"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}